Social Marketing of Medical Abortion Social Marketing of Medical Abortion Regimes-Who Does Provide Services and Regimes-Who Does Provide Services and Where -By Vivek Malhotra - PHS-IndiaWhere -By Vivek Malhotra - PHS-India
ICMA-Lisbon- March 2010ICMA-Lisbon- March 2010
Population Health Services (India)Population Health Services (India)
India background
• Model of Liberalised access to MA
• Extensive Network of Literate Pharmacists and RMPs.- Self Educate
• General acceptance of Abortion
• Low awareness levels of legality
• Abortion Providers is Important
Sale Module
• Contact Providers Periodically
• Organize RMP’s , ANM's meetings for knowledge / Practice upgrades
• Placement of M.A Products for easy availability.
Who are the Providers
• Our Centers
• Gynecologists
• Pharmacies
• Indirect Providers- RMPs, ANMs
Which Class of Towns / Areas-PHS
• Semi Urban
• Rural
• Urban to Some extent
From where do they getSource of MA
Doctors 67%
Pharmacists 33%
Did you receive Instructions from Provider
Yes 95%
No 5%
Did you read Instructions given with the tablet-Yes 61%
Source –Boler T,Marston C, Corby N & Gardiner E,MSI
No. of Weeks and % Termination Using M A
No. of Weeks
of Pregnancy Percentage
1 - 6 78%
7 - 15 22%
No. of Weeks and % of Termination Using M A
7-15, 22%
1-6, 78%
7-15
1-6
Source –Boler T,Marston C, Corby N & Gardiner E,MSI
HAS MAOCC IMPACTED CLINIC NUMBERS
RANCHI DISTRICT MAOCC CLINIC TOTAL
2007 2310 550 2860
2008 3080 1002 4082
2009 3980 1256 5236
Factors Influencing MAOCC
• Does not require hospitalization
• Very Effective
• Non Surgical
• Easy Availability of Service
• Provides Confidence
• Friends/Relatives suggestion
• Confidentiality
Khushi Combi Pack-Launch May 09
