Presenters:

MALCOLM SEE

ZHANG QINGMIN

BonaYouPre

paid

Mast

erc

ard

Gifts

Flexible

FacebookVouchers

Email

PeopleFrie

nd

s

Christopher Pietzsch

Patrick LöfflerAlexander Klaiber Q

uic

k &

Easy

Photos

Anyw

here

Connect

Peso

naliz

e

2

SWOT Analysis

STRENGTH

WEAKNESS

• Strong tie up with Mastercard

• Quick response

• Low overhead cost

• Variable cost model

• Collective buying through

Facebook

• Lack brand awareness

• Low geographic concentration

3

SWOT Analysis

OPPORTUNITIES

THREAT

• Overseas market

• High end complementary products

• Customized accounts for users

• Sell through other distribution

channels

• Security Issues

• Competitors (i.e. Retailo)

4

Possible Strategies

High-end complementary products to increase profit margin

Personalized Experience @ BonaYou

ProposedCurrent

5

Possible Strategies

• Online Portal View Account Balance Browse Transaction History View Gift Messages Perform Top-Up Suspend Prepaid Card Update Account Settings

• Mobile Portal

User Account @ BonaYou

Increase functionality to grow customer base

6

Asia Entry Market

Expansion into Asia & capitalize on growth in these markets

7

Expansion to Singapore

of Singaporean are on Facebook and 77% are actively connected to the Internet. 60%

20110

2

4

6

8

10

12

14Closed Loop Pre-Paid

Open Loop Pre-Paid

Credit Card

Debit Card

No.

of C

ards

In M

illio

n (‘0

00 0

00)

(Monetary Authority of Singapore)

(EuroMonitor)

(Social Bakers)

Total Consumer Payment in Singapore

51 % 49 %

Singapore presents itself as an attractive test-bed with high

penetration potential

8

Within

Asian Markets:

1) Conduct Studies and Research Methodologies on• Competitors • Consumer Preferences

2) Establish Business Workflow Processes in Target Country

• Source for Collaboration with Partner Firms & Suppliers

3) Design & Execution of Marketing Campaigns

Internship Collaboration

Interested applicants: Phyo Wint Wint | Minh Dang | Jonathan

9

Thank You!Any feedback?