PartnerDirect Competencies at a glance Training, requirements and benefits
PartnerDirect has three levels
Dell™ Registered Partners
Entry level for new Dell Partners.
• Avalidresellercertificate
• Anactivecompanywebsite
• Anactivee-mailaccounttiedtothecompanydomain
Dell Preferred Partners
DellPreferredPartnershavecompletedcompetencyrequirementsinoneormore areasandarerecognisedasexpertsinkeyDellofferings.
• DellRegisteredPartnerrequirements,plus:
• OneormorecompletedPartnerDirectCompetencies
• BeginningtwelvemonthsaftercompletedCompetency,$200,000minimumsalesduring
previousfourrollingquarters(USD$orequivalent1,Dellenterprise2products,DellWyse
productsandDellCloudServicesonly)
Dell Premier Partners
ForPartnerswhodemonstratethehighestlevelofcommitmenttotheircustomers andtoDellsolutions,thislevelrecognisesyourexcellenceandexpertise.
• DellRegisteredPartnerrequirements,plus:
• TwoormorecompletedPartnerDirectCompetencies
• OneDellSolutionstrainingcoursecompleted
• $1,500,000(UK,DE,FRandNLPremierPartner)or$750,000(RestofEuropePremierPartner)
minimumpurchaseduringpreviousfourrollingquarters(USD$orequivalent1,Dellenterprise2
products,DellWyseproductsandDellCloudServicesonly)
• PartnerDirectPremierPartnerlogodisplayedonPartner’swebsite
Storage Competency Link to course catalog
ChooseyourCompetencyandcompletethefollowingrequirements
Dell Preferred Partner Requirements
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
1Sales•DellEqualLogic™Sales–PSSS0908WBTS(orDellPartnerSales
ExcellenceSellingStorage–SES0511ILTS)
•DellCompellent™TopGunStorageSales–CSS0211WBTS(or
DellPartnerSalesExcellenceSellingStorage–SES0511ILTS)
•DellCompellentQuoteCenter–CQCS0211WBTS
1Sales(Choose2optionsbelow)•DellEqualLogicSales–PSSS0908WBTS(orDellPartnerSales
ExcellenceSellingStorage–SES0511ILTS)
•DellCompellentTopGunStorageSales–CSS0211WBTS
(orDellPartnerSalesExcellenceSellingStorage–SES0511ILTS)
andDellCompellentQuoteCenter–CQCS0211WBTS
•DellPowerVault™Storage–DPVS0409WBTS
•DellAppAssureSales–APP0412WBTS
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
1Technical•DellEqualLogicTechnical–PSST1108WBTT
•DellCompellentTopGunStorageArchitect–
CSSAT0211WBTT
•DellCompellentQuoteCenter–CQCS0211WBTS
1Technical(Choose2optionsbelow)•DellEqualLogicTechnical–PSST1108WBTT
•DellCompellentTopGunStorageArchitect
CSSAT0211WBTTandDellCompellentQuoteCenter–
CQCS0211WBTS
•DellPowerVaultStorage–DPVS1109WBTT
•DellAppAssureTechnicalOverview–APPT0512WBTT
Beginning twelve months after completed Competency,
$200,000 minimum sales during previous four rolling
quarters (USD$ or equivalent1, Dell enterprise2 products,
Dell Wyse products and Dell Cloud Services only).
Demo Unit3
Link to course catalog
Link to course catalogSystems Management Competency
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
2Sales•DellKACESalesTraining–KST0410WBTS
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
2Technical•DellKACETechnical–KTT0510WBTT
SalesorTechnicalRequirement
1Salesor1Technical•DellKACEDemo–DKMS0611WBTS
Beginning twelve months after completed Competency,
$200,000 minimum sales during previous four rolling
quarters (USD$ or equivalent1, Dell enterprise2 products,
Dell Wyse products and Dell Cloud Services only).
Server Competency
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
1Sales(Choose1optionbelow)•DellBladesServerSolutions–Sales–DBSS0109WBTS
•PartnerSalesExcellenceSellingDellServersand
DellKACE–SDSK0612ILTS
1Sales(Choose1optionbelow)•DellBladesServerSolutions–Sales–DBSS0109WBTS
•DellPowerEdge™Tower&RackServer
–Sales–DTRSS0309WBTS
•DellAppAssureSales–APP0412WBTS
•PartnerSalesExcellenceSellingDellServersand
DellKACE–SDSK0612ILTS
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
1Technical(Choose1optionbelow)•DellBladesServerSolutions–Technical–DBSSTT0409WBTT
•DellBladesServerAdministration&Configuration–
BSAC0110ILTT
1Technical(Choose1optionbelow)•DellBladeServerSolutions–Technical–DBSSTT0409WBTT
•DellPowerEdgeServerSolutions–Technical–DPES0909WBTT
•DellBladesServerAdministration&Configuration–
BSAC0110ILTT
•DellAppAssureTechnicalOverview–APPT0512WBTT
Beginning twelve months after completed Competency,
$200,000 minimum sales during previous four rolling
quarters (USD$ or equivalent1, Dell enterprise2 products,
Dell Wyse products and Dell Cloud Services only).
Link to course catalog
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
Required Courses
•DellForce10™SalesOverview–DFO1011WBTS
Lesson1–DellForce10HardwareOverview
Lesson2–TheDellFTOSSoftwareAdvantage
Plus at least 1 Elective
•DellPowerConnect™SwitchingSales–DPCS0710WBTS
•DellPowerConnectW(Wireless)SalesTraining–
DPCW1010WBTS
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
Required Courses
•DellForce10TechnicalHighlights–FTOS1111WBTT
•DellForce10S-SeriesTechnicalOverview–
FSTO1111WBTT
Plus at least 2 Elective
•DellPowerConnectLANSANSwitchingSolutions–
Technical–DPCS1210WBTT
–DellForce10SolutionsDesign–FSD1211WBTT
(Comingsoon)
•DellForce10E-SeriesTechnicalOverview–
FETO1111WBTT
•DellForce10C-SeriesTechnicalOverview–
FCTO1111WBTT
•DellForce10Z-SeriesTechnicalOverview–
FZTO1111WBTT
Beginning twelve months after completed Competency,
$200,000 minimum sales during previous four rolling
quarters (USD$ or equivalent1, Dell enterprise2 products,
Dell Wyse products and Dell Cloud Services only).
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
Required Courses
•DellSonicWALL™SalesTraining–DSWS0512WBTS
TechnicalRequirement
Minimumof2uniqueindividualscomplete1ofthefollowing:
•DellSonicWALLTechnicalTraining–DSWT0512WBTT
•CertifiedSonicWALLSecurityAdministratorTraining(CSSA)–
NS-101(onlineorinstructorled)
Beginning twelve months after completed Competency,
$200,000 minimum sales during previous four rolling
quarters (USD$ or equivalent1, Dell enterprise2 products,
Dell Wyse products and Dell Cloud Services only).
Networking & Security Competency
Networking Specialisation Security Specialisation
–Comingsoon
Link to course catalogCloud Services & Solutions Competency
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
2Sales•DellCloudEssentials–DCES0312WBTS
•DellCloudSolutionsSales–DCSS0412WBTS
Prerequisites•DellPartnerDirectServerCertification
•DellPartnerDirectStorageCertification
•DellPartnerDirectNetworking&SecurityCertification
ormembershipinequivalentrecognisedNetworking&
Securityvendorpartnerprogram*
•MembershipinarecognisedVirtualizationvendorpartner
program*
*ContacttheEMEA Certified Partner Program Team
forthespecificqualifyingprogramsandPartnerlevels
2Technical•DellCloudEssentials–DCES0312WBTS
•DellCloudSolutionsPresales–DCSP0412WBTT
BusinessRequirementsFor Preferred Partners: Beginningtwelvemonthsafter
completedCompetency,$200,000minimumsalesduring
previousfourrollingquarters(USD$orequivalent1,Dell
enterprise2products,DellWyseproductsandDellCloud
Servicesonly).
For Premier Partners: MeetsPremierPartnertraining,demo
andrevenuerequirements:$1,500,000(UK,DE,FRandNL
PremierPartner)or$750,000(RestofEuropePremierPartner)
minimumpurchaseduringpreviousfourrollingquarters
(USD$orequivalent1,Dellenterprise2products,DellWyse
productsandDellCloudServicesonly).
Cloud Builder Specialisation
Link to course catalogCloud Services & Solutions Competency
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
2Sales•DellCloudEssentials–DCES0312WBTS
•DellCloudSolutionsSales–DCSS0412WBTS
Prerequisites•ProvideCloudServicesviaPartner’sNetworkOperations
Center(NOC)poweredbyDellServers,Storage,and/or
Networking&Security(SubjecttoAudit)
•DellPartnerDirectServerCertification
•DellPartnerDirectStorageCertification
•DellPartnerDirectNetworking&SecurityCertificationor
membershipinequivalentrecognisedNetworking&Security
vendorpartnerprogram*
•MembershipinarecognisedVirtualizationvendorpartner
program*
*ContacttheEMEA Certified Partner Program Team
forthespecificqualifyingprogramsandPartnerlevels
2Technical•DellCloudEssentials–DCES0312WBTS
•DellCloudSolutionsPresales–DCSP0412WBTT
BusinessRequirementsFor Preferred Partners: Beginningtwelvemonthsafter
completedCompetency,$200,000minimumsalesduring
previousfourrollingquarters(USD$orequivalent1,Dell
enterprise2products,DellWyseproductsandDellCloud
Servicesonly).
For Premier Partners: MeetsPremierPartnertraining,demo
andrevenuerequirements:$1,500,000(UK,DE,FRandNL
PremierPartner)or$750,000(RestofEuropePremierPartner)
minimumpurchaseduringpreviousfourrollingquarters
(USD$orequivalent1,Dellenterprise2products,DellWyse
productsandDellCloudServicesonly).
Cloud Provider Specialisation
Link to course catalogCloud Services & Solutions Competency
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
2Sales•DellCloudEssentials –DCES0312WBTS
•DellCloudSolutionsSales –DCSS0412WBTS
Prerequisites•Membershipin1of3VMware®Virtualizationpartner
programs
•VMwareSolutionProviderProgram,
EnterpriseorPremier
•VMwareServiceProviderProgram,
EnterpriseorPremier
•VMwareConsultingandIntegration
PartnerProgram,InfrastructureVirtualization
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
2Technical•DellCloudEssentials–DCES0312WBTS
•DellCloudSolutionsPresales–DCSP0412WBTT
BusinessRequirementsFor Preferred Partners: Beginningtwelvemonthsafter
completedCompetency,$200,000minimumsalesduring
previousfourrollingquarters(USD$orequivalent1,Dell
enterprise2products,DellWyseproductsandDellCloud
Servicesonly).
For Premier Partners: MeetsPremierPartnertraining,demo
andrevenuerequirements:$1,500,000(UK,DE,FRandNL
PremierPartner)or$750,000(RestofEuropePremierPartner)
minimumpurchaseduringpreviousfourrollingquarters
(USD$orequivalent1,Dellenterprise2products,DellWyse
productsandDellCloudServicesonly).
Cloud Services Enabler Specialisation
DellCloudwithVMwarevCloudDatacenterService
Link to course catalog
SalesRequirement
Minimumof2uniqueindividualscompletethefollowing:
TechnicalRequirement
Minimumof2uniqueindividualscompletethefollowing:
2SalesData Center (All 3 required)
•StorageOverview–ISO1208WBTS
•DellServerBasics–DSB0109WBTS
•NetworkingBasics–DPCNB0710WBTS
Client Computing (All 3 required)
•DellDesktopVirtualizationSolutions–DDVS0312WBTS
•DellWyseOverview–WOS0712WBTS
•DellEndUserComputingDomainStrategy–
EUC0612WBTS
2ElectivesData Center Electives: (Choose 1 option below)
•DellEqualLogicSalesTraining–PSS0908WBTS
•DellCompellentTopGunStorageSales–CSS0211WBTS
•DellBladeServerSolutions(12thGen.)–DBSS0109WBTS
•DellPowerEdgeTowerandRackServerSolutions(12th
Gen.)–DTRSS0309WBTS
•DellForce10Overview–DFO1011WBTS
Client Computing Electives: (Choose 1 option below)
•DellCloudEssentials–DCES0312WBTS
–SellingDVSSolutions(Comingsoon)
PrerequisitesMembershipinarecognisedVirtualizationvendorpartner
program,specialisationinDesktopVirtualization
•VMwareSolutionProvider;DesktopVirtualization
Competency–VMDV0812CERT
•Microsoft®PartnerNetwork,Management&
Virtualizationcompetency,SilverorGold–
MVSM0312CERT
•Citrix®Advisor;SMBSpecialist–CASMB0812CERT
2TechnicalData Center (All 3 required)
•DellEqualLogicTechnical–PSST1108WBTTor
•DellCompellentTopGunStorageArchitect–
CSSAT0211WBTT
•DellBladesServerSolutions–BSSTT0409WBTTor
•DellPowerEdgeServerSolutions–DPES0909WBTT
•DellForce10TechnicalHighlights–FTOS1111WBTT
Client Computing (All 3 required)
–DellDVSSolutions(Comingsoon)
–DellWyseHardware&Firmware(Comingsoon)
–DellWyseSoftware&Management(Comingsoon)
Beginning twelve months after completed Competency,
$200,000 minimum sales during previous four rolling
quarters (USD$ or equivalent1, Dell enterprise2 products,
Dell Wyse products and Dell Cloud Services only).
If a Partner holds Preferred or Premier status in the Server
and/or Storage Competencies and/or the Networking
specialisation the corresponding courses will be waived.
Desktop Virtualization Solutions Competency
–Comingsoon
Link to course catalogDell Premier Partner Requirements
Meetsallsalesandtechnicaltraininganddemounitrequirementsfor2ormoreCompetencyareasplus1Solutionscourse.
Choose 1 Solutions Training Course:
•DellDiskandTapeBackup–DDTB0609WBTS
•DellManagementConsole–DMC0809WBTS
•DellVirtualizationSolutions–DVS1209WBTS
•IntelligentDataManagement–IDM1210WBTS
•BetterHealthcareThroughBetterStoragewithDell–CSHS0611WBTS
•SellingDellCompellentSolutionstoHealthcareDecisionMakers–CSHS0811WBTS
•IntegratingMicrosoftHyper-V®withDellPowerEdgeServersandDellEqualLogicStorage–IMHV0409WBTS
•DellvStart™SalesTraining–VSRT0511WBTS
•HostIntegrationTools–forMicrosoftSystems,HITKitandDisasterRecovery–BCDR0109ILTTorBCDR0109WBTT
•IntegratingMicrosoftHyper-VwithDellPowerEdgeServersandPSSeriesStorage–TechnicalTraining– IMHV0409WBTTorIMHV0409ILTT
•IntegratingPSSeriesStorageSolutionwithVMwarevSphere™–IPSSVM0109ILTTorVMPSS0909WBTT
$1,500,000 (UK, DE, FR and NL Premier Partner) or $750,000 (Rest of Europe Premier Partner) minimum purchase during previous
four rolling quarters (USD$ or equivalent1, Dell enterprise2 products, and Dell Wyse products and Dell Cloud Services only3).
A minimum of 4 unique people must complete the requirements.
Benefits4 of partnering
Dell Registered Partners Dell Preferred Partners Dell Premier Partners
Benefitsinclude:
•One-stoponlineorderingandaccount
managementonline
•RewardsfromDellviaPartnerAdvantage
•Flexiblepartnerfinancingprograms
•Pricingdiscounts
•Availabletrainingonthesolutionsthat
yourcustomerswantmost
•AccesstoDellproductimagelibrary
•SupportviatheDellsalesaccountteam
•Productinformation,collateraland
muchmore—allavailablethroughthe
Partner Portal
•AccesstoDellco-marketingmaterials
•DealRegistrationwitha60-day
registrationperiodandupto
10concurrentdeals
Benefitsinclude:DellRegisteredPartnerbenefits,plus:
•Highvalue,low-costtraining
•LOBRegistrationProgram
•Extendedtrainingprogramthrough
PartnerLearningCenter(PLC)
•Namedaccountteam—oranamed
ChannelDevelopmentManager(CDM)
•AccesstoRebateProgram
•Co-marketingsupportandaccessto
MDFonabusinesscasebasis
•IncreaseddiscountonDellproducts
•120daysdealregistrationperiodwith
upto50concurrentdeals
•180daysdealregistrationperiodforDell
EqualLogicandDellCompellentdealsfor
PartnersholdingavalidDellPartnerDirect
StorageCompetency
•AccesstoPartnerResourceDesk
•“FindaPartner”listingonDell.com
Benefitsinclude:DellRegisteredandDellPreferredPartner
benefits,plus:
•AccesstoPremierRebateProgram
andPremierMDF
•Casestudycollaboration
•PriorityaccesstoDell-generatedleads
•AnamedChannelDevelopmentManager
(CDM)
•PriorityaccesstoaChannelMarketing
Manager
•AccesstoDellSolutionCenter
•180daysdealregistrationperiodfor
alldealswithunlimitedconcurrentdeals
Take advantage of
the many benefits of
the Dell PartnerDirect
program today!
Questions?Contact
EMEA_PartnerDirect_
or your Dell Account
Manager.
1 PurchasesfromUK,DE,FRcannotbecombinedwithpurchasesfromROEtomeetthisrequirement.2EnterpriseproductsmeanDellEqualLogic™.PowerVault™,PowerConnect™,PowerEdge™,KACE,Compellent™,Force10™,AppAssureandSonicWALL™products.3PurchaseofEqualLogicorCompellentdemounitrequired.Thefully-populateddualcontrollerPSSeriesdemounitsFS7500,6100S,6100XS,6110S,6110XSand41x0-seriesmodelsareeligibletomeetdemounitrequirementsatthestandardPreferred/PremierPartnerdiscountof40%.Thefully-populateddualcontrollerPSSeriesdemounits6100E,6100X,6100XV,6110E,6110X,6110XV,6500E*,6500X*,6510E*and6510X*meetthedemounitrequirementsatthePreferred/PremierPartnerhigherdiscountof65%.Half-populated,singlecontrollerPSSeriesarraysdonotmeetthedemounitrequirements.*RequiresDellRegionalSalesManagerpermission.
4Ifalleligibilityrequirementsaremet.
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