OUTCOMES, NOT OUTPUTS.

02.07.12

Thank you for inviting us. :)

@deziner @MarkFairbanks

translatordigitalcafe.com

In the last 24 months we founded

Translator, co-founded

Meet•Meme social trading cards,

and co-founded Shindig—

the first crowd-powered event

booking platform.(And we’re just getting started.)

WHAT DO YOU GUYS DO?

Experience Design

Agency Digitally-centric

Brand Experience

Agency

Idea Lab.

Design Studio.

Digital Agency.

Community Hub.

LABELS. Meh.

Online

Offline

Life

WE ASK “WHY?”

AND FERVENTLY BELIEVE

“WHY NOT?”

?

TO BE CREATIVE MEANS THE ABILITY TO USE

YOUR OBSERVATIONAL SKILLS

AND UNIQUE PROBLEM

SOLVING TALENT

ON ANYTHING.

SO, WHO’S CREATIVE?Musicians

Entrepreneurs

Mathematicians

Hackers

Food Truck Owners

Women and Children

Everyone Thanks to digital

THERE HAS NEVER BEEN

A BETTER TIME TO BE

CREATIVE. EVER.

BUT.

TO BE REALLY GOOD AT IT,

THERE’S A LOT TO LEARN.

AND LEARNING HAPPENS

IN REAL TIME.

DEVELOP YOUR

CREATIVE ELASTICITY.

ifttt

ifttw

“The 20th Century was—can it be

built, how can it be built?

The 21st Century is—

should it be built?”

Eric Ries

What do we need to learn?

What does it (really) mean?

How do we deliver?

What does it look like?

What’s next?

(Repeat)

Idea Architecture

SolutionDesign

ExperiencePlatform

WE FOCUS ON OUTCOMES,

NOT OUTPUTS.

#xdlab A Safe Place to See

How We All Think

T R A N S L ATO R L A B H O U R S A R E H E L D E A C H

W E E K O N T U E S D AY S A N D T H U R S D AY S

F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T.

T H E Y A R E F R E E A N D O P E N TO T H E C O M M U N I T Y.

W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G ,

T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R .

W E S E RV E R E A L LY S T R O N G C O F F E E .

W E S H A R E I D E A S .

I T ’ S M A G I C .

FLAVOR

LOCALGOOD

CRAFT

SUSTAINABILITY

CONSISTENCY

TASTINGS

EVENTS

AWARDS

HOME BREWERS

SERVERS

COMMUNITY

SUPPORT

CRAFT FANATICS

BREWERY TOUR

SELL THROUGH

PULL

WORK ETHIC

GRASS ROOTS

PRIDE

STREET CRED

REAL MILWAUKEEANS

NEW FACE

SEASONALS, ABV

CREATIVITY

PROGRESSIVE

GLASSWARE

SCRATCH

PACKAGING

UNTAPPD

SO.

HOW DO WE

DO THIS?

IDEA ARCHITECTURE

WRITE/DRAW

RESEARCH

REFINE

SOLUTION DESIGN

PROBLEM ID

TOUCHPOINTS

REFINE

EXPERIENCE PLATFORM

MEANING

FEELING

REFINE

ASK “WHY?”

AND FERVENTLY BELIEVE

“WHY NOT?”

Thanks!