Persuasion AnalysisPersuasion AnalysisTips & Tricks Tips & Tricks

Putting the Research Puzzle Together

FINDING BOOKSFINDING BOOKSTraditional books and ebooks

Finding BooksFinding Books

• Search Solomon• Books with Books and more (Library Catalog)

Finding BooksFinding Books• Search Solomon Advanced

• Books with Books and more (Library Catalog)• Language = English• Publication date

Finding BooksFinding Books• Specific Title known

• Select keywords from title - in the title field

• Specific Title unknown• Search main topic in the title field • If that doesn’t work, use the subject field

FINDING ARTICLESFINDING ARTICLESFull-text online or physically in the library

Finding ArticlesFinding Articles

• Search Solomon/Solomon Advanced• Articles with Articles and more (searches the

journals in the Solomon cloud)

• Search Databases• Select Category (i.e. Biblical Studies,

Education, Communication, Psychology, etc.)• Searches journals in other clouds like EBSCO,

ProQuest and Opposing Viewpoints• Best method when a professor recommends

specific journals

Finding ArticlesFinding Articles

• Find Databases• Find Databases again (top right corner)• Search a personally selected database or set of

databases.• Search those databases that can only be searched

directly through the provider’s portal.• Discover indexes and databases contained within

each category• those that are actually being searched through

“Search Databases”

• those that must be searched directly

Finding ArticlesFinding Articles

• Find Journals

• Used when all you have is a citation to a specific article.

• usually discovered in the notes of a book or article

• sometimes recommended by a professor, fellow student, etc.

Finding ArticlesFinding Articles

• Find Journals

• Search for the journal title from the citation.

• Discover if the library has access to the journal

• The article may be online or it may be physically in the library periodical collection.

• It may be the library has the journal but not the specific issue needed to access the article

Persuasion Analysis Persuasion Analysis

• Potential Search terms• Narrow casting• Individually directed advertising• Neuromarketing• Merchants of cool• Guilt money• Advertising clutter

Persuasion AnalysisPersuasion Analysis

• Potential Search terms cont’d.• Persuasion industry• Pseudospiritual marketing• Brand meaning• Emotional branding• Lifestyle branding• Brand AND cult

Persusasion AnalysisPersusasion Analysis

• Potential Search terms cont’d.• Lovemarks• Integrat* brand*• Integrat* entertainment• Product placement• Zeitgeist• Creating culture

INTERLIBRARY LOANINTERLIBRARY LOANTraditional Books and Articles

Interlibrary LoanInterlibrary Loan

• Use ILL when needed book or article is not available in the library.• Select “Interlibrary Loan” from main

menu• Select “book” or “article” as needed

• Fill out form and Submit

Interlibrary LoanInterlibrary Loan

• Libraries will not loan

• Theses or dissertations • use TREN for free theological edocs

• Select TREN from “Find Databases”

• use EThOS.bl.uk for free UK edocs

• CD’s, DVD, other media

FINDING SCHOLARLY FINDING SCHOLARLY SOURCESSOURCES

Books, Articles, Web sites

Finding Scholarly SourcesFinding Scholarly Sources

Finding Scholarly SourcesFinding Scholarly Sources

• Identifying Scholarly Resources – Books

• Contains citations and/or bibliography

• Contains graphs, diagrams, charts, etc.

• Language of the profession – scholars talking to scholars

Finding Scholarly SourcesFinding Scholarly Sources

• Identifying Scholarly Resources – Periodicals

• Distinguish between magazines, journals, scholarly journals and peer reviewed/refereed journals

• Indexes will tell you: Peer Reviewed• Use find Journals’

Identifying Scholarly Web sitesIdentifying Scholarly Web sites

USE SOURCES TO FIND MORE USE SOURCES TO FIND MORE SOURCESSOURCES

The key to doing research

The Key to ResearchThe Key to Research

• Use Sources to find more sources: the key to doing research

• Cited References / Bibliographies from books, articles, Web sites, etc.

• Authors and Titles from text books, cited references, OPAC records, etc.

• Subject Headings / Descriptors from bibliographic references in OPAC and indexes

The Key to ResearchThe Key to Research

• The key to doing research: Use Sources to find more sources

• Call numbers from OPAC records, browse shelves

• Persons, Places, Events from readings

• Related terminology: professional jargon, colloquialisms, broader/narrower terms, variant spellings, common terms, scientific terms, etc. from OPAC records, LC Subject Headings, abstracts, articles, books and other reading, etc.

CITATIONSCITATIONSRecognition and Creation

CitationsCitations

• Learn to recognize citation typescitation types: • Journal articleJournal article will have two titlestwo titles: an Article

Title followed by a Journal Title (usually abbreviated); volume and issue numbers often included

• BookBook will have a CityCity and PublisherPublisher

• DissertationDissertation or thesisthesis will say “dissertation” or “thesis”“thesis” respectively

• OnlineOnline sources will end with a date accessed.date accessed.

CitationsCitations

• Use the bibliographic record to• identify correct citation information• gather all necessary bibliographic

information• See the “Details” tab

Citing SourcesCiting Sources

• The best way to know how to cite sources is to read the chapter in the style manual that gives instructions for proper citation formatting.• Reduces confusion• Increases understanding

Citing SourcesCiting Sources

• Resist the urge to simply look for an example that seems to fit.

• Take a few minutes to read these very valuable pages describing the rules for each element of a citation:

Citing SourcesCiting Sources

• APA – chapters 6 and 7

• Chicago/Turabian – chapters 16 and 17

• CSE – chapter 29 (Name/Year)

• MLA – chapters 5 and 6

For More HelpFor More Help

• Contact Miss T.• jtillman@masters.edu• W: 661.362.2201• C: 661.433.9119• Library hours:

• M-R 11:00 a.m. – 8:00 p.m.

• F – 10:00 a.m. – 5:00 p.m.