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    PORTFOLIO MANAGEMENT IN STOCK MARKETING

    AT KOTAK SECURITIES

    PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

    REQUIREMENT FOR THE AWARD OF THE DEGREE OF P.B.SIDDHARTHA

    COLLAGE OF ART & SCIENCE

    BY

    G.ABISHIEK

    REGD.NO:-Y12MBA155017

    SCHOOL OF MANAGEMENT STUDIES

    PARVATHANENI BRAHMAIAH SIDDHARTHA COLLAGE OF ART & SCIENCE

    Accredited by NAAC with A Grade and Affiliated to KRISHNA UNIVERSITY

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    ACKNOWLEDGEMENT

    Acknowledgement is due to many, without whose valuable help the project would not have been

    success . my sincere thanks to Dr.RAJESH.C.JAMPALA P.B.SIDDHARTHA COLLEGE OF

    ARTS & SCIENCE for providing all necessary faculties to complete this dissertation

    Support and faculties were essential indicators for creating this documentation. I would

    therefore, like to express my guide to Ms.KALPANA MADAM , P.B.SIDDHARTHACOLLEGE OF ARTS & SCIENCE , for her guidance encouragement and support at all stages

    of the project work.I express my deep sense of gratitude and sincere guide Mr. MIR SUJATH HUSSAIN GARU,

    for the voluble guidance and constant encouragement throughout the course of this work. Her

    exemplary and patience, concern and understanding have resulted in completion of this work to

    my fullest satisfaction

    I endow my sincere thanks for her kind cooperation and inspiration

    Finally I take this opportunity to convey my sincere thanks to all those to have directly and

    indirectly contributed for successfully complication of this my project

    G.ABISHIEK

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    DECLARATION

    This id to certify on a study on portfolio management and security analysis in kotak securities is

    a bonafide work done by me and it is not being submitted for the award of any other degree.

    G.ABISHIEK

    ( Y12MBA155017)

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    CONTENTS

    CHAPTERS PAGE NOS.

    CHAPTER 1 6 - 13

    INTRODUCTION

    Need for the study

    Scope for the study

    Objectives of the study

    Methodology and tools

    Limitations of the study

    CHAPTER 2 14 - 29

    REVIEW OF LITERATURE

    About the literature

    Different types

    Organizations survey theory

    CHAPTER 3 30 - 38 INDUSTRY PROFILE

    CHAPTER 4 39 - 54

    Company Profile

    CHAPTER 5 55 - 93

    DATA ANALYSIS ANDINTERPRETATION

    CHAPTER 6 94 - 99

    FINDING SUGGESTIONS AND CONCLUSIONS

    BIBLIOGRAPHY

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    ABSTACT

    Portfolio management is a process encompassing many activities of investment is assets

    and securities. It is a dynamic and flexible concept and involves regular and systematic analysis,

    judgment, and action.A combination of securities held together will give a beneficial result ifthey grouped in a manner to secure higher returns after taking into consideration the risk

    elementsThe main objective of the Portfolio management is to help the investors to make wise

    choice between alternate investments without a post trading shares. Any portfolio management

    must specify the objectives like Maximum returns, Optimum Returns, Capital appreciation,

    Safety etc., in the same prospectus.

    This service renders optimum returns to the investors by proper selection and continuous

    shifting of portfolio from one scheme to another scheme of from one plan to another plan within

    the same scheme.

    Five different companies are chosen for the study- WIPRO, ICICI, RELIANCE, RANBAXY,

    and ITC.

    The study gives the returns offered by the companies of various securities are compared

    and conclusions are brought out which produces large and better portfolio combinations for the

    investors.

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    CHAPTER - I

    INTRODUCTION

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    INTRODUCTION TO THE STUDY

    A portfolio is a collection of investments held by an institution or a private individual. In

    building up an investment portfolio a financial institution will typically conduct its own

    investment analysis, whilst a private individual may make use of the services of a

    financial advisor or a financial institution which offers portfolio management services.

    Holding a portfolio is part of an investment and risk-limiting strategy called

    diversification. By owning several assets, certain types of risk (in particular specific risk)

    can be reduced. The assets in the portfolio could include stocks, bonds, options,

    warrants, gold certificates, real estate, futures contracts, production facilities, or any

    other item that is expected to retain its value.Portfolio management involves deciding

    what assets to include in the portfolio, given the goals of the portfolio owner and

    changing economic conditions. Selection involves deciding what assets to purchase,

    how many to purchase, when to purchase them, and what assets to divest. These

    decisions always involve some sort of performance measurement, most typically

    expected return on the portfolio, and the risk associated with this return (i.e. the

    standard deviation of the return). Typically the expected returns from portfolios,

    comprised of different asset bundles are compared.

    The Portfolio management is a continuous process. It is a dynamic activity. The

    following are the basic operations of a portfolio management.

    a) Monitoring the performance of portfolio by incorporating the latest market conditions.

    b) Identification of the investors objective, constraints and preferences.

    c) Making an evaluation of portfolio income (comparison with targets and achievement).

    http://en.wikipedia.org/wiki/Expected_returnhttp://en.wikipedia.org/wiki/Expected_returnhttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Standard_deviationhttp://en.wikipedia.org/wiki/Standard_deviationhttp://en.wikipedia.org/wiki/Standard_deviationhttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Expected_return
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    d) Making revision in the portfolio.

    e) Implementation of the strategies in tune with investment objectives.

    NEED OF THE STUDY

    Portfolio management is a process encompassing many activities of investment in assets and

    Securities. It is a dynamic and flexible concept and involves regular and systematic analysis,

    Judgment and action. The objective of this service is to help the unknown and investors with the

    expertise of professionals in investment portfolio management. It involves construction of a

    portfolio based upon the investors objectives, constraints, preferences for risk and returns and

    tax liability. The portfolio is reviewed and adjusted from time to time in tune with the market

    conditions. The evaluation of portfolio is to be done in terms of targets set for risk and returns.

    The changes in the portfolio are to be effected to meet the changing condition.

    Portfolio construction refers to the allocation of surplus funds in hand among a variety of

    financial assets open for investment. Portfolio theory concerns itself with the principles

    Governing such allocation. The modern view of investment is oriented more go towards the

    assemble of proper combination of individual securities to form investment portfolio.

    A combination of securities held together will give a beneficial result if they grouped in a

    manner to secure higher returns after taking into consideration the risk elements.

    The modern theory is the view that by diversification risk can be reduced. Diversification

    can be made by the investor either by having a large number of shares of companies in different

    regions, in different industries or those producing different types of product lines. Modern theory

    believes in the perspective of combination of securities under constraints of risk and returns.

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    OBJECTIVES OF THE STUDY

    To study the investment pattern and its related risks & returns.

    To find out optimal portfolio, that gives optimal return at a minimized risk to the

    investor.

    To check whether the selected portfolios are yielding a satisfactory and constant return to

    the investor over a period of time.

    The main objective of investment portfolio management is to maximize the returns from the

    investment and to minimize the risk involved. Moreover, risk in price or inflation erodes thevalues of money and hence investment must provide a protection against inflation.

    Return

    Portfolio management is technique ofinvesting in securities. The ultimate object of investmentin the securities is return. Hence, the first objective of portfolio management is getting higher

    return.

    Capital GrowthSome investors do not need regular returns. Their object of portfolio management is that not only

    their current wealth is invested in the securities; they also want a channel where their future

    incomes will also be invested.

    LiquiditySome investors prefer that the portfolio should be such that whenever they need their money,they may get the same.

    Maintaining the Purchasing Power

    Inflation eats the value of money, i.e., purchasing power. Hence, one object of the portfolio isthat it must ensure maintaining the purchasing power of the investor intact besides providing the

    return.

    Risk ReductionthroughDiversificationIt is the perhaps most important object of the portfolio management. All other objectives

    (mentioned above) can be achieved even without portfolio, i.e., through investment in a single

    security, but reduction (without sacrificing the return) is possible only through portfolio.

    http://en.wikipedia.org/wiki/Rate_of_returnhttp://en.wikipedia.org/wiki/Investment_managementhttp://www.wikinvest.com/metric/Investmentshttp://en.wikipedia.org/wiki/Security_%28finance%29http://en.wikipedia.org/wiki/Goalhttp://en.wikipedia.org/wiki/Capital_gainhttp://en.wikipedia.org/wiki/Purchasing_powerhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Diversification_%28finance%29http://en.wikipedia.org/wiki/Diversification_%28finance%29http://en.wikipedia.org/wiki/Diversification_%28finance%29http://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Purchasing_powerhttp://en.wikipedia.org/wiki/Capital_gainhttp://en.wikipedia.org/wiki/Goalhttp://en.wikipedia.org/wiki/Security_%28finance%29http://www.wikinvest.com/metric/Investmentshttp://en.wikipedia.org/wiki/Investment_managementhttp://en.wikipedia.org/wiki/Rate_of_return
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    SCOPE OF THE STUDY:

    The study covers the calculation of correlations between the different securities in order to find

    out at what percentage funds should be invested among the companies in the portfolio. Also the study

    includes the calculation of individual Standard Deviation of securities and ends at the calculation of

    weights of individual securities involved in the portfolio. These percentages help in allocating the funds

    available for investment based on risky portfolios.

    IMPORTANCE OF THE STUDY

    A project is a collection of tasks designed to create a new product, infrastructure, service or

    result within a specified period. A project portfolio is a collection of projects. A company may

    have several project portfolios of technology, quality-control and human resource projects.

    Project portfolio management is the centralized management of project portfolios and the

    responsibility of the project or portfolio management office (PMO).

    Basics: Structure

    The PMO structure depends on the company size and the number of ongoing projects. For

    example, a large public-sector organization may have several PMOs staffed with dozens of

    employees, while a small business may have an informal PMO structure of mainly part-time

    staff. The PMO manager usually reports to senior management, such as the chief operating

    officer. PMO staff may include portfolio managers, project managers and project analysts, along

    with administrative staff.

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    Coordination

    The PMO is usually the central coordinating office for a company's projects. It makes resource-

    allocation decisions after considering the impact on the entire company. For example, it may

    move resources between two projects to ensure they are both on schedule. Similarly, it may

    move equipment or funds between resource-constrained projects to ensure timely project

    completion.

    Implementation

    PMOs play an important role in the portfolio implementation process, which usually begins with

    a list of viable projects. PMO analysts may use cost/benefit analysis to whittle down this list to

    one or two projects that generate the most return. Cost/benefit analysis determines the net cost or

    benefit of undertaking a project. The next step is to determine if there are enough capital and

    human resources on hand to manage the existing projects. In addition to allocating resources

    among projects, PMOs may lend out experienced project managers to serve as internal

    consultants and mentors on critical projects. They can bring a fresh perspective to problems and

    work with the project team to resolve these problems.

    Issues

    PMOs do not guarantee project success. For example, a project may fall behind schedule because

    of last-minute changes demanded by the client or if product testing uncovers a quality problem

    that requires a major redesign. PMOs are cost centers, which mean that they do not make any

    money. Therefore, they have to control costs and add value to ongoing projects to maintain

    management support. A successful PMO is supportive, not intrusive. It fits within the corporate

    culture and serves as a knowledgeable resource for project staff.

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    RESEARCH METHODOLOGY OF THE STUDY:

    Research design or research methodology is the procedure of collecting, analyzing and

    interpreting the data to diagnose the problem and react to the opportunity in such a way where

    the costs can be minimized and the desired level of accuracy can be achieved to arrive at a

    particular conclusion.

    The methodology used in the study for the completion of the project and the fulfillment of the

    project objectives, is as follows:

    Market prices of the companies have been taken for the years of different dates, there by

    dividing the companies into 5 sectors.

    A final portfolio is made at the end of the year to know the changes (increase/decrease) in

    the portfolio at the end of the year.

    DATA COLLECTIONS:

    Primary data:

    The primary data information is gathered from KOTAK SECURITIES by interviewing KOTAK

    SECURITIES executives.

    Secondary data:

    The secondary data is collected from various financial books, magazines and from stock lists of

    various newspapers and KOTAK SECURITIES as part of the training class undertaken for

    project.

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    LIMITATION OF THE STUDY

    This study has been conducted purely to understand Portfolio Management for

    investors.

    Construction of Portfolio is restricted to two companies based on Markowitz model.

    Very few and randomly selected scripts / companies are analyzed from BSE listings.

    Detailed study of the topic was not possible due to limited size of the project.

    There was a constraint with regard to time allocation for the research study i.e. for a

    period of 45 days.

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    CHAPTER - II

    LITERATURE REVIEW

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    It is essential for individuals to invest wisely for the rainy days and to make their future secure.

    What is a Portfolio?

    A portfolio refers to a collection of investment tools such as stocks, shares, mutual funds, bonds,cash and so on depending on the investors income, budget and convenient time frame.

    Following are the two types of Portfolio:

    1. Market Portfolio

    2. Zero Investment Portfolio

    What is Portfolio Management?

    The art of selecting the right investment policy for the individuals in terms of minimumrisk and maximum return is called as portfolio management.

    Portfolio management refers to managing an individuals investments in the form of bonds,

    shares, cash, mutual funds etc so that he earns the maximum profits within the stipulated time

    frame.

    Portfolio management refers to managing money of an individual under the expert guidance of

    portfolio managers.In a laymans language, the art of managing an individuals investment is called as portfolio

    management.

    Types of Portfolio Management

    Portfolio Management is further of the following types:

    Active Portfolio Management: As the name suggests, in an active portfolio management

    service, the portfolio managers are actively involved in buying and selling of securities to ensuremaximum profits to individuals.

    Passive Portfolio Management: In a passive portfolio management, the portfolio manager

    deals with a fixed portfolio designed to match the current market scenario.

    Discretionary Portfolio management services: In Discretionary portfolio managementservices, an individual authorizes a portfolio manager to take care of his financial needs on his

    behalf. The individual issues money to the portfolio manager who in turn takes care of all his

    investment needs, paper work, documentation, filing and so on. In discretionary portfoliomanagement, the portfolio manager has full rights to take decisions on his clients behalf.

    Non-Discretionary Portfolio management services: In non discretionary portfolio

    management services, the portfolio manager can merely advise the client what is good and bad

    for him but the client reserves full right to take his own decisions.

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    Who is a Portfolio Manager?

    An individual who understands the clients financial needs and designs a suitable investment

    plan as per his income and risk taking abilities is called a portfolio manager. A portfolio manager

    is one who invests on behalf of the client.A portfolio manager counsels the clients and advises him the best possible investment plan

    which would guarantee maximum returns to the individual.A portfolio manager must understand the clients financial goals and objectives and offer a tailormade investment solution to him. No two clients can have the same financial needs.

    Roles and Responsibilities of a Portfolio Manager

    A portfolio manager is one who helps an individual invest in the best available investment plansfor guaranteed returns in the future.

    Let us go through some roles and responsibilities of a Portfolio manager:

    A portfolio manager plays a pivotal role in deciding the best investment plan for anindividual as per his income, age as well as ability to undertake risks .

    A portfolio manager is responsible for making an individual aware of the variousinvestment tools available in the market and benefits associated with each plan.

    A portfolio manager is responsible for designing customized investment solutionsfor the clients.

    A portfolio manager must keep himself abreast with the latest changes in thefinancial market.

    RISK

    Risk is uncertainty of the income / capital appreciations or loss or both. All investments are

    risky. The higher the risk taken, the higher is the return. But proper management of risk involves

    the rights choices of investments whose risks are compensating. The total risks of two companies

    may be different and even lower than the risk of a group of two companies if their companies are

    offset by each other.

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    The two major types of risks are

    Systematic or market related risk.

    Unsystematic or company related risks.

    Systematic risks

    Systematic risks affected from the entire market are (the problems, raw material availability, tax

    policy or government policy, inflation risk, interest risk and financial risk). It is managed by the

    use of Beta of different company shares.

    Unsystematic risks

    Unsystematic risks are mismanagement, increasing inventory, wrong financial policy, defectivemarketing etc. this is diversifiable or avoidable because it is possible to eliminate or diversify

    away this components of risks to a considerable extents by investing in a large portfolio of

    securities. The unsystematic risk stems from inefficiency magnitude of those factors differentfrom one company to another.

    RETURNS ON PORTFOLIO

    Each security in a portfolio contributes returns in the proportion of its investments in security.Thus the portfolio expected return is the weighted average of the expected return, from each of

    the securities, with weights representing the proportions share of the security in the totalinvestment. Why does an investor have so many securities in his portfolio? If the security ABC

    gives the maximum return why not he invests in that security all his funds and thus maximize

    return? The answer to this questions lie in the investors perception of risk attached toinvestments, his objectives of income, safety, appreciation, liquidity and hedge against loss of

    value of money etc. this pattern of investment in different asset categories, types of investment,

    etc, would all be described under the caption of diversification, which aims at the reduction or

    even elimination of non-systematic risks and achieve the specific objectives of investors.

    RISK ON PORTFOLIO

    The expected returns from individual securities carry some degree of risk. Risk on the portfoliois different from the risk on individual securities. The risk is reflected in the variability of the

    returns from zero to infinity. Risk of the individual assets or a portfolio is measured by the

    variance of its returns. The expected return depends on the probability of the returns and theirweighted contribution to the risk of the portfolio. These are two measures of risk in this context

    one is the absolute deviation and other standard deviation.

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    RISK RETURN ANALYSIS

    All investment has some risk. Investment in shares of companies has its own risk or uncertainty;

    these risks arise out of variability of yields and uncertainty of appreciation or depreciation ofshare prices, losses of liquidity etc.

    The risk over time can be represented by the variance of the returns. While the return over time

    is capital appreciation plus payout, divided by the purchase price of the share

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    Normally, the higher the risk that the investor takes, the higher is the return. There is, however, a

    risk less return on capital of about 12% which is the bank rate charged by the R.B.I or long term,

    yielded on government securities at around 13% to 14%. This risk less return refers to lack of

    variability of return and no uncertainty in the repayment or capital. But other risks such as loss of

    liquidity due to parting with money etc. may however remain, But are rewarded by the total

    return on the capital. Risk-return is subject to variation and the objectives of the portfolio

    manager are to reduce that variability and thus reduce the risk by choosing an appropriate

    portfolio.

    Portfolio Theories

    MARKOWITZ THEORY

    Markowitz approach determines for the investor the efficient set of portfolio through 3 important

    variables, i.e., Standard Deviation, Covariance and Co-efficient of Correlation. Markowitz model

    is called the Full Covariance Model. Through this method, the investor can with the use of

    computer, find out the efficient set of portfolio by finding out the tradeoff between risk and

    return between the limits of zero to infinity. According to this theory, the effects of one security

    purchase over the effects of the other security purchase are taken into consideration and then the

    results are evaluated.

    Assumption under Markowitz Theory

    Markowitz theory is based on the modern portfolio theory under several assumptions.

    The assumptions are:-

    1. The market is efficient and all investors have in their knowledge all the facts about the stock

    market and so on investor can continuously make superior returns either by predicting past

    behavior of stocks through technical analysis the intrinsic value of shares. Thus all investors

    are in equal category.

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    2. All investor before making any investment have a common goal. This is the avoidance of risk

    because they are risk averse.

    3. All investors would like to earn the maximum rate of return that they can achieve from their

    investments.

    4. The investors base their decisions on he expected rate of return of an investment. The

    expected rate of return can be found out by finding out the purchase price of a security

    divided by the income per year and by adding annual capital gains. It is also necessary to

    know the standard deviation of the rate of return, which is begin offered on the investment.

    The rate of return and standard deviation are important parameters for finding out whether

    investment is worthwhile for a person.

    5. Markowitz brought out the theory that it was useful insight to find out how the security

    returns are correlated to each other. By combining the assets in such way that they give the

    lowest risk maximum returns could be brought out by the investor.

    6. From the above it is clear that investor assumes that while making an investment he will

    combine his investments in such a way that he gets a maximum return and is surrounded by

    minimum risk.

    7. The investor assumes that greater or larger the return that he achieves on his investments, the

    higher the risk factor that surrounds him. On the contrary when risks are low the return can

    also be expected to be below.8. The investor can reduce his risk if he adds investments to his portfolio.

    9. An investor should be able to get higher for each level of risk by determining the efficient

    set of securities.

    THE SHARPE INDEX MODEL

    The investor always likes to purchase a combination of stock that provides the highest return and

    has lowest risk. He wants to maintain a satisfactory reward to risk ratio. Traditionally analysis

    paid more attention to the return aspect of the stocks. Now a days risk has received increased

    attention and analysts are providing estimates of risk as well as return.

    Sharp has developed a simplified model to analyze the portfolio. He assumed that the return

    of a security is linearly related to a single index like the market index. Strictly speaking, the

    market index should consist of all the securities trading on the exchange.

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    In the absence of it, a popular index can be treated as a surrogate for the market index.

    SINGLE INDEX MODEL

    Casual observation of the stock prices over a period of time reveals that most of the stock pricesmove with the market index. When sensex increases, stock prices also tend to increase and vice-

    versa. This indicates that some underlying factors affect the market index as well as the stock

    prices. Stock prices are related to the market index and the relationship could be used to estimate

    the return on stock. Towards this purpose, the following equation can be used.

    imiij eRaaR

    Where R = Expected return on security I

    ia = Intercept of the straight line or alpha co-efficient

    ia = Slope of straight line or beta co-efficient

    Rm = The rate of return on marker index

    ei = Error team

    Corner Portfolio

    The entry or exit of a new stock in the portfolio generates a series of corner portfolio. In a one

    stock portfolio, itself is the corner portfolio. In a two stock portfolio, the minimum attainable risk

    (variance) and the lowest return would be the corner portfolio. As the member of stocks

    increases in a portfolio, the corner portfolio would be the one with lowest return and risk

    combination.

    Sharpes Optimal Portfolio

    Sharpe has provided a model for the selection of appropriate securities in a portfolio. The

    selection of any stock is directly related to its excess returnbeta ration.

    ia/RfRi

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    Where, Ri = The expected return on stock i

    Rf = The return on a risk less asset

    ia = The expected change in the rate of return on stock I associated with one unit

    changer in the market return.

    The excess return is the difference between the expected return on the stock and the risk less rate

    of interest such as the rate offered on the government security or Treasury bill. The excess return

    to beta ratio measures the additional return on security (excess of the risk less asset return) per

    unit of systematic risk or non-diversifiable risk. This ratio provides a relationship between

    potential risk and reward.

    The steps for finding out the stocks to be included in the optimal portfolio are given below:

    1. Finding out the excess return to beta ratio for each stock under consideration.

    2. Rank them from the highest to the lowest

    3. Proceed to calculate C for all the stocks according to the ranked order using the following

    formula.

    ei/iN1/ei/iRfRiNmCi 2222

    4. The calculated values of Ci start declining after a particular Ci and that point is taken as

    the cut-off point and that stock ratio is the cut-off ratio.

    Capital Asset Price Theory

    We have seen that diversifiable risk can be eliminated by diversification. The remaining risk

    portion is the un-diversifiable risk i.e., market risk. As a result, investors are interested in

    knowing the systematic risk when they search for efficient portfolios. They would like to have

    assets with low beta coefficient i.e., systematic risk. Investors would opt for high beta co-

    efficient only if they provide high rate of return. The risk were averse nature of the investors is

    the underlying factor for this behavior. The capital asset pricing theory helps the investors top

    understand and the risk and return relationship of the securities. It also explains how assets

    should be priced in the capital market.

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    The CAPM Theory

    Markowitz, William Sharpe, John Lintner and Jan Mossin provided the basis structure for the

    CAPM model. It is a model of linear general equilibrium return. In the CAPM theory, the

    required rate of return of an asset is having a linear relationship with assets beta value i.e.,

    undiversifiable or systematic risk.

    Lending and Borrowing

    Here, it is assumed that the investor could borrow or lend any amount of money at risk less rate

    of interest. When this opportunity is given to the investors, they can mix risk free assets with the

    risk assets in a portfolio to obtain in desired rate of risk return combination.

    The expected return on the combination of risky and risk free combination

    Rp = RfXf+ Rm(1Xf)

    Where, Rp = Portfolio return

    Xf= The proportion of funds invested in risk free assets

    1Xf= The proportion of funds invested in risk assets.

    Rf= Risk free rate of return

    Rm = Return on risky assets

    This formula can be used to calculate the expected returns for different situation like mixing risk

    less assets with risky assets, investing only in the risky asset and mixing the borrowing with risk

    assets.

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    The Concept

    According to CAPM, all investors hold only the market portfolio and risk less securities. The

    market portfolio is a portfolio comprised of all stocks in the market. Each asset is held in

    proportion to its market value to the all risky assets. For example, if Reliance Industry share

    represents 20% of all risky assets, then the market portfolio of the individual investor contains

    20% of Reliance Industry shares. At this stage, the investor has the ability to borrow or lend any

    amount of money at the risk less rate of interest. The efficient frontier of the investor is given in

    figure.

    The figure shows the efficient of the investor. The investor prefers any point between B & C

    because, with the same level of risk they face on line BA, they are liable to get superior profits.

    The ABC lines show the investors portfolio of risky assets. The investors can combine risk less

    asset either by lending or borrowing. This is shown in figure,

    The line RfS represent all possible combination of risk less and risky asset. The S portfolio

    does not represent any risk less asset but the line RfS gives the combination of both. The

    portfolio along the path RfS is called lending portfolio i.e., some money is invested in the risk

    less asset or may b deposited in the bank for a fixed rate of interest if it crosses the point S, it

    becomes borrowing portfolio. Money is borrowed and invested in the risky asset. The straight

    lines are called Capital Market Line (CML). It gives the desirable set of investment opportunities

    between risk free and risky investments. The CML represents linear relationship between the

    required rates of return for efficient portfolio and their standard deviations.

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    pm

    fmfp

    RRRRE

    E(Rp) = Portfolios expected rate of return

    Rm = Expected return on market portfolio

    m = Standard deviation of market portfolio

    p = Standard deviation of the portfolio

    For a portfolio on the capital market line, the expected rate of return in excess of the risk free rate

    is in proportion to the standard deviation of the market portfolio. The slope of the line gives the

    price of the risk. The slope equals the risk premium for the market portfolio RmRf divided by

    the risk or standard deviation of the market portfolio. Thus, the expected return of an efficient

    portfolio is Expected return = Price of time + (Price of risk X amount of risk)

    Price of time is the risk free rate of return. Price of risk is the premium amount higher and above

    the risk free return.

    Security Market Line

    The Capital Market Line measures the risk-return relationship of an efficient portfolio. But, it

    does not show the risk- return trade off for other portfolio and individual securities. Inefficient

    portfolios lie below the capital market line and the risk-return relationship cannot be establishedwith the help of his capital market line. Standard deviation includes the systematic and

    unsystematic risk. Unsystematic risk can be diversified and it is not related to the market. If the

    unsystematic risk is eliminated, then the matter of concern is systematic risk alone. This

    systematic risk could be measured by beta. The beta analysis is useful for individual securities

    and portfolio whether efficient or inefficient.

    When an additional security is added to the market portfolio, an additional risk is also added to

    it. The variance of a portfolio is equal to the weighted sum of the covariance of the individual

    securities in the portfolio. If we add an additional security to the market portfolio, its marginal

    contribution to the variance of the market is the covariance between the securitys return and

    market portfolios return.

    If the security is included, the covariance between the security and the market measures the risk.

    Dividing it by standard deviation of market portfolio Cov m/lm can standardize covariance.

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    This shows the systematic risk of the security, and then the expected return of the security is

    given by the equation.

    mim

    m

    fmfi /VCov

    RRRR

    This equation can be rewritten as follows:

    fmm

    2

    imfi RR

    CovRR

    The first term of the equation is nothing but the beta coefficient of the stock. The beta coefficient

    of the equation of SML is same as the beta of the market (Single index) model. In equilibrium,

    all efficient and inefficient portfolio lie along the security market line, The SML line helps to

    determine the expected return for a given security beta. In other words, when betas are given, we

    can generate expected returns for the given securities. This is explained in figure. If we assume

    the expected market risk premium to be 8% and the risk free rate of return to be 7%, we can

    calculate expected return for A, B, C and D securities using the formula.

    fm1i RRERfRE

    Present Validity of CAPM

    The CAPM is greatly appealing at an intellectual level, logical and rational. The basic

    assumptions on which the model is built raise, some doubts in the minds of the investors. Yet,

    investment analysis has been more creative in adapting CAPM for their uses.

    1. The CAPM focuses on the market risk, makes the investors to think about the

    riskyness of the assets in general CAPM provides basic concept, which is truly

    fundamental values.

    2. The CAPM has been useful in the selection of securities and portfolio. Securities with

    higher returns are considered to be undervalued and attractive for buy. The below

    normal excepted return yielding securities are considered to be overvalued andsuitable for sale.

    3. In the CAPM, it has been assumed that investors consider only the market risk. Given

    the estimate of the risk free rate, the beta of the firm, stock and the required market

    rate of return, one can find out the expected returns for a firms security. This

    expected return could be used as an estimate of the cost of retained earnings.

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    4. Even through CAPM has been regarded as useful tools to financial analysis; it has it

    won critics too. They point out, when the model is ex-ante; the inputs also should be

    ex-ante, i.e. based on the expecat5ions of the f8re. Empirical test and analysis have

    used ex-post i.. Past data only:

    5. The historical data regarding the market return, risk free rate of return and betas vary

    differently for different periods. The various methods used to estimate these inputs

    also affect the beta value. Since the inputs cannot be estimated precisely, the expected

    return found out through the CAPM model is also subjected to criticism.

    Arbitrage pricing theory

    Arbitrage pricing theory is one of the tools used by the investors and portfolio managers. The

    capital asset pricing theory explains the returns of the securities on the basis of their respectivebets. According to the previous model, the investor chooses the investment on the basis of

    expected return and variance. The alternative model deployed in asset pricing by Stephen Ross is

    known as Arbitrage Pricing Theory. The APT explains the nature of equilibrium in the asset

    pricing in a less complicated manner with fewer assumptions compare to CAPM.

    The Assumptions

    1. The investors have homogeneous expectations.

    2. The investor are risk averse and utility maxi misers

    3. Perfect competition prevails in the market and there is no transaction cost.

    The APT theory does not assume:

    a) Single period investment horizon

    b) No taxes

    c) Investors can borrow and lend at risk free rate of interest and

    d) The selection of the portfolio is based on the mean and variance analysis.

    These assumptions are present in CAPM theory.

    Arbitrage portfolio

    According to the APT theory an investor tries to find out the possibility to increase returns from

    his portfolio without increasing the funds in the portfolio. He also likes to keep the risk at the

    same level.

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    For example, the investor holds A, B and C securities and he wants to change in proportion of

    securities can be denoted by X, bX and CX . The increase in the investment in security A could be

    carried out only if he reduces the proportion of investment either in B or C because it has already

    stated that the investor tries to earn more income without increasing his financial commitment.

    Thus, arbitrage portfolio. If X indicates the change in proportion,

    0XXX CBA

    The factor sensitivity indicates the responsiveness of a securitys return to a particular factor.

    The sensitiveness of securities to any factor is the weighted average of the sensitivities of the

    securities, weighted being the changes made in the proportion. For example, bA, bB and bC are

    sensitive in an arbitrage portfolio the sensitive become zero.

    0XbXbXb CCBBAA

    APT and CAPM

    The simplest form of APT model is consistent with the simple form of the CAPM model, whenonly one factor is taken into consideration, the APT can be stated as.

    Ii0i bR

    It is similar to the capital market line equation:

    )RR(RR Fmifi , Which is similar to CAPM MODEL?

    APT is more general and less restrictive than CAPM, in APT, the investor has no need to hold

    the market portfolio because it does not make use of the market portfolio concept. The portfolios

    are constructed on the basis of the factors eliminate arbitraged profits. APT is based on the law

    of one price to hold for all possible portfolio combinations.

    The APT model takes on to account of the impact of numerous factors on the security. The

    |Macro economic factors are taken into consideration and it is closer to reality then CAPM.

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    The market portfolio is well defined conceptually. In APT model, factors are not well specified.

    Hence, the investor finds it difficult to establish equilibrium relationship. The well defined

    market portfolio is a significant advantage of the CAPM leading to the wide usage of the modelin the stock market.

    The factors that have impact on one group of securities may not affect other group securities.

    There is a lack of constituency in the measurement of the APT model. Further, the influences of

    the factors are not independent of each other. It may be difficult to identify the influence

    corresponds exactly to each factor. Apart from this, not all variable that exerts influence on

    factor measurable.

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    CHAPTER - III

    INDUSTRY PROFILE

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    HISTORY OF STOCK EXCHANGE

    The only stock exchanges operating in the 19 the century were those of Bombay set up in 1875

    and Ahmadabad set up in 1894. These were organized as voluntary non-profit-making

    association of brokers to regulate and protect their interests. Before the control on securities

    trading become a central subject and the Bombay securities contracts (control) Act of 1925 usedto regulate trading in securities. Under this Act, the Bombay stock exchange was recognized in

    1927 and Ahmadabad in 1937

    During the war boom, a number of stock exchanges were organized even in Bombay,

    Ahmadabad and other centers, but they were not recognized. Soon after it became a central

    subject, central legislation was proposed and a committees and public discussion, the securities

    contracts (regulation) Act became law in 1956.

    DEFINITION OF STOCK EXCHANGE

    Stock exchange means anybody or individuals whether incorporated or not, constituted for the

    purpose of assisting, regulating or controlling the business of buying, selling or dealing in

    securities.

    It is an association of member brokers for the purpose of self-regulation and protecting the

    interests of its members.

    It can operate only if it is recognized by the Government under the securities contracts

    (regulation) Act, 1956. The recognition is granted under section 3 of the act by the central

    government, Ministry of Finance.

    SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI)

    Securities and Exchange Board of India (SEBI) set up as an autonomous regulatory authority by

    the government ofIndia in 1988 to protect the interests of investors in securities and to promote

    the development of, and to regulate the securities market and for matters connected therewith or

    incidental thereto. It is empowered by two acts namely the SEBI Act, 1992 and the securities

    contract (regulation) Act, 1956 to perform the function of protecting investors rights and

    regulating the capital markets.

    Securities and Exchange Board of India (SEBI) regulatory reach has been extended to more areas

    and there is a considerable change in the capital market. SEBI's annual report for 1997-98 has

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    stated that throughout its six-year existence as a statutory body, it has sought to balance the twin

    objectives of investor protection and market development. It has formulated new rules and

    crafted regulations to foster development. Monitoring and surveillance was put in place in the

    Stock Exchanges in 1996-97 and strengthened in 1997-98.

    SEBI was set up as an autonomous regulatory authority by the government of India in 1988 to

    protect the interests of investors in securities and to promote the development of, and to regulate

    the securities market and for matters connected therewith or incidental thereto. It is empowered

    by two acts namely the SEBI Act, 1992 and the securities contract (regulation) Act, 1956 to

    perform the function of protecting investors rights and regulating the capital markets.

    OBJECTIVES OF SEBI

    The promulgation of the SEBI ordinance in the parliament gave statutory status to SEBI in 1992.

    According to the preamble of the SEBI, the three main objectives are: -

    To protect the interests of the investors in securities.

    To promote the development of securities market.

    To regulate the securities market.

    FUNCTIONS OF SEBI

    Regulating the business in Stock Exchange and any other securities market.

    Registering and regulating the working of Stock Brokers, Sub-Brokers, Share Transfer

    Agents, Bankers to the issue, Trustees to trust deeds, Registrars to an issue, Merchant

    Bankers, Underwriters, Portfolio Managers, Investment Advisers and such other

    Intermediaries who may be associated with securities market in any manner.

    Registering and regulating the working of collective investment schemes including

    Mutual Funds.

    Promoting and regulating self-regulatory organizations.

    Prohibiting fraudulent and unfair trade practices in the securities market.

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    Promoting investor's education and training of intermediaries in securities market.

    Prohibiting Insiders Trading in securities.

    Regulating substantial acquisition of shares and take-over of companies.

    Calling for information, understanding inspection, conducting enquiries and audits of the

    Stock Exchanges, Intermediaries and Self-Regulatory organizations in the securities

    market.

    Bombay Stock Exchange Limited is the oldest stock exchange in Asia with a rich

    heritage. Popularly known as "BSE", it was established as "The Native Share & Stock

    Brokers Association" in 1875. BSE has played a pioneering role in the Indian Securities

    Market - one of the oldest in the world. Much before actual legislations were enacted,

    BSE had formulated comprehensive set of Rules and Regulations for the Indian Capital

    Markets. It also laid down best practices adopted by the Indian Capital Markets after

    India gained its Independence.

    BSE is the first stock exchange in the country to obtain permanent recognition in 1956 from

    the Government of India under the Securities Contracts (Regulation) Act, 1956. The base year of

    SENSEX is 1978-79. From September 2003, the SENSEX is calculated on a free-float market

    capitalization methodology. The "free-float Market Capitalization-Weighted" methodology is

    a widely followed index construction methodology on which majority of global equity

    benchmarks are based.

    The Exchange has a nation-wide reach with a presence in 417 cities and towns of India. The

    systems and processes of the Exchange are designed to safeguard market integrity and enhance

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    transparency in operations. During the year 2004-2005, the trading volumes on the Exchange

    showed robust growth.

    The Exchange is professionally managed under the overall direction of the Board of

    Directors. The Board comprises eminent professionals, representatives of Trading

    Members and the Managing Director of the Exchange. The Board is inclusive and is

    designed to benefit from the participation of market intermediaries.

    NATIONAL STOCK EXCHANGE OF INDIA LIMITED

    The National Stock Exchange of India Limited has genesis in the report of the High

    Powered Study Group on Establishment of New Stock Exchanges, which recommended

    promotion of a National Stock Exchange by financial institutions (FIs) to provide access to

    investors from all across the country on an equal footing. Based on the recommendations, NSE

    was promoted by leading Financial Institutions at the behest of the Government of India and was

    incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the

    country.

    On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in

    April 1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in June

    1994. The Capital Market (Equities) segment commenced operations in November 1994 and

    operations in Derivatives segment commenced in June 2000.

    The national stock exchange of India ltd is the largest stock exchange of the country. NSE is

    setting the agenda for change in the securities markets in India. For last 5 years it has played a

    major role in bringing investors from 347 cities and towns online, ensuring complete

    transparency, introducing financial guarantee to settlements, ensuring scientifically designed and

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    professionally managed indices and by nurturing the dematerialization effort across the

    country.NSE is a complete capital market prime mover. Its wholly owned subsidiaries, National

    securities clearing corporation ltd (NSCCL) provides cleaning and settlement of securities, India

    index services and products ltd (IISL) provides indices and index services with a consulting and

    licensing agreement with Standard & Poors (S&P), and IT ltd forms the technology strength that

    NSE works on.

    OBJECITVES OF NATIONAL STOCK EXCHANGE

    To establish a nationwide trading facility for equities, debt instruments and hybrids.

    To ensure equal access to investors all over the country through appropriate

    communication network.

    To provide a fair, efficient and transparent securities market to investors using an

    electronic communication network.

    To enable shorter settlement cycle and book entry settlement system.

    To meet current international standards of securities market.

    PROMOTERS OF NATIONAL STOCK EXCHANGE

    IDBI, ICICI, IFCI, LIC, GIC, SBI, Bank of Baroda, Canara Bank, Corporation Bank, Indian

    Bank, Oriental Bank of Commerce, Union Bank of India, Punjab National Bank, Infrastructure

    Leasing and Financial Services, Stock

    Holding Corporation of India and SBI Capital Market are the promoters of NSE.

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    NSE-NIFTY

    The National Stock Exchange on April 22, 1996 launched a new Equity Index. The NSE-50.The new Index which replaces the existing NSE-100 Index is expected to serve as an appropriate

    Index for the new segment of futures and options.

    "Nifty" means National Index for Fifty Stock.

    The NSE-50 comprises 50 companies that represent 20 broad Industry groups with an aggregate

    market capitalization of around Rs.1,70,000 crores. All companies included in the Index have a

    market capitalization in excess of Rs.500crores each and should have traded for 85% of trading

    days at an impact cost of less than 1.5%.

    The base period for the index is the close of prices on Nov 3, 1995, which makes one year of

    completion of operation of NSE's capital market segment. The base value of the Index has beenset at 1000.

    NSE-MIDCAP INDEX

    The National Stock Exchange Midcap Index or the Junior Nifty comprises 50 stocks that

    represents 21 board Industry groups and will provide proper representation of the madcap

    segment of the Indian Capital Market. All stocks in the Index should to establish a

    nationwide trading facility for equities, debt instruments and hybrids.

    To ensure equal access to investors all over the country through appropriate

    communication network.

    To provide a fair, efficient and transparent securities market to investors using an

    electronic communication network.

    To enable shorter settlement cycle and book entry settlement system.

    To meet current international standards of securities market.

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    STOCK EXCHANGES IN INDIA

    S.No NAME OF THE STOCK EXCHANGE YEAR

    1. Bombay Stock Exchange 1875

    2. Hyderabad Stock Exchange. 1943

    3. Ahmadabad Share and Stock Brokers Association. 1957

    4. Calcutta Stock Exchange Association Limited. 1957

    5. Delhi Stock Exchange Association Limited. 1957

    6. Madras Stock Exchange Association Limited. 1957

    7. Indoor Stock Brokers Association. 1958

    8. Bangalore Stock Exchange. 1963

    9. Cochin Stock Exchange. 1978

    10. Pune Stock Exchange Limited. 1982

    11. U.P Stock Exchange Association Limited. 1982

    12. Ludhiana Stock Exchange Association Limited. 1983

    13. Jaipur Stock Exchange Limited. 1984

    14. Gauhathi Stock Exchange Limited. 1984

    15. Mangalore Stock Exchange Limited. 198516. Maghad Stock Exchange Limited, Patna. 1986

    17. Bhubaneswar Stock Exchange Association Limited. 1989

    18. Over the Counter Exchange of India, Bombay. 1989

    19. Saurasthra Kutch Stock Exchange Limited. 1990

    20. Vadodara Stock Exchange Limited. 1991

    21. Coimbatore Stock Exchange Limited. 1991

    22. Meerut Stock Exchange Limited. 1991

    23. National Stock Exchange Limited. 1992

    24. Integrated Stock Exchange. 1999

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    CHAPTER -IV

    COMPANY PROFILE

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    OUR STORY

    The Kotak Mahindra Group is one of Indias leading financial institutions, offering

    complete financial solutions that encompass every sphere of life.OUR MANAGEMENT

    Know the board of directors at the Kotak Mahindra Group and meet some of the most

    knowledgeable and recognized names in the financial world.

    OUR INITIATIVES

    Kotak Mahindra supports a number of humanitarian and charitable projects in India as

    part of our social initiatives.

    Corporate Responsibility:

    Community investment and development

    Kotak Mahindra views Corporate Social Responsibility as an investment in society and inits own future. Kotak uses the power of its human and financial capital to help in

    transforming communities into vibrant, desirable places for people to live. The group

    leverages its core competencies in three areas:

    Sustainability An integral part of all Kotak Mahindra Group activities is to be consistently

    responsible to shareholders, clients, employees, society and the environment.

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    The Kotak Mahindra Group:

    Kotak Mahindra is one of Indias leading financial institutions offering complete

    financial solutions that encompass every sphere of life. From commercial banking, to Stock

    broking, to mutual funds, to life insurance, to investment banking the group caters to the

    financial needs of individuals and corporate.

    The group has net worth of around Rs.3100crore, employs around 9,600 people in its

    various businesses and has a distribution network of branches, franchisees, representative offices

    in New York, London, Dubai and Mauritius. The Group services around 2.2million customer

    accounts.

    Vision:

    The global Indian financial services brand: Our customers will enjoy the benefits of

    dealing with a global Indian brand that best understands their needs and delivers customized

    pragmatic solutions across multiple platforms. We will be a world group. Our technology and

    best practices will be benchmarked along international lines while our understanding of

    customers will be uniquely Indian. We will be more than a repository of our customers savings.

    We, the group, will be a single window to every financial service in a customers universe.

    The most preferred employer in financial services: A culture of empowerment and spirit

    of enterprise attracts bright minds with an entrepreneurial streak to join us and stay with us.

    Working with a home-grown, professionally-managed company, which has partnerships with

    international leaders, gives our people a perspective that is universal as well as unique.

    The most trusted financial services company: We will create an ethos of trust across all

    our constituents. Adhering to high standards of compliance and corporate governance will be an

    integral part of building trust.

    Value Creation: Value creation rather than size alone will be our business driver.

    Kotak Securities Ltd. 100% subsidiary of Kotak Mahindra Bank is one of the oldest and largest

    broking firms in the industry.

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    Our offerings include stock broking through the branch and Internet, Investments in IPO, Mutual

    Funds and portfolio management service.

    Our Accolades Include:

    UTI MF CNBC TV 18 Financial Advisor Awards Best performing Equity Broker

    (National) for the year 2009

    Finance Asia Award (2009)- Bet Brokerage Firm In India

    Best Brokerage firm in India by Asia money in 2008,2007&2006

    Best Performing firm in India by Asia money in 2008,2007&2006

    Best performing Equity Broker in India- CNBC Financial Advisor Awards 2008

    Avaya Customers Responsiveness Awards (2007 & 2006) in Financial Services Sector

    The Leading Equity House In India in Thomson Extel Surveys Awards For the year 2007

    Euro money Award (2007 & 2006)Best Provider of portfolio Management: Equities

    Euro money Award (2005)Best Equities House In India

    We have been the first in providing many products and services which have now becomeindustry standards. Some of them are:

    Facility of Margin Finance to the customer

    Investing in IPOs and Mutual Funds on the phone

    SMS alerts before execution of depository transactions

    Mobile application ta track portfolios

    We have a fully-fledged research division involved in Macro Economic Studies, Sectorial

    research and Company Specific Equity Research combined with a strong and well networked

    sales force which helps deliver current and up to date market information and news.

    We are also a depository participant with National Securities Depository Limited (NSDL) and

    Central Depository Services Limited (CDSL), providing dual benefit services wherein the

    investors can avail our brokerage services for executing the transactions and the depository

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    services for settling them. We process more than 400000 trades a day which is much higher even

    spans over 331 cities with 843 outlets.

    Kotak Securities Limited has Rs.2599 Crore of assets under Management (AUM) as of 30th

    June,

    2009. The portfolio Management from Kotak Securities comes as an answer to those who would

    like to grow exponentially on the crest of the stock market, with the backing of an expert.

    Kotak Mahindra Group

    Kotak Mahindra is one of Indias leading financial organizations, offering a wide range of

    financial services that encompass every sphere of life. From commercial banking, to stock

    broking, to mutual funds, to life insurance , to investment banking, the group has a net worth of

    over Rs.6,799 crore and has a distribution network of branches, franchises, representative officesand satellite offices across cities and towns in India and offices in New York, London, San

    Francisco, Dubai, Maurities and Singapore. The group services around 6.4 million customer

    accounts.

    Kotak Securities Ltd.;

    Kotak Securities Ltd. Is one of the oldest and leading stock broking houses in India with a

    market Kotak Securities Ltd. has also been the largest in IPO Distribution.

    The accolades that Kotak Securities has been graced with include:

    Finance Asia Award (2009)- Best Brokerage Firm In India

    Best performing Equity Broker in India CNBC TV 18 Optimix Financial Advisory

    Awards,2008

    Best Brokerage Firm in India By Asia money 2007

    the Leading Equity House in India in Thomson Extel Surveys Awards for the year

    2007

    Euro money Award (2006 & 2007) = Best Provide of Portfolio Management : Equities

    Avaya Customer responsiveness Awards (2006) in Financial Institution Sector

    Asia Money Award (2006)Best Broker In India

    The company has a full fledged research division involved in Macro Economic

    Studies, Sect oral research and company Specific Equity Research combined with a

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    strong and well networked sales force which helps deliver current and up to date market

    information and news.

    Kotak securities Ltd is also a depository participant with National securities Depository Limited

    (NSDL) and Central Depository Services Limited (cdsl), providing dual benefit services wherein

    the investors can use the brokerage services company for executing the transactions and the

    depository services for settling them.

    Kotak Securities has 843 outlets servicing over 8.5 lakhs customer accounts and coverage of 331

    cities. Kotaksecurities.com, the online division of Kotak Securities Limited Offers Internet

    Broking services and also online IPO and Mutual fund Investments.

    Our History:

    The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited.

    This company was promoted by Uday Kotak, Sidney A.A.Pinto and kotak & Company.

    Industrialists Harish Mahindra and Anand Mahindra took a stake in 1986, and thats when the

    company changed its name to kotak Mahindra Finance Limited.

    Since then its been a steady and confident journey to growth and success

    1986

    Kotak Mahindra Finance Limited starts the Activity of Bill Discounting.

    1987

    Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market.

    1990

    The auto Finance division is started.

    1991

    The Investment Banking Division is started,. It takes over FICOM, one of Indias largest

    financial retail marketing networks.

    1992

    It enters the funds Syndication sector.

    1995

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    Brokerage and Distribution businesses incorporated into a separate company Kotak securities.

    Investment banking division incorporated into a separate company kotak Mahindra Capital

    Company.

    1996

    The Auto Finance Business is hived off into a separate company Kotak Mahindra Prime

    limited (formerly known as Kotak Mahindra Primus limited). Kotak Mahindra takes as

    significant stake in ford vehicles.

    1998

    It was entered in to the mutual fund market with the launch of Kotak Mahindra Asset

    Management Company

    2000

    Kotak Mahindra ties up with Old Mutual plc. For the Life Insurance business. Kotak Securities

    launches its on-line broking site (now www.kotaksecurities.com).Commencement of

    private equity activity through setting up of Kotak Mahindra Venture Capital Fund.

    2001

    Matrix sold to Friday Corporation Launches Services.

    2003

    Kotak Mahindra Finance Ltd. Converts to a commercial bank the first Indian company to do so.

    2004

    Launches India Growth Fund, a private equity fund.

    2005

    Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime (formerly

    known as kotak Mahindra Primus Limited) and sells Ford credit Kotak Mahindra.

    It was Launched a Real estate fund.

    2006

    Bought the 25% stake held by Goldman Sachs in kotak Mahindra capital Company and Kotak

    Securities.

    http://www.kotaksecurities.com/http://www.kotaksecurities.com/http://www.kotaksecurities.com/
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    Kotak group Products & Services:

    Bank

    Life Insurance

    Mutual Fund

    Car Finance

    Securities

    Institutional Equities

    Investment Banking

    Kotak Mahindra International

    Kotak Private equity

    Kotak Realty Fund

    Kotak Securities Ltd. Is Indias leading Stock broking house with a market share of around

    8.5% as on 31st

    March. Kotak Securities Ltd. Has Been the Largest in IPO distribution.

    The accolades that Kotak Securities has been graced with include: Prime Ranking Award (2003-

    04) Largest Distributor of IPOs, Finance Asia Award (2004) Indias best Equity House.

    Finance Asia Award (2005) Best Broker in India. Euro Money Award (2005)-Best Equities

    House in India. Euro Money award (2006)Best Provider of portfolio Management: Equities.

    The companies has a full-fledged research division involved in Macro Economic studies,

    Sectoral research and Company Specific Equity Research combined with a strong and well

    networked sales force which helps deliver current and up to date market information and news.

    Kotak Mahindra Ltd is also a depository participant with National Securities Depository Limited

    (NSDL) and Central Depository Services Limited (CDSL), providing dual benefit the

    transactions and the depository services for settling them.

    Kotak Securities has 195 branches servicing more than 2, 20,000 customers and coverage of 231

    cities. Kotaksecyrities.com the online division of kotak securities limited offer internet broking

    services and also online IPO and mutual fund investment.

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    Corporate profile:

    Kotak Mahindra is one of Indias leading financial institutions, offering complete financial

    solutions that encompass every sphere of life. From commercial banking, to stock broking, to

    mutual funds, to life insurance, to investment banking, the group caters to the financial needs of

    individuals and corporate.

    As on June 30, 2006, the group has a net worth of over rRs.2,840 crore, the AUM across the

    group is around 182.3 billion and employs over 7,800 employees in its various businesses. With

    a presence in 264 cities in India and offices in New York, London, Dubai and Mauritius, itservices a customer base of over 1.6 million.

    The group specializes in offering top class financial services, catering to every segment of the

    industry. The various group companies include:

    Kotak Mahindra capital Company Limited

    Kotak Mahindra Securities Limited

    Kotak Mahindra Inc.

    Kotak Mahindra (international) Limited

    Global Investments Opportunities Fund Limited

    Kotak Mahindra (UK) Limited

    Kotak Securities Limited

    Kotak Mahindra Old Mutual Life Insurance Limited

    Kotak Mahindra Asset Management Company Limited

    Kotak Mahindra Investment Limited

    Kotak Mahindra PrivateEquity Trustee Limited.

    About kotak securities limited

    Kotak Securities Limited, a subsidiary of Kotak Mahindra Bank, is the stock broking and

    distribution arm of the Kotak Mahindras Group. The company was set up in 1994. Kotak

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    Securities is a corporate member of both The Bombay Stock Exchange and The national Stock

    Exchange of India Limited. Its operations include stock broking and distribution of various

    financial products including private and secondary placement of debt and equity and mutual

    funds. Currently, Kotak Securities is one of the Largest broking houses in India with wide

    geographical reach. The company has four main areas of business: (1) Institutional Equities, (2)

    Retail, (3) portfolio Management and (4) Depositary Services.

    Institutional Business:

    This division primarily covers secondary market broking. It caters to the needs of foreign

    and Indian institutional investors in Indian equities (both local shares and GDRs).

    The division also incorporates a comprehensive research cell with sectoral analysts who

    cover all the major areas of the Indian economy.

    Client Money Management:

    This division provides professional portfolio management services to high net-worth

    individuals and corporates. Its expertise in research and stock broking gives the company

    the right perspective from which to provide its clients with investment advisory services.

    Retail distribution of financial producers:

    Kotak Securities has a comprehensive retail distribution network, comprising

    approximately 7000 agents, 13 branches and over 20franchisees across India. This

    network is used for the distribution and placement of arrange of financial products that

    includes company fixed deposits, mutual funds, Initial Public Offerings, secondary debt

    and equity and small savings schemes.

    Depositary Services:

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    Kotak Securities is a depository participant with the National Securities Depositary

    Limited and Central Depository Services (India) limited for trading and settlements of

    dematerialized shares.

    Kotak Securities width, volume and equity of offerings regularly earn it accolades from

    industry monitors. In recent times, these have included:

    Euro Money Award (2005): Best Equities House in India

    Finance Asia Award (2005): Best Broker in India

    Finance Asia Award(2004): Indias Best Equity House

    Euro Money (2004): Best Equity House in India

    Prime Ranking Award (2003-2004):Largest Distributor of IPOs

    Asia money (2004):Best Equity House in India

    Kotak institutional Equities:

    Kotak Institutional equities, among the top institutional brokers in India .it mainly covers

    secondary market broking and the marketing of equity offerings, including IPOs, to domestic

    and foreign institutional investors. Its full- fledged research division comprises 18 analysts

    engaged in macroeconomic studies, industry and companyspecific research.

    Kotak Institutional Equities has full financial services capability, which includes derivatives,

    facilitating market access through affiliates and the distinctive offering of corporate access to

    investors. The division services over 250 clients including FIIs, pension and mutual funds. The

    division has sales desks in Mumbai. London and New York, with the India desk also servicing

    clients in Hong Kong, Singapore, Japan and Australia.

    Trading System:

    NSE introduced for the first time in India, fully automated screen based trading. It uses a

    modern, fully computerized trading system designed to offer investors across the length and

    breadth of the country a safe and easy way to invest.

    The NSE trading system called National Exchange for Automated Trading (NEAT) is a fullyautomated screen based trading system, which adopts the principle of an order driven market.

    The Futures and Options Trading System provides a fully automated trading environment for

    screen-based, floor-less trading on a nationwide basis and an online monitoring and surveillance

    mechanism. The systems support an order driven market and provides complete transparency of

    trading operations.

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    Orders, as and when they are received, are first time stamped and then the orders are stored in

    different books. Orders are stored in price-time priority in various books in the following

    sequence:o Best Price

    o Within Price, by time priority

    Products:

    o S& P CNX Nifty futures

    o S& P CNX Nifty options

    o CNXIT futures

    o CNXIT options

    o BANK Nifty futures

    o BANK Nifty options

    o Futures on Individual Securities

    o options on Individual Securit

    CHAPTER-V

    DATA ANALYSIS

    AND

    INTERPRETATION

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    PORTFOLIO MANAGEMENT CONCEPTUAL FRAME WORK

    Portfolio analysis believes in the maximization of return through a combination of securities. The

    modern portfolio theory discusses the relationship between different securities and then draws

    inter-relationship of risks between them. It is not necessary to achieve success only by trying toget all securities of minimum risk. The theory states that by combining a security of low risk

    with another security of high risk, success can be achieved by an investor in making a choice of

    investment outlets.

    Average Returns: The arithmetic average measures the central tendency. The purpose of

    computing an average value for a set of observations is to obtain a single value, which is

    representative of all the items. The main objective of averaging is to arrive at a single value

    which is a representative of the characteristics of the entire mass of data and arithmetic average

    or mean of a series(usually denoted by x) is the value obtained by dividing the sum of the values

    of various items in a series (sigma x) divided by the number of items (N) constituting the series.

    Thus, if X1,X2..Xn are the given N observations. Then

    X= X1+X2+.Xn

    N

    RETURN Current price-previous price *100

    Previous price

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    Average Returns of The Company:

    Table No 1

    S. No. Security Average

    1 WIPRO 1.84

    2 ICICI 8.48

    3 RELIANCE 11.76

    4 RANBAXY 23.06

    5 ITC -1.76

    Average Return = N/RiR

    Where

    R = Average Return

    Ri = Return of the Security I for the year T

    N = Number of Years

    INTERPRETATION

    In this particular securities the RANBAXY Company had highest

    Average returns is 23.06 compare to the remaining companies. For

    instance the reason behind their high sales or expanded business. The ITC

    Company had lowest returns is -1.76 compare to other companies, the

    reason behind there is low sales. Other securities are earning medium

    range returns such as Wipro, ICICI and Reliance.

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    STANDARD DEVIATION: The concept of standard deviation was first suggested by Karl

    pearson in 1983. It may be defined as the positive square root of the arithmetic mean of the

    squares of deviations of the given observations from their arithmetic mean. In short S.D may be

    defined as Root Mean Square Deviation from MeanIt is by far the most important and widelyused measure of studying dispersions.

    For a set of N observations X1,X2..Xn with mean X,

    Deviations from Mean: (X1-X),(X2-X),.(Xn-X)

    Mean-square deviations from Mean: = 1/N (X1-X)2+(X2-X)2+.+(Xn-X)2

    =1/N sigma(X-X)2

    Root-mean-square deviation from means i.e.,

    VARIANCE:

    The square of standard deviation is known as Variance.

    Variance is the square root of the standard deviation:

    Variance = (S.D) 2

    Where, (S.D) is standard deviation

    Standard Deviation of the Companies:

    Table No 2

    S. No. Security Std dev

    1 WIPRO 65.49

    2 ICICI 72.11

    3 RELIANCE 86.30

    4 RANBAXY 96.62

    5 ITC 33.59

    2)RR(1n/1D.S

    T = 1

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    FIGURE NO 2

    INTERPRETATION

    Based on above calculations Standard deviations like that Ranbaxy is highest i.e., 96.62 and ITC

    is lower i.e., 33.59 where other securities are having medium standard deviation. Other securities

    are earning medium range such as Wipro, ICICI and Reliance.

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    CORRELATION: Correlation is a statistical technique, which measures and analyses thedegree or extent to which two or more variables fluctuate with reference to one another.

    Correlation thus denotes the inter-dependence amongst variables. The degrees are expressed by a

    coefficient, which ranges between1 and +1. The direction of change is indicated by (+) or (-)

    signs. The former refers to a sympathetic movement in a same direction and the later in the

    opposite direction.

    Karl Pearsons method of calculating coefficient (r) is based on covariance of the

    concerned variables. It was devised by Karl Pearson a great British Biometrician.

    This measure known as Pearson an correlation coefficient between two variables (series)

    X and Y usually denoted by r is a numerical measure of linear relationship and is defined as the

    ratio of the covariance between X and Y (written as Cov(X,Y) to the product of standard

    deviation of X and Y.

    Symbolically

    r = Cov (X,Y)

    SD of X,Y

    = xy/N = XY

    SD of X,Y N

    Where x =X-X, y=Y-Y

    xy = sum of the product of deviations in X and Y series calculated with reference to their

    arithmetic means.

    X = standard deviation of the series X.

    Y = standard deviation of the series Y.

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    CORRELATION CO-EFFICIENT BETWEEN THE SECURITIES

    Security Wipro ICICI Reliance Ranbaxy ITC

    Wipro 1 0.3787 0.2774 0.9333 0.6444

    ICICI 1 0.3093 0.8050 0.3911

    Reliance 1 0.4326 0.7980

    Ranbaxy 1 0.7445

    ITC 1

    Formula

    Correlation Co-efficient b.a/)ab(COV)abn(

    Where COV (ab) = RBRB)(RARA(1n/1

    PORTFOLIO WEIGHTS: Table No 3

    S.NO PORTFOLIO CORRELATION WEIGHT

    OF A

    WEIGHT OF

    B1 Wipro & ITC 0.6444 -0.1120 1.1120

    2 Wipro & Ranbaxy 0.9333 1.89 -0.89

    3 Wipro & ICICI 0.3787 0.5770 0.423

    4 Wipro & Reliance 0.2774 0.683 0.317

    5 ITC & Ranbaxy 0.7445 1.228 -0.228

    6 ITC & ICICI 0.3911 0.959 0.041

    7 ITC & Reliance 0.7980 1.300 -0.30

    8 Ranbaxy & ICICI 0.8050 -0.123 1.123

    9 Ranbaxy & Reliance 0.4326 0.401 0.599

    10 ICICI & Reliance 0.3093 0.627 0.373

    Formula

    Weight of a (Wa) = )b.a.nab2()ba/()anabb(b 22

    Weight of b (Wb) = 1Wa

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    Portfolio Risk: Table No 4

    S.NO COMBINATION PORTFOLIO

    RISK

    1 Wipro & ITC 33.10

    2 Wipro & Ranbaxy 109.27

    3 Wipro & ICICI 56.84

    4 Wipro & Reliance 58.54

    5 ITC & Ranbaxy 11.69

    6 ITC & ICICI 33.47

    7 ITC & Reliance 23.82

    8 Ranbaxy & ICICI 69.76

    9 Ranbaxy & Reliance 23.62

    10 ICICI & Reliance 63.09

    Formula:

    WaWb.b.a.nab.2WbbWaap 2222

    Where:

    RiskPortfoliop

    b&aSecutirybetweenCoeffientnCorrelationab

    bSecurityofWeightWb

    aSecurityofWeightWa

    bSecurityofdeviationdradtanSb

    aSecuritiyofdeviationdrardtanSa

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    Portfolio Return: Table No 5

    S.NO COMBINATION PORTFOLIO

    RETURN

    1 Wipro & ITC -2.1632

    2 Wipro & Ranbaxy -17.045

    3 Wipro & ICICI 4.648

    4 Wipro & Reliance 4.984

    5 ITC & Ranbaxy -7.418

    6 ITC & ICICI -1.340

    7 ITC & Reliance -5.816

    8 Ranbaxy & ICICI 6.686

    9 Ranbaxy & Reliance 16.291

    10 ICICI & Reliance 9.703

    Formula:

    Rp = (Ra X Wa) + (Rb X Wb)

    Where:

    Ra = Average Return of Security a

    Rb = Average Return of Security b

    Wa = Weight of Security a

    Wb = Weight of Security b

    Rp = Portfolio Return

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    Portfolio Risk & Return: Table No 6

    S.NO COMBINATION PORTFOLIORISK

    PortfolioReturn

    1 Wipro & ITC 33.10 -

    2.1632

    2 Wipro & Ranbaxy 109.27 -

    17.045

    3 Wipro & ICICI 56.84

    4.648

    4 Wipro & Reliance 58.54

    4.984

    5 ITC & Ranbaxy 11.69 -

    7.418

    6 ITC & ICICI 33.47 -

    1.340

    7 ITC & Reliance 23.82 -

    5.816

    8 Ranbaxy & ICICI 69.76 6.686

    9 Ranbaxy &

    Reliance

    23.62

    16.291

    10 ICICI & Reliance 63.09 9.703

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    FIGURE NO 3

    INTERPRETATION

    The combination of Portfolio Risk & Portfolio Return, In this particular combination of WIPRO

    & RANBAXY Company had highest Portfolio risk is 109.27 compare to the remaining

    companies. The ITC & RANBAXY Company had lowest risk is 11.69 compare to other

    companies.

    Based on above calculations Portfolio Return like that RANBAXY & RRELIANCE are highest

    i.e., 16.29 and WIPRO & RANBAXY are lowest i.e., -17.04 where other Co. are having medium

    returns.

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    PORTFOLIO SELECTION, REVISION & EVALUATION

    Portfolio Selection

    Portfolio analysis provides the input for next phase in portfolio management, which is portfolio

    selection. The proper goal of portfolio construction is to generate a portfolio that provides thehighest returns at a given level of risk. The inputs from portfolio analysis can be used to identify

    the set of efficient portfolios. From this the optimal portfolio must be selected for investment.

    Harry Markowitz portfolio theory provides both the conceptual framework and analytical tools

    for determining the optimal portfolio in a disciplined and objective way.

    So, out of the various combinations (related to five companies), the optimal portfolio is Ranbaxy

    & Reliance, as this portfolio has minimum risk of 23.62% with maximum return of 16.291%.

    Hence, I can say that it is better to invest in these portfolios.

    Portfolio revision

    Economy and financial markets are dynamic, change take place almost daily. As time passes

    securities which were once attractive may lease to be so. New securities with promise of high

    return and low risk may emerge. The investor now has to revise his portfolio in the light of

    developments in the market. This leads to purchase of some new securities and sale of some of

    the existing securities and their proportion in the portfolio changes as a result of the revision.

    The revision has to be scientifically and objectively so as to ensure the optimality of the revised

    portfolio, it important as portfolio analysis and selection.

    Portfolio Evaluation

    The objective of constructing a portfolio and revising me t periodically is to earn maximum

    returns with minimum risk. Portfolio evaluation is the process, which is concerned with

    assessing the performance of the portfolio over a selected period of time in terms of returns and

    risk. This involves quantities measurement of actual return realized. Alternative measures of

    performance evaluation have been developed by investor and portfolio managers for their use.It provides a mechanism for identifying weakness in the investment process and improving them.

    The portfolio management process is an ongoing process to portfo


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