ANCILLARY PRODUCTSTHE CONVENTIONS

How Convetional are your digipak/artist website?

We decided to not challenge any conventions and rather stick to the same codes and convetions used in Estelle's website.Although in the CD cover i was inspires by Beyoncé's album - 4. Both of my album cover and hers have a medium shot of the artist, while the artist's name is on top and the album's name is on the bottow right. Both artists are in extreme focus, so their image is clear and appealing to the eye. All this, and other examples, i will show in the next few slides.

The artist's name creates the stars image and allows their target

audience to see their namealong with an eye catching main image

on the front of the album. The Album’s Title is to give the

audience a feel of what the Artist was thinking while creating the Album but also what the album might contain. Beyonce's album

cover (4) is the one that I was most inspired by, and as you can see is

quite similar.

WEBSITE

I sticked to the same conventions and codes of Estelle's website. It differs althoug it all goes into the same way.

Websites that follow the traditional conventions, always have the name of the artist at the top. This is known as

the logo.

The artist's latest album, is the second thing (after

their name) that you usually see, it's big to

catch our attention. It has alwyas buttons that will

lead to online stores where we can buy the cd.

Websites have many photos of the artist : it can be photos

of photoshoots, behind the scenes, magazine covers,

shows, concerts, etc.

There is often a page called "videos" where fans are able to see

music videos, interviews, behind the

scenes, etc.