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Position your business at the heart of WA’s fastest growing region*.
*www.peel.wa.gov.au/our-region
In 1983, Mandurah Forum shopping centre opened to service the modest needs of what was then a small holiday town. A captive market with limited competition, it’s been Mandurah’s favourite retail destination ever since.
Now, in a massive $350 million redevelopment, it’s being reborn to become the contemporary retail, dining and entertainment destination of what is now Western Australia’s second biggest city*.
Early 2018 will see this major project nearly double the size of Mandurah Forum. It will be anchored by David Jones, Target, Big W, Kmart, Woolworths and Coles. Additionally, it will feature five new mini major retailers and approximately 220 specialty retailers. It will include an extra 26,000 sqm of retail space, including new retail experiences, commercial tenancies, an alfresco dining precinct, a brand new food court and an indoor and outdoor play area for children.
The result will be a premium shopping destination offering a vibrant new retail and community experience to a diverse and thriving community.
Mandurah Forum is set to become the Heart of the South.
Sources:
* id the population experts (home.id.com.au)
A massive $350 million transformation.
Mandurah is unlike any other city in Western Australia, and has retained its relaxed, holiday atmosphere despite recent rapid growth. People come for a holiday and then want to stay.
The new-look Mandurah Forum has been designed to reflect the coastal character of this unique place. For locals and visitors alike it will be the ‘everyday getaway’ – a laid back oasis where people can shop, feast and connect.
Mandurah Forum. A hub for the community.
Mandurah’s population is getting a whole lot bigger.So too is our shopping centre.Over the past ten years, Mandurah has grown to become Western Australia’s second largest city* with a population of 117,000 people. By 2028, that’s forecast to rise to 171,000.1
• 2.8% expected population growth p.a. over the next 14 years (Perth average 2.2%).1
• Retail spending by trade area residents currently amounts to $1.64 billion and is forecast to increase to $2.87 billion by 2028. Including inflation, the trade area market is expected to grow by about 6% per annum over the period.1
• The large outbound market from the Bunbury region includes 77,000 residents, generating over $1b in annual retail expenditure.1
• It is estimated that tourists increased the trade area retail market by 12% in 2014.1
• Current market share of 19% (compared to Urbis averages of 13% for double DDS centres and 12% for regional centres).1
Sources:
1 Urbis – Mandurah Forum Proposed Expansion Report, August 2015 * id the population experts (home.id.com.au)
POPULATION GROWTH INCREASE
TO 171,0001
2.8% EXPECTED POPULATION GROWTH PA1
64,000 SQM TOTAL NEW AREA
SPENDING BY TRADE AREA RESIDENTS TO INCREASE TO $2.87 BILLION BY 20281
BUNBURY OUTBOUND MARKET GENERATES OVER $1B IN RETAIL
EXPENDITURE PA1
19% MARKET SHARE IN MAIN TRADE AREA1
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PERTH CBD 72KM
BUNBURY 108KM
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Located at the intersection of two arterial roads, Mandurah Forum has high exposure and accessibility. The Centre serves the entire Mandurah trade area, drawing in shoppers from the northern areas of Rockingham to the southern areas of Bunbury.
The gateway to relaxed, coastal living.
• Located 72km south of Perth.
• Mandurah Forum itself is centrally positioned in the very heart of Mandurah and the Peel region and is the strategic gateway to the south west of Perth.
• It boasts exceptional transport infrastructure, including the Kwinana Freeway and suburban rail line to Perth.
• 24.6% of households in the trade area are suburban families. Of these 16.4% are young families. They are tech savvy and have a high income.2
• 13.9% of households in the trade area are classified as empty nest executives. They are affluent and social.2
• 12.3% of households in the trade area are blue collar families. They are reasonably well off with mid to high household incomes.2
• A sizeable tourist market - 1.9m day trippers and 1.4m overnight visitors generating $205m in retail spend annually.1
72 KM SOUTH OF
PERTH
1.4 MILLION OVERNIGHT
VISITORS1
24.6% OF HOUSEHOLDS ARE FAMILIES2
1.9 MILLION DAY TRIPPERS1
Sources:
1 Urbis – Mandurah Forum Proposed Expansion Report, August 2015 2 Inivio Landscape Segmentation Data, March 2015
Trade area by numbers:
Now with David Jones, Mandurah has never looked so good.
The David Jones mall will deliver a total fashion experience to Mandurah and the greater south west of Perth. It will bring premium and fashion-forward brands to our customers’ doorsteps.
Your everyday fashion labels are coming.The new Mandurah Forum will provide an excellent everyday fashion range starting with great value anchors Target, Kmart and Big W. A variety of mini majors and specialties will bring new and exciting retail brands from which to choose.
Eat. Play. Be merry.The new food court will feature a dazzling variety of foods for a broad spectrum of customers. A large adjoining indoor-outdoor kids play area will enhance the experience. The design will showcase a mix of tenancies plus a fresh, new approach to food court dining.
The new alfresco casual dining precinct will feature a water oasis, with both indoor and outdoor cafes and restaurants. It will be the place for customers to meet, relax and spend time with friends and family.
Mandurah is made for alfresco.
NEW FOOD COURT
ALFRESCO CASUAL DINING PRECINCT
With an authentic and rustic feel, the fresh food market hall will be the place to shop for fresh food. This compliments the adjoining Coles/Kmart mall which provides general everyday needs, delivering a total one-stop-shopping experience.
A fresh shopping experience.
A new shopping heart.
A new community heart.
Ground Level
Majors Mini Majors Specialties
Play Area ParkingFood Court & Casual Dining
Mezzanine Level
Level 1
Six major advantages of Mandurah Forum.
NEW FOOD COURT EXPERIENCE
64,000 SQM TOTAL NEW AREA
NEW FRESH FOOD MARKET HALL
OVER 3,000 PARKING BAYS
NEW ALFRESCO CASUAL DINING
PRECINCT
APPROXIMATELY 220 RETAILERS
$350MCOMPLETE CENTRE TRANSFORMATION
NEW AND ICONIC INDOOR AND OUTDOOR
PLAY AREA
NEW MULTI-DECK CAR PARK
330 Pinjarra Road, Mandurah, WA, 6210
08 9535 5522
The information contained in this document has been prepared in good faith by Vicinity Centres (ASX:VCX). It contains general information in respect of Mandurah Forum as at February 2016.
While all reasonable care has been taken in relation to the preparation and collation of the information in this document, Vicinity Limited ABN 90 114 757 783 and Vicinity Centres RE Ltd ABN 88 149 781 322 as responsible entity of Vicinity Centres Trust ARSN 104 931 928 and their Related Bodies Corporate do not guarantee or warrant the truth, accuracy, adequacy or completeness of this information, including information sourced from third parties. Further, Vicinity Centres does not guarantee or warrant that any form of forward looking statements, predictions, future expectations or forecasts expressed or implied in this document will actually occur.
The plans and artistic impressions in this document are illustrative only and are subject to change.
Vicinity Centres recommends that you obtain independent legal, financial and business advice before making any decision or entering into any agreement or arrangement concerning the subject matter of this document. Vicinity Centres accept no responsibility for any loss or damage arising directly or indirectly from the use of or reliance on the information contained in, or omitted from, this document.
Copyright and confidentiality
This document is copyright and the information contained herein is vested in the Vicinity Centres group of companies. This document should not be copied, reproduced or redistributed without prior written consent from Vicinity Centres.
LEASING ENQUIRIESTo register your interest, and for more information, please visit development.mandurahforum.com.au
