Personal branding for business and marketing students

© 2016 Chris Goward | @chrisgoward

BRAND ‘YOU’ Personal branding for

business and marketing students

Connect with me: @chrisgoward


Why are you here?



I always need to hire someone when I have the least amount of time to do the hiring.

“ - Hiring Manager at a fast growing company


How do employers decide who to hire?


They buy your brand.


We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you.

“

- Tom Peters


If you don’t create your brand with intention, you’ll create it by default.


Why am I talking to you about this?

© 2016 Chris Goward | @chrisgoward 1981







•  Optimization strategy, test planning, UX, copywriting & A/B testing

•  25+ team based in Vancouver

•  The optimization industry’s best process, experts and results


A great culture makes a great brand!


I wrote the highest rated book in the industry.


I’ve spoken at over 300 events globally.


A Lynda.com course with great reviews.


And a Forty Under 40 Award.


What is a brand?


Hint: it’s not a logo.


The logo represents a feeling.


What feelings come to mind...














Do you think they’ve created their brand intentionally?


“The goal of branding is to own the one feeling that motivates your prospects to act.” - Chris Goward


The components: 1. Own a feeling. 2. Have exclusive ownership. 3. Compel action!


What feeling does your personal brand own?


Start with “Why?”


What are your core values? What is your mission or purpose? What is your vision for your life? What is your personality?


My mission: Listen, learn and lead by example.


My vision: To be a strategic advisor and friend, attracting and supporting great people to become their best selves.


My values: Authenticity: I seek the truth in everything Curiosity: I learn and try new ways always Experience: I make my moments meaningful Value: I will contribute my best self to the world Connections: I expand my relationship sphere


What about you?


Look inside. Then look outside.


Understand your: - Target audience - Goals - Value proposition for them


I always need to hire someone when I have the least amount of time to do the hiring.

“ - Hiring Manager at a fast growing company


They’re satisficing.


0

2

4

6

8

10

12

2000 2013 Goldfish

Attention Span Shrinkage 12.0

8.0 9.0


No one spends as much time thinking about you as you do.


Where do they find your message?



Does what you’re about to post support your value proposition?


One in five bosses has rejected a job applicant after checking out their profile on social media sites.

http://www.dailymail.co.uk/news/article-2115927/How-Facebook-cost-job-One-applicants-rejected-bosses-check-profiles-social-media-sites.html


Fired.


Reputation management is critical.


They must understand your message loud and clear.

© 2007-2016 WiderFunnel Marketing Inc.

TM LIFT Model


Employers’

Desires

Your Features

Competitors’ Features

Your Points of Difference

(PODs) Your Points of Parity

(POPs)

Your Points of Irrelevance (POIs)


First steps: 1. Discover your personal PODs 2. Create your messages 3. Control your media


Questions?

Date post:	15-Jan-2017
Category:	Career
Upload:	chris-goward
View:	402 times
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Personal branding for business and marketing students

Career