1. OUR COMPANY LOGO 2. INTRODUCTION: It is great pleasure for us to introduce to you the REAL MAKER ADVERTISING AGENCY, Located at 3rd floor SM Sta,. Mesa, our business are offering a quality and modern way of making ones advertisement The print media have always been a popular adverting medium. Adverting products via newspaper or magazines is common practice. In addition to this, the print media also offering options like promotional advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publication. 3. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. The Business engages in advertising services, which will meet each customers criteria and demands. It will be registered as a corporation. By means providing various offers, packages and additional services, the business operation will run in an efficient and affective way. 4. The prominent aim to analyze and examine the feasibility study and profitability of the purposed business, feasible in the sense that studying weather there is really a demand in the area since it is located in SM Sta Mesa. Our Company is new to this industry, but we will make sure to provide high quality of service. The people behind this company will be trained and we have great understanding in this business , since we all Marketing Management. Now, we are ready to face another milestone will be crossed in the coming five years by our company We will hire qualified on the job specifications stated to refrain untrustworthy and negligent employees. Since we are new in this industry we will offer promos and other privileges to those first 10 companies who wants to enjoy our services. 5. MISSION The Mission of REAL MAKER ADVERTISING AGENCY is to develop and produce the real quality of Advertising Service, by giving a total satisfaction to our valued customers. We will also provide a peaceful way of earning profit between our competitors. REAL MAKER ADVERTISING AGENCY also wants to envied the power of new technology to make ones advertisement unique and creative. 6. VISION REAL MAKER ADVERTISING AGENCY envisions itself to be the highest Advertising Agency in the Country. 7. GOAL To built a good relationship to our clients and acknowledge by different companies as well as the different Advertising Agency in the Philippines. 8. ORGANIZATIONAL CHART 9. FORMS OF OWNERSHIP In forming a business, attention should be given to the legal form which the business should be organized. The proponents of the project chooses the corporation form of the business organization. Corporation is an artificial being created by the operation having the right of succession and the powers, attributes and properties expressly authorized by law or incident to its existence. 10. ADVANTAGES OF CORPORATION 1. Stockholders have limited to corporate creditors. 2. Stockholders can transfer their share of stocks without the consent of the stockholders or the Board of Directors. 3. Management is centralized in the Board of Directors. 4. Greater ability to acquired or generate more capital or fund. 5. The corporations power of succession enables it to enjoy continuously existence. 11. FLOW CHART 12. NARRATIVE DESCRIPTION OF REAL MAKER AGENCY 1. Hiringof GraphicDesigner-every applicant should submit their Resume and Diploma as a proof of having knowledge about Graphic Design. At least 2 years experience in any Advertising Agency. 2. Hiringof Assistantof GraphicDesigner-should also submit Resume and Diploma as a proof of having knowledge about Graphic Design. 3. Selectionof Candidates-in selection of candidates we consider the Educational Background and Work Experience. 13. 4. SubmissionofGraphicArtistMasterpiece-we will required the selecting candidates any of their masterpiece to determine their Capabilities and Uniqueness in making Ads. 5. SelectingGraphicDesign-the member of the board will view and evaluate their masterpiece to be graded. 6. ContractualAgreement- this will be served as the agreement of salary, incentives and benefits. 7. SubmissionofRequirements-this Required to assure the personal background and formality of hiring an employee. 8. SelectingtheGraphicDesignerandAssistantGraphicArtist- we will hired those chosen applicant to be our Graphic Designer and Assistant Graphic Designer and be part of REAL MAKER ADVERTISING AGENCY. 14. VICINITY MAP 15. OFFICE LAYOUT 16. BUSINESS LOCATION 17. MARKETING ASPECT INTRODUCTION: Marketing is the analysis of customers, competitors and the company itself combining its understanding into an overall assessment of what segment exist, deciding on targeting the most profitable segments, position. How to position is very good question? Well this is where the tactics come by branding correctly, advertising by communication via email, letter or any is really responsible for success of the product or company being introduce Marketing is primarily needed for the success of a business. Marketing will help the marketers to know what kind of product or services is demand in the market, this can be done with the use of market research. Marketing will also help the marketers on how to lunch its product or services to be will known in the market. 18. PRICING The competitiveness of a newly establishment business usually lies on the price. They are certain factors that should be considered in determining the price, such as competitive situation in both direct and indirect competition; producers marketing objective; the level of demand and the cost of the price determinations. The management needs to consider these elements to select an appropriate method of price competition. Furthermore, the management should have alternatives in case these methods dont make it in the market. 19. REAL MAKER ADVERTISING AGENCY will focus on offering services with high quality but with reasonable prices. Cost of service will vary depending on the packages that our clients avail. 20. PROMOTION The awareness of the customers on thE existence and the service of REAL MAKER ADVERTISING AGENCY is to established. Therefore the effective promotion of the business is necessarily endeavored to ensure that the customers acquire adequate information of REAL MAKER ADVERTISING AGENCY. 21. PLACE REAL MAKER ADVERTISING AGENCY is located at 3rd floor SM Sta. Mesa Manila. The area was chosen due to its visibility and accessibility to the people and clients. One of the main reasons why the proponents concluded that the place is feasible is because it is located in a good place where in advertising is our main services that the business will render is not being rendered by the competitors business near the area 22. There are several institutions that are near the area, such as business establishment, banks, universities, police station and barangay hall. This will help the business in rendering and offering the services to the prospective clients. Road signs will be strategically located in the area so that the business site would be more accessible and easy to locate. REAL MAKER ADVERTISING AGENCY will also make sure that peace and order is maintained in the area. Parking lot is available for the automobiles of the clients. 23. MARKETING STRATEGY The strength of the company will depend on the renders its services. The proponents will provide quality of service depending on the preferences of the customers. Aside from this, the company will maintain good reputation as well as good ambiance. All of this will give total satisfaction and value to the prospective customers. 24. ADVERTISING STRATEGY To entire the prospective customers, there will be initial actions to ensure that they are have an adequate knowledge and understanding of the existence of the business. Advertising at any level is inherent in achieving projected revenue for the services. REAL MAKER ADVERTISING AGENCY adopted some promotional activities and strategies to inform the general public. As an initial advertising, leaflets and that contain the place, price and services offered by the company. Compact discs will be distributed to the prospective clients. These compact discs are design with the name and logo of the company that contains pictures and designs. Road signs will be posted in high ways and primary roads near the location, to help the clients to locate the place of the business. Business cards will be given to the employees and the agents to be easily identified when transacting with the clients. Web site of the company will be establish that contain vital information such as location, contact numbers as well as the Mission, Vision and Goal of the company 25. INITIAL PROMOTION The proponents will visit different business establishment to promote the services of the REAL MAKER ADVERTISING AGENY. Calling cards will be distributed to the business establishments. This will contain five (5) to ten (10) percent discount and can be availed of by the card holder within one year. Leaflets and brochures will be given to them. The said leaflets and brochures will contain information regarding the companys place, price, services and packages offered. 26. Infinite Ideas Advertising Agency Inc Over-sees and directs all aspects of a scenic dcor project's planning, production and design - from conception, proposal creation and budgeting through project pre-production, installation and completion. Develops design studies for event set-up requirements such as, but not limited to, stage design, booth design, centerpiece design, layout, interior design, etc. Production of design studies. Coordinates with different suppliers to ensure the translation of design to actual set-up requirement. Directs, supervise and manage the over-all event look during an event. Conducts ingress and egress for each event. Monitors and supervises the production of set- up requirements. Conducts set-checks. 27. CREATIVE JUICE MANILA ADVERTISING INC. events management and conceptualization events staging and logistics management school and retail activation promotions management publishing Creative Juice has been servicing some of the top corporations in the country, as well as the local markets most loved brands since 2001. Its valued clients (past and current) include: Abenson Avant Aloha Boardsports Asia Brewery Inc. Boysen Paints Philippines Inc. The Coffee Bean & Tea Leaf Glaxo Smithkline Philippines Inc. Janssen Pharmaceutica Rockwell Land Corporation Terry S.A. Inc. (distributor of Havaianas, David and Goliath & Pininho) 28. FUSION ADVERTISING MARKETING HUB.INC. special events production consumer marketing sales promotion direct marketing audio & video talents manpower graphic design merchandising collateral production interactive technology research 29. 4 Ps CREATIVE JUICE MANILA BBDO GUERRERO INC. NELSIS ADVERTISING AGENCY FUSION ADVERTISING MARKETING HUB INFINITE ADEAS ADVERTISING AGENCY PLACE Unit I & J 2nd floor Aguirre Bldg. 108 H.V Dela Costa Makati City 11th floor Insular Life Building Ayala Avenue Corner Paseo de Roxas Makati City 1043 D Delfan Street Makati City Unit 910 jade Bldg 71 Aurora blvd. Quezon City 2nd floor phoenix bldg. 33 Kamuning Road Quezon City PRODUCT Promotions Management, Publishing, events management and conceptualization Full Service events, Promotions Management, Talents, Booking, Graphic Design, Audio and Video Talents Graphic Design, Sports Marketing, Talent Booking Special events, Production, Sales Promotions, Direct Marketing, Audio and Video Talents Talent Booking, Set Design, Graphic Design PROMOTION Commercial Ads, T.V Ads Publishing Malls Internet PRICE Millions (depends on seconds/minute s) Millions (depends on seconds/minute) Millions (depends on seconds/minute s) Millions (depends on seconds/minute s) Millions (depends on seconds/minute s) 30. FUSION ADVERTISING MARKETING HUB, INC. Statements of Financial Statement As of December 31, 2009 and 2008 (Amounts in Philippines Peso) Notes 2009 2008 ASSETS Current Assets Cash 2 310,823.09 160,465.67 Prepayments and other current assets 5 3,290.76 8,055.15 314,113.85 168,520.82 Non Current Assets Other Non-current Assets 2,6 167,556.13 136,089.09 Property and equipment net 2,7 267,599.62 137,802.03 435,155.75 273,891.12 TOTAL ASSETS 749,269.60 442,411.94 LIABILITIES & STOCKHOLDERS EQUITY Current Liabilities Accrued expenses and other payables 2,8 53,980.43 26,904.21 Advances from stockholders 9 - 200,000.00 53,980.43 226,904.21 STOCKHOLDERS EQUITY Capital Stock[ Authorized 100 shares at P5,600 par value per share] Share Capital 10 560,000.00 140,000.00 Retained earnings 135,289.17 75,507.73 695,289.17 215,507.73 3TOTAL LIABILITIES & STOCKHOLDERS EQUITY 749,269.60 442,411.94 See accompanying Notes To Financial Statements 31. FUSION ADVERTISING MARKETING HUB, INC. Statement of Income For the years ended December 31,2009 and 2008 (Amounts in Philippines Peso) Notes 2009 2008 Sales 2 6,831,060.87 9,030,364.70 Less: Direct costs 11 5,784,176.06 7,728,355.88 Gross income from operation 1,046,884.81 1,302,008.82 Less: Operating expense 12 961,482.44 1,201,093.06 Net income before tax 85,402.44 100,915.76 Less: Income Tax Expense 2 25,621.00 35,321.00 NET INCOME/(LOSS) AFTER TAX 59,781.44 65,594.76 See accompanying Notes To Financial Statements 32. FUSION ADVERTISING MARKETING HUB, INC. Statement of Cash Flow As of December 31, 2009 and 2008 (Amounts in Philippines Peso) Notes 2009 2008 CASH FLOWS FROM OPERATING EXPENSE Net Income/(Loss) for the year 85,402.44 100,915.76 Add: Adjustment for Depreciation 7 19,368.03 11,302.26 Income Tax Paid 2 (25,621.00) (35,321.00) Decrease/(Increase) in Assets Prepayments & other current assets 5 4,764.39 (7,223.89) Other non-current assets 6 (31,467.04) (99,488.26) Increase/(Decrease) in Liabilities Accrued expense and other payables 8 27,076.22 (74,895.83) Net cash flow provided by operating activities 79,523.04 (104,710.96) CASH FLOWS FROM FINANCING ACTIVITIES Settlement of advance from stockholders 9 (200,000.00) 200,000.00 Issuance of capital stock 10 420,000.00 - Net cash flow provided/used in financing activities (220,000.00) 200.000.00 CASH FLOWS FROM INVESTING ACTIVITIES Acquisition of property and equipment (149,165.62) (98,214.29) NET INCREASE/(DECREASE) IN CASH 150,357.42 (2,925.25) ADD: CASH BALANCE 160,465.67 163,390.92 CASH BALANCE, END 310,823.09 160,465.67 See accompanying Notes To Financial Statements 33. Infinite Ideas Advertising Agency Statement of Financial Position December 31 Notes 2009 2008 ASSETS Current Assets Cash 2,6,22 1,06189.29 71,251.61 Trade & Other Receivables 2,7,8,22 28,571,550.74 2,734,484.86 Prepayment & other current assets 2,8 983,170.74 153,291.21 30,600.910.77 2,959,027.68 Fixed Assets Property & Equipment-net 2,9 618,562.10 771,639.51 Other Non-Current Assets - 40,000.00 618,562.10 811,639.51 TOTAL ASSETS 31,219,472.87 3,770,667.11 LIABILITIES AND EQUITY Current Liabilities Trade and Other Payables 2,10,22 2,633.316.33 1,155,504.92 Income Tax Payables - Other Current Liabilities 2,10,22 81,056.85 2,633.316.33 1,236,561.77 Non-Current Liabilities Advance 2,11 33,775,983.84 9,199,157.44 33,775,983.84 9,199,157.44 EQUITY Share Capital 2,13 312,500.00 312,500.00 Accumulated Earning 2 (5,502,327.30) (6,977.552.02) (5,189,827.30) (6,665,052.02) TOTAL LIABILITIES & EQUITY 31,219,427.87 3,770,667.19 (The accompanying notes are an integral part of these financial statement) 34. Infinite Ideas Advertising Agency Statement of Income Years Ended December 31 Notes 2009 2008 INCOME 2,13 P 45,561,529.60 P 5,046,396.53 Cost of Placements 2,14 (38,727,300.16) (4,464,013.46) Operating Expense 2,15,16,17 (8,057,314.18) (7,307,455.85) NET INCOME BEFORE T (1,223,084.74) (6,725,072.78) INTEREST INCOME 7,729.71 1,029.59 INCOME TAX EXPENSE 2,20 LOSS FOR THE YEAR P (1,215,355.03) P (6,724,043.19) BASIC INCOME/LOSS P 1,19 P (3.89) P (21.52) See notes to financial statements 35. Infinite Ideas Advertising Agency Statement of Cash Flows Years Ended December 31 Notes 2009 2008 CASH FLOWS FROM OPERATING ACTIVITIES INCOME BEFORE INCOME TAX P(1,215,355.03) (6,724,043.19) Adjustment for: Depreciation 153,077.41 232,820.09 OPERATING INCOME BEFORE WORKING CAPITAL P(1,062,277.62) (6,491,223.10) Increase (Decrease) in: Petty Cash Fund (8,000.00) Accounts payable 2,7,22 (25,772,366.11) (2,325,599.84) Prepayments 2,8 81,352.06 (88,591.44) Prepaid taxea (839,245.77) Deferred MCIT (136,684.59) Other Assets 40,000.00 (40,000.00) Increase (Decrease) in: Trade & Other Payables 2,10,22 1,396,754.56 (1,081,464.14) CASH GENERATED FROM (USED IN) OPERATIONS P(26,300,468.47) (10,026,878.52) INCOME & DEFICIENCY TAX PAID - NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES P(26,300,468.47) (10,026,878.52) CASH FLOWS FROM INVESTING ACTIVITIES Acquisition of property, plant & equipment P - (298,728.69) NET CASH USED IN INVESTING ACTIVITIES P - (298,728.69) CASH FROM FINANCING ACTIVITIES P Prior period adjustment 2,690,579.75 4,014,780.80 Advances 24,576,826.40 6,283,207.79 NET CASH FROM FINANCING ACTIVITIES P 27,267,406.15 10,297,988 NET INCREASE (DECREASE) IN CASH & CASH EQUIVALENTS P 966,937.68 (27,618.680) CASH & CASH EQUIVALENTS, BEGINNING 71,251,61 98,870.29 CASH & CASH EQUIVALENTS, ENDS 2,6,22 P 1,038,189.29 71,251.61 (The accompanying notes are an integral part of these financial statement)