Presented To Ma’am Hina Adeeb

By Saima SharafatRoll No. 95

Case Study on PTV

History of PTV

Station established at Lahore

In1967 television centers were established in Karachi and Rawalpindi/Islamabad .

Television centers we reestablished in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.

On February 18, 1982 Main Color TV Center was inaugurated at 58Shahrah-e-Quaid-e-Azam with Two Production Studios,,

The main project of the Academy was approved in 1981 with an estimated cost of Rs.33.9million from the Government,

MAIN DEPARTMENTS

Admin & Personnel Department Information Technology Department Training Academy Department Security Department Current Affairs Department International Relations Department Engineering Department Marketing Department Program Department Public relations Department Finance Department News Department Sports Department

MAIN OBJECTIVES

To entertain the people of Pakistan. To keep its viewers in touch with changing

circumstances of world. To increase the literacy rate. Teachings to people of all religions with the

help of religious programs. To bring social and cultural awareness in

the people. Political and social security Provide information about science and

technology.

Performance / Achievements of PTV

1964 Television service in monochrome started. 1967 Two production studios added at Rawalpindi & Karachi. 1973 National microwave network commissioned linking TV

centers. 1974 Quetta/Peshawar centers commissioned. 1976 color transmission started.1987 federal TV centre at

Islamabad commissioned. 1992 second TV channel for education commissioned. (One TV

station at Islamabad & 16 rebroadcast stations). 1996 local area transmission from four (4) stations started and

extended to 03 more stations. 1998 transmission of PTV world programs started.1998 up to 06

production centers (Lahore, Karachi, Quetta, Peshawar, and Islamabad-I & Islamabad-II). 35 rebroadcast stations in operation for ptv-1. 16 rebroadcast stations in operation for ptv-2

PTV-1: area covered: 38%population covered: 86.48 % PTV-2: area covered: 24.19 %population covered: 55.83 %

Services provided by channel

PTV Home online PTV Home Live

Streaming PTV News PTV sports Pakistan

Television Academy

Pakistan Television Foundation Housing Scheme

New Channels

Nature of Organization

PTV is a Government owned organization as it holds all paid up shares of the organization.

The television broadcasting is the business of PTV. It has its main offices at Lahore, Islamabad,

Karachi, Peshawar and Quetta. PTV has 8 departments in it. It is the national

representative of Pakistan in the field of telecasting. All international and national debated, conversation, addresses, parliament meetings and all party conferences are all communicated through PTV.

PTV is the leading channel in the field.

PTV Coverage

PEST Analysis

Political PTV strategies are set by the managing

director. Managing Director is allocated by the present government whenever the government changes the managing director is changed. The organization is though bound to perform as the present government wants it. PTV has to follow all the policies, decision of the government.

Economical

The situation affects PTV a lot as it’s is government owned organization so as the economical situation of the country decreases the funds that are available to PTV decreases.

Social

PTV is influenced by different standards of society like life style, religious values, social norms, pattern of life etc.

PTV is used to promote the society’s image.

PTV is a family channel so it has to limit its programs to the level that is seen in families of society in real.

Technological

latest and best available technology. It is using 3Dtechnology. It is not currently using DTH.

Organizational Structure

Performance of the organization

Business Volume Product/Service line Competitors

Performance of the organization

There are last five years business volumes of Pakistan Television Corporation:

Product/Service line

News Entertainment Sports

Competitors

What is PR?

“Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

PR. Department and its Activities

Daily Press clippings and reports.

Arrangement of Press Conferences.

Issue of Press releases.

Build national and international relation.

Reply of False Stories, Propaganda & Criticism and at the same time appreciation of positive articles and items in the Press.

Co-ordination with the Press Artists, Producers and PTV Officials.

Release of PTV Advertisements.

Strategy of PR

Try these steps to take to reach out to viewer in a sensible, effective way.

Stories need more than just plots and settings. They should have characters, conflict, and themes, too

Monitor Editorial Opportunities Set Up Event Interviews Use PR Focused Tools Promote the culture, norms and values Family base production Launching news channels New dramas and entertainment programs

Tool of PR

Social media Newsletters Brochures and catalogues Speaking engagements Sponsorships Employee relations Exhibition

PR. Techniques

PTV uses these PR techniques to enhance the progress: Use the social media like Face book Twitter

Arrange the education base lecture Quiz programs for students Promote the peace Discussion on Holy Quran and other occasional religious

programs Special tributes to legendary bodies Poetry’s programs Many other Occasional programs on National and

International events

SOWT Analysis

Strengths of PTV

PTV operating more than 50 countries of world, that increase its viewer ship and also increase the market value.

PTV Home is considered as a family channel . PTV is the defender of cultural and ethical

boundaries of society

Weaknesses of PTV

PTV mostly used the old technology. Huge size of the organization is also

a week point of PTV. Due to own by government PTV

bound under the government policies and has lack of freedom.

Opportunities for PTV

Due to have strong networking PTV has opportunity to easily launched new services.

PTV has opportunity to grape these advertisement and increase competition.

PTV has highest ratio of coverage in Pakistan, so PTV has an opportunity to share its maximum transmission to maximum peoples for the purpose of extension.

Threats to PTV

Turnover of old employees due to attractive packages offers by competitors is a big threat for PTV.

Low rate of advertisement offer to customers by competitors is also threats for PTV.

Taxes on broadcasting sector are increasing day by day and that is destructive for the PTV in shape of low profit.

Finding

PTV becomes the leading television network.

One TV set the public have to see is high in rural and urban.

Pakistan Television Corporation also has an academy to train people about electronic media and new technology and that role play in education sector.

Suggestions

There are some suggestions and recommendations which I refer to PTV for good career plan

PTV has two main sources of revenue.

consider the latest innovation Talents must be selected on the

basis of their devotions Try to create competitive

environment