QR Code can be scanned and read by camera equipped smart phones via an application/software
and brings you full of data
1 2 3
QR Code is scanned by huge people and has become a new trend
Nearly 50% of Facebook users in the world; 300 million + people in total has scanned a QR code before
Source: www.ConnectMeQR.net
QR scanning has increased by 4549% and main scanners are women.
QR scans increased by 4549% (Q1’12 vs Q1’11)
QR scanners are mainly women 25+ years old
6832
QR Code Scanners
WomenMen
Under 18 years
18-24 years
25-34 years
35-44 years
45-54 years
55+ years
516
2225
2211
QR Code Scanner Age Split
Source: Mobio Report Source: Mobio Report
MGH’s QR Code Usage and Interest SurveyFebruary 2011
QR codes are mainly recognised on packs and key driver is discounts
QR are mostly seen on a product Discounts, sweeptakes, additional info& purchase are key drivers to scan QRC
On a Product
56%
Magazine
46%
Coupon
45%
Newspaper27%
Catalouge21%
OOH16%
TV17%
Discount
Swee
pstake
s
Additional info
Purchas
e
Receiv
e info
Access
Video
Socia
l Med
ia
87
64 63 6053
36 31
Driver for QR Code Scan
Source: MGH’s QR Code Usage and Interest Survey Feb’11
MGH’s QR Code Usage and Interest SurveyFebruary 2011
Primary locations where QR codes are scanned; at home and in store
Source: Comscore QR Code Usage Data July’11
Restaurant
Outside/Public Transporation
At Work
Grocery Store
Retail Store
At Home
8
12
20
25
40
58
Location where QR Code was scanned
14% of Turkey Population has a smart phone
14% of the population uses smart phones 70% of those has their 1st smart phone Majority has smart phones for less than a year (71%) 44% of these are online everyday 72% thinks that in the future they will continue using smart phones at least as much as today
Source:Our Mobile Market Survey Turkey 2011
Photo&video shooting, listening music & Internet browsing are key activities
for Turkish consumers on smart phones
Shooting photo/videoListen to Music
InternetOther activities
E MailSocial networkGeneral Search
Play GameRead news
Search for a productMap
Video sitesFinance
Tethered to PCApplication
Seach for TravelSeach for Restaurant
0 10 20 30 40 50 60 70 806868
6660
5958
5549
414040
3933
2929
2320
General Smart Phone Activities
Source:Our Mobile Market Survey Turkey 2011
Although only 19% shop online with a smart phone,84% of consumers with smart phone searches for local information and
after search they shop online (31%), goes to store (57%)
92% of Turkish smart phone users are aware of mobile marketing, mobile marketing is realized
while searching (40%),while watching videos. (34%)
84% of Turkish smart phone users searches for local information, after search;
to visit a website (44%) to get the phone number (39%) to shop online (31%) to shop from a store (29%)to visit the store (28%)
Only 19% shop online via smart phone and 40% of those, shops every month on smart phone
Those who does not shop on smart phone has a barrier of
the preference of pc (65%) unsecurity (29%)
Source:Our Mobile Market Survey Turkey 2011http://www.thinkwithgoogle.com
QR Code is just a smarter barcode
Barcode has a linear one dimensional codes
up to 20 numerical digit
A sophisticated & smart 2 dimensional
matrix barcode that can hold thousands
of information
UL will utilize greatest enabler of change ,the digital platform
via QR Code to craft brands for life
Increase Penetration
Social connectivity
& Engagement
Recommendation
Hightened Loyalty
EducateConsumers
Increase the awareness of new launches
EducateConsumers
Tell the product benefits
Increase Trial
HigherRepeater
Rate
A QR Code will be the link to offline to online marketing
QR code on pack links to a tab in web site
of the brand
Our agenda will drive the QR Code Agenda
PRODUCT INFORMATION
Like it!Facebook content,
game link
New campaign launch,
TVC,New news
Variant Information,
Product Benefits,Value Equation,
Usage Recommendation
CAMPAIGNAWARENESS FACEBOOK
Where: Sampling
POP/MMR
Grupanya/Hepsi Burada
Migros shelf execution
Sanal Market/Hepsi
Burada optional
ONLINESHOPPING SAMPLING
OKK
OTHER
Product InformationShop online when ran
outGet engaged with social
mediaTVC
Recommendation
Where would QR Codes be used?
AT HOME
Product InformationGet discounts
Get engaged with social media
New campaignSampling
Recommendation
Connect augmented reality
New campaignGet engaged with social
mediaSampling
TVC
IN STORE
OOH
Some ideas to attract consumer for QR Code
QR Code shaped as Yumoş or
QR Code scanning to shoot a photo with Yumoş
Augmented Reality3D Angels Falling
Making QR Code in store By passing thru a QR code
sticker