Date post: | 04-Jul-2015 |
Category: |
Technology |
Upload: | porthand |
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PortHand
Second Screen
& Social TV
Applications
“Television has always been social -
from viewing parties to office chats
about favourite shows.”
“This behavior has always existed;
technology has just made it easier
for more people to join the
conversation."
The Trends
77%
37%
24%
1.2x higher emotional engagement when soloviewers used a sync app with their TVcompared to just watching TV (Turner).
of 18-34 year olds as well as 30% of 15-17 yearolds have started watching a TV show afterreading positive social comments online(Horrowitz).
of 18-24 year olds share something about ashow on social media, while 31% talk online topeople they don't know about their favouriteshows (BSkyB/YouGov).
of time spent watching TV is with anotherdevice in hand (Google/Ipsos).
A Second Screen
App is…
designed to be used
while watching TV on a
first screen.
A Second Screen
App is not…
a first screen service
on a second screen.
Core Benefits of Second Screen Apps
Core Benefits of Second Screen Apps
Core Benefits of Second Screen Apps
Case Study:
„Romania‟s Got Talent‟
Full Second Screen Solution
Engagement
• 100k Downloads
• 500k app sessions
• 25k comments
• 5m Push Notifications sent
• 850GB traffic
• Cumulative time spent in app sessions
5.4 years
Use Case:
Sky Sports
Ryder Cup Challenge App
Features
• Live Interactive Ryder Cup
predictions
• Measure performance on Facebook
leaderboard.
• App interactions feed back into
programming.
Use Case:
„The Million Pound Drop‟
Interactive Live Quiz
Features
• Full Audience participation
• „Play from home‟
• Results and statistics fed back into
in broadcast
Use Case:
Channel 4
„4Now‟ Channelwide Social App
Features
Provides an always-on, centralised
destination for synchronised experiences
including;
• additional content
• programme information
• social media activity
• real time polls, votes & quizzes.
31%
17%11%
5%
36%
Most Socially Engaging TV Genres
(% share of social TV conversation)
January-November 2012
Sports
Reality
Drama
Comedy
Other
Second Screen Opportunities
The Three Biggest Opportunities
for Irish Broadcasters
Sport Reality TV News & Current Affairs
GAA Championship 2014 The Voice of Ireland The Late Late Show
RBS Six Nations 2014 The Apprentice The Frontline
FIFA World Cup 2014 Eurovision 2014 Morning Ireland
Airtricity League Operation Transformation Ireland AM
Racing Festivals 2014 Great Irish Bake Off Tonight with Vincent Browne
1. User Accounts: allow simple login with social networking accounts or 3rd party login systems. All accounts keep track of the actions performed by the audience within the app and award users with points and badges based on predefined rules.
2. TV Show Check-ins: integrate seamlessly with social networks, boosting awareness and discovery potential.
3. Live surveys & voting: synced between the app and the TV show, these are instantly available on millions of devices. The results collected from the surveys can easily be shown on screen.
PortHand Second Screen
Functionality
4. Timeline and in-app chat: offer a similar experience to Facebook’s social context for discussions between users.
5. Synchronised web content distribution: can be used for pushing additional, premium content to the mobile application in close connection to the content available on TV at specific timestamps.
6. Second streams: add a new viewing experience by streaming additional video from different angles and points of view.
7. Interactive ads: synced with the ads running on TV and distributed to app users, actionable ads are a bridge between TV and digital advertising.
Cloud Backend Services and Application Hosting:
• PortHand’s scalable and durable cloud infrastructure matched with our content delivery network offers a solid, reliable foundation for your apps.
Extensive App Security:
• Communication between the app and PortHand’s backend are secured to industry standards via a HTTPS connection.
• Login credentials sent by users are encrypted.• Sensitive data is stored on-device in an encrypted container.
PortHand App Platform
PortHand can help you…
Think Build Test Host
Specify the product• Define Strategy• Benchmark
Competition• Define Concept &
Features
Design & Integrate Architecture• Back & Front End• App Technical
Design• Integration with
existing systems
Organise and train your teams• Define the
Organisation• Train the Team to
Run the Service
Deploy & Manage your apps• Cloud powered• Real-time
analytics• App Store
distribution
Thank You