presents

OH BABY!...THE BUSINESS OF BEING BORN

WHO ARE WE

reel actions was founded on the premise that all people have the capacity to make positive shifts toward a more just and sustainable world. we believe we are all agents of change.

come inspire, collaborate and transform with us!

WHO ARE WE

reel actions is a social action agency that creates global change starting with you by using the arts and shared human experiences as catalysts.

we are storytellers that collaborate with change-makers - nonprofits, ngos, social enterprises, documentarians, artists and the public - to build a platform for immediate and sustained civic engagement and social action.

it's our mission to help change-makers increase their visibility and mobilize work and social impact. we curate events and build campaigns that drive participants to make a real difference - we believe each and every one of us is an agent of change and has the power to shape our world.

WHO ARE WE

PIC OF LILAH PIC OF V

Lilah’s bio blah blah blah

Venessa’s bio blah blah blah

THE CASE

OH BABY! THE BUSINESS OF BEING BORN:

THE CASE OF THE MISSING MIDWIFE

maternal mortality in the US has worsened, falling from 41st to 50th in the world according to UN data, even though it spends more on health care per capita than any other nation in the world.

african american women are four times more likely to die in childbirth than caucasian women.

OH BABY! THE BUSINESS OF BEING BORN:

THE CASE OF THE MISSING MIDWIFE

in 2007 the u.s. had the 3rd highest infant mortality rate of any industrialized nation, now it ranks 2nd

OH BABY! THE BUSINESS OF BEING BORN:

THE CASE OF THE MISSING MIDWIFEhow do american doctors make their choices regarding the way their patients give birth, and who is intended to benefit?

OH BABY! THE BUSINESS OF BEING BORN:

THE CASE OF THE MISSING MIDWIFEreel actions will screen the acclaimed documentary

the business of being bornas the first film of a docu-series focusing on birthing options for women in this country.

mission: • take a probing look at childbirth in america• educate public on birthing options & initiate dialogue• inspire participants to take action at event and build

sustained engagement – continue conversation• have lots of fun!

THE COLLABORATION

OH BABY! THE BUSINESS OF BEING BORN:

WORKING TOGETHER

healthconnect one is the national leader in advancing respectful, community-based, peer-to-peer support for pregnancy, birth, breastfeeding and early parenting. • history of collaboration• work involves grassroots consensus-building• mobilizes diverse stakeholders to build for policies and

programs that improve maternal and child health

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OH BABY! THE BUSINESS OF BEING BORN:

WORKING TOGETHER

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reel actions will

- manage logistics such as venue, sponsors, food, music - enlist panelists, moderator & provide discussion guidelines- secure partners & work out the timeline- issue action items to be completed at & after event - provide experiential elements for increased audience

engagement of event and campaign

OH BABY! THE BUSINESS OF BEING BORN:

WORKING TOGETHER+

healthconnect one can

- be an integral part of brainstorming for event- provide important information including stats, facts, resources- collaborate on potential action items that are current and

imperative- reach out to members, volunteers, public- have an open mind and heart in collaboration with us!

OH BABY! THE BUSINESS OF BEING BORN:

WORKING TOGETHER+

why collaborate with us on this event?

- increase visibility - heighten participation in a campaign aligned with your work- collaborate with a partner that has a vested interest- try different way of engaging community with no downside- work with us for free

THE EVENT

CRUCIAL EVENT ELEMENTS

credibility platforminspire audience trust and faith in messages communicated onsite - celebrity endorsement, research, professional participation

*formatted from http://www.emg3.com/

umbrella themea consistent message, mood, call-to-action utilized to support, promote, and enhance goals of event

viral extensionsextend the reach of the campaign beyond the audience members who experience the event first hand (web mechanism, word-of-mouth stimulators, etc)

audience hookan activity or element onsite to stimulate audience interest and invite audience to enter arena for further interaction and education

representatives/greeting bodythe most compelling contact point between organization and a participant occurs with rep/greeting body as the catalyst

interactive elementsopportunity for audience members to have a “sensory experience” (see, hear, taste, touch, smell) through which they acquire information about mission attributes

post-event engagement incentivesany mechanism used to generate continued engagement after the onsite experience

(literature, contests, etc)

IMPACT EVALUATION

social changeultimate goalsample measures

• policy/legislative change• behavior change• shift in public dialogue

the goalbuild a strategic community engagement campaign

quality film/media project/art workfoundation for distribution, outreach and community engagement strategiessample measures

• broadcast/internet• awards• film reviews/online buzz

increased public awarenesscritical building block for individual and social changesample measures

• audience size• diversity of audience

increased public engagementindication of change in attitudes, beliefs and behavior and a shift from awareness to individual actionsample measures•website hits•participation in/response to• blogs• social network sites• take action campaigns

social movementevidence that film/media/event can drive social action and civic engagementsample measures

• active viewer participation in movement

• new collaborations among orgs• mention in policy/legislative

discussions*adapted from http://www.thefledglingfund.org/impact/pdf/impactcircles.pdf

OH BABY! THE BUSINESS OF BEING BORN:

GOALS & EVALUATIONwhat are some possible engagement goals?do you want to bring people together to take action around the film’s issue? bring new members to your coalition or organization?find new community allies you can build future collaborations with?build alliances with the specific communities?

what are some initial evaluation tools?qualitative and quantitative evaluation can mean…measuring through surveys, interviews, follow up calls, report backs from participants, numbers of people who take action online, clicks on links, likes on facebook, etc.

OH BABY! THE BUSINESS OF BEING BORN:

Example/sample agenda w/suggested panelists, venue, action items, metrics for evaluation goes here.

OH BABY! THE BUSINESS OF BEING BORN:

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