Rene Santiago Ocampo-RMHS(Manila) Outstanding Alumni Award

Rene Santiago Rene Santiago OcampoOcampo

Educational Educational AttainmentAttainment

Academic Academic Institution’sInstitution’s

Course, Degree, Course, Degree, Honors ReceivedHonors Received

Year Year CompletedCompleted

Grade SchoolGrade School Juan Luna Juan Luna Elem. SchoolElem. School

Honorable MentionHonorable Mention 19591959

High SchoolHigh School Ramon Magsaysay Ramon Magsaysay High SchoolHigh School

ValedictorianValedictorian 19631963

CollegeCollege University of the University of the PhilippinesPhilippines

A.B. EconomicsA.B. Economics 19671967

Post Post GraduateGraduate

Ateneo De Manila Ateneo De Manila UniversityUniversity

Master of Business Master of Business ManagementManagement

19691969

OthersOthers University of the University of the PhilippinesPhilippines

Doctor of Business Doctor of Business Adm (1Adm (1stst Yr) Yr)

19731973

SPECIAL STUDIESSPECIAL STUDIES

International Negotiation Skills (with distinction)

International Air Transport Association Center, Geneva, Sept. 1993)

Profitable Pricing: Strategies & Tactics

Frost & Solivan, London, May 1989

La Langue Française, Niveau Onze

Alliance Française, de Manila, 1988-1989

La Langue Française, Niveau Onze

Alliance Française, de Manila, 1988-1989

SPECIAL STUDIESSPECIAL STUDIES

Air Transport Course, Asian Institute of Management, Makati, 1986

Strategies for the Marketing Executive

American Management Association, New York, Nov 1984

Problem Solving, Kepner-Tregoe Institute, Singapore, May 1976

AWARDS AND CITATIONSAWARDS AND CITATIONS

Outstanding Rotarian of Parañaque, 1978Outstanding Rotarian of Parañaque, 1978. For . For organizing Parañaque’s Cleft Lip and Palate Center by organizing Parañaque’s Cleft Lip and Palate Center by tapping The Rotarian Foundation’s World Community tapping The Rotarian Foundation’s World Community Service Fund.Service Fund.


Most Outstanding Travel Industry Most Outstanding Travel Industry Personality, 1986. Given by SKAL Club of Personality, 1986. Given by SKAL Club of MakatiMakati

As Chairman of the Rotary Group Study Exchange As Chairman of the Rotary Group Study Exchange Committee, I welcome the GSE Team from Perth, Committee, I welcome the GSE Team from Perth, Australia.Australia.

Happiness is traveling with the whole Happiness is traveling with the whole family.family.

My family in front of our house in Ayala My family in front of our house in Ayala Alabang, Muntinlupa City.Alabang, Muntinlupa City.

Philippine Airlines President Dante Santos Philippine Airlines President Dante Santos inaugurating the PAL office in Saigon, Vietnam.inaugurating the PAL office in Saigon, Vietnam.

SKAL International Manila in its out-of-country meeting in SKAL International Manila in its out-of-country meeting in Shanghai, China. SKAL International is the organization Shanghai, China. SKAL International is the organization of heads pf airlines, hotels, travel agencies, tour of heads pf airlines, hotels, travel agencies, tour operators and other tourism establishments. operators and other tourism establishments.

Tourism is reaching new heights. With the Fitness Tourism is reaching new heights. With the Fitness First Alabang Team at the summit of Mount Pulag.First Alabang Team at the summit of Mount Pulag.

SKAL International Manila promotes domestic SKAL International Manila promotes domestic tourism. With some members in an old Meralco tourism. With some members in an old Meralco pre-war pre-war tranvia.tranvia.

The backpacker on the way to the summit of Mount The backpacker on the way to the summit of Mount Pulag. This same backpacker trekked to Namche Pulag. This same backpacker trekked to Namche Bazaar at the foot of Mount Everest in 1992.Bazaar at the foot of Mount Everest in 1992.

In 2003, my Aquarius Management Consultancy was In 2003, my Aquarius Management Consultancy was the General Sales Agent of Singapore General Hospital the General Sales Agent of Singapore General Hospital in the Philippines.in the Philippines.

As President of SKAL International Manila, opening As President of SKAL International Manila, opening the 2002 SKAL Airbus Golf Tournament.the 2002 SKAL Airbus Golf Tournament.

My trips as an entrepreneur took me to Dubai.My trips as an entrepreneur took me to Dubai.

My trips as an entrepreneur took me to Petra in Jordan.My trips as an entrepreneur took me to Petra in Jordan.

My trips as an entrepreneur took me to Mount Nemo in My trips as an entrepreneur took me to Mount Nemo in Jordan.Jordan.


Group Study Exchange Grant awarded by the Rotary Group Study Exchange Grant awarded by the Rotary Foundation, 1975. Nominated by the Rotary Club of Foundation, 1975. Nominated by the Rotary Club of Makati Makati

He was chosen by the Rotary Club of Makati to be one of five He was chosen by the Rotary Club of Makati to be one of five professionals for a two-month travel and speaking grant to Rotary professionals for a two-month travel and speaking grant to Rotary District 709 in Southern Ontario in Canada and Upstate New York in District 709 in Southern Ontario in Canada and Upstate New York in the USA.the USA.


Outstanding Rotary Club President, 1981. Given by Outstanding Rotary Club President, 1981. Given by District Governor. For mobilizing shipment of books District Governor. For mobilizing shipment of books from US Rotary Clubs to schools in District 380.from US Rotary Clubs to schools in District 380.



Group Study Exchange Team Leader to New South Group Study Exchange Team Leader to New South Whales, Australia, 1982. Granted by The Rotarian Whales, Australia, 1982. Granted by The Rotarian FoundationFoundation

There we stayed at McMaster University Campus for orientation,

moved on to stay with Rotarian families who brought moved on to stay with Rotarian families who brought us to Hamilton Place for plays,us to Hamilton Place for plays,

The Sugar Bush Trail to see how maple syrup The Sugar Bush Trail to see how maple syrup was collected and processed, was collected and processed,

to Ontario Science Center, to Ontario Science Center,

Casa Loma Casa Loma

and Yonge Street in Torontoand Yonge Street in Toronto

then view Niagara Falls from both sides then view Niagara Falls from both sides

and enjoy life by Lake Chataqua in New York.and enjoy life by Lake Chataqua in New York.

Our hosts taught us how to play curling.Our hosts taught us how to play curling.

Visit Fisher-Price factory in East Aurora Visit Fisher-Price factory in East Aurora

and Welch Grape in Concord, New York and Welch Grape in Concord, New York

and watch ships cross the Welland Canal.and watch ships cross the Welland Canal.


Citation of thanks for being Judge of Miss Citation of thanks for being Judge of Miss Young International Beauty Contest in Young International Beauty Contest in

Manila, 1981Manila, 1981

OUTSTANDING ACCOMPLISMENTSOUTSTANDING ACCOMPLISMENTS

Accurately estimated amount of inventory of Colgate products in the trade following 1970 peso devaluation

Develop macroeconomic formula for Planters Products to determine fertilizer consumption in any given year.

Sold record US$ One Billion in passenger and cargo sales for PAL in 1989 despite three (3) aircraft incidents.

Reduce travel agency receivables industry wide from 90 to 22 days by instituting Bank Settlement Plan (BSP).

Such BSP was replicated in the ASEAN countries, Hong Kong, Taiwan, Japan, Korea, Australia, New Zealand.

Co-conceptualized Family Ties, a travel plan to enable overseas Filipino to come home when spouse, child or parent dies, all for $100 a year! Marketed by Manor Management Corp. back up by Manila Banker’s Life


Personal best record of kilometer marathon swimming in 4 hours non stop, 1980s

Trekked up to 16,000 feet Mount Everest Region, 1992.


ORGANIZATIONAL AFFILIATIONSORGANIZATIONAL AFFILIATIONS

Director, Young SKAL-Asian Area, SKAL International, June 2002 to May 2005 (www.skal.org)

Chairman, National Committee, SKAL Philippines, 2001-2002

Member, SKAL International Manila, 1991 to date

Member, Marketing Committee, International Air Transport Association. Geneva. Switzerland. 1993

Chairman, Orient Countries Assembly, IATA (Resolution 810), 1990-1994

PROFESSIONAL SOCIETIES AND ACTIVITIES IN CIVIC, PROFESSIONAL SOCIETIES AND ACTIVITIES IN CIVIC, PUBLIC OR INTERNATIONAL AFFAIRSPUBLIC OR INTERNATIONAL AFFAIRS

http://www.skal.org/


Chairman, Gulf Countries Coordinating Committee-Philippines, 1990-1994

Member, Marketing Committee, Orient Airlines Association, 1988-1994

Founder and Trustee, Philippine Airlines Foundation, Inc., 1992-1994

Director, Abacus Distribution System Philippines, Inc., 1991-1992

Chairman, Board of Airlines’ Representatives, Philippines, 1991-1994


Member, Board of Airlines’ Representatives, 1984-1988

President, Manila Interline Club, 1983-1988

Chairman, Director and Treasurer, Philippine-Vietnam Trade Council, Inc., 1992-1994

Member, Canadian Chamber of Commerce of the Philippines, 1992-1994

Member, Philippine-Italian Association, 1989 to 2000

Trustee, Tourism Council of the Philippines, 1991-1994

Trustee, Philippine Convention and Visitors Corporation, 1988-1994


Member, Marketing Committee, Pacific Area Travel Association, 1988-1990

Charter President, Rotary Club of Las Piñas, 1980-1981

Secretary, Rotary Club of Parañaque, 1978-1979

Senior Active Member, Rotary International

Member, Phi Kappa Phi Honor Society, 1967

Member, Apostleship of Prayer, Saint James the Great Parish, 1998 to date

Work Experience:Work Experience:

Colgate-Palmolive PhilippinesColgate-Palmolive PhilippinesColgate-Palmolive PhilippinesColgate-Palmolive Philippines

• Assistant Product Manager, 1969 – 1970Assistant Product Manager, 1969 – 1970• Product Manager, 1970 - 1972Product Manager, 1970 - 1972

Taught school children correct way of brushing teethTaught school children correct way of brushing teeth

Planters Products, Inc.Planters Products, Inc.

• Marketing Research Manager, 1972 -1974Marketing Research Manager, 1972 -1974• Marketing, Planning & Economics, 1974 - 1975Marketing, Planning & Economics, 1974 - 1975

Organized seminars to help farmers increase productionOrganized seminars to help farmers increase production

With my consumer orientation, changed labels of With my consumer orientation, changed labels of agricultural chemicals from skull and bonesagricultural chemicals from skull and bones

To attractive and informative labels without To attractive and informative labels without downplaying the poisonous nature of the product.downplaying the poisonous nature of the product.

Pfizer, Inc.Pfizer, Inc.

• Field Sales Manager, 1975 - 1976Field Sales Manager, 1975 - 1976• Agricultural Marketing Director, 1976 -1978Agricultural Marketing Director, 1976 -1978


My Colgate background with agricultural experience My Colgate background with agricultural experience caught attention of Pfizercaught attention of Pfizer

To grow its business in the Philippines, in swine, To grow its business in the Philippines, in swine, cattle and poultrycattle and poultry

to grow Pfizer's business in poultry.to grow Pfizer's business in poultry.


Philippine Airlines, Inc.Philippine Airlines, Inc.

• Director, Product Development, 1978 - 1980Director, Product Development, 1978 - 1980

• Prepared Marketing plans per countryPrepared Marketing plans per country

• Introduce the concept of product management as applied to Introduce the concept of product management as applied to routes.routes.


• Director, Product Development and Marketing Director, Product Development and Marketing Research, 1980 - 1982Research, 1980 - 1982

• Set up the Marketing Research unit to gear up for consumer Set up the Marketing Research unit to gear up for consumer based marketing programs.based marketing programs.

• Establish PALSmile and Mabuhay Club, the industry’s second Establish PALSmile and Mabuhay Club, the industry’s second mileage program after American Airlines’ AAdvantage.mileage program after American Airlines’ AAdvantage.


• Director, Product Development and Marketing Director, Product Development and Marketing Research, 1980 - 1982Research, 1980 - 1982

• Set up the Marketing Research unit to gear up for consumer Set up the Marketing Research unit to gear up for consumer based marketing programs.based marketing programs.

• Establish PALSmile and Mabuhay Club, the industry’s second Establish PALSmile and Mabuhay Club, the industry’s second mileage program after American Airlines’ AAdvantage.mileage program after American Airlines’ AAdvantage.


• Director, international Sales Philippines, Director, international Sales Philippines, 1983 - 19861983 - 1986

• Outsold all competitors in Manila to gain market share of 52% Outsold all competitors in Manila to gain market share of 52% against PAL’s capacity share of only 38%against PAL’s capacity share of only 38%

• Institute Bank Settlement Plan in the Philippines, thereby Institute Bank Settlement Plan in the Philippines, thereby improving the industry’s collection from 60 days to 22.5 improving the industry’s collection from 60 days to 22.5 days.days.


• Regional Vice President, Philippines and Regional Vice President, Philippines and Guam, 1986 - 1988Guam, 1986 - 1988

• Inspired team of 100-strong staff to make PAL the airline of Inspired team of 100-strong staff to make PAL the airline of choicechoice

• Maintained leadership in Philippine market by introducing new Maintained leadership in Philippine market by introducing new packages, charter flights to service incentive groups, hajj packages, charter flights to service incentive groups, hajj pilgrims, overseas Filipino evacuees.pilgrims, overseas Filipino evacuees.


• Vice President, Sales and Service International, Vice President, Sales and Service International, 1988 - 19911988 - 1991• Rallied 1,500-strong sales force and airport personnel to Rallied 1,500-strong sales force and airport personnel to

deliver revenue and controlled expenses commitments inspite deliver revenue and controlled expenses commitments inspite of internal and external problemsof internal and external problems

• Delivered record sales of US $ 1Billion in 1989 in spite of three Delivered record sales of US $ 1Billion in 1989 in spite of three (3) aircraft incidents.(3) aircraft incidents.

• Expanded sales distribution network in Austria, Bangladesh, Expanded sales distribution network in Austria, Bangladesh, Canada, Cyprus, Guam, Israel, Korea, Nepal, Qatar, Saudi Canada, Cyprus, Guam, Israel, Korea, Nepal, Qatar, Saudi Arabia, Sri Lanka, U.S.A., Vietnam and Yemen.Arabia, Sri Lanka, U.S.A., Vietnam and Yemen.

• Establish Abacus computerized Reservations System with Establish Abacus computerized Reservations System with Singapore Airlines and Cathay Pacific Airways.Singapore Airlines and Cathay Pacific Airways.


Expanded sales distribution network in Austria, Expanded sales distribution network in Austria, Bangladesh, Canada, Cyprus, Guam, Israel, Korea, Bangladesh, Canada, Cyprus, Guam, Israel, Korea, Nepal, Qatar, Saudi Arabia, Sri Lanka, U.S.A., Nepal, Qatar, Saudi Arabia, Sri Lanka, U.S.A., Vietnam and Yemen.Vietnam and Yemen.


• Regional Vice President, Philippines and Regional Vice President, Philippines and Guam, 1986 - 1988Guam, 1986 - 1988

• Inspired team of 100-strong staff to make PAL the airline of Inspired team of 100-strong staff to make PAL the airline of choicechoice

• Maintained leadership in Philippine market by introducing new Maintained leadership in Philippine market by introducing new packages, charter flights to service incentive groups, hajj packages, charter flights to service incentive groups, hajj pilgrims, overseas Filipino evacuees.pilgrims, overseas Filipino evacuees.


• Vice President, Marketing 1991 - 1994Vice President, Marketing 1991 - 1994

• Molded 2,000 strong Marketing Group to be ready for Molded 2,000 strong Marketing Group to be ready for challenges of privatization.challenges of privatization.

• Introduced Yield Management System.Introduced Yield Management System.

• Optimized Productivity through judicious and timely interplay Optimized Productivity through judicious and timely interplay of pricing and space inventory.of pricing and space inventory.

• Crafted traffic rights-banking strategy to match expansion Crafted traffic rights-banking strategy to match expansion plans of newly-privatized PALplans of newly-privatized PAL

• Actively participated in negotiations with foreign governmentsActively participated in negotiations with foreign governments

• Crafted traffic rights-banking strategy to match expansion Crafted traffic rights-banking strategy to match expansion plans of newly-privatized PAL.plans of newly-privatized PAL.

• As Chairman of Orient Countries Assembly of IATA, establish As Chairman of Orient Countries Assembly of IATA, establish the bank Settlement plan in all of ASEAN Hongkong, Taiwan, the bank Settlement plan in all of ASEAN Hongkong, Taiwan, Korea, Australia, New Zealand and Papua New Guinea, thereby Korea, Australia, New Zealand and Papua New Guinea, thereby sharing the benefits derived by BSP Philippines in improving sharing the benefits derived by BSP Philippines in improving the collection efforts in their respective markets.the collection efforts in their respective markets.

• As Chairman of Gulf Countries Coordinating Council As Chairman of Gulf Countries Coordinating Council maintained tight control over pricing and inventory between maintained tight control over pricing and inventory between the Philippines and countries in the Gulf.the Philippines and countries in the Gulf.

• As Member of 15-man Marketing Committee of the As Member of 15-man Marketing Committee of the International Air Transport Association, set up standards for International Air Transport Association, set up standards for efficient and more cost-effective distribution of the members’ efficient and more cost-effective distribution of the members’ products.products.


• Opted for early retirement with full honors and Opted for early retirement with full honors and benefits on April 30, 1994.benefits on April 30, 1994.

Upon retirement from Philippine Airlines, Rene took on consultancy jobs with Mr. Lucio Tan,

Chairman Al Mishari of Kuwait Airways, Chairman Al Mishari of Kuwait Airways,

Air MacauAir Macau

was the General Sales Agent of LOT Polish Airlines. was the General Sales Agent of LOT Polish Airlines.

He dabbled into construction in Ayala Alabang He dabbled into construction in Ayala Alabang

Masterpiece Real Estate Corporation, was the Masterpiece Real Estate Corporation, was the Chairman and Treasurer, built and sold seven Chairman and Treasurer, built and sold seven (7) high-end residential houses in Ayala (7) high-end residential houses in Ayala Alabang Alabang

and Punta Fuego, Nasugbu, Batangas 1999and Punta Fuego, Nasugbu, Batangas 1999

and tried his hands in hydroponics lettuce.and tried his hands in hydroponics lettuce.

He represented Singapore General Hospital in the He represented Singapore General Hospital in the Philippines Philippines

and eventually landed a job as Executive Assistant to the and eventually landed a job as Executive Assistant to the President of Makati Medical Center where he presided over President of Makati Medical Center where he presided over Kris Aquino's attending doctors at the birth of James Jr. Kris Aquino's attending doctors at the birth of James Jr.

and the inauguration of the Bone Marrow Center and the inauguration of the Bone Marrow Center

Hitting the ceremonial tee-off in the 2002 SKAL Airbus Golf Tournament.

Filipino maids for evacuation from Beijing / Kuwait / JordanFilipino maids for evacuation from Beijing / Kuwait / Jordan

In 1980, as Charter President of the Rotary Club of In 1980, as Charter President of the Rotary Club of Las Pinas, Rene tapped 100 Rotary Clubs in the USA to Las Pinas, Rene tapped 100 Rotary Clubs in the USA to donate elementary school books to schools in Luzon donate elementary school books to schools in Luzon through the facilities of both American and Filipino through the facilities of both American and Filipino Rotarians.Rotarians.

Book distribution in JailBook distribution in Jail

In one poolside meeting of the Rotary Club of Paranaque, Rene In one poolside meeting of the Rotary Club of Paranaque, Rene dared each Rotarian to donate 10 pesos per lap that he can make for dared each Rotarian to donate 10 pesos per lap that he can make for the Club's community projects. Unbeknownst to every one that he the Club's community projects. Unbeknownst to every one that he was a marathon swimmer, by the time Rene was on his 30th lap, a was a marathon swimmer, by the time Rene was on his 30th lap, a rope was thrown to retrieve him. With 60 Rotarians multiplied by 10 rope was thrown to retrieve him. With 60 Rotarians multiplied by 10 pesos multiplied by 30 laps, he had raised P18,000 in 30 minutes.pesos multiplied by 30 laps, he had raised P18,000 in 30 minutes.

The government had just taken over Philippine Airlines The government had just taken over Philippine Airlines and it needed a marketing man to expand the network and it needed a marketing man to expand the network with the new Boeing 747s.with the new Boeing 747s.

It expanded its fleet.It expanded its fleet.

It offered real beds, not reclaimable.It offered real beds, not reclaimable.

Business class seats.Business class seats.

Rene opened new routes:

Bandar Seri Begawan Bandar Seri Begawan LondonLondonLos AngelesLos AngelesParisParisChicagoChicagoNew YorkNew YorkCairoCairoKuwaitKuwaitFukuokaSeoul Seoul SaigonSaigonGuam Guam Port Moresby Port Moresby Brisbane Brisbane DubaiKota KinabaluKota KinabaluRiyadh, Dhahran, JeddahXiamenXiamenPeking Peking Bandar Seri BegawanBandar Seri BegawanJakartaJakarta

Before he got involved with Spirit of Manila Airlines Before he got involved with Spirit of Manila Airlines last year, Rene joined his wife Olive in regularly last year, Rene joined his wife Olive in regularly feeding the wards of Elsie Gaches Village every feeding the wards of Elsie Gaches Village every Thursday morning. Thursday morning.

Vice-President, Marketing and SalesVice-President, Marketing and Sales

Current EmployerCurrent EmployerCurrent EmployerCurrent Employer

CURRENT JOBCURRENT JOB

Rene Santiago Rene Santiago OcampoOcampo

Rene Santiago Rene Santiago OcampoOcampoOutstanding AlumniOutstanding Alumni

RAMON MAGSAYSAY HIGH SCHOOLRAMON MAGSAYSAY HIGH SCHOOLManilaManila

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