IMPACT OF PRINT MEDIA IN SOCIETY

Submitted by T.TAMIL SELVAN

COMMUNICATION

Communication is a message understood or sharing of experience.

It is used as an empowerment tool for developing

society.

Mass media plays an important role in communication.

Media refers to print media and electronic media.

It is a source of information for individuals as well as

society.

PRINT MEDIA

Print media is one of the oldest and basic forms of mass

communication.

It includes

Newspapers

Weeklies

Magazines

Monthlies.

other form of printed journals.

Newspaper

Print media generally refers to newspapers.

Newspapers collect and edit and print news reports and articles.

we need newspaper for

News

Entertainment

Information.

History In ancient Rome, Acta diurna or Govt. Announcements

published regularly. They are in metal or stone. Earliest form

of newspaper.

600 A.D – Chinese invent the art of printing

618 A.D – The Peking gazette in china was the first newspaper

which was hand-written and distributed to readers.

1439 – Johannes Gutenburg of Germany develop printing

tech.

Bengal was the Birth place of Journalism in India.

1780 – Bengal gazette – weekly two sheet paper.

1818 – Samachar darpan – weekly newspaper.

First periodicals was Dig darshan .

Raja Rammohan Roy – founder of revolutionary Indian press.

Later newspapers, were used for spreading patriotism in India.

Types of Newspapers

There are three types of Newspapers. They are

Broadsheets

Tabloids

Berliners or midis

Broadsheets: They are big in size

All morning newspapers are generally broadsheets.

Ex: “The Times of India” , “The Hindu”

Tabloids: They are only half the size of Newspapers.

Most evening newspapers are tabloids.

Ex: Metro now.

Berliners or Midis: These are very small newspapers.

Magazines:Magazines are not newspapers. These are published at

regular intervals.

Ex: Weekly,fortnightly,biweekly,trimonthly,annuals.

Newspapers in IndiaIndian print media is the largest print media and

newspaper market in world over 100 million copies sold each day and over 230 year old.

In 1947 , Total – 3533 In 1997 , It increased 12 timesIn 2006 , total 62550 Newspapers – 2130 Weeklies - 3428

Monthlies – 1471In 2012 , total 80,000

Top 10 newspapers in India according to circulation :

1) The Times of India – English 2) Dainik Bhaskar – Hindi 3) Dainik Jagran – Hindi 4) Malayala Manorama – Malayalam 5) The Hindu – English 6) Eenadu – Telugu 7) Deccan Chronicle – English 8) Ananda Bazar Patrika – Bengali 9) Amar Ujala – Hindi 10) Hindustan Times – English

Functions and Responsibilities: Can help in change

Made the world smaller and closer

Promotes distribution of goods

Source of information.

Media ethics Accuracy

Confidentiality

Protection of sources

Right to privacy

No incitement to violence

No vulgarity or obscenity

No communal writing

Impact on society Positive impact:

Media provide news and information required by the people.

Media can educate the public.

Media helps a democracy function effectively. They inform the

public about government policies and programmes and how these

programmes can be useful to them.

Media can entertain people.

Media can act as an agent of change in development.

Media has brought people of the world closer to each other.

Media promote trade and industry through advertisements Media can help the political and democratic processes of a

country. Media can bring in positive social changes.

Negative impacts:The traditional culture of a country is adversely affected by mass media.Entertainment has become the main component of mass media. This affects the primary objectives of media to inform and educate the people.

Media promote violence. Studies have proved that violence shown on television and cinema have negative effects on children. Mass media promote the desire in people to buy and own products that are advertised through the media but which may not be essential for them.

Advantages of print media : In print media readers have the choice to go back and

recheck. What they have read. Gives scope for in depth analysis. Language is more literary and flowery and reader –friendly.

Disadvantages of print media: Literacy is a basic requirement for the print media. Only a

literate person can read it. Print media works according to a deadline. Print media does not provide scope for a live discussion. Frequent update of news is not possible.

Thus Print media is a powerful tool and it is one of the mass media. The use of this depend on the mindset of the readers.

THANK YOU..