"Personal Branding" - The Marketing Of You

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Personal Branding - The Marketing of You


What is a Brand?


Elements of a Brand

Logo Buzz/WOM Product Service Culture Style


http://bit.ly/harleycreed

http://www.youtube.com/watch?v=I7TDWGOyW54

http://www.youtube.com/watch?v=I7TDWGOyW54


Essence of a Brand


BEING A F@#$!%GBADASS


What’s the DNA of Brand Essence?

• Personality

• Category

• Promise

• Lifestyle

• Expectation


You The Brand.


Elements of the Brand: YOU

Voice Expertise Your Look Mantra Size


Elements of the Brand: Voice

2.7 Billion

Net worth at the time of this presentation


Elements of the Brand: Expertise

8.3 Billion



Elements of the Brand: Look

150 Million



Elements of the Brand: Mantra

50 Million



Elements of the Brand: Size

33 Billion



Self Branding in Your Career...


• Someone wants your job

• You are being evaluated

• Your work and ability are being discussed (internal/externally)

• Loyalties, trends, customers/clients, demands and the economy are changing daily

• Your industry, products and competitors are evolving

What makes you different from everyone else?

Every Day in the Business World


Youvertising.


• Business cards?

• Marketing and Promotional Material?

• A website or blog?

• Have you written a book?

In today’s climate, it’s never enough.

What Do You Have to Advertise You?


• Google yourself

• Do you have a page rank?

• What images are you finding?

• If not, what do you do now?

What makes me want to hire you?

Do You Own You?


It’s Your Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?

Personal Professional


Me.


Channels to watch:• Favo.rs• Branch Out• ReferralKey• eLance• BeKnown

The Powerhouse.

Resume:• Keep it current• Make sure it conveys your brand essence

• Convey your brand using only tools that apply to your career

Groups:• Stay active in groups that apply to your career

• Be authentic and smart when you post

• Don’t dominate the conversations

Answers:• Take time to really answer the questions

• Support your answers with links

• Be willing to engage in work, but don’t sell yourself only

Alumni:• Stay connected• Present your brand for entrepreneurial alums consideration

Jobs Board:• Watch closely and be timely

• Follow directions for submitting to each job

• Customize your cover-letter for each job posting to show you understand their brand


What Are You Saying Where?

Blogs:• Topical content• Distributed across channels

• PR, articles & alerts

YouTube:• Rich keyword descriptions for SEO

• Detail content related to other articles as value-add

Twitter:• Content based on audience type, product & demo

• Understand lexicon• Keep constant

Facebook:• Younger audience• Communities and groups• Campaign connections• Apps, modules and robust commerce ties different content

Google+:• Smaller, more professional and tech-savvy audience

• Brands still in fertile development within channel


Where Do You Score?


LISTEN


What Are They Saying Where?


“The Shocking Math”

Customer On The Phone: 1

Twitter: 75

Facebook: 175

Blog Subscribers: 1,000?10,000?100,000?


Your Core Motivation: Would You Hire You?


Selling Yourself.


• Primary Motivation

• Money

• Status

• Non-Profit, Philanthropic, Foundations?

• Quality leverage

• Social Graph - Your “F3”: Friends, Fans & Followers

• What’s You Threshold

• Salary

• Benefits (insurance, travel, stock options, partnerships)

• Exposure (status, title, public facing)

• Create your own brand Commandments - then live and die by them.

Construct Your Personal Brand’s Business Plan


Commitment To Your Personal Brand.


Questions & Statistically Probable Answers

“JusticeMitchell” - Twitter, Skype, AIM, Gmail

www.JusticeMitchell.com

http://www.JusticeMitchell.com

http://www.JusticeMitchell.com

Date post:	17-Oct-2014
Category:	Business
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