Project Report O1.docx

8/19/2019 Project Report O1.docx

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Project Report On:

“PARLE and PARLE-G”

Course:

BBA Hospital Administration

Submitted to :

Mrs. Rosni Sa!ant

Assistant Pro"essor

#$P%SM

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Members

Sr.No Name Roll.No

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Capter &

'ntrodu(tion o" te Bis(uit 'ndustr)

Biscuits are a very significant part of the food industry in most countries of the world. Biscuit is most suited for local production. India Biscuits Industry is the largest among all thefood industries and has a turn over of around Rs.!!! crores. India is "nown to #e the secondlargest manufacturer of #iscuits$ the first #eing %S&. It is classified under two sectors:organi'ed and unorgani'ed. Bread and #iscuits are the major part of the #a"ery industry andcovers around (! percent of the total #a"ery products in India. Biscuits stands at a highervalue and production level than #read. )his #elongs to the unorgani'ed sector of the #a"eryIndustry and covers over *!+ of the total production.

India Biscuits Industry came into limelight and started gaining a sound status in the #a"ery

industry in the later part of ,!th century when the ur#ani'ed society called for ready madefood products at a tena#le cost. Biscuits were assumed as sic"-mans diet in earlier days. Now$ it has #ecome one of the most loved fast food product for every age group. Biscuits areeasy to carry$ tasty to eat$ cholesterol free and reasona#le at cost. States that have the largerinta"e of #iscuits are /aharashtra$ 0est Bengal$ &ndhra Pradesh$ 1arnata"a$ and %ttarPradesh. /aharashtra and 0est Bengal$ the most industrially developed states$ hold thema2imum amount of consumption of #iscuits. 3ven$ the rural sector consumes around 44

percent of the #iscuits in the #a"ery products.

)he total production of #a"ery products have risen from 4.56 la"h tonnes in 56*4 to 5(.64

la"h tonnes in 566!. Biscuits contri#utes to over percent of the total production of #a"eryand a#ove *6 percent of the #iscuits are manufactured #y the small scale sector of #a"eryindustry comprising #oth factory and non-factory units.

)he production capacity of wafer #iscuits is 7! /) and the cost is Rs.47$*($8!! with amotive power of ,4 1.0. Indian #iscuit industry has occupied around 44-7! percent of theentire #a"ery production. 9ew years #ac"$ large scale #a"ery manufacturers li"e cad#ury$nestle$ and #roo"e #ond tried to trade in the #iscuit industry #ut couldnt hit the mar"et

#ecause of the local companies that produced only #iscuits.

)he 9ederation of Biscuit /anufacturers of India 9B/I; has confirmed a #right future ofIndia Biscuits Industry. &ccording to 9B/I$ a steady growth of 54 percent per annum in thene2t 5! years will #e achieved #y the #iscuit industry of India. Besides$ the e2port of #iscuitswill also surpass the target and hit the glo#al mar"et successfully.

*E#ERA+', ,* B'SC%'+ MA%*AC+'RE ,* '#'A *BM'/

• 9B/I$ 3sta#lished in 564!

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• It is the premier forum of the organi'ed segment of the #iscuit industry in India and it

consisting of small scale$ medium and large #iscuit manufacturers located in all 'onesand all States of the country. It is serving with the prime o#jective of protecting and

promoting the interests and development of the Biscuit industry.

,0ER 0'E1 ,* +HE '#'A B%SC%'+ '#%S+R$

• Biscuit industry contri#ute Rs 23444 (rore to the 9/s$


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• &fter ,!!4 India is - third largest producer of Biscuits in the world$ after the %S&and


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Source:- Indian Biscuit /anufacturers> &ssociation IB/&;

+op Bis(uits Brands in 'ndia

Parle Produ(ts P;t. Ltd9ounded in 56,6$ Parle Products Pvt. Atd ran"s among the top #iscuit #rands in India. )hecompany has * manufacturing units of its own and 45 manufacturing units on contract.&ccounting for a#out !-4+ of mar"et share in the #iscuit industry this company is famousfor #rands li"e Parle C =$ 1rac"jac"$ ?ide See" /ilano$ ?ide and See"$ /agi2 and/onacoParle has #een one of the leading #iscuit #rands in India for the last ( decades. Parle-= isreputed to enjoy the most sales among all #iscuit #rands in the world. Its #iscuits offer afantastic com#ination of @uality$ taste$ and nutrition. Parle #iscuits are availa#le even infaraway villages.

&t present the company has a 8! percent share of the Indian mar"et for #iscuits and is amulti-million dollar organi'ation. 9ollowing are the various #rands of #iscuits offered #yParle:

• Parle =• Nim"in• 1rac"jac" • ,!-,!


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• ?ide See"


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•


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It is also a part of the Indian government>s program to create fortified #iscuits for people in&fghanistan. )he whole program is #eing done under the guidance of the 0orld 9oodOrgani'ation. It has also #een entrusted with the responsi#ility of e2porting #iscuits to Ira@ as

part of the 0orld 9ood Program.

Sun"eastSunfeast is the #iscuit #rand of I)< and was initiated during Duly ,!!. )o start with the

#rand dealt with glucose$ /arie$ and cream #iscuits. 9ollowing are the major #rands ofSunfeast:

• Sunfeast /il"y /agic• Sunfeast Eream


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Rose

Rose #iscuits are produced #y Feeramani Biscuit Industries Aimited$ which is also famous asFBIA. )he company was incorporated during 56(* in the outer areas of ?ydera#ad. It

produces a wide variety of #iscuits such as the following:•


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Nezone

Ne'one Biscuits started off as an organi'ation during 5667 and presently has a yearly production of INR 5!! crore. Its present production capacity is 7! tons and offers 8! different

types of #iscuits that may #e enumerated as #elow:•


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P&RA3 8!+

BRI)&NNI& (+

PRIH& =OAE 54+

I)< 55+

R3S) 7+

Annual Produ(tion:)he organi'ed #iscuit manufacturing industryLs annual production figures are given #elow:

Sour(e:- 'ndian Bis(uit Manu"a(turers? Asso(iation 'BMA/

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Capter 8

'ntrodu(tion o" te Compan)

Parle

+)pe Private Aimited

+raded as %nlisted

'ndustr) 9ood

*ounded 56,6

*ounder


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popular #rands$ the Parle name sym#oli'es @uality$ nutrition and great taste. 0ith a reach

spanning even to the remotest villages of India$ the company has definitely come a very long

way since its inception. /any of the Parle products - #iscuits or confectioneries$ are mar"et

leaders in their category and have won acclaim at the /onde Selection$ since 56*5. 0ith a

8!+ share of the total #iscuit mar"et and a 54+ share of the total confectionary mar"et in

India$ Parle has grown to #ecome a multi-million dollar company. 0hile to the consumers its

a #eacon of faith and trust$ competitors loo" upon Parle as an e2ample of mar"eting

#rilliance.

Over the years Parle has grown to #ecome a multimillion-dollar company with many of the

products as mar"et leaders in their category. Parle Products #egan manufacturing #iscuits$ in

addition to sweets and toffees. ?aving already esta#lished a reputation for @uality$ the Parle #rand name grew in strength with this diversification. Parle =lucose and Parle /onaco were

the first #rands of #iscuits to #e introduced$ which later went onto #ecome leading #rand

names itself for great taste and @uality.

)he original Parle company was split into three separate companies$ owned #y the different

factions of the original s sales force started with one salesman

in Bom#ay and some agents in few other cities. =radually$ Parle Products e2panded. Soon

sweets and #iscuits were #eing sent #y rail to


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ta"en at every step to ensure the #est product of long-lasting freshness. 3very #atch of

#iscuits$ confectioneries snac"s are thoroughly chec"ed #y e2pert staff$ using the most

modern e@uipment. )his ensures consistent and perfect @uality across the nation and a#road.

t #e an easy tas"$ they

decided to ta"e the #rave step. & small factory was set up in the su#ur#s of /um#ai to

manufacture confectionery products. & decade later this factory was upgraded to manufacture

#iscuits as well. Since then$ the Parle name has spread in all directions and has won

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international fame. Parle has #een sweetening the lives of people all over India and a#road.

&part from the factories in /um#ai and Bangalore$ Parle also has factories in Bahadurgarh$

?aryana and Neemrana$ Rajasthan. )hese are the largest #iscuit and confectionery plants in

the country. &dditionally$ Parle Products also has 5! manufacturing units and *4

manufacturing units on contract.

/ilestones - )he Eecades of Progress

56,6: )he first year of operation. Our only assets were hard wor" and hope.

566: )en years of determined effort #rought results. )hings #egan to ta"e shape. &nd we

tried even harder.

5686: )he formative years were over. 0e had come of age.

56*8: ?ere was the first evidence of Parle as it is today.

'+RES+'G *AC+S AB,%+ PARLE

• Parle deals with , products including #iscuits$ toffee and candies.• &round 5!!!! wor"ers are employed in parle.• In all over the world parle has * mother unit and 74 manufacturing units on contract.

&amir 1han and ?riti" Roshan are the #rand am#assador of parle.• It has world>s largest machines at their manufacturing plant.

A1AR#S

• Parle products have #een shining with the gold>s and silvers consistently at the /ondeSelection ever since they were first entered in 56*5. /onde Selection is aninternational institute for assessing the @uality of foods and is currently the oldest andmost representative organi'ation in the field of selecting @uality foods worldwide.

• Parle have #een Ran"ed *th in the Brand 3@uity>s /ost )rusted Brand of ,!5,

ACH'E0EME+S

• Parle Products Pvt. Atd ran"s among the top #iscuit #rands in India.

• Parle has #een winning awards at monde selection where /onde Selection is aninternational institute for assessing the @uality of foods.


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• Parle = is the most selling product for Parle products

• Parle #iscuits and confectionaries are fast gaining acceptance in international mar"ets$such as the /iddle 3ast$ &frica and South 3ast &sia. )he more sophisticatedeconomies li"e %.S.&.$ %1$ s largest selling #iscuit.

Pro"ile o" te Compan)

Over the years$ Parle has grown to #ecome a multi-million %S Eollar company. In 56,6 asmall company #y the name of Parle products emerged in British dominated India. Parlederived from the name of the Indian railway station File Parle near /um#ai. )he goal was tospread joy and cheer to children and adults ali"e$ all over the country with its sweets and

candies. Parle Products has #een Indias largest manufacturer of #iscuits and confectionery.&part from the factories in /um#ai and Bangalore$ Parle also has factories in Bahadurgarh$?aryana and Neemrana$ Rajasthan$ the largest #iscuit and confectionery plants in the country.3ach factory has state-of-the-art machinery with automatic printing pac"aging facilities.

Parle was esta#lished in 56,6 and was owned #y the


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*AC+,R$ MAAGER : /r. P&0&N ?3/R&D&NI

H%MA RES,%RSE MAAGER: /R. NIS?&N) /ISR&

PR,#%C+', MAAGER: /R. R&D3S? R&%A

S+,RE MAAGER : /R. EIMI).

Emplo)ee Stren6t: 84& = 444

PR,#%C+ RAGE: - Parle C=$ 1rac"jac"$ ?ide See"$ /onaco$ /il" Sha"ti$ 1reams

=old$ Nam"een etc.

MA,R BRA#S: - Biscuits$ Sweets$ Duices$ 1ismi toffee$ /elody$ Poppins$ , in oneclair.

'#%S+R$ S'DE: - Parle Products has #een Indias largest manufacturer of #iscuits andconfectionery$ for almost (! years. /a"ers of the worlds largest selling #iscuit$ Parle-=$ anda host of other very popular #rands$ the Parle name sym#oli'es @uality$ nutrition and greattaste. 0ith a reach spanning even the remotest villages of India$ the company has definitelycome a very long way since its inception.

/any of the Parle products - #iscuits or confectioneries$ are mar"et leaders in their categoryand have won acclaim at the /onde Selection$ since 56*5. 0ith a 8+ share of the total

#iscuit mar"et and a 54+ share of the total confectionary mar"et in India.

0ision: J)o #e the part of lives of every IndianK

Mission: J)o Nourish$ Strengthen and Eelight millionsK

Core 0alues: &n in-depth understanding of the Indian consumer psyche has helped Parledevelop a mar"eting philosophy that reflects the need of the Indian masses. 0ith productscreated #earing in mind #oth health and taste$ Parle products e@ually appeal to fun loving "ids youth. 3ven today the great tradition of taste and nutrition is consistent in every pac" onthe store shelves. )he value-for-money positioning allows people from all classes and agegroups to enjoy Prale products to the fullest.

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P rodu(ts o" Parle

Parle Products consists of categories : Biscuits

Sweets Snac"s

B%SC%'+S S1EE+S SACS

Parle-= Aondonderry Parle>s wafers

/onaco /elody Nam"een

=olden &rcs /ango Bite fulltoss

Parle &ctifit Eigestivemarie

1accha /ango Bite /unchies

Parle /arie


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Bis(uits

PARLE G

Ba(panse Bada 5oi S(ool nai Curiosit) se Badi 5oi +ea(er

ai

3very nation dreams of a #etter tomorrow. &nd every nations tomorrow lies in the hands of

its children the young stars who shape the future of the nation. So$ its important to nourish

these young stars$ after all its a @uestion of the nations future.

9illed with the goodness of mil" and wheat$ Parle-= is a source of all round nourishment.

)reat yourself to a pac" of yummy Parle-= #iscuits to e2perience what has nurtured and

strengthened millions of people for over *! years. & meal su#stitute for some and a tasty

and healthy snac" for many others.


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others for its taste. 0hatever the occasion$ it has always #een around as an Instant source of

nourishment. Aittle wonder that its the largest selling #iscuit #rand in the world.

P&RA3 9%)%R3 =3NI%S

)here>s no school li"e childhood. &nd there>s no teacher li"e curiosity. &t Parle$ we #elieve

that every child has the potential to #ecome a genius if allowed to follow their curious minds

and e2plore without limitations. )hat>s why we made the futuregenius.com we#site. & tool

for #oth parents and children to help identify the spar" of genius in a child$ nurture

it and give it a platform to #e showcased on.

Mona(o

Li"e nam5een banai)e

0hen life hits a dull patch$ just pull out a Parle /onaco to ma"e it e2citing. )he light$ crispy #iscuit sprin"led with salt$ is the perfect nam"een twist you can add to your ordinary #oring

moments. =o ahead$ Aife nam"een #anaiye$ anywhere$ anytime with Parle /onaco.

)o spice up your life further$ try the variant of Parle /onaco - )he Ga#ardast Deera. )his

salted$ crispy #iscuit delicately seasoned with jeera$ has a uni@ue taste that ma"es those

nam"een moments even more e2citing.

/onaco


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H'#E SEE

ate i #il aa


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feel rich and luscious in your mouth. It>s a complete treat for your taste #uds. /oreover$ its

li"e falling in love at first #ite.

Rs. 4$ Rs. 5, and Rs. ,8

G,L#E ARCS

Introducing irresisti#le =olden &rcs$ filled with rich Straw#erry$ &pple$ Orange


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a#out you and everything else fades into o#livion. Aet no one come #etween you and

Buttery )aste.


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stop the longing for more. )hough 1rac"jac" sweet and salty #iscuits can #e enjoyed

anytime$ it goes wonderfully well with your evening cup of tea.

)he uni@ue dual tastes of sweet and salty have a perfect analogy with the dual personality of

an individual$ #e it a politician or a mother-in-law


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#ut may we suggest you avoid tea timesQ Hou dont want to share it with anyone at all.So enjoy Parle ,!-,! coo"ies$ filled with the richness of cashew and the goodness of #utter...


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32perience a world of happiness with Parle ?appy ?appy


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It>s a creamy$ delicious #argainQ Savour the delicious cream filling overflowing from a golden

caramel shell. Eelight your taste #uds with rich taste of cream and caramel. It>s 3clairs , in 5$

a sweet delight to dou#le your pleasure and tre#le the funQ &nd remem#er$ two>s always

#etter than one.s always something for everyone. Soshare your favourite Poppins with friends for a really colourful time. &ll you need to do isas"$ Eoon 1ya


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F#oon )aJF

PARLE?S 1A*ERS

Presenting Parles 0afers. /ade with the choicest of handpic"ed potatoes$ its lip

-smac"ingly delicious$ delightfully crunchy and comes in four e2citing flavours - /asala/asti$ Red


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*%LL+,SS

Imagine you are playing for Indian cric"et team we need 7 runs from the last #all. &nattempted Hor"er turns out to #e a full toss. Hou lift your #at$ swing it hard and the #alldisappears in the crowd. It>s a si2QQQ 9elt the joy )his is how you would feel after each #iteof Parle>s 9ull)oss. 0hat adds more e2citement in any tale are its twists$ hence its shape is

powered pac"ed with masaledar 1arare twists. Dust open a pac" of this lip smac"ing C scrumptious snac" and add some spice in your day to day moments. It>s perfect for everyoccasion and each craving. &vaila#le in e2citing flavours - /asala /unch$ /asala 1achori$Dhalmuri 1ol"ata Bhel$ =reen /ango


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Compan) Competitors

)he major competitors of parle products is Britannia$ Sun feast$ Priya =old$


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Britannia initiated legal action against Eanone in Singapore in Septem#er ,!!*. )he dispute

was resolved in ,!!6 with Britannia securing rights to the )iger #rand worldwide$ and

Eanone paying Rs,,! million to utilise the #rand.

8/ '+C

In Duly ,!!$ I)< forayed into the Biscuits mar"et with the Sunfeast range of =lucose$ /arie

and


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distri#ution networ". 9ollowing this strategy$ they diversified into manufacturing of Jfruit

juicesK through wholly owned su#sidiary JSurya 9resh 9oods Atd.K in Danuary ,!!7. )he

manufacturing facility is located at =reater Noida$ %.P. 0e have consciously invested in

creating mar"ets for fruit juices and have esta#lished #rands such as J9resh =oldK J)reatK.

strategy of strengthening the #rands especially the um#rella #rand JPriyagoldK has resulted in

creating immense #rand recall value. )hey are continuing with our effort of strengthening the

#rand with a scientific approach$ which will result in growth of customer #ase$ price

premium$ consumer loyalty which is e2pected to result in increased earning and ultimately

enhancing enterprise value of company.

)hey have three plants located in =reater Noida$ Auc"now Surat. also outsource some

of our re@uirements to another plant located in ?ydera#ad. capacities have reached 5$4!$!!!

/) p.a.$ which along with strong #rand #uilding and distri#ution capa#ilities have ena#led us

to command a si'a#le mar"et share in the #iscuit mar"et despite competition from well-

esta#lished players in the industry.

&fter esta#lishing foothold in #iscuit industry$ they continued to adopt strategy to identify and

commerciali'e profita#le growth opportunities #y leveraging esta#lished #rand and

distri#ution networ". 9ollowing this strategy$ they diversified into manufacturing of Jfruit juicesK through wholly owned su#sidiary JSurya 9resh 9oods Atd.K in Danuary ,!!7. )he

manufacturing facility is located at =reater Noida$ %.P. 0e have consciously invested in

creating mar"ets for fruit juices and have esta#lished #rands such as J9resh =oldK J)reatK.

Strategy of strengthening the #rands especially the um#rella #rand JPriyagoldK has resulted in

creating immense #rand recall value. )hey are continuing with our effort of strengthening the

#rand with a scientific approach$ which will result in growth of customer #ase$ price

premium$ consumer loyalty which is e2pected to result in increased earning and ultimatelyenhancing enterprise value of company.

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Capter 7'ntrodu(tion o" te Produ(t

Parle-G

Parle-G is a #rand of #iscuits manufactured #y Parle Products in India. &ccording toa Nielsen survey of ,!55$ it is the largest-selling #rand of #iscuits in the world.

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https://en.wikipedia.org/wiki/Biscuithttps://en.wikipedia.org/wiki/Parle_Productshttps://en.wikipedia.org/wiki/Nielsen_Companyhttps://en.wikipedia.org/wiki/Biscuithttps://en.wikipedia.org/wiki/Parle_Productshttps://en.wikipedia.org/wiki/Nielsen_Company


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Parle Products was established as by confectionery in the Vile Parle suburb of Mumbai, in 1929.

It began manufacturing biscuits in 1939. In 194, when India became inde!endent, the com!any

launched an ad cam!aign, showcasing its "luco brand of biscuits as an Indian alternati#e to the

$ritish biscuits.%2&

Parle'" biscuits were earlier called (Parle "luco( $iscuits until the 19)*s. +he " in the name

Parle'" originally stood for "lucose, though a later brand slogan also stated " means

"enius. +hey use sugar rather than glucose as the main sweet ingedient, although they do

contain some in#erted sugar .%3&

In 2*13, Parle'" became India(s first domestic -M" brand to cross the # /,*** crore mar0 in

retail sales.

Popularit)

Primarily eaten as a tea'time snac0, Parle'" is one of the oldest brand names in India. -or

decades, the !roduct was instantly recognied by its iconic white and yellow wa !a!er wra!!er.

+he wra!!er features a young girl an illustration by #erest creati#e Maganlal 5aiya bac0 in the

196*s7.

8ow, it is a#ailable in !lastic wra!!ing. 5esign of !ac0aging is the same as earlier. hen the

com!any changed the !ac0aging of Parle'" from wa !a!er to !lastic, they made an ad of

!utting Parle'" in fish tan0.

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https://en.wikipedia.org/wiki/Parle_Productshttps://en.wikipedia.org/wiki/Vile_Parlehttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Parle-G#cite_note-Jill2006-2https://en.wikipedia.org/wiki/Glucosehttps://en.wikipedia.org/wiki/Inverted_sugarhttps://en.wikipedia.org/wiki/Inverted_sugarhttps://en.wikipedia.org/wiki/Parle-G#cite_note-3https://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttps://en.wikipedia.org/wiki/Crorehttps://en.wikipedia.org/wiki/Wax_paperhttps://en.wikipedia.org/wiki/Parle_Productshttps://en.wikipedia.org/wiki/Vile_Parlehttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Parle-G#cite_note-Jill2006-2https://en.wikipedia.org/wiki/Glucosehttps://en.wikipedia.org/wiki/Inverted_sugarhttps://en.wikipedia.org/wiki/Parle-G#cite_note-3https://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttps://en.wikipedia.org/wiki/Crorehttps://en.wikipedia.org/wiki/Wax_paper


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:s of ;anuary 2*13, Parle'"(s strong distribution networ0 co#ered o#er 6 million retail stores in

India.%6& +he $rand +rust s a way of getting charged whenever they arelow on energy Parle company practices mass mar"eting for Parle-= which appeals tomasses.

It is a product li"ed #y everyone and does not later only to specific group or part of thewhole mar"et. )hus it is mass production mass distri#ution and mass promotion of Parle-= for all #uyers.

Mar5etin6 mi o" Parle G
https://en.wikipedia.org/wiki/Parle-G#cite_note-6https://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttps://en.wikipedia.org/wiki/Parle-G#cite_note-7https://en.wikipedia.org/wiki/Parle-G#cite_note-6https://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttps://en.wikipedia.org/wiki/Parle-G#cite_note-7

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