Quantix Marketing ConsultingCompany & Services Brief Overview

December, 2012

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Thank you for going through this brief material !

• The next few slides are a brief intro of Quantix Marketing Consulting.

• They are meant to provide a quick look on our

position in the marketplace today as well as

a reasoning for our proposal to co-operate on marketing related projects.

• As presentations maybe limited in setting up a close business relationship, we would be happy if we could arrange for a short meeting

to discuss any details and explore solutions.

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Who we are…

• Young company with experienced professionals in market research and strategic consulting.

• Hub of consultants. Your gateway to high-end services. Flexible structure, adaptive to clients’ needs and specific briefs.

Research & Consulting Boutique

• Experts: over 10 years experience, high business exposure, management positions

• Senior Consultants: over 10 years experience

• Senior Analysts: over 5 years experience

Levels

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How we are designed…

Research & Strategy

CORE TEAM

Marketing research

Market planning

Strategy

Branding

All books mention

organizations shift

their structures towards

more flexible layouts.

Despite a reluctance in working

with such companies still exists,

reality proves these bodies allow access to better resources and provide more cost efficient solutions.

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How we work…A win-win business model

Quantix

Marketing

Consulting

CUSTOMER

Data collection partners (CATI, CAWI, F2F, WAPI, etc)

Senior Quantix experts & consultants: • Understand client’s business issue and

transform it into research objectives• Design the most appropriate research • Check on every key detail of the data

collection process• Ensure data validity (database control)• Run data analyses

• Interpret the results from a business decision perspective

• Communicate and work together with the client for maximized use of insightsA

ll s

tag

es

run

by

sen

ior

pro

fess

ion

als

Selected specialists for each particular project

MAXIMIZED

CUSTOMER

BENEFITS !

MAXIMIZED

CUSTOMER

BENEFITS !

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Why we are here…

• We strongly believe managers and real decision makers need more than “safe” reports and “regular” charts most agencies provide...

• There are more and more marketing professionals seeking bundled services: research, consulting, strategic perspective, branding…

• Organizations want more with less money. It is time for different perspectives on internal structure of agencies, leading to lower costs & better tariffs

• We are not into “industrialized” research! We are a boutique, we spend time understanding the issue, go deep into the your business objectives and dedicate senior professionals to help.

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Did you ever…

• …read Focus Group reports that told you lots of things you’ve already known ?

• …run extensive Segmentation studies that ended up without a proper implementation in the organization ?

• …go through research reports showing you lots of data and not so many insights

• …read reports full of “what” without serious attempts to answer to “why” or

“so what” ?• …feel you paid a significant amount for

little actionable information?• …feel you paid more for the agency brand

than for the actual output you received

if

”YES”

is an answer to some

of the questions

on the left,

then our proposition might be in line with

actual needs in your organization

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• Product & concept testing• Customer Satisfaction surveys• Mystery Shopping • Brand evaluation and positioning• Market segmentation, life-style and values• Organizational values survey• Research Projects Audit• Research function outsourcing

What we can do for our partners…

Marketing

Research &

Insights

Marketing

Consulting

• Market planning and strategic consulting • Brand development and evaluation• Consulting on methodology and project design

• Business Strategy consultancy on insights implementation

basic

sophisticated

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Quantix Pyramid of Services

Marketing Researchregular studies

Marketing Insights & ConsultingIn-depth research approaches,

Complex analyses, Implementation

Marketing & Business ConsultingIn-depth research approaches,

Complex analyses, Implementation

Marketing plans,

Strategic Positioning,

Brand Books, Management

Dashboards, Revenue models…

Collaborative workshops,

Insights function outsourcing, organizational implementation

of insights, research audit, etc…

Typical studies: Customer

Satisfaction, Mystery Shopping,

Concept & Product Testing, Brand Positioning, Market Segmentation, etc…

“Commodity” services in marketing research

Insights, Business Management

Data, FactsRaw inputs

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Large repertoire of Methods & Tools

We can use for you most of the current research tools available in the marketplace today. Our stable platform relies on 3 pillars:• Quantix resources & knowledge

• Romanian selected partners for various tools• UK partners for additional tools & expertise

Data collectionData collection

• telephone interviews (CATI)• face to face, paper (PAPI) computer assisted (CAPI) or web assisted (WAPI)• online (CAWI)• unstructured interviews, free discussions• web discussions• observations• web automated monitoring• …

• telephone interviews (CATI)• face to face, paper (PAPI) computer assisted (CAPI) or web assisted (WAPI)• online (CAWI)• unstructured interviews, free discussions• web discussions• observations• web automated monitoring• …

Types of studiesTypes of studies

• quantitative, sampling surveys• marketing experiments• focus groups• in depth interviews• ethnographic research• desk research• neuromarketing approaches• media monitoring• …

• quantitative, sampling surveys• marketing experiments• focus groups• in depth interviews• ethnographic research• desk research• neuromarketing approaches• media monitoring• …

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Portfolio HighlightsHonored to be working with or

having worked for

great companies and brands:

* Through direct contracts or as subcontractors for third parties

Durable goodsFood & beverages

Drinks

Sports Apparel

Medical services

Construction

Electronics / IT

Advertising

Marketing Research

NGO’s

BankingInsurance

TelecomMedia & Publishing

Transportation

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Based on a global survey on market research managers, approximately

20%

of the research budgets are spent with

small agencies and consulting partners.

Main advantages of small agencies are:

“more flexible”,

“closer to clients”,

“less expensive”,

“higher understanding of the clients’ needs”

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USE

our

EXPERIENCE

!

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Cosmin Naecosmin@quantix.ro

+40722 621 041

Open to discuss any business needs you have!

Glad to help!

Cornelia Nenciucornelia@quantix.ro

+40724 372 256

Contacts

www.quantix.ro