Powering MPEG-4/AVC Applications from Mobile to HD

Corporate OverviewJulien Signès

President, Founder, Envivio

© ENVIVIO 2005

About Envivio

Leading Provider of MPEG-4 video solutions

Proven leadership and experience• Originated as a Division of France Telecom in 2000

• Key contributor to the emerging MPEG-4 standard

• Three ISO MPEG-4 group leaders and committee chairs

• 11 granted patents with a free unlimited licenses with five additional patents pending

• Developing and shipping MPEG-4 systems for over five years

• 100 employees with a worldwide presence

• Over 150 customers worldwide

© ENVIVIO 2005

Global Presence for a Global Market

HeadquartersSales OfficeR&D Office

En

vivio C

orp

orate O

verviewE

nvivio

Co

rpo

rate Overview Sales are split evenly between the 3 major regions:

Asia, Americas, Europe

© ENVIVIO 2005

Management TeamJulien Signes President, FounderEcole Polytechnique & Telecom Paris, 7 MPEG-4 patents Group Leader-France Telecom, SPIE Award, awarded ISO Standard Group Leader, MIT Technology Review of Top 100 technology leaders worldwide. Julien managed the MPEG-4 strategy at France Telecom before spinning off Envivio in 2000.

Albert Liong COO & CFOVP Finance of ClickAction, a publicly traded company, senior financial/accounting positions at XmarkstheSpot and Norcal Waste Systems. MBA Graduate School of Business, San Francisco State University.

Eric Deniau VP of Engineering15 years R&D with Thomson Multimedia and Dessault, active in MPEG-2/DVB specification, managed several major broadcast projects, including OpenTV interactive set top boxes and HDTV studio systems.

Rudi Polednik VP of Sales15 years of commercial and technical experience in the broadcasting and telecommunications industries.  Rudi established European sales for MPEG-2 manufacturer Tiernan Communications. Prior with ComStream Corporation and British Telecom.

Ian Trow VP of Marketing15 years of management experience in high definition and MPEG video products. Prior to Envivio, Ian was Engineering Group Manager at Tandberg Television developing products for the delivery of compressed material over satellite, terrestrial, and IP links. Prior to Tandberg Television, Ian held engineering positions at Snell & Wilcox and Sony broadcast.

© ENVIVIO 2005

The Problem: Deploy Efficiently Networked Video Existing applications

become more efficient with enhanced compression

New Telco IPTV and Mobile TVdeployments need

enhanced compression to deployon the existing infrastructure

Corporate

Webcasting

OutsideBroadcast

Broadcaster

Affiliate

Aggregator

Satellite

Cable

DTV

Utilities

Telcos Education

Government

Multi-Dwelling Unit

ProductionStudio

Residential

HospitalityEdge Network

MO

BIL

E

© ENVIVIO 2005

Is MPEG-4 Vastly Adopted?

MPEG-4 has emerged as THE standard for all new video applications• Adopted by blue ray and standard HD DVD

• Adopted by DVB for Digital Television

• Adopted by 3GPP, ISDB-T, DMB, DVB-h for Mobile video

• Adopted by ISMA for enterprise and Internet streaming

• Adopted by ITU for video communication

• Adopted by all major new IPTV deployments

• Adopted by all major decoding chips and mobile phone vendors

© ENVIVIO 2005

MPEG-4 has adopted threevideo codecs H.264 is theITU name for AVC

AVC= H.264 = MPEG-4 Part 10

MPEG-4 has adopted threevideo codecs H.264 is theITU name for AVC

AVC= H.264 = MPEG-4 Part 10

MPEG-4 is the result of 16 years of R&D

Video compression science

MPEG-4 standard

Cameras & PDAsVideo ConferencingDoes NOT Support Broadcast Content

SimpleProfile

(SP)

Supports Broadcast

Advanced Simple Profile

(ASP)2Mbps

Supports Broadcast

Standard Adopted byBroadcast Industry

Advanced Video Coding (AVC) or H.264

1Mbps

Bit

Ra

te

MPEG-28.0 -> 3.5Mbps

Non-Standard WM7 & DivX

Non-Standard WM7 & DivX

Non-Standard WM9 & On2

Non-Standard WM9 & On2

Analog Video270Mbps

1988 2004

© ENVIVIO 2005

Res

olu

tio

n

100kbps 1Mbps 4Mbps 8Mbps 20Mbps2Mbps

Mobile TV,

3GPP

PCApplications

SDTelevision

DigitalCinema

MobileApplications

HDTelevision

MPEG-2

TV SD

Education,

Enterprise,

Government,

TV / PC

MPEG-4

TV HD

MPEG-4

TV SD

Where is MPEG-4 being deployed?

MPEG-2

TV HD

bandwidth

HDTelevision

© ENVIVIO 2005

The Solution: A new Generation of Encoding Systems

Envivio Leverages its intellectual property, software expertise,and new programmable processors capacities to deliverthe most advanced MPEG-4 encoding systems targeted

at specific applications

Mindshare Multimedia MPEG-4 EncoderMultimedia VGA/Video encoder for e-learning and corporate com.

4Caster Enterprise Real-Time Streaming MPEG-4 EncoderEncoding System for enterprise streaming and e-learning

4Caster Broadcast Real-Time SD MPEG-4 Encoder Full resolution, live SD encoding for broadcasters and telcos

4Caster HD Real-Time HD MPEG-4 EncoderLive HD encoding for broadcasters and telcos

4Caster Mobile Real-Time Encoder3GPP, ISDB-T and DVB-h encoders for mobile TV/Telco

© ENVIVIO 2005

Key IPTV Components

Partner

TelephoneVoIP Client

Partner

IP RouterCore Switch

Partner

Set-Top BoxTV Decoder

Envivio

EnvivioTV™

PC Player

Partner

EncryptionContent Protection

Highdeal

Transactive™

Rating Server

CONTENT - GUI - METADATA

`

Envivio

4Caster™

Encoder

Envivio

4Sight™

Video Server

NetCentrex

MyCall™

VoIP Soft-Switch

Envivio

4Front™

App Server

Envivio

4Manager™

Control Server

XML

Metadata

CONTENT

HEADEND

Analog-SDI

MPEG-4 H.264 + BIFS Over IP

Envivio

4Mation™

Service Authoring

`

Envivio

4Coder™

Off-line Encoder

© ENVIVIO 2005

On-screen Services Portal Through Which Subscribers Gain Access to Various Services Using the Remote Control

Account Management Telephony Services (Call History, Call

Forwarding, Address Book, …) IP-TV Stations Video-on-Demand Services Favorites

IPlay3™ : On the TV

© ENVIVIO 2005

Why Envivio?Envivio has been leading the MPEG-4 development for the last 8 yearsOver 100 men year of R&D invested

• MPEG-4 Specifications– Participated in the establishment of the global

standard

• Development of Algorithms– Implementing MPEG-4 core technology into real time

algorithms

• Development of Systems– Integrating the core audio,video,system algorithms

into an end to end system

• Development of end to end solutions– Created eco system of partners to deploy end to end

solutions

© ENVIVIO 2005

Compression efficiencyMobile +

3

4

5

6

7

8

9

10

11

12

1000 1500 2000 2500 3000 3500 4000 4500 5000 5500

Bit rate

PQR

Broadcast MPEG-2 codec

Envivio H264 codec

Envivio ASP codec

Auto

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

11.00

1000 2000 3000 4000 5000

Bit rate

PQR

Broadcast MPEG-2 codec

Envivio H264 codec

Envivio ASP codec

For an equivalent quality in D1:

• MPEG-2 : 3.5 Mbps

• Envivio ASP: 2.6 Mbps

• Envivio H264: 1.7 Mbps

50% of MPEG-2 Bitrate

For an equivalent quality in D1:• MPEG-2 : 2.7 Mbps• Envivio ASP: 2.6 Mbps• Envivio H264: 1.6 Mbps

60% of MPEG-2 Bitrate

© ENVIVIO 2005

Envivio is the most deployed MPEG-4 system today

Mobitel

Enterprise & Broadcast customers are deployed today for video transport, webcasting and e-learning

Telcos are starting to deploy IPTV and Mobile video services

© ENVIVIO 2005

Systems are Deployed through partnersGlobal Integrators and technology partners

More than 40 Local Resellers•Daikin, Net One, AISYS (JP)

•Korea First Tech, Daesang (KR)

•Satel (Latin America)

•Helis, Danmon, COMIRIS, AQL, Digital Data (Europe)

•Dimension data (World)

•VCA, VSIG, Starin (US)

•Beijing GoldenDevice, ShenZen Teng Hui (CN)

© ENVIVIO 2005

Envivio Systems are deployed WW today

Powering MPEG-4/AVC Applications from Mobile to HD

Questions?Julien Signès

President, Founder, Envivio