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Removal of hoarding in Madurai city

Prepared By

S.Balaji,DECE,B.E,MBA

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Hoarding?

A Large board fixed high on a wall outside on which largeadvertisements are shown.

Hoardings can be

wall mounted, freestanding on a plinth,

erected on a tower to view from a flyover.

All dimensions stated in the various definitions vary

slightly between contractors as they all have different

structure/frame sizes in which the hoarding is built.

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TYPES OF HOARDING

Hoarding Advertising Multiplex Advertising

Railway station advertising Auto Rickshaw Advertising

Road Show Advertising Mobile van Display advertising

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Hoardings

Advantages

It "catches" customers while

driving on the road

Disadvantages

some people cant read

some times it may be a

hurdle for the new visitorsto the city who may not find

the way as these hoardings

are placed in good numbers

so that the new commutersmay get confused

Placing of bill boards shall be pleasant and it should not be

disturbance to the viewers/spectators.

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Why Removal of Hoardings???

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Political parties and some commercial undertakings had defaced walls

without obtaining proper permission as required by the law. The Corporation had recently given an ultimatum to remove them, but the

violators had paid no heed to the warning, which prompted the staff to

remove them.

Officials were coercing the DMK cadres alone to remove the hoardings and

wall paintings while ignoring similar publicity done by the AIADMK men. The hoardings were kept to publicise the welfare measures.

Corporation Commissioner R. Nanthagopal on

13-12-12 inspected the white-washing of

defaced walls in the city.

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White Washed

The government walls including Corporation and Municipal buildings in

DRO Colony, Iyer Bungalow, Tirupalai, P and T Nagar, Thathaneri, Koodal

Nagar, Tirunagar, Thiruparankundram, Alagappan Nagar, Palanganatham,

Avaniapuram, Villapuram, Iravathanallur, Teppakulam, Anna Nagar and

Vandiyur were removed. Similarly, the defaced walls in bus stands and

peripheries were also being white-washed.

There are around within the city limits in different sizes and 300

unauthorised hoardings dimensions.

In future, such acts would attract legal and criminal action,

Mr.Nanthagopal warned.

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Case

A writ petition has been filed in the Madras High Court Bench here

accusing Madurai Corporation of maintaining double standards in removal

of hoardings and wall paintings put up by DMK cadre in view of Union

Minister M.K. Alagiris birthday on January 30 and AIADMK cadre in view

of Chief Minister Jayalalithaas birthday on February 24.

K.A. Nandagopan, organiser of Madurai district advocates wing of DMK,

said that the beneficiaries were illiterate people who could be reached

only through hoardings, wall posters and graffiti rather than newspaper

advertisements.

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Anshul Mishra IAS

Hoardings and digital banners shall be put up only after obtaining permission as

otherwise it would be treated as unauthorised and illegal, said District Collector

Anshul Mishra.

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The Collector has said that unauthorised hoardings put up in many places,

particularly, in Maatuthavani integrated bus stand, Periyar bus stand,

Arapalayam and among other locations had come to his knowledge. This is

a violation as per the Tamil Nadu Urban Local Bodies Licensing of

Hoardings and Levy and Collection of Advertisement Tax Rules 2003.

According to the Act, a plan of the hoarding to be erected indicating the

height and other dimensions and the material proposed to be used as

approved by a qualified engineer and other details had to be mentioned

clearly while seeking license/sanction. Similarly, such approved hoardings

shall be erected only parallel to the foot path or road and not across the

footpath or road margin.

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Other reasons During the drive ordered by the Collector, over 6,000 hoardings across the

city were removed for not obtaining permission from the authorities and

other violations.

Since the entire state was reeling under power shortage they are not

supposed to allow them to use power-guzzling bright lights.

Maximum height of the hoardings, including the height from the groundlevel, should not exceed 30 feet

Permanent hoardings in public places should be erected only after obtaining

permission from the district collector. In case of digital billboards and

banners of temporary nature too, permission should be obtained from the

collector. But there are many hoardings put up without permission. Should not place hoardings more than 3 days before and after of any

function.

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Corporation Meeting.

Corporation council meeting under way on 26-06-2013

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Quiz Time.

1.Who is the Collector of madurai district?

Answer : Anshul Mishra

2.Who is the Corporation commisioner ofmadurai district?

Answer : R.Nanthagopal

3.Who is the mayor of madurai ?Answer : V.V. Rajan Chellappa

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THANK YOU