PREMIUM BRANDING OPPORTUNITIES · channel to reach Australia’s oil and gas industry. From...

PREMIUM BRANDING OPPORTUNITIESSPONSORSHIP & PROMOTIONAL

2020 PRINCIPAL SPONSORS2020 PLATINUM SPONSOR

aogexpo.com.au#AOG2021

Celebrating it’s 40th year in 2021, AOG has grown to be the largest oil and gas show of its type in Australasia.

AOG brings together over 8,500 industry professionals each year, and it’s only getting bigger in 2021!

Senior Managers, engineering professionals and technical personnel from all facets of the industry including exploration and production, engineering, design and construction, manufacturing and service continue to converge in Perth every March.

Endorsed by the Government of Western Australia DJTSI, the City of Perth, Woodside, NERA and Chevron, AOG is an integral part of the growth of the industry, as a platform for creating confidence and opportunity through initiatives like the LNG Jobs Taskforce. The continued growth of AOG in recent years is a great reflection of both the improved sentiment of the industry and the importance of the event as a platform for collaboration and connections year on year.

MAKE SURE YOU’RE SEEN AT THE LARGEST OIL AND GAS EVENT IN AUSTRALIA.

ULTIMATE BRAND EXPOSURE

“AOG is the country’s premier industry event and has always promoted building networks and connections”

Hon Mark McGowan Premier of Western Australia

Meet the team

Moy Tai Client Manager

+61 (0) 433 284 242 [email protected]

Marco Montoya Client Manager

+61 (03) 9261 4698 [email protected]

Why be a sponsor?

BUILD BRAND AWARENESS IN A DIFFICULT TO REACH TARGET MARKET

GAIN ACCESS TO A DIVERSE RANGE OF CONTACTS THROUGH THE AOG NETWORK

GAIN INTERNATIONAL EXPOSURE

GAIN CREDIBILITY THROUGH ASSOCIATION WITH THE PREMIER EVENT FOR THE INDUSTRY

HELP LAUNCH PRODUCTS OR SERVICES THROUGH A TARGETED TRADE MARKETING CAMPAIGN

ALIGN YOUR BRAND WITH THE MAJOR OPERATORS WHO SPONSOR AOG

2 10-12 MARCH 2020 | PERTH CONVENTION AND EXHIBITION CENTREAOG 2021 BRANDING OPPORTUNITIES

DEFINE YOUR AUDIENCEAOG welcomes over 8,500 Industry professionals and key end-user decision makers form across a wide cross-section of the industry including:

Source: AOG 2019 and 2020 Post Show Reports

ConsultantSenior Managers/Managers

Engineers

CEO/Company Director

Business Development

SPECIALISED

INTERESTS & KNOWLEDGE

Visitor Job Functions

Top visiting companies

• Woodside

• Chevron

• BHP

• Wood

• Shell Australia

• INPEX

• TechnipFMC

• Worley Parsons

• Monadelphous

• Santos

• Subsea 7

• Schlumberger

• UGL Limited

• Baker Hughes

• Nexxis

Top attending industries

ENGINEERING

SERVICE & SUPPLY

EXPLORATION & PRODUCTION

CONSULTANT

MANUFACTURING

SUBSEA

13.5%

14.3%

10%

8.7%

6.3%

4.3%

10-12 MARCH 2020 | PERTH CONVENTION AND EXHIBITION CENTREAOG 2021 BRANDING OPPORTUNITIES3

40,000+Email

subscribers

400,000+Website page views annuallyMORE

THAN AN EVENTWith a host of year-round communications, online channels and significant media presence, AOG is a true industry hub throughout the year.

Receive more than just a stand presence – our integrated marketing campaign delivers a constant channel to reach Australia’s oil and gas industry.

From promotion and branding opportunities on our website, engagement through our social channels or via our eDM and direct marketing communications, AOG is an important part of your marketing mix.

Active Social Communities

Australasian Oil & Gas Exhibition & Conference (AOG)

AOG Diversity and Inclusion

AOGExpo @aog_expoAOG


Sponsorship Price* Availability Page

KEY OPPORTUNITIES

Platinum Sponsor $75,000 1 Available SOLD

Principle Sponsor $50,000 4 Available SOLD

AOG Registration Sponsor $15,000 1 Available 6

Knowledge Forum Sponsor Knowledge Forum Industry Supporter

$10,000 $3,000 3/3 Available 7

Subsea Forum Sponsor Subsea Forum Industry Supporter

$10,000 $3,000 2/3 Available 8

NETWORKING OPPORTUNITIES

AOG Diversity and Inclusion Breakfast SponsorMajor Sponsor Operator Sponsor Industry Supporter

$10,000 $6,000 $3,000

1 Available 5 Available

2/3 Available

9-10

AOG Opening Party Subsea Welcome Drinks

$20,000 $8,000

1 Available 1 Available 11-12

Oyster Bar Sponsor $15,000 1 Available 13

Food Hall Sponsor $10,000 1 Available 14

CONFERENCE OPPORTUNITIES

Conference Water Sponsor Conference Catering Sponsor Conference Pens SponsorConference Notepad Sponsor

$8,000$7,000$5,000$5,000

1 Available 15

DIGITAL OPPORTUNITIES

Premium Leader Board Content Leader Board Featured ExhibitorFeatured Product Featured Category AOG EDM Leaderboard

$2,000$1,500$1,500$1,500$500

$2,500

3 Available3 Available3 Available3 Available3 Available

1 Sponsor per eDM

16

OTHER OPPORTUNITIES

Visitor Lanyard Sponsor Official Wifi Sponsor Official App Sponsor

$12,000 $5,000 $5,000

1 Available 17

Carpet Tile Sponsor Map Guide Advertising Logo Placement

$1,000 per tile $1,200 $2,000

5 Available 2/3 Available

3 Available18

SPONSORSHIP OPPORTUNITIES


What’s included?

• Company logo included on the online registration page

• Company logo on registration confirmation email

• Company logo on printed badge (pending print deadline)

• Company logo and hyperlink on the sponsor and supporters page of the AOG website

• Company logo on rotation throughout the AOG Website

• All registration staff to wear co-branded t-shirts with AOG and your company logo

• Company logo on the main registration desks

• Company logo included on the sponsors & partners board at the main entrance to the show

• Recognition as a sponsor in the official AOG Map Guide (pending print deadline)

• Company logo in the official AOG Map Guide (pending print deadline)

$15,000Exclusive

Opportunity

This sponsorship package offers intimate brand association with major branding online and in the entrance foyer, this package offers immense exposure and intimate brand association with AOG. From the moment an exhibitor or visitor registers to attend, to the moment they leave the event - attendees simply cannot miss your branding!

AOG REGISTRATION SPONSOR

KEY OPPORTUNITIES


MAJOR SPONSORFeaturing content curated by leading oil and gas industry associations such as the Australian Institute for Non-Destructive Testing, IFAP, Safety Institute of Australia, Society of Petroleum Engineers, Asset Management Council, Institution of Engineering and Technology, Norwegian Energy Partners and Engineers Australia. On average, the Knowledge Forum hosts over 35 speakers and 800+ attendees over the 3 days.

What’s included?Branding:• Company logo and hyperlink on the sponsor & supporters page

of the AOG website

• Dedicated acknowledgment of your sponsorship by the session chairperson

• Company logo prominently displayed in the Knowledge Forum Theatre

• Company logo on relevant Knowledge Forum Promotions

Opportunities:At sponsor’s expense and subject to approval

• Opportunity to provide prizes and/or gifts to delegates

• Opportunity to hand out promotional material to delegates

• Opportunity to provide own branded banner to be placed inside the Knowledge Forum

$10,0003/3 Available

The Knowledge Forum will run for the duration of AOG in a specially constructed theatre on the exhibition floor. The forum will be free of charge for delegates - allowing you to maximise your exposure to industry professionals.

KNOWLEDGE FORUM

KEY OPPORTUNITIES

$3,0002/3 Available

INDUSTRY SUPPORTER

What’s included?Branding:• Company logo and hyperlink on AOG website Knowledge Forum

program page

• Company logo displayed in the Knowledge Forum Theatre

• Company logo and hyperlink on the sponsor & supporters page of the AOG website


MAJOR SPONSORHosted by leading subsea industry organisations Society for Underwater Technology, Subsea Energy Australia and Subsea UK.

On average - the Subsea Forum hosts 40+ speakers and 750+ attendees.

What’s included?Branding:• Company logo and hyperlink on the sponsor & supporters page

of the AOG website

• Dedicated acknowledgment of your sponsorship by the session chairperson

• Company logo prominently displayed in the Subsea Forum Theatre

• Company logo on relevant Subsea Forum Promotions

Opportunities:At sponsor’s expense and subject to approval

• Opportunity to provide prizes and/or gifts to delegates

• Opportunity to hand out promotional material to delegates

• Opportunity to provide own branded banner to be placed inside the Subsea Forum

The Subsea Forum will run for the duration of AOG in a specially constructed theatre on the exhibition floor. The forum will be free of charge for delegates - allowing you to maximise your exposure to industry professionals.

SUBSEA FORUM

KEY OPPORTUNITIES

INDUSTRY SUPPORTER

What’s included?Branding:• Company logo and hyperlink on AOG website Subsea Forum

program page

• Company logo displayed in the Subsea Forum Theatre


$10,000Exclusive

Opportunity

$3,0002/3

Available


MAJOR SPONSORWhat’s included?

Prior to Event:• Company logo and acknowledgement in

all relevant event promotion


• Announcement of support in the AOG Diversity & Inclusion LinkedIn Group, and AOG Twitter & Facebook

• Company logo/acknowledgment in the official AOG Map Guide (pending print deadline)

• Company logo/acknowledgment in The West Australian Newspaper AOG Supplement (pending print deadlines)

• Acknowledgement in relevant visitor electronic direct mail

$10,0001 Available

AOG Diversity & Inclusion brings together thought leaders in the oil and gas industry. The event, initiated in 2014, provides a morning of networking, keynote speakers and panels, discussing the diversity issues faced in oil and gas.

AOG DIVERSITY & INCLUSION BREAKFAST SPONSOR

NET WORKING OPPORTUNITIES

Major $10,000 1 Available

Operator $6,000 5 Available

Industry Supporter $3,000 3 Available

Editorial Content:• Opportunity to provide two ‘Thought Leadership’ editorial pieces provided by the sponsor and subject to approval and to contribute (quote from company representative) to the AOG Diversity & Inclusion editorial pieces

• Opportunity for spokesperson interview to be featured in the West Australian Newspaper AOG Supplement (subject to approval & print deadlines)

• These campaigns will be circulated via AOG distribution channels (as space allows) including email promotion, social media and Industry News webpage.

At Event:• Opportunity to provide a speaker for the Panel

discussion (subject to approval)

• 2 Branded VIP table of 10

• Invitation to provide a 5 minute welcome address

• Acknowledgement by the event MC

• Company logo on breakfast signage

• Company logo on breakfast lectern signage

• Company logo on sponsor slide

• A table in the foyer during the pre and post event networking

• Opportunity to provide a hand out to all attendees

• Opportunity to provide a gift to all attendees

• Opportunity to provide a door prize


OPERATOR SPONSORWhat’s included?

Prior to Event: • Company logo and acknowledgement in all relevant event promotion• Company logo and hyperlink on the sponsor & supporters page

of the AOG website• Announcement of support in the AOG Diversity & Inclusion LinkedIn Group, Twitter & Facebook• Company logo/acknowledgment in the official AOG Map Guide (pending print deadline)• Company logo/acknowledgment in The West Australian Newspaper AOG Supplement (pending print deadlines)• Acknowledgement in relevant visitor electronic direct mail

Editorial Content:• Opportunity to contribute (quote from company

representative) to the AOG Diversity & Inclusion editorial campaign to be featured in a wide range of AOG distribution channels

• Opportunity to provide a ‘Thought Leadership’ editorial piece provided by the sponsor and subject to approval to be distributed across AOG digital media channels

At Event:• Opportunity to provide a speaker for the Panel

discussion - (subject to approval)• 1 Branded VIP table of 10• Acknowledgement by the event MC• Company logo on breakfast signage• Company logo on sponsor slide• A table in the foyer during the pre and post - event

networking

$6,0005 Available


AOG DIVERSITY & INCLUSION BREAKFAST SPONSOR CONT.

INDUSTRY SUPPORTER What’s included?Prior to Event: • Company logo and hyperlink on the sponsors & supporters page of the

AOG website• Announcement of support in the AOG Diversity & Inclusion Breakfast

LinkedIn Group, Twitter & Facebook• Company logo on Diversity & Inclusion Breakfast promotional flyer

At Event:• 2 tickets to AOG Diversity & Inclusion Breakfast• Company logo on breakfast signage• Company logo on sponsor slide• A table in the foyer during the pre and post - event networking

$3,0002/3

Available



Acknowledgements:• Promotion of your Opening Party sponsorship via;

• Electronic Direct Mail

• Exhibitor Communications

• Social Media

• Pre exhibition and onsite social media acknowledgment, including live tweet and status updates during the opening party even on LinkedIn, Twitter and Facebook.


• Company signage at the event

• Acknowledgement by entertainer x 3 “shout outs” throughout the night

• Acknowledgement on AOG Opening Party page on website, supporters & sponsor page

Branding Inclusions:


• Acknowledgment in relevant visitor electronic direct mail distributed to 26,000+ database

• Your logo on the exhibition entrance feature


• Opportunity to provide editorial content (250 word article) to share through AOG communications

Branding Opportunities: At sponsor’s expense and subject to approval

• Opportunity to provide additional signage

• Opportunity to provide gifts

• Opportunity for a prize draw

Ticket Inclusions:

• 2 reserved VIP tables (cocktail style) in premium location including table signage

• 20 complimentary invitations

$20,000Exclusive

Opportunity

The AOG Opening Party is the major networking event of AOG with an expected attendance of over 600 guests in 2021. This event has been hosted by Woodside, Chevron, Deloitte and NERA. Live entertainment sets the tone for this relaxed garden party featuring canapes and drinks. It will be held in the summer garden of the PCEC on Wednesday 10 March from 5-7pm.

AOG OPENING PARTY




Branding: • Branded aprons worn by wait staff




• Acknowledgement in relevant visitor EDM’s distributed to 26,000 + database

• Company logo on Subsea Drinks Event signage

• Acknowledgment of sponsor status on the official AOG social media platforms, LinkedIn, Facebook & Twitter, pre and during the event.

Opportunities: At sponsor’s expense and subject to approval

• Opportunity to provide additional event signage / napkins /coasters

Ticket inclusions:

• 10 Subsea Welcome Drink Tickets

An opportunity for Subsea Industry professionals to network at AOG’s dedicated Subsea Industry Event. Over 250 industry professionals will come together before AOG 2021 officially commences.

SUBSEA WELCOME DRINKS


$8,000Exclusive

Opportunity



Branding: • Exclusive Naming Rights of the Bar

• Company logo on all promotional floor plans


• Company profile and link to your website on rotation throughout the AOG Website



• Prominent company branding on Bar signage and banners

• Company logo included on the sponsors & partners board at the main entrance to the exhibition

• Recognition of sponsorship in electronic direct mail



• Opportunity to provide branded napkins

• Opportunity to feature product placement within the Bar

• Opportunity to distribute promotional material within the Bar

• Opportunity to provide brand awareness through the Oyster Bar stand design

The Oyster Bar is the major networking space on the exhibition floor and serves as a central meeting point and popular attraction for visitors. Ideal for networking and entertaining clients over a freshly shucked oyster.

AOG OYSTER BAR SPONSOR


$15,000Exclusive

Opportunity



Branding: • Exclusive Naming Rights of the Food Hall

• Company logo on all promotional floor plans


• Company profile and link to your website on rotation throughout the AOG Website


• Prominent company branding on Food Hall signage and banners


• Recognition of sponsorship in electronic direct mail



• Opportunity to provide branded napkins

• Opportunity to distribute promotional material within the Food Hall

• Opportunity to provide brand awareness through the Food Hall stand design

As one of the major networking zones on the exhibition floor, the Food Hall is a central meeting point for AOG attendees.

AOG FOOD HALL SPONSOR


$10,000Exclusive

Opportunity


These high visibility opportunities place your company name and logo in front of conference attendees across all 3 Forums.

Every year thousands of delegates attend the conference sessions.

CONFERENCE SPONSOR OPPORTUNITIES

NET WORKING OPPORTUNITIES CONFERENCE WATER SPONSORWater Sponsor Inclusions• Production of 2,000, 350ml Bottled water printed in full colour

with your company logo

• Bottled water made available to all conference attendees

• 100 Bottles per/day available to sponsor for on-stand distribution

$8,000Exclusive

Opportunity

CONFERENCE CATERING SPONSORConference Food Sponsor Inclusions• Production of branded “Courtesy of Your Brand” napkins

• Production of “Courtesy of Your Brand” signage

• Morning & Afternoon Tea style food and Coffee/Tea made available in conference & various networking areas across the exhibition floor

$7,000Exclusive

Opportunity

CONFERENCE PEN SPONSORPen Sponsor Inclusions• Production of 1,000 Pens with your company logo prominently displayed

and distributed throughout the 3 forums.

$5,000Exclusive

Opportunity

CONFERENCE NOTEPAD SPONSORNotepad Sponsor Inclusions• Production of 1,000, 25 leaf A5 lined Notepads printed in full colour with

your company logo

• Notepads are made available to all conference attendees and placed in various positions around the exhibition floor

$5,000Exclusive

Opportunity


In the period leading up to the Exhibition & Conference, the AOG website is a hub of activity - where all visitors, exhibitors, delegates and stakeholders go to plan their visit and source integral information for a productive and successful show.

There are over 368,041 page views annually on the AOG website, with 75% of these views occurring during the 3-month campaign leading up to the exhibition. Increasing your online brand exposure during this time will put you in front of a highly focused target market.

DIGITAL OPPORTUNITIES

PREMIUM LEADER BOARD$2,000 + GST | 3 AvailablePremium Leader boards will give your brand premium exposure across top visited pages on the AOG website, including the home page and both the exhibitor and directory pages.

FEATURED CATEGORY$500 + GST | 3 AvailableFeatured categories enable visitors to search for products and exhibitors in specific categories, a more direct and accurate ways for buyers to find key products and services they are looking for.

CONTENT LEADER BOARD$1,500 + GST | 3 AvailableLeaderboard branding exposure on all pages on the website excluding the premium pages.

AOG EDM LEADERBOARD$2,500 + GST | 1 Sponsor per eDMAOG eDMs provide a platform for exhibitors to have their company banner displayed in a selected eDM that will go out to the entire database of 26,000 subscribers. Exhibitors will also have a dedicated editorial blog posted on the official AOG news section of the website.

FEATURED EXHIBITOR$1,500 + GST | 3 AvailableThe most visited page, the exhibitor directory page receives over 14,300 page views over the three month peak period leading up to the event.

FEATURED PRODUCT$1,500 + GST | 3 AvailableSimilar to the exhibitor directory, the product directory is another key visitor planning tool. The product directory receives over 7,900 page views over the three month peak period.

16 AOG 2021 BRANDING OPPORTUNITIES 10-12 MARCH 2020 | PERTH CONVENTION AND EXHIBITION CENTRE

These exclusive opportunities provide maximum exposure as attendees, delegates and exhibitors wear or carry your brand with them across the 3-days of the exhibition.

OTHER OPPORTUNITIES

$12 ,000Exclusive

Opportunity

VISITOR LANYARD SPONSOR• Company logo on 10,000 lanyards on a

colour of your choice• Opportunity to retain ownership of unused

lanyards• Company logo at the lanyard distribution point• Company logo in the official AOG Map Guide

(pending print deadlines)• Company logo in The West Australian

Newspaper AOG supplement (pending print deadlines)



OFFICIAL WIFI SPONSOR• Company logo on free wifi log in page• Company logo and hyperlink on the sponsor &

supporters page of the AOG website• Company logo/acknowledgment in the official

AOG Map Guide (pending print deadlines)

• Company logo included on the sponsors & partners board at the main entrance to the show.

• Company branding on exhibition signage

$5,000Exclusive

Opportunity

OFFICIAL APP SPONSORBe the brand helping attendees to connect, explore and plan their attendance at AOG 2021, with exclusive sponsorship of the event app.

$5,000Exclusive

Opportunity

What’s included? • Company logo on the welcome page of the app

and in the header menu page alongside AOG 2021 logo

• Inclusion of 3 x sponsored posts (1 each day) in app feed




CARPET TILE SPONSORAttract visitors to your stand!

What’s included? • Branded in your company creative, logo and stand number, the Floor

Tile will be placed on various aisle intersections around the exhibition, attracting visitors to your stand. Locations to be confirmed by Diversified Communications prior to the exhibition

• Complete artwork must be provided in a print ready format

$1,000Per Tile

5/5 Available

MAP GUIDE ADVERTISINGBe in the hands of visitors.

The official Map Guide is the most a sought-after reference for attendees during and after the event, holding the exhibition floorplan, education offerings and a ‘what’s on’ section - making it a great platform to get your brand in the hands of as many visitors as possible. Upgrade your presence with a personalised ad in the Map Guide, with your own brand messaging.

What’s included? • Full page ad in the DL size, 16-page official Map Guide

• Artwork to be supplied by you – subject to approval by Diversified

$1, 2002/3

Available

LOGO PLACEMENTPut your company front of mind with the decision makers that attend AOG before they even get to your stand. This enhanced marketing opportunity sees your brand stand out from competitors, providing you with additional exposure on floorplan promotional material – the most used collateral by all attendees to the show.

$2 ,0003/3

Available

OTHER OPPORTUNITIES


INCREASE YOUR BRAND EXPERIENCEGet in touch with the team and find out how you can be part of AOG 2020

Moy Tai Client Manager

+61 (0) 433 284 242 [email protected]

Marco Montoya Client Manager

+61 (03) 9261 4698 [email protected]

2020 PRINCIPAL SPONSORS2020 PLATINUM SPONSOR

aogexpo.com.au#AOG2021

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