Chapter – I :

Introduction

Nutrition :

Nutrition is the selection of foods and preparation of foods, and their

ingestion to be assimilated by the body. By practicing a healthy diet, many

of the known health issues can be avoided. The diet of an organism is what

it eats, which is largely determined by the perceived palatability of foods.

Dietitians are health professionals who specialize in human nutrition, meal

planning, economics, and preparation. They are trained to provide safe,

evidence-based dietary advice and management to individuals (in health

and disease), as well as to institutions. Clinical nutritionists are health

professionals who focus more specifically on the role of nutrition in chronic

disease, including possible prevention or remediation by addressing

nutritional deficiencies before resorting to drugs. Government regulation

of the use of this professional title is less universal than for "dietician."

A poor diet may have an injurious impact on health, causing deficiency

diseases such as scurvy and kwashiorkor; health-threatening conditions

like obesity and metabolic syndrome; and such common chronic systemic

diseases as cardiovascular disease, diabetes, and osteoporosis.

There are six major classes of nutrients: carbohydrates, fats, minerals, protein, vitamins, and water.These nutrient classes can be categorized as either macro-nutrients (needed in relatively large amounts) or micronutrients (needed in smaller quantities). The macronutrients include carbohydrates (including fibre), fats, protein, and water. The micronutrients are minerals and vitamins.The macronutrients (excluding fiber and water) provide structural material (amino acids from which proteins are built, and lipids from which cell membranes and some signalling molecules are built) and energy. Some of the structural material can be used to generate energy internally, and in either case it is measured in Joules or kilocalories (often called "Calories" and written with a capital Cto distinguish them from little 'c' calories). Carbohydrates and proteins provide 17 kJ approximately (4 kcal) of energy per gram, while fats provide 37 kJ (9 kcal) per gram. though the net energy from either depends on such factors as absorption and digestive effort, which vary substantially from instance to instance. Vitamins,

minerals, fiber, and water do not provide energy, but are required for other reasons. A third class of dietary material, fiber (i.e., non-digestible material such as cellulose), is also required for both mechanical and biochemical reasons, although the exact reasons remain unclear.Molecules of carbohydrates and fats consist of carbon, hydrogen, and oxygen atoms. Carbohydrates range from simple monosaccharide’s (glucose, fructose, gelatos) to complex polysaccharides (starch). Fats are triglycerides, made of assorted fatty acid monomers bound to a glycerol backbone. Some fatty acids, but not all, are essential in the diet: they cannot be synthesized in the body. Protein molecules contain nitrogen atoms in addition to carbon, oxygen, and hydrogen. The fundamental components of protein are nitrogen-containing amino acids, some of which essential in the sense that humans cannot make them internally. Some of the amino acids are convertible (with the expenditure of energy) to glucose and can be used for energy production, just as ordinary glucose, in a process known as gluconeogenesis. By breaking down existing protein, the carbon skeleton of the various amino acids can be metabolized to intermediates in cellular respiration; the remaining ammonia is discarded primarily as urea in urine. This occurs normally only during prolonged starvation.Other micronutrients include antioxidants and photochemical, which are said to influence (or protect) some body systems. Their necessity is not as well established as in the case of, for instance, vitamins.Most foods contain a mix of some or all of the nutrient classes, together with other substances, such as toxins of various sorts. Some nutrients can be stored internally (e.g., the fat soluble vitamins), while others are required more or less continuously. Poor health can be caused by a lack of required nutrients or, in extreme cases, too much of a required nutrient. For example, both salt and water (both absolutely required) will cause illness or even death in excessive amounts

NUTRITIONAL PRODUCTS

DefinitionNutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet.

PurposeNutritional supplements are used for many purposes. They can be added to the diet to boost overall health and energy; to provide immune system support and reduce the risks of illness and age-related conditions; to improve performance in athletic and mental activities; and to support the healing process during illness and disease. However, most of these products are treated as food and not regulated as drugs are.

VitaminsVitamins are micronutrients, or substances that the body uses in small amounts, as compared to macronutrients, which are the proteins, fats, and carbohydrates that make up all food. Vitamins are present in food, but adequate quantities of vitamins may be reduced when food is overcooked, processed, or improperly stored. For instance, processing whole wheat grain into white flour reduces the contents of vitamins B and E, fiber, and minerals, including zinc and iron. The body requires vitamins to support its basic biochemical functions, and deficiencies over time can lead to illness and disease.

Vitamins are either water-soluble or fat-soluble. Water-soluble vitamins dissolve in water and pass through the body quickly, meaning that the body needs them on a regular basis. Water-soluble vitamins include the B-complex vitamins and vitamin C. Fat-soluble vitamins are stored in the body's fatty tissue, meaning that they remain in the body longer. Fat-soluble vitamins include vitamins A, D, E, and K.

The amount of vitamins needed by the body has been the subject of much research. The U.S. government has published recommended dietary allowances (RDAs) for each vitamin for the general population. These figures can be used as guidelines, but individuals may have different needs depending on gender, age, and health conditions.

Vitamins can be natural or synthetic. Natural vitamins are extracted from food sources, while synthetic vitamins are formulated in laboratory processes. The only vitamin for which there is a noted difference between the natural and synthetic forms is vitamin E. The natural form is labelled d-alpha-tocopherol while the synthetic form is named dl-alpha-tocopherol, with the extra "l" signifying laboratory production. Natural vitamin E has been shown to be slightly more absorbable by the body than the synthetic version, although for other vitamins no significant differences in absorption have been noted.

MineralsMinerals are micronutrients and are essential for the proper functioning of the body. Cells in the body require minerals as part of their basic make-up and chemical balance, and minerals are present in all foods. Minerals can either be bulk minerals, used by the body in larger quantities, or trace minerals, used by the body in minute or trace amounts. Bulk minerals include sodium, potassium, calcium, magnesium, and phosphorus. Trace minerals include iron, zinc, selenium, iodine, chromium, copper, manganese, and others. Some studies have shown that the amount of minerals, particularly trace minerals, may be decreasing in foods due to mineral depletion of the soil caused by unsustainable farming practices and soil erosion. Supplemental minerals are available in chelated form, in which they are bonded to proteins in order to improve their absorption by the body.

HerbsHerbal supplements are added to the diet for both nutritional and medicinal purposes. Herbs have been used for centuries in many traditional medicine systems, and as sources of phytochemicals, or substances found in plants that have notable effects in the body. Chinese medicine and Ayurvedic medicine from India, two of the world's oldest healing systems, use hundreds of herbal medications. Naturopathy and homeopathy, two other systems of natural healing, also rely on herbal preparations as their main sources of medication. The medicinal effects of herbs are getting scientific validation; about one-fourth of all pharmaceuticals have been derived directly from plant sources,

including aspirin (found in willow bark), codeine (from poppy seeds), paclitaxel (Taxol), a patented drug for ovarian and breast cancer (from the Pacific Yew tree), and many others.

Herbs can supplement the diet to aid in overall health or to stimulate healing for specific conditions. For instance, ginseng is used as a general tonic to increase overall health and vitality, while Echinacea is a popular herb used to stimulate the body's resistance to colds and infections. Herbs come in many forms. They can be purchased as capsules and tablets, as well as in tinctures, teas, syrups, and ointments.

Meal supplementsMeal supplements are used to replace or fortify meals. They may be designed for people with special needs, or for people with illnesses that may affect digestion capabilities and nutritional requirements. Meal supplements may contain specific blends of macronutrients, or proteins, carbohydrates, fats, and fibre. Some meal supplements consist of raw, unprocessed foods, or vegetarian or vegan options, or high protein and low fat composition. Meal supplements are available to support some popular diet programs. Meal supplements are often fortified with vitamins, minerals, herbs, and nutrient-dense foods.

Sports nutritionNutritional supplements may be designed to provide specialized support for athletes. Some of these consist of high-protein products, such as amino acid supplements, while other products contain nutrients that support metabolism, energy, and athletic performance and recovery. People engaging in intense athletic activity may have increased needs for water-soluble vitamins, antioxidants, and certain minerals, including chromium. Sports drinks contain blends of electrolytes (salts) that the body loses during exertion and sweating, as well as vitamins, minerals, and performance-supporting herbs.

Other nutritional supplementsOther nutritional supplements include nutrient-dense food products. Examples of these are brewer's yeast, spirulina (sea algea), bee pollen and royal jelly, fish oil and essential fatty acid supplements, colostrum (a specialty dairy product), psyllium seed husks (a source of fiber), wheat

germ, wheatgrass, and medicinal mushrooms such as the shiitake and relish varieties.

Specialty products may offer particular health benefits or are targeted for specific conditions. These products may consist of whole foods or may be isolated compounds from natural or synthetic sources. Examples include antioxidants, probiotics (supplements containing friendly bacteria for the digestive tract), digestive enzymes, shark cartilage, or other animal products, or chemical extracts such as the hormone DHEA (dehydroepiandrosterone) and coenzyme Q10, an antioxidant

Objectives of the Study:

To study the factors influencing consumer’s buying decision of nutritional products.

To find out the how many customers are dependent on the quality of nutritional

product.

To find out which age group is most likely to get affected by different consumer

choices and preferences and questionnaires.

To gather feedback/opinion of the consumers.

Scope of study

a. The scope of consumer satisfaction is the wide variety of activities consumers

engage in as they research, buy, use, and dispose of products. 

b. This information can be important for the development of products and ad

campaigns that meet the needs of consumers effectively. 

(a) To study the consumer’s choice for nutritional products.

“Who is a consumer?”

A consumer is a person or group of people, such as a household, who are the final

users of products or services. The consumer's use is final in the sense that the product is

usually not improved by the use.

According to Schiffman,

“The behaviour that consumer displays in searching for purchasing , using , evaluating

and disposing of products and services that they expect will satisfy their needs.”

Consumer behaviour is he study of how people buy, what they buy , when they buy,

and why they buy.

“What is consumer behaviour?”

Consumer behaviour is the study of individuals, groups, or organizations and the

processes they use to select, secure, and dispose of products, services, experiences, or

ideas to satisfy needs and the impacts that these processes have on the consumer and

society.

 

According to Kendra Cherry,

“ Consumer psychology is a specialty area that studies how our thoughts, beliefs,

feelings and perceptions influence how people buy and relate to goods and services.

One formal definition of the field describes it as "the study of individuals, groups, or

organizations and the processes they use to select, secure, use, and dispose of

products, services, experiences, or ideas to satisfy needs and the impacts that these

processes have on the consumer and society.”

Professionals in this field look at things like the decision making-process, social

persuasion and motivation to help understand why shoppers buy some things but not

others. In this overview of the profession, learn more about what consumer

psychologists do and where they work.

“ What is consumer preference ?”

Consumer preferences are defined as the subjective (individual) tastes, as measured

by utility, of various bundles of goods. They permit the consumer to rank these

bundles of goods according to the levels of utility they give the consumer. Note that

preferences are independent of income and prices. Ability to purchase goods does not

determine a consumer’s likes or dislikes

CHAPTER -II :

RESEARCH

METHODOLOGY

Research Methodology

Definition :

Research methodology is a process to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. Why a research study

has been undertaken, how the research problem has been defined. In what way and why the

hypothesis has been formulated, what data have been collected and particular method has

been adopted. Why particular technique of analyzing data has been used and a host of similar

other questions are usually answered when we talk of research methodology concerning a

research problem or study.

Introduction:

The objective of this project is to conduct to the study of behaviour influencing the

customer’s buying decision of nutritional products and recording, analyzing and interpreting

the wants and experience of customers. For the company, it is essential to know whether

customers are satisfied or not with the NUTRITIONAL PRODUCTS and with its quality and

price provided by company.

Statements of the problem:

The purpose of conducting this research is to get the actual idea about the experiences of

customers and the factors that influence their decision to buy NUTRITIONAL PRODUCTS.

What types of problem they face after purchasing the product. Users were selected and then

the analysis was formed regarding the people’s beliefs, satisfaction and expectations about

the Nutritional products.

This was basically the problem that was discovered to conduct this project i.e.

“ A STUDY ON CONSUMER BEHAVIOUR WHILE PURCHASING

NUTRITIONAL PRODUCTS”

Research Methodology

(A) Methodology used for Data Collection

The project is based on primary data as secondary data. Primary data consists of a

collection of original primary data collected by the researcher.

Primary sources of data collection -:

1. Data will be collected from those who have purchased the Nutritional products soap.

Secondary sources of data collection -:

1. Data will be collected through surfing different websites and blogs. And also reading

different fashion based magazines.

(B) Methodology used for Data Analysis -:

1. Questionnaire will be used and developed for analysis.

2. Then the questionnaire is analyzed with help of pie charts. So as to understand Data

more clearly and precisely.

(C) Theoretical Description:

Questionnaire :

A questionnaire is a research instrument consisting of a series of questions and other

prompts for the purpose of gathering information from respondents. Questionnaires have

advantages over some other types of surveys in that they are cheap, do not require as

much effort from the questioner as verbal or telephone surveys, and often have

standardized answers that make it simple to compile data. However, such standardized

answers may frustrate users. Questionnaires are also sharply limited by the fact that

respondents must be able to read the questions and respond to them. Thus, for some

demographic groups conducting a survey by questionnaire may not be practical.

(i) Pie charts

A pie chart (or a circle graph) is a circular chart divided into sectors, illustrating

numerical proportion. In a pie chart, the arc length of each sector (and consequently

its central angle and area), is proportional to the quantity it represents. While it is

named for its resemblance to a pie which has been sliced, there are variations on the

way it can be presented. Pie charts are very widely used in the business world and the

mass media. However, they have been criticized, and many experts recommend

avoiding them, pointing out that research has shown it is difficult to compare different

sections of a given pie chart, or to compare data across different pie charts. Pie charts

can be replaced in most cases by other plots such as the bar chart.

Chapter- III :

Data Presentation

And Analysis

DATA FINDINGS

Q.1 Do you exercise?

Response No. of Respondents PercentageYes 50 100No 0 0 Table no 1 : Number of people exercising

yesno

Figure no 1 : Number of people exercising

Analysis :

From the above graph it can be seen that :

100% people exercise 0% people don’t exercise

Q.2 Is your nutritional product herbal ?

Response No. of Respondents Percentage Yes 35 70No 15 30 Table no 2 Type of nutritional product

yesno

Figure no 2: Type of nutritional product

Analysis :

From the above graph it can be seen that :

70% of people like herbal products 30% of people like non herbal products

Q.3 Which brand did you start from ?

Response No. of Respondents Percentage Optimize 15 30Hydroxycut 10 20Dymatize 5 10BMC 20 40 Table no 3 : First brand of respondents

optimizehydroxycutdymatizeBMC

Figure no 3 : First brand of respondents

Analysis :

From the above graph it can be seen that :

30% respondents used optimize as their first product 20% respondents used hydroxycut as their first product 10% respondents used dymatize as their first product 40% respondents used BMC as their first product

Q.4 Which brand are you currently using ?

Response No. of Respondents Percentage Optimize 15 30Hydroxycut 10 20Dymatize 10 20BMC 15 30 Table no 4 :Current brand of respondents

optimizehydroxycutdymatizeBMC

Figure no 4 :Current brand of respondents

Analysis :

From the above graph it can be seen that :

30% respondents are currently usimg optimize 20% respondents are currently using hydroxycut 20% respondents are currently using dymatize 30% respondents are currently using BMC

Q. 5 Since how many years are you using nutritional products ?

Response No. of Respondents Percentage Just now 10 201-5 20 406-10 11 22>10 9 18 Table no 5: No. Of years of usage

just now5-Jan10-Jun>10

Figure no 5: No. Of years of usage

Analysis :

From the above graph it can be seen that :

10% have started using in recent past 20% respondents have been using from 1 to 5 years 11% respondents have been using to 10 years 9% respondents have been using for more than 10 years

Q. 6 Are you comfortable with the price ?

Response No. of Respondents Percentage Yes 36 72No 14 38 Table no 6: suitability of price

yesno

Figure no 6: suitability of price

Analysis :

From the above graph it can be seen that :

72%respondents think price is appropriate 38% respondents think price is not appropriate

Q. 7 Which factors influence your purchasing decisions ?

Response No. of Respondents Percentage Price 15 30Constituents 9 18Brand 11 22Quality 8 16Feedback from other users 7 14 Table no 7 :factors influencing purchasing decision

priceconstituentsbrandqualityfeedback from other users

Figure no 7 : factors influencing purchasing decision

Analysis :

From the above graph it can be seen that :

30% respondents feel price influences them 18% respondents feel constituents influence them 22%respondents feel brands influence them 16%respondents feel quality influences them 14%respondents feel feedback from other users influences them

Q.8 Which type of Nutrtional product do you like most ?

Response No. of Respondents Percentage Health benifit 18 36Stamina builder 7 14Muscle gainer 11 22Gymming aid 14 28 Table no 8: Benifit of consumption

Health benefitStamna builderMuscle gainerGymming ai

Figure no 8: Benifit of consumption

Analysis :

From the above graph it can be seen that :

36% respondents consume products for health benifits 14% respondents consume product for building stamin 22% respondents consume product for gaining muscles 28% respondents consume product for gymming aid

Q.9 Do you think advertisement of nutritional product you use attract customers ?

Response No. of Respondents PercentageStrongly agree 25 50Agree 10 20Disagree 15 30Strongly disagree 0 0 Table no 9 : effectiveness of advertisement

Strongly agreeAgreeDsagreeStrongly disagree

Figure no 9 : Effectiveness of advertisement

Analysis :

From the above graph it can be seen that :

25% respondents strongly agree that advertisement influences them 10% respondents agree that advertisement influences them 15%respondents disagree that advertisement influence them Nobody strongly disagreed that advertisement influence them

Q. 10 Does easy availability of Nutritional Product influence your purchasing decision ?

Response No. of Respondents PercentageStrongly agree 15 30Agree 17 34Disagree 11 22Strongly disagree 7 14 Table no 10: effect of availability on purchasing decision

strongly agreeagreedisagreestrongly disagree

Figure no 10: effect of availability on purchasing decision

Analysis :

From the above graph it can be seen that :

30% respondents strongly agree easy availability effects their purchasing decision 34% respondents agree easy availability effects their purchasing decision 22% respondents disagree easy availability effects their purchasing decision 14% respondents strongly disagree easy availability effects their purchasing decision

Q.11 If another brand introduces a new product competing with the product you consume but at a lower price then will you change your Nutritional product ?

Response No. of Respondents Percentage Yes 36 72No 14 28 Table no 11: Level of brand following

YesNo

Figure no 11: level of band following

Analysis :

From the above graph it can be seen that :

72% respondents will follow their brand in future 28% respondents do not follow theri brand in future

Q. 12 Is nutritional product you consume more effective than other brands ?

Response No. of Respondents Percentage Yes 39 78No 11 22 Table no 12: Mentality of user

Sales

yesno

Figure no 12: Mentality of user

Analysis :

From the above graph it can be seen that :

78% respondents think their brand is more effective than other brands 22% respondents think that their brand is not as effective as other brands

Q.13 Would you recommend the product you consume to others ?

Response No. of Respondents Percentage Yes 41 82No 9 18 Table no 13: number of recommendations

Sales

yesno

Figure no 13: Number of recommendations

Analysis :

From the above graph it can be seen that :

82% respondents will recommend the product to others 18% respondents will recommend the product to others

Q. 14 How often do you change your Nutritional product brand ?

Response No. of Respondents Percentage 0-1 year 10 201-3 years 16 323-5 years 13 26Do not change 11 22 Table no 14: Chance of new brand testing

Sales

0-1 year1-3 years3-5 yearsdo not change

Figure no 14: Chance of new brand testing

Analysis :

From the above graph it can be seen that :

10% respondents will give chance to another product between 0-1 year 16% respondents will give chance to another product between 1-3 years 13% respondents will give chance to another product between 3-5 years 11% respondents will stick to their current brand

Q. 15 Where did you get to know about your current Nutritional brand ?

Response No. of Respondents PercentageFriends 13 26Gym instructor 22 44Dietician 8 16Media advertisements 7 14 Table no 15 : Source of buying decision

Sales

friendsgym instructordieticianmedia advertisements

Figure no 15 : source of buying decision

Analysis :

From the above graph it can be seen that :

26% respondents listen to their friends before purchasing nutritional products 44% respondents listen to their gym instructor before purchasing nutritional products 16%respondents listen to their dieticians before purchasing nutritional products 14%respondents are influenced by media advertisements before purchasing nutritional

products

ANALYSIS

1. Everybody who consumes Nutritional product does some sort of exercise or the other. It can vary from gym exercises to park exercises to routine work. Any type of physical exercise is necessarily done with the use of nutritional products

2. The majority of people use herbal nutritional products because of their less side effects with maximised gains and hence only few people consume non herbal products.

3. The majority of people started their Nutritional product course with BMC because it is widely trusted amongst new users and then followed by optimize and hydroxycut. The Dymatize is very less used amongst the new users

4. The majority of existing users who have used nutritional products before are now using optimize and BMC. Dymatize is used more by existing users as compared to new users because of its professional nature. Hydroxycut is also moderately used

5. The maximum number of people who are currently using nutritional products have been using nutritional products of same or different brand for past 1 to 5 years now followed by the ones who have been using them for 6 to 10 years which is followed by the users who have just started using them and the ones who have been using it for past more than 10 years.

6. A good majority of people think that their product is priced appropriately and that they are comfortable with the price. The company has understood the market and hence priced the product very appropriately

7. Through findings I have analysed that about majority number of people are influenced by price of the product and then follows the brand value of a product. Then the constituents that are in the product follow. The quality of the product is just a bit less favoured than the constituents. The review from the other users although valuable but is least influencer

8. The analysis is that the user’s main motive while purchasing nutritional product is his

health benefit. He will buy a product which gives maximum benefit to his health.

Next type of nutritional product used these days is gymming aid or the ones which facilitate in some form or the other the gymming exercise or its results. The muscle gainers and stamina builders follow the sequence of the most widely used type of nutritional products

9. Most of the respondents felt that the advertisement done by the company to influence the users to buy its products fulfils its purpose of attracting the customers to. Nobody felt that the advertisements are not effective in attracting customers

10. Most of the respondents felt that they would prefer the products that are easily available to them for example in nearby nutrition product shop. Very few people are interested to purchase a product that is not so easily available to them

11. The majority of the people do not want to try another brand even if it launches a product that is competent enough and at the prce that they are paying for their current product. This is because they like their brand more. This is an important factor while purchasing a nutritional product i.e the degree of likings they have for their current product

12. A large number of respondents feel that their product is better than the other products in the market although all the products are competent enough. It is becuse of the results they have seen from their products. Hence the degree of faith they have on their product plays an important role while purchasing new products

13. We can easily see that the respondents are very well ready to pass the word of mouth in favour of their product to other perspective users for the fact that they have seen and liked the product and their experience may influence other’s purchasing decision to some extent too.

14. The maximum number of changes that a user does in his nutritional products is between 1 to 3 years of continuous use of same product. A few people change their product within 1 year of its usage starting

15. The gym instructors are the most influential factors for users when the user is trying to get a new nutritional product in his diet. Friends play the second most important role followed by dieticians and media advertisements

Chapter- IV : Summary and Conclusions

Result of Study

It has been observed that herbal products are more widely sold than their non herbal

counterparts. Only few people changed their product after starting using them and the most

famous one among new and existing users is BMC. Maximum number of people have been

using nutritional product for pas 1 to 5 years so company has to maintain the trust by

provding the best quality product to the end user. Companies have opted a great marketing

strategy for their product by selling the product at a price that is felt to be appropriate

according to its quality by users. The brand value of a product plays an important role in

influencing a person’s purchasing decision. A good number of people are now paying much

attention t their health and hence maximum numbers of people purchase health benefit

products. Advertisement also plays an important role in influencing a person’s decision to

purchase a product and the companies have paid attention on it too. Most of the people are

brand loyal these days i.e they don’t want to experiment new products on their body and

hence brands should make such a position in the market that all the users use their product

first. The purchasing decision of people is effected by the existing users of the product. The

gym instructors play an important role in influencing a person’s purchasing decision.

Suggestion

After conducting the survey and knowing the market, I realized that:

The NUTRITIONAL PRODUCT companies should make more of herbal products.

Also they should give more focus on appropriate price for product strategy.

They should bring more health benefit products in market.

They should also improve its networking and should make its products widely availabale .

The Company should not only concentrate on the customer satisfaction but also the

company led to monitor their competitor’s performance in their areas of operations.

The Company should make changes according to the other competitors & according to

the customer’s expectations.

Limitations of Study

Though the research was conducted properly, the probability of errors & biases

kept is minimum; still some errors occurred because of certain limitation.

Following are :

The research time period which was provided was very less.

The research analysis and the findings are very time consuming.

Some of the consumers were not having a little bit of time to fill in the

data analysis.

As because of this they were not be able to respond properly and thus

analysis work was difficult to complete .

The study was restricted to Delhi only .

The study was restricted to only those people who are already using such

products.

I have honestly and sincerely tried to present the facts and figures but some error still

might have occurred into it.

BIBLIOGRAPHY

Websites :

Bodybuilding.com

Muscleandstrength.com

Muscleandbrawn.com

Google.com

In.answers.yahoo.com

Questionnaires

Fill your views regarding NUTRITIONAL PRODUCTS :

Name :

Gender : Male Female

Age : 15-23 23-27

28-35 36 and above

Profession : Self-Employed

Salaried

Home-maker

Student

Q1. Do you use nutritional product?

Yes No

Q2. Do you exercise ?

Yes No

Q3. Is your Nutritional Product herbal ?

Yes No

Q4. Which brand did you start from?

Optimize Hydroxycut

Dymatize BMC

Q5. Which brand are you currently using?

Optimize Hydroxycut

Dymatize BMC

Q.6 Since how many years are you using Nutritional Product ?

Just Now 1-5 years

6-10 years More than 10 years

Q.7 Are you comfortable with price?

Yes No

Q.8 Which factors influences your purchasing decisions?

Price Contents

Brand Quality

Feedback from other users

Q.9 Which Type of Nutritional products do you like most?

Health benefit Stamina builder

Muscle gainer Gyming aid

Q.10 Do you think the advertisement of Nutritional product you consume attracts customers ?

Strongly Agree Agree

Disagree Strongly Disagree

Q.11 Does easy availability of nutritional product you consume effect your buying decision?

Widely available Available

In selected places Not available

Q.12 If another brand introduces a new product competing with Nutritional product you consume but at lower price will you change your Nutritional product ?

Definitely change Maybe change

May not change Definitely not change

Q.13 Is Nutritional product you consume is more effective than compared to other brand’s products ?

Strongly Agree Agree

Disagree Strongly Disagree

Q.14 Will you recommend this product to others ?

Yes No

Q.15 How often do you change your Nutritional product brand ?

0-1 year 1-3 years

3-5 years

Do not change

Q.16 Where did you get to know about the product you are currently using?

Friends Gym instructor

Dietician Media Advertisements

Thank You For Response