Q4 – who would the audience be for your media product?

Q5 – How did you attract/address your audience?

The female and male audience in this generation like mostly the same things and are interested in the same things. They go with fashion a lot as celebrities who are their idols do as well the male audience will be obsessed with trainers and designer brands as well as the female audience. With the social networking such as Facebook, Twitter and Instagram they are able to socialise with their friends and make new friends. They also like the same style of music such as Rap and R’n’B, rappers such as Kendrick Lamar the male audience almost look at them like role models.

In movies, in the modern days they almost like the same movies however, there is always a divide because most boys like action movies. The audience that is for my media product is the same age range in male and females. The males are between the age range of 15-20 and the female audience is between 15-25. I think female audience may relate to it more because of how women are in society these days and how they can also be the villains in movies aswell as males.

Female and Male audience

The targeted audience is attracted and addressed by using the same age range characters for the opening so the audience can relate and maybe see themselves in one of the characters which may appeal to them more so they continue to watch the rest of the opening. The targeted audience for my media product are youths in society that mainly like same stuff so they can relate to the opening more. Using props such as fashionable digital devices e.g. Samsung Galaxy S3 enables the audience to relate to characters because they may have the same device as them. The age range is 15-25 is based on how they live their life and because Retribution has all different races so that the audience is wide ranged so that they can relate to the characters .

Target audience

The targeted male audience is very based on their age range and what they like doing. This reflects in how they see the opening and how they interoperate it themselves in their heads. This male audience watched the opening and acknowledged the positive and negative aspects to for Retribution. The negative points can be acknowledged by us as their opinions are valid and it can improve the film and by hearing the positive comments that they have had to say we see where we went right and what worked but we also see what went wrong and what could have been better.

Feedback from male audience

Positive – • Acting was good • Lighting was acceptable • Nice use of different settings for

example the office and the subway

Negative – • Some of the characters acting could

have been better• Camera was shaky at one point • The hit men could have been better and

that scene could have been more realistic

The feedback from the male and the female shows that the female and male audience see and take in the opening in different ways. Some similar such as the negative feedback about the actors being in their role more so that it looks real and more realistic on screen. This conveys that the characters are perceived the way we wanted it to be however we was thinking too much of that than making it look more realistic in the shots. The positive feedback enables to give my group praise in what we done well and engage with the right audience.

Feedback from female audience Positive

• Mystery/cliff hanger at the end • Enigma codes triggered at the right

scenes• Locations fit and complimented

the storyline

Negative• Actors could have been better and

engage with their roles more • ‘Boss’ could’ve acted more

dramatic and more serious to make it look more realistic

• Hit men could’ve acted more serious and scarier to create more of an effect for us as the audience.

These quotes from the targeted audience gave us feedback on how we can improve our opening if we could. It enables us as a group to know that we succeed to grab a specific audience which was done so because of how we got the characters to engage with the targeted audience more that anyone else. These quotes gives us some problems that can be seen in the opening however, can be resolved by the way we record our shots to make sure they look realistic and more of an effect on the audience whilst watching the opening.

Quotes from target audience

Quote 1 – “ It was a really good opening and had a lot of intense action to it from the start the music you put in went really well with it however I do think some of the scenes could have been more realistic and some of the acting in the torture scene could have been a lot better” .

Quote 2 – “ A nice attempt I felt that it was dramatic throughout and it had me on the edge of my seats I like the way that you used so many different setting and the lighting in the torture scene was good although some of the acting did let you down a bit”.

Quote 3 – “It was a really good film and I enjoyed it a lot it had some good action in it that I liked and the boy who played the boss is a really good actor the camera was a bit shaky in one scene though”.

The main characters are shown automatically when the opening starts. The theme of the opening is based on revenge which may relate to the target audience maybe because they want to seek revenge on someone. The conventions such as iconography is shown very specific in these shots because it shows the audience what he’s wearing which fits into his role he’s acting in. This attracts the audience because they have specific roles to be acting upon and the audience may relate to the storyline and what might occur during the opening whilst they are watching it.

The actors look young almost around the age range the opening is targeted towards. This may make the targeted audience see themselves more in the different characters because of the same age range the characters and the audience are both in.

Genre conventions

The targeted audience are given different shots such as long shots, medium shots and close ups to show the importance or what the characters are saying and the dialogue of the each characters in the opening.

The shots of the boss show the facial expressions of the character and shows the importance of what he’s saying and the vital instructions he’s giving out to his little servants. The close up of his lips shows the significance of what he’s about to say and may give an impression to the audience that if the instructions aren’t followed then everyone will be punished for it.

This attracts the right audience because when using the same age range of characters they can relate more to them than other characters because they may share the same interest and hobbies in the real world. This is how we tried engaging the audience with the opening by using the same age range actors so they may see some parts of them in the characters being played in Retribution.

Media language

The music that we put in our opening obviously had to compliment the film so it had to go with the flow of the film so we had to have a dramatic music to it as the film itself is full of drama and tension we picked to different songs to put in it one runs from the beginning and adds a lot of suspense to it and the other also adds a lot of suspense but is slightly more scary and this appears in the part where tony is being tortured we thought we should add the more scary of the two to the bit where tony is tortured as it is a very scary moment in the film so we thought that this went really well with this particular scene.

Music

Some shots for Retribution are similar to other films. For example, the torturing scene looks almost like the torture scene in Taken. We done this subconsciously which shows the audience that the storyline and the shot types were well planned and well thought out before recording any of the footage. This attracts the audience because they would know that we tried to do this to the best of our ability and tried engaging the audience in the opening whilst recording the shots and how we portray every character to be in Retribution.

Similarities with other films

The shots show a very common stereotype of the black community. They are perceived as violent and aggressive and the clothing of the characters make them fit into the stereotype even more. This may relate to some of the targeted audience because they may be in this type of stereotype and may see themselves in these characters in Retribution. The way they are hiding their face and hiding their identity shows that they don’t want to be recognised by the audience or maybe hiding themselves because of what might occur in the opening. This may attract the audience by making them want to know what might happen at the end of the opening. The shot reminded me of the movie ‘Attack the Block’ because they are almost the same age range of the characters in Retribution and the stereotype is well lived up to for the black people and how the society sees them.

Similar shots to engage and attract audiences