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RECRUITMENT Jamal Sahel

22Listening and Communication Listening and Communication

+ Critical Listening

+ Informative Listening - Requires concentration on message

+ Relationship Listening - Helps you sympathise with both candidates and clients. ‘Silence is golden’

+ Discriminative Listening - Actively listening to the tone, pitch and force of the speaker. Also aides in sorting fact from fiction and prioritise tasks/expectations and motivating factors.

33Determination and Resilience Determination and Resilience

+ Honesty - Strong foundations for being determined and proactive. The clearer and truer your ‘mission statement’, the more determined and proactive you will be in successfully completing the task (mission)

+ Proactive and hardworking - Often go hand in hand. To be hardworking, you have to be proactive.

44Competitiveness Competitiveness

+ Monetary - The marriage between personal and corporate targets and consequences makes for a more driven and focused consultant and more profitable company.

+ Performance against peers/external competitors - Helps you understand your position within the company, sector or market as a whole.

5Understanding Clients and Candidates Understanding Clients and Candidates

+ Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee

+ Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)

+ Wants and Needs - Makes for smoother business transactions and longer term repeat business.

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INDUSTRY RESEARCH INDUSTRY RESEARCH

7MARKETING MARKETING + Process by which companies create customer interest in products or

services.

+ Generates the strategy that underlies sales techniques, business communications and business development

+ Helps build customer relations

+ Used to create, identify and highlight needs and wants of customer.

8MARKETING MARKETING (contiued)(contiued) + Social Marketing:

PRODUCT SOLUTION

PROMOTION INFORMATION

PRICE VALUE

PLACEMENT ACCESS

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Public Relations (PR)Public Relations (PR)

+ Is an industry concerned with maintaining the public image of high profile individuals, commercial businesses and organisations (also non profit organisations )

+ Involves the maintaining of communication streams between a client, and its public

+ Is often misunderstood to be advertising, but is an alternative to advertising.

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Advertising Advertising

11Difference between PR and Difference between PR and advertising advertising

ADVERTISING PUBLIC RELATIONS

EXPENSE Paid Space Free Coverage

CONTROL Creative None

LONGEVITY Discretional Once

RECEPTION Knowledge Indirect

CREATIVITY Full News based

LOCATION In-House Varied

AUDIENCE Target Audience Hook Editor

CONTACT Limited Unlimited

EVENTS Humble Speculative

WRITING SYTLE Commercial messages Non Commercial Messages

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RIVAL COMPANIES AND KEY RIVAL COMPANIES AND KEY COMPETITORS COMPETITORS

13 Major PlayersMajor Players

+ Specialise in 10 sectors.

+ Cover agency, private, public and non profit organizations.

+ Only have 2 PR consultants (Davina Forbes and Jon Gloyne). It is the second lowest staffed division within the company. Both consultants have 3 years of experience in the company each.

+ Company seems to pride themselves on industry knowledge above and beyond anything else. ‘Our consultants are all ex-industry experts who know exactly what to look for when finding your next superstar’

+ somewhat of a low staff retention with no member of their team being at the company for 4 years.

+ Website seems a little ‘wishy washy’ and very impersonal - Homepage doesn’t immediately describe what their company can offer you or describe their ‘mission statement’

14 Major PlayersMajor PlayersComposition of advertised jobs (by sector)

15Michael Page Michael Page + Market themselves as ‘professional services’ recruitment company.

+ Have 3700 employees, over 100 offices 28 counties worldwide.

+ 18 main sectors.

+ values as a company - Pride - Passionate - Never give in - work as a team - make it fun.

+ 68% of revenue generated outside the UK.