TEMPOR ALWorldly, materialRelating to timeTemporary, fleeting

LIMINALA thresholdSomething barely perceptibleExisting in–between well defined areas

INQUIRYQuestioning ritualReligious/social sanction of acquisitionsSymbolic valueTaste and aestheticsIdentityCompulsionPackaging/advertising/media

RESEARCH QUESTIONSArtefact- Kanchipuram SariCultural SignificanceMarketing/Positioning/Packaging/AdvertisingRole as a social markerAspirational/Aesthetic Value

RESEARCH Observation/DocumentationConversations

ReadingsPurity and Auspiciousness in Indian SocietyKanchipuram Sari– Design for auspiciousnessDesign Philosophy Papers– The Sacred

KORVAI

The Kanchipuram SariUnity and Opposition, Cloth–Body Metaphor (Kanchipuram Sari— Design for Auspiciousness by Dr. Aarti Kawlra, 2005)

An emblem of the Married State, represents the optimum convergence of two ideals.

Inauspicious Impure

Auspicious Pure

RASIThe Auspicious StateAbstract, Undefined IdealEmbodied in Artefacts, Rituals, and Individuals.Quintessence of ordinary life in society

S i m p l i c i t yF u n c t i o n a l P u r i t y

A d a p t a b i l i t y

A R T E F A C T

P R O D U C E RT O

C O N S U M E R

C U L T U R A L R E P R E S E N T A T I O N

M E D I A

B a s i c H u m a n N e e dA r t i s a P r i m a l I m p u l s eI n d i v i d u a l i t yC o n n e c t i o nA c t o f c l a i m i n g A g e n c y

E L A B O R A T I O NM A K I N G S P E C I A LT R A N S C U L T U R A L

A U S P I C I O U S N E S SR I T U A LC O M M U N I T YR a s i - J o i n i n g o f o p p o s i t e sP r a x i s - R a t i o n a l / S y m b o l i cC l o t h B o d y M e t a p h o rS o c i a l M a r k e rS a n c t i t yR i t e s o f P a s s a g e

A E S T H E T I CT A S T EE L I T I S MS Y M B O L I C C A P I T A L /V I O L E N C EP R E S T I G E

FINAL DIRECTION

Attempting to visualise the social value of Rasi within a specific cultural context.Derive visual essence and rearticulate it through another medium.

INTERESTS

A Visual System that would embody auspiciousness.A new visual identity— articulating the culture that surrounds me.Application— Starting with a printed form, with the ultimate aim of creating a system that would work across media.

ELABORATE FRONTISPIECE

S U B D U E DI N N E R - E N D P I EC E

( S I M P L E R - F O R E X A M P L E ,

A B A N D W I T H ST R I P E S ;

T H E M OT I FS M AY B E S M A L L E R )

T H E M I D D L E S EC T I O N

I S U N I T E D W I T H

T H E T WO E N D P I EC E S ,

B U T I S OV E R A L L S I M P L E R -

( P L A I N , ST R I P E S , C H EC K S ,

O R A U N I F O R M M OT I F )

M I D D L E S EG M E N TE STA B L I S H E D BY O P P O S I N GS EG M E N TS

OV E R A L L PAT T E R N O F F R O N T I S P I EC E I S A SY M M E T R I C A L LY B A L A N C E D W I T H O P P O S I T E E N D P I EC E

U N I T Y I N C O LO RO F B O R D E R S A N D E N D P I EC E S

C O LO R O P P O S I T I O ND I ST I N C T B O R D E R & E N D P I EC E S

T H E M OT I FS I N T H E

M I D D L E S EC T I O N A R E

N E U T R A L I N O R I E N TAT I O N .

T H O S E O F T H E B O R D E R S A N D

E N D P I EC E S A L I G N E D

S O T H AT T H E I R TO P S D I R EC T

I N WA R D S TOWA R D S

T H E M I D D L E S EC T I O N .

T H I S S EG M E N T I S A L S O L E S S D E N S E T H A N T H E B O R D E R S

I N T E R LO C K I N G M OT I FS & PAT T E R N S OV E R T H E G R O U N D W E AV E

T H A L A I P P U/M U N D H A A N I FAC E

U DA L B O DY

K A R A I B O U N DA RY -H A N D S A N D F E E T

R A H A M T E X T U R E , S K I N

W E I G H T A N D B A L A N C E P O ST U R E

M OT I O N A LT E R N AT I N G M OT I FS /C O LO R S

A S U B H A

S U B H A

A S U B H A

Pillaiyar Moggu/ KaravaiThazhampu Moggu Sittai

KommaiPogudi Kuyil Kannu

Mayil KannuRudraksham Pai Madi

VajramMotifs

VISUALISATIONRecurrent Themes and SymbolsThe use of vintage photographs— reiterated the influence of themes and symbols.Also reiterated the essential fact that auspiciousness is the quintessence of an ordinary, domestic life in society.Sacred— Faciality— All Encompassing— Auspicious

THE BOOK

The initial, first level application.Attempting to use typography and photography to express and capture the notion of Rasi.

Reinterpreting existing textiles through typography. Evoking visual language of packaging of related products. Manipulating and integrating type within a larger pattern. Layouts that reveal type, a narrative, on closer inspection.

KARAI BORDERS limbs

laterality motifs aligned inwards

UDAL MIDSECTION body

neutral orientation less visual density

A FRIEND OF MINE WHO WAS

REALISEDTHAT SHE WAS NOT WELCOME

WIDOWED ATTENDED

A WEDDING AND LATER

BECAUSE SHE WAS CONSIDERED INAUSPICIOUS.

THALAIPPU FRONTISPIECE face

dense ornamental

R AHAM TEXTURE skin

THIS IS JUST THE START

BilingualityApplications across diverse mediaContinue working toward systematizing/rearticulating Phenomenological ApproachInvolving community