© Jeff Weinberger & DS3 Consulting

www.dsthree.com

Improve Your Relationships - Starting Today!

Jeff Weinberger

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Marketing's Responsibility

Developing and managing relationships

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This story is fiction. Any similarity to real-life characters or events is purely coincidental.

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Engage When and How Targets Want

They tell us - we need to learn to hear it

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courtesy of touchpointdashboard.com

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Stop Shouting - Let Them Talk

Look closely at specific actions - no matter how small.

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Stop Shouting - Let Them Talk

Look closely at specific actions - no matter how small.

Profile based on action patterns

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Stop Shouting - Let Them Talk

Look closely at specific actions - no matter how small.

Profile based on action patterns

Use your data & learn what question(s) to ask

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Transformation

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Transformation

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Finding the Value

Revenue

Share of Wallet

LoyaltyReference

Disruption Potential

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Engaging Effectively

Learn the customer triggers

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Engaging Effectively

Learn the customer triggers

Design your communications around target-defined actions, and Listen. Hard.

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www.dsthree.com

Engaging Effectively

Learn the customer triggers

Design your communications around target-defined actions, and Listen. Hard.

Keep doing this after the sale! Repeat/on-going business and referals depend on it!

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www.dsthree.com

Engaging EffectivelyLearn the customer triggers

Design your communications around target-defined actions, and Listen. Hard.

Keep doing this after the sale! Repeat/on-going business and referals depend on it!

Build stronger, lasting relationships immune to competitors

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What We’ve Learned

1) Engage in a two-way relationship - how and when the customer is ready

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www.dsthree.com

What We’ve Learned

1) Engage in a two-way relationship - how and when the customer is ready

2) Deliver what your customer needs - when and how they need it.

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What We’ve Learned

3) Focus on building the relationship - from their perspective.

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What We’ve Learned

3) Focus on building the relationship - from their perspective.

4) Engaging at the point targets want to engage will lead more customers to your

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@jweinberger

www.dsthree.com

Start today.

Make your marketing more effective.

Thank you!