AIRASIA

SYNDICATE 2

ALLEN DWIANDA NICOLAS 29115636ALIKA HIDAYANTI 29115376DEWI LARASWATI ANGGRAINI 29115654ZULKIFLI 29115643

Company Profile• Founded : 20 December 1993 and operations on

18 November 1996• The largest airline in Malaysia in fleet size and

destinations • A "pioneer" of low-cost airline in Asia (

The New York Times, 2007)• Slogan : “Now Everyone Can Fly”

What was the problem?On July 2015, Air Asia experience operational difficulties. Air Asia, as one of the leaders in budget airline, exceed above other because of their punctuality. The difficulty that Air Asia experiences form in overnight delay in Denpasar Bali.

Why it was happened?Factually speaking, the delay which tasted for over 12 hours, was caused by natural phenomenon, the eruption of mt. Raung in East Java.

What was the impact?This delay provokes the customer into negative customer complaints, which in return negatively impact Air Asia brand image

How about the solution?• To avert the anger of the delayed customer, The President

Director of Air Aia, Sunu Widyatmoko, publicly announced an apology for the utmost inconvenience. He state this delay is caused by internal operation.

• To solve this problem, he will review the internal operation in order to avoid future recurring problem.

Our syndicate opinion• So our syndicate input would be the management Air asia

give compensation to customer in form of give a food while they were waiting, providing a hotel room for recuperate and so on

Thank You