Examine these covers – write down any similarities

For your diary - Assessment 8 October

POP GROUP

GENRE of musicTYPICAL CONNVENTIONS

POP

BRAND image of artist

CLOSE UP photographs

medium or full length rarely long or establishing shotswhy? Bound, audience, personal, copycat, knowledge, voyeurism

DIRECT ADDRESSrelationship

No DIRECT ADDRESSRebellious, anti, indie, urban, serious, thoughtful

The ARTIST (the musician, the band)PROMOTION of artist, not the productREAD the image – strength, fierce, romatic, seductive, vulnerable

The ARTIST (the musician, the band)PROMOTION of artist, not the productREAD the image – strength, fierce, romatic, seductive, vulnerable

FRONT COVERSimple coloursimple designcontrast typographybold, simple fontsDifferent colour for bandhidden meaningstitle – descriptive (type of music)

BACK COVERSContrast typographyoften name of band – topname of album belowlist of songs – centralbarcode BRHSname record companycopyright and yearowner of materialdistributors

SPINErecord company – Known fontBand nameAlbum name – same fonts/brandingcode – numerical - company

ARTIST NAMEkey to creating the star’s image/the brand

INSIDESimilar colour schemeplain back groundfewer textfewer characters

INSIDESimilar colour schemeplain back groundfewer textfewer characters

Alternatives other Genres + printing costsIn pop: ugly, urban, story telling, Next lesson

GrimeTeen popR + BDiscoMotownNorthern Soul GospelSoul Blues ReggaeDubSkaGlam RockGothic Hard RockMetalPunk PsychedelicRockIndie Love SongMusicalsGothic

Country RapDrum + BassElectronicTechnoTranceBrass bandJazz Flamenco Hip-HopGarageGrunge HouseSoundtrackClassicalBarbershopPopJazzCeltic FolkJapanese Pop

Create two powerpoint slides or Publisher documents and compare a Pop CD cover with a different genre type – SEE list

Homework sheet is due in next lesson