REPORT ON AIRCEL

PRESENTED BY:-

ABHIJIT KUMAR SAHSHUBHAM SUMAN

IILM(GSM)

AIRCEL LIMITED

Type Private

Founded 1999

Headquarters Chennai, India

Key People Jean Pascal, COOSandip Das, CEO

Industry Telecom

Products Mobile Telecommunication Operator

Website http://www.aircel.com/

INTRODUCTION TO THE PROJECT

AREA of Survey - Aircel EAST Delhi circle Duration - 26/12/2011 to 10/01/2012 Nature of work - Market survey,

Retailers survey No. of Retailers Surveyed – 126 PURPOSE OF SURVEY:-

To find out current market position of AIRCEL. To find out the problem that the customers and retailers are facing in

selling SIM and RCV of AIRCEL. To know about how to increase the customer and retailer satisfaction.

SURVEY AREAS:-

1)SHAKARPUR 11)MAYUR VIHAR2)LAXMI NAGAR 12)PATPARGANJ3)VINOD NAGAR 13)KALYANPURI4)MANDAWALI 14)KRISHNA NAGAR5)PREET VIHAR 15)GANDHI NAGAR,6)KARKARDUMA 16)GEETA COLONY,7)VAISHALI, 17)DILSHAD GARDEN8)GANESH NAGAR 18)SHAHDARA9)PANDAV NAGAR 19) ITO10)TRILOK PURI

Microsoft Office Excel Worksheet

PRODUCT OF AIRCEL

1.Prepaid

Start-up Kit Fun-do Pack Business Card- Rate cutter Recharge Vouchers E Recharge

2.POCKET INTERNET

FINDINGS OF THE SURVEY:-

1)PRIORITY ORDER BY THE RESPONDENT

1-VODAFONE

2-AIRTEL

3-IDEA

4-AIRCEL

5-RELIANCE GSM

6-RELIANCE CDMA

7-TATA

AIRTE

L

AIRCEL

VODAF

ONEID

EA

RELIA

NCE GSM

RELIA

NCE CDM

ATA

TA0

10

20

30

40

50

60

70

80

90

1234567

1)PRIORITY ORDER BY THE RESPONDENT

excel Report

2)BEST SELLING PLAN

SMS AIRTEL

GPRS AIRCEL

FTTs AIRCEL

RATE REDUCER IDEA

NIGHT PLAN RELIANCE GSM

Airte

l

Airc

el

Voda

fone

Idea

Relie

nce

GSMTA

TA

Relie

nce

CDMA

0

10

20

30

40

50

60

70

SMSGPRSFTTsRATE REDUCERNIGHT PLAN

2)BEST SELLING PLAN

Excel Report

3)AVERAGE STOCK SOLD IN THE MONTH

SIM AIRTEL

PAPER RCV AIRTEL

E-TOP RCV VODAFONE

SIM Paper RCV Etop RCV0

10

20

30

40

50

60

70

Airtel

Aircel

Vodafone

Idea

Reliance GSM

Reliance CDMA

TATA

3)AVERAGE STOCK SOLD IN THE MONTH

Excel Report

Airte

l

Airc

el

Voda

fone

Idea

Relia

nce

GSMTA

TA

Relia

nce

CDMA

0

20

40

60

80

100

120

140

Excellent

Very Good

Good

Average

Poor

4)NETWORK COVERAGE LEVEL:-

Excel Worksheet

YES

Airtel

Aircel

Vodafone

Idea

Reliance GSM

Reliance CDMA

TATA

5)SATISFACTION LEVEL OF RETAILERS

NOAirtel

Aircel

Vodafone

Idea

Reliance GSM

Reliance CDMA

TATA

5)SATISFACTION LEVEL OF RETAILERS

6)BRAND VISIBILITY AT THE RETAIL COUNTER

EXCELLENT AIRTEL,VODAFONE

VERY GOOD IDEA

GOOD AIRCEL,REILANCE GSM

AVERAGE TATA

POOR RELIANCE CDMA,TATA

Airte

l

Airc

el

Voda

fone

Idea

Relia

nce

GSM

Relia

nce

CDMA

TATA

0

10

20

30

40

50

60

70

80

90

Excellent

Very Good

Good

Average

Poor

6)BRAND VISIBILITY AT THE RETAIL COUNTER

Talk TimeCheap Local TariffCheap STD TariffSMS BenefitData Benefit

7)CUSTOMER LOOK OUT FOR WHILE PURCHASING NEW CONNCTION:-

8)REQUIREMENT OF DIFFERENT SEGMENT AVAILABLE WITH OPERATOR:-YOUTH HOUSE

WIFESENIORCITIZEN

SME/SOHO

LABOR TRADER OTHER

TALK TIME

TALK TIME

TALK TIME

TALK TIME

TALK TIME

TALKTIME

TALK TIME

SMS BENEFIT

CALLRATE

CALLRATE

CALL RATE

MRP CALLRATE

DATA BENEFIT

MRP OTHER DATABENEFIT

CALLRATE

DATA BENEFIT

MRP OTHER MRP SMSBENEFIT

CALLRATE

SMS BENEFIT

OTHER

Yout

h

House

Wife

Seni

or C

itize

n

SME/

SOHO

Labo

ur

Trad

er

Any

Other

Seg

men

t0

20

40

60

80

100

120

140

MRPTalk TimeCall RateSMS BenefitData BenefitOther Benefit

8)REQUIREMENT OF DIFFERENT SEGMENT AVAILABLE WITH OPERATOR:-

9)FEEDBACK Nework Problem

No demand

FRC are high

Std call rate are high

Good

Improve Margin

Internation call rate are high

Difficult to understand Plan

Target Problem

Internet Setting Problem

FOS's are not available

Bad Service

Recommendation:-1)Network Problem should be Improved as

soon as possible.2)Distribution network of Sim, RCV, and

Etop up, must be improved.3)Plan should be so simple that any body

can understand it very easily.4)Advertisement should be increase

regarding new plan with print media and Hording Poster, Banner, Leaflet, Dangler, Lighting, Digital technology and interactive element to catch the customers attention and persuade them to purchases.

5)FRC should be easily understandable and lucrative.

COMPANY SWOT ANALYSISSTRENGTH•Focus on customer retention by providing best services•GPRS, FTTs and SMS are highly benefit to there customer.•Tie up with all major handset manufactures.

WEAKNESS•Distribution Problem in most of the areas.•Less in Advertisement.•High FRC.•Difficult to understand Plans.•Network Problem.

OPPORTUNITY•Youth market with lucrative Plan.•Different Plan for satisfying needs of different segment of customer.

THREATS•Competitors•Disloyal distributors.•High margin to retailer by nearest competitors such as Vodafone’s vijeta and Airtel Superstar.

STRENGTH:-•Strong Network Coverage•Good and Benefited Plans•Low FRC•Good Customer Support

WEAKNESS:-•Not Emphasis on Customer Retention.•Market penetration with lots of expenses.•Not providing customer satisfaction

OPPORTUNITY:-•Portability( Giving FRC benefit in Portability)•Different offer in STD tariff for migrants can attract all segment of market in Delhi.

THREATS:-•Competiton• High margin to retailers by providing different scheme.•Govt. regulation.

COMPETITORS SWOT ANALYSIS

THANK YOU