Team Members:Nur Diyana Azhar G1022228Suhaimi Muhamed G0929520Ainun Marziah Che Omar G1011420Norazura Che Pi G1015746Aza Azamin Abu Hanifah G0912814

MIS Group Project

The New Way to Shop– QR Code Evolution

Shop viaQR Code

Introduction

The current ways to shop

Walk-in

Online Shopping

Latest way to shop

QR Code – Tesco Korea

Mobile Phone Application

Shop viaQR Code

Evolution Of QR Code: 2 Dimensional Barcode

1 Dimensional Barcode• Created in 1959 to identify railroad cars.• Perfected by IBM in 1975.• Widely used at supermarket to expedite checkout process .• Later barcode used widely in various industries – the need for barcode to hold more

data arose.

2 Dimensional Barcode• Created in 1994 by Denso Wave Japan to track manufactured cars.• Later , widely used in UK, US, Canada and Hong Kong.• Benefit – can store more data than barcode. • The evolution of smart phones promotes the use of QR Code in marketing and

advertising.

Grocery Shopping using QR code• Customers only need to scan the QR code displayed on the item.• Item will be included in shopping cart.• Image of groceries displayed at subway stations.• Payment made, groceries delivered to home.

Shop viaQR Code

Regular barcode

Holds a maximum of 20 digits

Anatomy of QR Code

QR Code

Can hold up to 7,089 digits

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QR Codes: Using mobile phone with camera

Shop viaQR Code

QR Codes: Uses

Presentations displayed on Data Projectors

This Presentation is on Slideshare

Shop viaQR Code

QR Codes: Uses

Photo of Iron Man 2 with QR Code: Courtesy of Marvel Comics

Shop viaQR Code

QR Codes: Uses

Shop viaQR Code

QR Codes: Uses

Shop viaQR Code

QR Codes: Uses

Shop viaQR Code

QR Codes: Uses

Shop viaQR Code

Using your Smartphone to find your way round campus

QR Codes: Uses

Shop viaQR Code

QR Codes: Uses

Bookmarks, Business Cards, Leaflets, Posters

Shop viaQR Code

QR Codes: Uses

Linked to electronic journals

Shop viaQR Code

QR Codes: Uses

Linked to eBooks

Shop viaQR Code

QR Codes: Uses

Andrew WalshUniversity of Huddersfield

Shop viaQR Code

QR Codes: Uses

University of BathQR Codes for each Catalogue Record

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QR Codes: Uses

Library Loan Card points to Library’s mobile website

Shop viaQR Code

QR Codes: Uses

Linked to Multimedia guides and HowTos

youyou

Shop viaQR Code

QR Codes: Uses

Linked to Supplemental Material

Shop viaQR Code

QR Codes: Uses

Induction: Treasure/Scavenger Hunts

Shop viaQR Code

QR Codes: Uses

Shop viaQR Code

QR Codes: Uses

Shop viaQR Code

QR Codes: Uses

• College campuses• Case Western University

uses codes to promote campus organizations

• Political Campaigns– 2008 German elections - local council

candidate Dr. Wolfgang Heubisch was the first politician to ever use QR codes in campaign

Shop viaQR Code

Some things you can do with QR Codes…besides advertise

• Encode information on a business card or name tag

• Track print-based media – Scan digital coupons or discount offers

• Develop loyalty programs and conduct surveys– Restaurants 5% increase in sales

Shop viaQR Code

Scanner Apps

• iPhone

• Blackberry

• Android

Shop viaQR Code

Music

Pet Shop Boys were one of the first groups to utilize QR codes in 2007 Put QR codes into music

videos Linked to news articles and online

websites highlighting campaigns for civil liberties and freedom

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Music

QR codes put on Ryan Adams 2008 concert posters Linked to a landing page

where users could download a free live version of one of his songs

Also featured a link to buy tickets to Ryan Adams concerts through TicketMaster

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Statistical Data on QR Code

Source: MSKYNET 2010 QR Code Report

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Source: ScanLife 2010 Mobile Barcode Trend Report“Most users scan for health & beauty purposes (21.2%)”

Percentage of Scanning Purposes

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QR Code Adoption: Who is Using Them?

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QR Code Adoption: Why and Where are they used

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QR Code Adoption: Where do QR Code being placed?

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And in other news…

Shop viaQR Code

Google Goggles

• Search by taking pictures• Results in maps, reviews, contact information• Uses image recognition• On iPhone, Android and Blackberry

Shop viaQR Code

AXA Life Insurance

One of the first interactive ads

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QR Codes: Creating by http://qrcode.kaywa.comQR Codes: Creating by http://qrcode.kaywa.com

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QR Codes: Creating by delivr.com

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QR Codes: Creating

Note: QR Codes with lots of information are harder to read for lower resolution camera phones. The codes become quite complex. For long urls consider using a shortening service such as bit.ly to reduce the amount of data encoded.

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QR Codes: Phone software

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QR Codes: Phone software

http://percentmobile.com/getqr

Shop viaQR Code

Why is it important to you?

We are in the years of the mobile

• 80.5 million smartphones were sold last quarter

•Allows consumers to interact with brands from their devices on-the-go

•Drives traffic to mobile sites

•Allows print ads to become dynamic

Shop viaQR Code

• QR code can add value to almost ALL component of value chain• Especially in the primary activities such as inbound logistic, outbound logistics , operation,

sales & marketing and services

QR Code and Value Chain Analysis

Shop viaQR Code

QR Code and Value Chain Analysis

Outbound and Inbound Logistic:QR Code Used For Stationery Order System• System Outline -a customer

scans QR Code on the catalogue and the order direction is automatically sent to wholesaler.

• Merit- Improvement of the efficiency of ordering transaction.

Shop viaQR Code

QR Code and Value Chain Analysis

Operationb) QR Code Used For Bus Commuters Pass Issuing System

Shop viaQR Code

Operation: Quality ControlQR Code Used For Sushi Freshness Control System

QR Code and Value Chain Analysis

Shop viaQR Code

Operation & others - CollectionQR Code Application in Payment Slips Management in Taiwan

QR Code and Value Chain Analysis

Shop viaQR Code

SWOT Analysis

• Smart phone is a must• DIY – download & install QR

Reader• Not well known by customers

• Ease of use• Wide reach to mass market• Mobility / profitability• 24/7 access • user friendly• Fast – Real time• Free

STRENGTHWEAKNESS

OPPORTUNITY

THREAT

S W

OT • People may get annoyed over exposure

• Misuse the QR code for irrelevant purposes

• New technology will surpass the QR code

More smart phones Increase digitalization Instant mobile access to web

page Reduce complaints i.e. by

remove hassle to type URLs

Shop viaQR Code

Tesco QR Code – Porter’s Competitive Porters Low: Investment in

technology and economies of scale

High: Provide more choices and convenient to customer

Challenge: Skeptical with the service quality provided – delivery time and product quality

Low: Client has more choices and other alternatives to shop

Challenge: To maintain uniform and excellence service quality .

High: Many other alternatives to shop & technology is rapidly evolve

Challenge: Keep abreast with the latest technology

High: Technology easy to be copied & free

Challenge: Investment in infrastructure for integration

Shop viaQR Code

Conclusion: Application of Tesco QR Code Shopping in Malaysia

CULTURE LIFESTYLE

IT SAVVY & GADGETS

INFRASTRUCTURE READINESS

Shop viaQR Code

Questions?