Sunshine Promotions

1. Facts About the Industry 2. REI in the Industry

3. Our Target Audience

Goal #1: Increase Awareness of the Need for Sun-Protective Clothing

Objective #1: Increase “likes” for the R.E.I. Sun Protective Clothing Facebook Group by

1,000 within 6 months.

LIKE US ON

FACEBOOK

Objective #2: Increase membership for the REI

Cooperative Program by 100 people

in the next 6 months.

Goal #2: Raise awareness of the R.E.I. partnership

with reputable cancer organizations/associations.

Objective #1: Apply and gain endorsement of

three foundations/organizations within the year.

#1: The Skin Cancer Foundation

#2: The American Academy of Dermatology

#3: The Outdoors Alliance for Kids

Objective #2: Increase donations to the

aforementioned organizations through R.E.I.

by 15% by September.

May is Skin Cancer Prevention & Detection Month.

Printing Total: $4,420

Tent Rental Total: $1,000

Advertising Total: $10,700

Total Expenses: $16,120

Thank You! Questions?