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Orbis Hotel Group: vision and strategy 8.05.2016

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AccorHotels EASTERN EUROPE VISION 9/05/2016
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Page 1: Orbis Hotel Group: vision and strategy 8.05.2016

AccorHotels EASTERN EUROPE VISION

9/05/2016

Page 2: Orbis Hotel Group: vision and strategy 8.05.2016

Accor Group; 52.69%

Aviva 9.94%

Metlife OFE5.12%

Nationale Nederlanden

OFE5.19%

Others27.06%

Shareholders Breakdown*

Name % of shares

ACCOR SA 52.69

AVIVA OFE / AVIVA BZ WBK 9.94

NATIONALE NEDERLANDEN OFE 5.19

AMPLICO OFE / METLIFE OFE 5.12

OTHERS 27.06

TOTAL 100.00

Orbis has been listed on the Warsaw Stock Exchange and its stocks make up the WSE’s mid-cap mWIG40 index

since 1997

*As of 28 April, 2016. Based on the official corporate communication

Master License Agreement FOR 16 COUNTRIES

2015

2

Page 3: Orbis Hotel Group: vision and strategy 8.05.2016

The Hotel Leader in the Eastern Europe Region

3,800 EMPLOYEES IN OUR HOTELS

108OPERATING HOTELS

18,800 ROOMS

8 BRANDS FROM LUXURY TO ECONOMY

9 OPERATIONAL COUNTRIES

7 COUNTRIES TO BE DEVELOPED

Significant increase of business scalethanks to acquisition of AccorHotels operations and new Master Licence Agreement in Eastern Europe.

7mguests

3

Page 4: Orbis Hotel Group: vision and strategy 8.05.2016

12

New countries

387 050

operating hotels

roomsoperating brands

INCLUDING TWO NEW ONES

6

20years

NEW MASTER LICENCE AGREEMENT

EUR 142.3 mPLN 595 m

Organization already set

integrated business management

structure introduced in the region

AccorHotels/Orbis Transaction Completed

VALUE

4

Page 5: Orbis Hotel Group: vision and strategy 8.05.2016

Room for potential development:Bosnia and

HerzegovinaCroatiaEstoniaMoldovaMontenegroSerbiaSlovenia

Already operating in:

Exlusive LicensorOF AH BRANDS IN 16 COUNTRIES

PolandHungaryCzech RepublicRomaniaBulgariaLatviaLithuaniaMacedoniaSlovakia

5

Page 6: Orbis Hotel Group: vision and strategy 8.05.2016

Our Brands Portfolio

108 hotels operate under the following brand names Sofitel, Pullman, MGallery, Novotel, Mercure, ibis, ibis Styles and ibis budget.

30

7

30

7

91 hotels in CEE

10 hotels in SEE

7 hotels in the Baltic countries

64

52

7

21

817

2

No. of hotels

14

2133

2

3179

30 hotelswithin next 30 months

6

Page 7: Orbis Hotel Group: vision and strategy 8.05.2016

GDP Forecast*[%] 2016 2017

BULGARIA 1.9 2.0CZECH REPUBLIC 2.6 2.6HUNGARY 2.5 2.3LATVIA 3.3 3.7LITHUANIA 2.6 3.0POLAND 3.5 3.6ROMANIA 3.9 3.4SLOVAKIA 3.6 3.6CROATIA 1.0 1.6SERBIA 1.5 2.0SLOVENIA 1.8 2.0

Strong, positive trend visible on the hotel market in the region to be continued thanks to both business and leisure tourists number increase

The fastest GDP growths in Europe

Key beneficiaries of the EU funds

Debt significantly lower than average for the EU countries

Present on the Markets with High Potential

*source: IMF, World Economic Outlook, October 2015

7

Page 8: Orbis Hotel Group: vision and strategy 8.05.2016

Delivering Strong Financial Performance

Key Figures (2015 YTD)

+8.3%increase of net sales to almost EUR 302 m

+59.2%growth of EBIT to almost EUR 50.2 m

growth of occupancy to 69.7%

+1.5% growth of ARR to EUR 51,7

+10.6% growth of RevPAR to EUR 36

+5.7 p.p.

EBITDAR: EUR 103 m (+11.2%)EBITDA operating: EUR 79 m (+14.2%)

8

Page 9: Orbis Hotel Group: vision and strategy 8.05.2016

Czech Republic

More-balanced Business Diversification...

HungaryPolandFood & Beverage

Room revenue OtherUp & MidscaleEconomy Other

Countries

63%

22%

8%7%

80%

20%

67%

27%

6%

by hotel segment by geographical marketby major products and services

Net sales2015

EUR 302 m

EUR 103 m

EBITDAR2015

75%

25%

60%22%

11%7%

Diversified business structure: by hotel segments, by products and services and by geographical markets

ORBIS 2015 Results

9

Page 10: Orbis Hotel Group: vision and strategy 8.05.2016

...and Stable Mix of Clients Contributed to Solid Performance

41%60% 65%

41%

59%40% 35%

59%

Business Leisure

Roomnights sold (by business mix)

Orbis Group

47%

53%

ORBIS 2015 Results10

Page 11: Orbis Hotel Group: vision and strategy 8.05.2016

11

Five Areas of Shareholder Value Generation

Support of ACCORHOTELS

P E O P L E PORTFOLIO

Our diversified brand portfolio, ranging from economy to up-scale brands, allows us to grow on the underpenetrated markets of EE.We continue to improve our operations:▶ Growing RevPAR ▶ Maximising EBITDAR margin.

We allocate capital to most promising markets and brands, which allows us to sustain dividend payments. We minimise WACC.

We answer the needs of our guests and build our success on talented employees.We set trends in CSR actions in the hospitality segment.

We have top expertise in the EE region and benefit from presence in the global AccorHotels Group.

GROWTH ACCELERATION

PERFORMANCE

PERFORMANCE

PORTFOLIO

P E O P L E

Support of ACCORHOTELS GROUP

GROWTH ACCELERATION

Page 12: Orbis Hotel Group: vision and strategy 8.05.2016

Evolution in Many Areas of Business

Strong effort and dynamism in F&B activities: New customer centric

organization with very personalized offer

Partnership with

D-RAFT start-up

facilitator

Exploring new business

models

Constant product

improvement

Digital Plan roll out

well on track

F&B revenues increased by 6.4%* to nearly EUR 77 m, contributing 27% to Orbis Group revenues

* 2015 / 2014 pro forma

12

Page 13: Orbis Hotel Group: vision and strategy 8.05.2016

2

Successful Recruitment on LCAH in the Region

800 000MEMBERS

TODAY

1 000 000 MEMBERS

EXPECTED BY END OF 2016

30% RRLCAH Contribution

in 2015

Page 14: Orbis Hotel Group: vision and strategy 8.05.2016

SALES & RM

CLUSTERISATION

MAINTENANCE BEST

PRACTICES

NEW PAYMENT SYSTEMS

DATABASE ANIMATIO

N & LECLUB

LEVERAGINGSUPPORT

STREAMLINE

F&B ACTIONS

WITH CONCEPT ROLLOUT

CAPEX EXPERTISE SPREAD

OVER

FINANCING OPTIMIZATI

ON

WE HAVE THE POWER, SKILLS & ENTHUSIASM TO STRENGTHEN OUR LEADERSHIPIN HOSPITALITY INDUSTRY IN THE REGION

SALES & RM

CLUSTERISATION

SALES & RM CLUSTERISATION

RM TOOLS HARMONIZATION

14

Page 15: Orbis Hotel Group: vision and strategy 8.05.2016

CONTENT STRATEGY Accorhotels.com is increasing its awarenessBEST GROWTH FOR ACCOR WEB POLAND IN EUROPE among highest ROI for mobile campaigns

EUR 1 m in mobile for Orbis at the end of the year + 65% vs. LY (and growing)

REGIONAL SALES STRUCTURE

INTERNATIONAL MICE POSITION

LOL IMPLEMENTATION in Poland, Hungary & Bulgaria

START OF THE 3 MICROSITES in Hungarian, Czech & Romanian

ANAIS HOTEL ROLLOUT in Hungary, Bulgaria & Macedonia 15

Page 16: Orbis Hotel Group: vision and strategy 8.05.2016

The New Players in the Digital World are Changing the Rules and Disrupting Standard Value Chains

EXAMPLESNEW DIGITAL PLAYERS

AGGREGATORS

DISRUPTORS

INNOVATORS

Share in the value chain

LOW MEDIUM HIGH

Level of change

LOW

MED

IUM

HIGH

16

Page 17: Orbis Hotel Group: vision and strategy 8.05.2016

Today, OUR GOAL IS TO

Stay

Dream Choose Reserve Prepare

ShareReturn

Expand our hotel excellence throughout the Client Journey

17

Page 18: Orbis Hotel Group: vision and strategy 8.05.2016

HAPPY GUESTS COME BACK

Happy Guests COME BACK

Happy Staff

Happy Guest

18

Page 19: Orbis Hotel Group: vision and strategy 8.05.2016

Orbis SAul. Bracka 16, 00-028 Warszawa

www.orbis.pl

Orbis’ strategic partner is ACCORHOTELS www.accorhotels.com


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