THE ROYAL AIR FORCE BENEVOLENT FUND

JOB PROFILE

Role: Regional Director (Central, North England and Wales) Date profile last reviewed:

Name: Reports to: Head of Regions, Corporate & Community Fundraising

MAIN SUMMARY OF ROLE:

Lead and develop the team responsible for engagement, increasing the awareness of the RAFBF, achieving financial targets and for establishing capacity for future income growth within the Central Region.

Overall responsibility for achieving the region’s annual income target within associated expenditure budgets.

KEY RESPONSIBILITIES (Development, Reporting and Performance)

1. Lead the Regional Team to develop, plan and achieve the annual regional business plan with due regard to the national framework and budgets.

2. Enhance the profile of the RAFBF within the Region, engaging with RAF station personnel, the wider RAF Family and corporate supporters.

3. Provide clear direction, motivating, empowering and developing team members to achieve their targets.

4. In line with operational requirements, and with the Head of Regions, Corporate and Community Fundraising, develop annual budgets for the region. Manage these budgets and report on these monthly, identify performance issues and provide latest estimates for income and expenditure.

5. Take responsibility for developing profitable fundraising activities in the region, exploiting national fundraising initiatives and working with the HO corporate team to develop profitable relationships with corporate partners.

6. On a case by case basis, manage assistance to the HQ Welfare team within the region (liaison with beneficiaries and education of the RAF/other service charities regarding RAFBF welfare work).

7. Identify viable new business opportunities within the region, driving and monitoring performance against financial and other targets.

8. Encourage support for and understanding of the RAFBF’s work amongst target audiences

within the region, identified in accordance with national policy (currently RAF/RAuxAF, ex-RAF, ACO, UAS and communities local to RAF Stations)

9. Ensure all activities within the region (including those of volunteers) adhere to statutory regulations and with fundraising governing bodies best practice guidelines.

COMPETENCIES REQUIRED FOR THE ROLE

Delivering results and meeting customer expectations Entrepreneurial and commercial thinking Deciding and initiating action Leading and supervising Relating and networking Persuading and influencing Writing and reporting Planning and organising Following instructions and procedures

QUALIFICATION(S), KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED FOR THE ROLE

Academic/Professional Qualification(s) or equivalent:

Essential• Educated to degree level or equivalent

Desirable• Member of Institute of Fundraising • Institute of Fundraising Diploma in Fundraising

Knowledge and Experience

Essential• Knowledge of the RAF, the RAF Family and our sister Services• Experience of leading, managing and motivating teams • Experience of managing budgets.• IT literate (Microsoft packages)• Experience of managing budgets of £300K or over

Desirable• Command Experience Professional fundraising or marketing experience within the third sector• Experience of income generation

• Experience in managing successful profile or fundraising events Knowledge of customer relationship management databases

Skills/Abilities:

Essential• Excellent interpersonal and relationship building skills with the ability to quickly establish rapport and

trust and build long term sustainable relationships.• Excellent written and presentation skills with the ability to be engaging and persuasive.• Excellent negotiation and influencing skills• Energetic and enthusiastic with the ability to manage and prioritise• Ability to work as part of the wider organisation, seeking guidance when necessary and sharing positive

outcomes.

Key Competencies

Delivering results and meeting customer expectations• Consistently achieves project goals• Sets high standards for quality and quantity• Monitors and maintains quality and productivity

Entrepreneurial and commercial thinking• Identifies business opportunities for the organisation• Controls costs and thinks in terms of profit, loss and added value

Deciding and initiating action• Takes responsibility for actions, projects and people• Initiates and generates activity

Leading and supervising• Provides others with a clear direction• Delegates work appropriately and fairly• Motivates and empowers others• Provides staff with development opportunities and coaching

Relating and networking• Builds wide and effective networks of contacts inside and outside the organisation• Relates well to people at all levels

Persuading and influencing• Gains clear agreement and commitment from others by persuading, convincing and negotiating• Projects credibility

Planning and organising• Plans activities and projects well in advance and takes account of possible changing circumstances• Monitors performance against deadlines and milestones

Following instructions and procedures

• Complies with legal obligations and safety requirements of the role

Writing and reporting• Writes convincingly in an engaging and expressive manner• Structures information to meet the needs and understanding of the intended audience

Other Requirements:

• Travel to other locations and occasional overnight stays and weekend working• A full UK driving licence• To be able to carry out physically demanding duties including lifting and carrying• To carry out any other duties within the scope of the job as requested by line manager