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Picture This: Picture This: The Filmmakers Program The Filmmakers Program @ @ Cleveland State UniversityCleveland State University
Kimberly A. Neuendorf, Ph.D., Austin Allen, Ph.D.
John Ban, M.A.
School of Communication
Cleveland State University
December 6, 2004
Welcome and IntroductionWelcome and Introduction
Welcome guests to School of Communication Partners:
Mara Evans, M.E. Productions Christina Grozik, Greater Cleveland Film Commission Tim Beyer, Department of Music Ron Abate, College of Education and Human Services Claude File, Department of Drama
Assistants: Patrika Janstova Ev Penev Derek Carney
I. Year 1 Speakers’ VideosI. Year 1 Speakers’ Videos
Background Update on Progress of Production Demo of Excerpts from Edited Speakers
Videos Progress on Outcomes
Year 1 Speakers’ Videos StatusYear 1 Speakers’ Videos Status
John’s ListTopic Speaker Status To do
1. Make up Deborah Lilly 8:30 edited add categories
2. Sound/mixing Steve Guercio 10:00 edited tighten up
3. AFTRA/SAG Terry Taylor 20:00 edited cut down/categories
4. Set Design Jim Gelarden 20:27 edited add B-Roll/categories
5. Grant proposals Laura Paglin 5:40 edited tighten up
6. Cinematography Robert Banks (2) 10:00 edited
7. Union Frank Mckeon not edited
8. Writing Scott Lax not edited
9. Production management Kate Amer not edited
10. Greater Cleveland Film Commission
Christina Grozik/ Lesley Ward
not edited
11. Lighting Dale Linville not edited
12. Script Supervisor Naomi Hollander Would not sign release
13. Location Scouting Bernadette Gillota Has not provided release
II.II. Film & Digital WorkshopsFilm & Digital Workshopsp. 1p. 1
Expanded Workshop Format (30 hours, intensive vs. 6-weeks) Accommodates higher-level content Simulates real production environment DVD Production—now limited due to increased
duration of workshops Nine Workshops devised—Four in conjunction
with Short Film Production: 1—Cinematography for the Short Film 2—Lighting and Grip for the Short Film 3—Producing the Short Film 4—Directing the Short Film
II.II. Film & Digital WorkshopsFilm & Digital Workshopsp. 2p. 2
Five Novel Film Workshops in Spring: 1—Music for the Short Film 2—The Moving Form—Human Movement and the
Film/Video Camera 3—Beyond Editing—Special Post-Production
Techniques 4—Screenwriting for the Short Film 5—Advanced Screenwriting for the Feature Film
Unique Competitive Selection Process Director, Producer (Workshop Instructors and Short Film
Production)
II.II. Film & Digital WorkshopsFilm & Digital Workshopsp. 3p. 3
Participant Assessment Promotions
News Releases Picture This Website Continuing Education Email lists (Cool Cleveland, Cinematheque, our own)
Progress on Outcomes
III. Educational CreditIII. Educational Credit
Relationship with Continuing Education—for continuing education credit
Relationship with Media Arts & Technology—for credit
Collaboration with Music, Dance, Drama—in progress (developing spring workshop content, hoping those units will opt to offer course credit)
Future exploration for upper division and graduate courses
Progress on Outcomes
IV. The Film & Post-ProductionIV. The Film & Post-Production
Update on Status of Pre-Production Field has been narrowed to two films:
“As it Turns Out” “Fear Comes to Paxton Street”
Production in February/March Post-Production--will include student assistance,
and we will attempt to integrate with relevant Spring Workshops and CSU courses
Progress on Outcomes
As it Turns OutAs it Turns Out
Fear Comes to Paxton StreetFear Comes to Paxton Street
V.V. Documentary Documentary “Making of” DVD“Making of” DVD
Methodology of Coordination Student/professional involvement Equipment Progress on outcomes
VI. Filmmakers Online VI. Filmmakers Online Resource CenterResource Center
Background Research—600+ Websites reviewed for models and for content
Partnering with Greater Cleveland Film Commission For assistance on content, have been talking with Arts
Organizations—e.g., Cleveland Film Society, Cleveland Institute of Art Cinematheque)
Website Architecture Outline
Web Designer engaged:
Progress on Outcomes
VI. Filmmakers Online VI. Filmmakers Online Resource CenterResource Center
VI. Filmmakers Online VI. Filmmakers Online Resource CenterResource Center
I. Education & Training
A.) Northeast Ohio
1.) Degree-seeking 2.) Non Degree-seeking
B.) Beyond Northeast Ohio
1.) Degree-seeking 2.) Non Degree-seeking
II. Equipment & Facilities
A.) Rental & Sales B.) Repairs
III. Events
A.) Film Festivals B.) Special Film Exhibition
Venues IV. Media
A.) Email Lists B.) DVDs, Films, & Videos C.) Journals D.) Websites
V. Support
A.) Bulletin Board B.) Cleveland Stories C.) FAQs D.) Support Organizations & Networking E.) Grants & Other Funding
VII. 2005 Short Screenplay VII. 2005 Short Screenplay Competition Competition p. 1p. 1
Reprise of 2004 Contest, which garnered more than 30 submissions
For 2005, there are three categories: Best Screenplay Best Student Screenplay Best Screenplay on 2005 Theme: Contemporary Issues
in Immigration
Promotions/Application online
VII. 2005 Short Screenplay VII. 2005 Short Screenplay CompetitionCompetition p. 2p. 2
Placement in Cleveland Plain Dealer Friday Magazine
Have begun to receive submissions Judges—Finalist judges willing to return (e.g.,
Dan O’Shannon, Alan McElroy) Progress on Outcomes
VIII.VIII. Lessons LearnedLessons Learnedp. 1p. 1
Budgeting Many smaller activities (e.g., Screenplay
Contest, Year 1 Speakers DVDs) are long-term investments, either monetary or “institutional promotion” in nature
Our principal effort at income generation in Year 2 is the Workshops; we are finding that our principal income generation will probably be for the University at large (i.e., tuition generation) rather than for Picture This:
Picture This 9 Workshops Budget
EXPENSESItem Expenses Cont. Ed. Costs School of Com MAT Costs Picture This Costs Outside Inkind
Marketing and Promotion 3,000.00$ 2,000.00$ 500.00$ 500.00$ Instructors 13,500.00$ 13,500.00$ Guest Speakers 500.00$ 500.00$ Editors and Assistants 1,500.00$ 1,500.00$ Film Rentals 200.00$ 200.00$ Digital/Lighting Equipment 4,000.00$ 1,000.00$ 3,000.00$ Instruction Space 5,100.00$ 4,500.00$ 600.00$ Meals 3,000.00$ 3,000.00$ Digital Supplies 1,250.00$ 1,250.00$ Office Supplies 250.00$ 250.00$ Overhead 1,000.00$ 500.00$ 500.00$
TOTAL Expenses 33,300.00$ 2,000.00$ 5,500.00$ 22,200.00$ 3,600.00$
Total Expenses Check 33,300.00$
INCOMEItem Income Cont. Ed. Allocation CSU Income from Tuition
SCH students 63 X 2 SCH 35,658.00$ (35,658.00)$ CEU students 45 X 3 CEU 12,825.00$ (2,810.00)$ TOTAL Income 48,483.00$ (2,810.00)$ (35,658.00)$
Allocation (38,468.00)$
Net Picture This Income 10,015.00$
VIII.VIII. Lessons LearnedLessons Learnedp. 2p. 2
The Community: We have begun to educate the Film Community about
Full-Scale Workshops—this will clearly take some time. . . BUT we do believe that this process will be worth it—introducing a new level of rigor to film education in the region
Area Arts Organizations are enthusiastic—but cautious, due to budget woes
Confusion between new CSU initiatives (e.g., School of Communication) and Picture This entity—both good and bad; relationships need greater formalization
VIII. Lessons Learnedp. 3
The University: Operating an innovative program within a large
bureaucracy has special challenges (e.g., promotions, legal, budget records)—perhaps this could be taken into account when evaluating schedule deviations
Some administrators view PIF grants as “personal” faculty grants, and resist giving in-kind resources (rationale—if they assist one faculty member, they must assist all); not all PIFs are of personal benefit to faculty, and CSU should recognize this (via course releases, “credit” for extraordinary service or teaching, etc.)
IX.IX. Looking Forward—Year 3Looking Forward—Year 3p. 1p. 1
From Year 2--another cycle for Workshops/Short Film Production and Short Screenplay Competition—New Workshops to have distinct CSU multidisciplinary flavor, serve as “incubators” for cross-departmental collaboration
IX.IX. Looking Forward—Year 3Looking Forward—Year 3p. 2p. 2
External partners have sought out Picture This for potential Year 3 projects— Partner with Cleveland Film Society on “Local Heroes”
series during Cleveland International Film Festival—with Workshops to generate income
Further develop partnership with Greater Cleveland Film Commission for “Celebrity Fundraisers for Film Scholarships,” capitalizing on film industry professionals visiting on scouting or other trips to Cleveland
IX.IX. Looking Forward—Year 3Looking Forward—Year 3p. 3p. 3
Other potential partnerships in the works: Produce pilot episodes of TV/Cable program “Cool
Cleveland Cinema” in conjunction with Cleveland Cinematheque, Cool Cleveland Arts Initiative, other partners
Develop Formal P.A. (Production Assistant) Certification with Greater Cleveland Film Commission + Independent Pictures or Tri-C
Coordination of key activities—e.g., a “Local Hero” film director who conducts a Workshop in conjunction with the Cleveland International Film Festival might also appear on ”Cool Cleveland Cinema” and participate in a “Celebrity Scholarship” fundraiser with the Film Commission
IX. Looking Forward—Year 3p. 4
And at CSU: Organize CSU student chapter of U.F.V.A. (University
Film & Video Association) and/or S.C.M.S. (Society for Cinema and Media Studies)—with such activities as Cleveland Regional Student Film Contest
Develop Distance Learning modules with Education (particular emphasis on Online Learning)
Work with Development to identify sources of underwriting for annual cycle of Short Screenplay Competition and Short Film Production