Q4 2014 Marketing Initiatives

Milestone Confidential

Q4 Digital Marketing

InitiativesOctober – December 2014 | Scorecard Initiatives

2Milestone Confidential

www.milestoneinternet.com blog.milestoneinternet.com @milestonemktg

What Hoteliers are Focused on Now


Q4 Marketing

Initiatives



Increasing Holiday Stays



Creating Holiday Web Pages

What? Designing and programming complimentary holiday pages on website

Why?

Opportunity to explore all the holiday festivities in the local market to capture

seasonal visitors

Adds fresh, timely, and engaging content

Content focuses on capturing your holiday travelers by discussing:

1. Things to do

2. Dining outlets (on- or off-site)

3. Shopping outlets

4. Local Deals

5. Relevant hotel packages (if they are available)

Eligible Clients



Holiday Page Example

7



Holiday Strategies

On-page examples

1. Offer a holiday themed special

offer or package (or re-purpose

an existing one)

2. Create a holiday events/offers

page

Then: Discuss, identify, and deploy holiday-related promotion

strategies

Holidays may include Thanksgiving, Black Friday, Christmas, New Years and more!

All Clients

Off-page examples

1. Holiday themed check-in offer on

hyper local channels

2. Holiday offers featured as Yelp CTA

(call-to-action)

3. Cross-optimize fresh holiday content

on social channels and Google+

4. Leverage email campaigns

5. Create holiday-targeted PPC ads

(Milestone PPC team initiative!)

8



OG Tags for Holiday Pages

What?

Adding og:title, og:description

and og:image meta tags to

holiday pages

Why?

Optimizes social share-ability

of the pages

Improves page visibility in

search

Who?

All clients with a holiday page

All Eligible Clients

Without OG Tags

WithOG Tags



Upcoming Webisode for Holidays

http://blog.milestoneinternet.com



Gaining Local Share & Analyzing

Competition

11



Digital Marketing Snapshot

What?

A comprehensive summary of insight into:

1. Website’s current SEO audit

2. Citation, linking, and off-page authority

3. PPC saturation

4. Social media saturation

Analysis of 2 competitors

Why?

Show new opportunities for digital marketing

enhancements

What’s the goal?

Understanding key focuses and opportunities for 2015

planning

All Clients



Increasing ROI



Quality Citations: Local, Social, Mobile

• Worldwide business to business

and customer platform

• High Moz/Alexa rank

• Good citation flow

• Minimal ads

• Available in 55 countries

• Business category variety

Premium, International, Zippy shell

• Travel meta search engine

• Price comparison site

• Caters to International market

• Strong Local citation

• Good citation flow

• Enhanced profile content

• Minimal ads

Hyatt

• Top Local citation source

• Strong Moz/Alexa rank

• Minimal ads

• Business category variety

• Very high citation flow

• Sponsored listings

• Feature reviews from top

10 review sites

All Clients



More Quality Citations Local, Social, Mobile

• Offers City/Country Maps, driving

directions, local information

• Great local directory


• Powers mobile, web and

enterprise solutions

• Used for navigation systems

• Popular new directory for

blogs

• Expansion of existing data

with BOTW vendor

• Strong backlink from BOTW


• Accessible and easy to

navigate through

All Clients

• Great local directory

• Provides accurate maps and

directions to millions of people

everyday


• Mobile-friendly website

Premium Blog Promo Clients



Summary - Score Card Adding, Claiming, Enhancing Local Listings



Add Driving Directions to the WebsiteEligible Clients

Date post:	16-Jul-2015
Category:	Marketing
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