by Basil C. Puglisi

@basilpuglisifacebook.com/basilpuglisi

Linkedin.com/in/basilpuglisi

What is a Brand?"Brand"  The name, image, idea or concept that is associated with something.

  A brand is the sum of people’s perception of a name, a company logo, the products carrying the brand, and the packaging of the product. If you are in the business of selling, you are either selling your own brand, selling the brand of another or in most cases, doing both.

What is Marketing? "Marketing"   Marketing is the processes for strategizing for the creation of campaigns that communicate, deliver, and/or exchanging offerings that have value for the general public, be it customers, clients, partners, or the society at large.

  Marketing is the strategy with how the brand is utilized, this can be anything from placement to targeting. This is different from advertising, as advertising is part of marketing execution. While you can advertise something in the local paper, on the internet or even with radio, it is the marketing plan that decides what is going to be presented and how, for the specific purpose of accomplishing brand recognition and the long term call to action.

What is a Digital Brand?“Digital Brand”Is the content exposure of a brand across digital media, this can include but is not limited to:•Video•Audio•Text Publications & Emails•Photography

Which are most commonly found on:•Websites•Social Media

Content is KingIn February of 2011 during Social Media WeekAmy Vernon, Mardy Sitzer and Basil C. PuglisiPresent “Content is King”

Summary: You must not only produce quality content, but you most continuously produce content. The best content comes from producing for what others are looking for, “Meeting the need” and engaging with them when doing so. Not only must you produce the content, you must protect the content from replication (without citation) or redirection.

Digital Brands go to the highest bidder!

If you don’t claim your brand, others will!!!

•Domain Names•User Names•Profiles

Those that put in the time and energy come out on top!SEM (Search Engine Marketing)•SEO – Search Engine Optimization •PPC – Pay Per Click Ads•Social Media – Blogs (content), Social Search, etc.

What is a Personal Brand?“Personal Brand"  Your name, photo, ideas, publications, experiences, education, etc.

Digital Resumes:Google Me!

For the last decade more and more companies, organizations and individuals have taken the time to google someone new. What will they find when they google you?

Personal Brands in PracticeWhile some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves.

These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.

A Sustainable PracticeSocial Media is just another communication tool or stage. How we use this, in fact, should be no different than how we have socialized throughout history.

If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.

Control Your Content, Brand & Network

A Practice that never ends…http://www.basilpuglisi.comhttp://www.basilpuglisi.infohttp://about.me/basilpuglisi http://www.facebook.com/consultingcoach http://www.twitter.com/basilpuglisi http://www.linkedin.com/in/basilpuglisi http://digg.com/basilpuglisi http://www.stumbleupon.com/stumbler/basilpuglisi/ http://www.bebo.com/basilpuglisi http://www.delicious.com/basilpuglisi http://www.google.com/profiles/basilpuglisi http://www.reddit.com/user/BasilPuglisi/ http://basilpuglisi.tumblr.com/ http://northfork.patch.com/users/basil-c-puglisi