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Page 1: Research Direct - HSBC

ResearchDirect

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By combining unparalleled local insights, global connectivity and

professional integrity, we deliver the best investment opportunities to our

clients through fundamental analysis and thought provoking ideas.

For more on ResearchDirect visit our website: https://www.gbm.hsbc.com/solutions/research-direct

scan the code

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Welcome to ResearchDirect

In a MiFID II world we are offering access to our research platform to new clients in a simple and effective way:

® We have a simple sign-up process to enable you to become an HSBC Global Research client

® You will get access to our research through website and third party aggregators

® You will be able to use the HSBC Global Research mobile app

® Access is global and multi-product and the following pages explain how to become a Research Direct client, as well as outlining the full range of our product offering

We look forward to working with you

Piers Butler Global Head of Research Direct

Piers Butler [email protected] +44 20 7991 5518

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Overview

ResearchDirect: Easy access to our investment themes

® Full Legal name ® “Trading As” name (if applicable) ® Registered office address in

country of incorporation ® Incorporation/registration details:

• Country of registration or incorporation

• Year of registration or incorporation

• Identification Number or Reference, together with the name of the Issuing Authority

• Stock Exchange and type of listing on that Exchange (required for Acceptably Publicly Listed entities)

• Name of Regulator (required for Equivalently Regulated FLS)

® Principal place of business address (if different to registered address)

® Name and address for the Branch (where the Customer is a branch office of the legal entity)

® Nature of business

Please note New clients will be asked to sign a single legal document called a Research and Sales Service Agreement (RSSA) confirming payment of research services and products and agreeing the HSBC terms of business. Turnaround time is approximately one week

New clients to HSBC Global Research can be quickly on-boarded through a KYC baseline process, giving access to reports by email subscription, by accessing our website, via third party aggregators, or by using the HSBC Global Research mobile app.

To get started please email [email protected] to arrange a call or meeting, or for helpful advice in completing this on-boarded process. Please note part of the process will require the following information:

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HSBC Global Research

We have the DNA to understand Emerging Markets, and the depth of coverage to put this into a global context and make informed recommendations across asset classes. Our EM emphasis aligns us with the strategic footprint of HSBC as a whole. It differentiates us from other research houses as we have analysts on the ground in some of the fastest growing markets in the world.

I would like to highlight that in December 2017 we launched HSBC Qianhai Securities, our majority owned China on-shore JV representing significant expansion in our Asia research. The ownership structure will allow us to maximise coordination and collaboration between on-shore and off-shore China research as well as with our global research teams.

We have also invested significantly in developing our thematic research to

identify key emerging trends likely to impact global markets in the future from Artificial Intelligence, Virtual Reality and Urbanisation through to Aging Population, Autonomous Transportation and the Rise of the Digital Natives.

We also maintain a strong commitment to research into Environmental, Social and Governance factors affecting investment, with our award winning Climate Change Centre of Excellence supplemented by the build out of our social and governance framework. Altogether we think this offers you an exceptional breadth and depth of research to help you navigate the markets and make the best investment decisions.

We offer an extensive library of video interviews, report summaries, webcasts and audio of our events and conference calls. Access is global and multi-product.

HSBC Global Research is an independent research house with a strong focus on Emerging Markets. We have over 300 analysts in 20 countries across Asia-Pacific, Europe, the Americas, the Middle East and Africa.

We aim to generate the best investment opportunities for our clients by providing information and insights, and creating thought-provoking ideas.

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Our Credentials

Ratings

EMEA — Institutional Investor - 2020

APAC — Asiamoney - 2019 Greenwich Fixed Income - 2019

IRRI Extel - 2020

1st ® Luxury Goods ® Multi Asset Research ® Emerging EMEA:

Overall EEMEA Research, Chemicals, Consumer, Financials, Healthcare & Pharmaceuticals, Utilities, Overall Middle East & North Africa Research, Overall Turkey Research

2nd ® ESG / Integrated Climate Change ® Emerging EMEA:

Overall South Africa Research and Economics

3rd ® Overall UK Research ® Overall ESG Firm Leaders ® Emerging EMEA:

Construction & Real Estate and Transportation

1st ® Overall Regional Research: Asia ex

AU & JP ® Overall Country Research: Hong Kong

and Singapore ® Regional Sectors: Economics, Strategy,

Automobiles & Components, Banks, Casinos & Gaming, Consumer Discretionary, Consumer Staples, Diversified Financials, Energy, Healthcare, Industrials, Insurance, Materials, Real Estate, Semiconductors & Semiconductor Equipment, Software & Internet Services, Technology Hardware & Equipment, Telecommunication Services, Transportation, Utilities

® 10 Regional Analyst Ranking

2nd ® Overall Country Research: China, Korea

and Taiwan ® 8 Regional Analyst Ranking

3rd ® 8 Regional Analyst Ranking

Europe

1st ® Most Helpful Individual Analyst in

Developed Rates

2nd ® DM Government Bonds & Interest Rate

Derivatives (Research ranking across S&F accounts)

3rd ® DM Rates Government Bonds &

Interest Rate Derivatives (Research ranking across full market)

Asia ex. Japan

2nd ® Asia ex. Japan Fixed Income Research

(across full market)

3rd ® G3-Denominated Asian Bonds – Asia

ex. Japan Research (across S&F accounts

1st ® SRI research

Global Research is highly ranked and rated across a number of geographies and asset classes:

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Our Credentials

Asiamoney - Global RMB Poll - 2020

Focus Economics - 2019Euromoney Fixed Income Research - - 2019

Greenwich European Corporates Brexit Vote Study -2019

1st ® Best overall global RMB products/

services; Best overall offshore RMB products/services; Best overall onshore RMB products/services (all providers)

1st ® Best Overall Forecaster –Eurozone,

Japan, Sri Lanka and USA ® GDP Forecaster – South Africa, Italy,

Sweden, Qatar and Germany ® Inflation Forecaster –Sri Lanka and SA ® Exchange Rate Forecaster –Eurozone ® Interest Rate Forecaster – Ghana,

Kenya, United Kingdom, Spain, France and Germany

® Current Account Forecaster – Switzerland, Australia and Egypt

® Fiscal Balance Forecaster – New Zealand

2nd ® Best Overall Forecaster –Kazakhstan,

Qatar and Vietnam

3rd ® Best Overall Forecaster –

France and Kenya

1st ® Sovereigns Rates Research ® Emerging Market Sovereigns ® Credit Strategy ® Actionable Trade Ideas ® Overall provider of Fixed Income

Research

2nd ® Supranationals & Agencies ® ESG/Green Bonds

1st ® Bank for Trade Ideas and Solutions

to Corporates BEFORE & AFTER the Brexit Vote (Credit / Equities/ GFX / Rates / Research)

Best Individuals in local currency

Bonds

1st ® India Economics

2nd ® Pan Asia Rates ® Hong Kong Economics

3rd ® Hong Kong Economics

The Asset Benchmark Research Awards - 2020

1st ® Best EM Research

1st ® Most accurate Economic Forecaster

- Poland

Greenwich Americas FX - 2019

Consensus Economics Awards - 2019

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Our FootprintOur award winning research offers market leading insight over eight research disciplines, each managed by specialists in their field:

Macro-Economics EM FX Fixed Income Climate

ChangeCorporate

Governance Equities

Natural Resources FIG Industrials Retail / Consumer TMT

Metals & Mining

Gold; Steel; Coal; Aluminium; Commodities

Cleantech & Utilities

Cleantech; Utilities

Oil, Gas & Chemicals

Oil & Gas; Chemicals; AgChem; Petrochem

Banks

Banks; Other Financials

Insurance

Insurers

Real Estate

Developers; Investors; REITs

Conglomerates & Transport

Conglomerates; Transport; Shipping; Business Services

Capital Goods

Shipbuilding; Machinery; Power Equipment; Autos;

Auto Parts

Infrastructure

Engineering & Construction; Building Products

Retail / Consumer

Food Retail; Food Manufacturing; Beverages; Commodities; Consumer

Goods; Luxury Goods; Consumer Gaming; Leisure; Household / Personal Care

Healthcare

Pharmaceuticals; Biotech; Medical Devices;

Healthcare; Services Providers

Telecom & Media

Telecoms; Telecoms Equipment; Media; Internet

Technology

Display Technology; Semiconductors; Memory

Devices; Downstream Hardware; Handset & IC

Design; IT Services

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Our Coverage

We have more than

300 analystsin over 20 countries across Asia-Pacific,the Americas, Europe, the Middle Eastand Africa …

… covering

Economics, FX,Equities, Fixed Income,

Emerging Marketsand ESG

Our Equities analysts cover

1,900 companiesaround the world …

… producing (circa)

1,900research reports each month

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Our Coverage

Thematic researchOur Thematic research identifies key emerging opportunities and how to gain exposure to them:

Themes

Lower for Longer

Future Consumer

Demographics

Disruptive Tech

Urbanisation

ESG

Future Consumer: Give us a ringEverything you hoped to learn about the brilliant world of jewelry 

Financial TechnologyImproving SME access to finance

Spotlight: Powering the data revolution The strains facing global electricity

UK MidCaps Volume II – The search for growth:14 further initiations

Fixed Income AssetAllocationCompression

Waste less, grow moreWhy the circular economy matters

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Our Team

Economics ® We provide cutting-edge research across global macro-economic and political environments, with unparalleled coverage of emerging

markets. Our economists cover more than 50 countries worldwide.

Janet HenryGroup Chief [email protected]

Our strengths: ® Deep insight and integrated

analysis of global economic trends.

® Broad geographic footprint covering both developed and emerging markets.

® Leading conference speakers. ® Close contact with policy makers. ® Major media profile: TV, radio,

frequent comment in leading newspapers.

® Expertise on Renminbi internationalisation.

Our coverage: ® We have more than 35

economists globally.

Our key research:

Latin American EconomicsHomework

European EconomicsStuck

Asian EconomicsBending, not

breaking

CEEMEA EconomicsDiverging prospects, uneven choices

Global EconomicsPutting the air back in

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Our Team

FX ® We provide timely forecasts and thematic research on the global FX markets, and offer broad coverage of EM FX with a specialised

focus on the RMB.

Paul MackelGlobal Head of FX [email protected]

Our strengths: ® In depth discussion of key drivers, both

current and prospective, of the FX market.

® A blend of fundamental analysis, rigorous quantitative studies.

® A thematic approach which does not come at the expense of forecast accuracy.

® Bespoke quantitative modelling and risk management for top-tier clients.

Our coverage: ® We have FX strategists in the three major

financial centres, and economists on the ground in developed and emerging markets. In addition, we have a team covering precious metals.

Our key research:

Emerging Markets FX RoadmapStress testing ‘quality over quantity’

Currency OutlookThe anatomy of a slowdown

FX TacticianRisk rally to reverse

Emerging MarketsCurrency Guide 2019An essential companion

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Our Team

Fixed Income – Credit and Rates ® We draw on a wide range of skill and experience to provide strategic recommendations across rates and credit in both developed and

emerging markets.

Steve MajorGlobal Head of Fixed Income [email protected]

Our strengths: ® Experienced analysts across the full

spectrum of Credit and Rates, EM and DM.

® Adaptability to an evolving market; e.g. unconventional monetary policies and the impact on markets.

® Low for longer has been our consistent theme for nearly a decade and we have produced a number of significant pieces to support this view.

® Providing insight to the growing Green Bond market and Fixed Income ESG focus.

Our coverage: ® We have fixed income analysts and

strategists working in both credit and rates across EM and DM.

Our key research:

Funding Future CitiesThe growing role of green bonds

DM Rates Ideas Eurocentric

EM Rates: Faint fiscal fears

Weekly Analysts’ Meeting Value amidst the volatility

Global Credit Strategy: 2020 and beyondUsing machine learning to predict credit bear markets

Fixed Income Asset AllocationCompression

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Our Team

Equities ® We aim to deliver a unique insight into the companies we cover and the sectors in which we operate. Whether it is identifying secular

trends or responding to results, we position our research against the backdrop of HSBC’s global expertise and EM footprint to ensure our recommendations are timely and a source of differentiated returns.

Raj Sinha Head of EquityResearch [email protected]

Eliot Camplisson Head of Equity Research and Product, Asia-Pacific [email protected]

Our strengths: ® Key research house in developed and

emerging markets. ® Present where the growth is to

be found, to connect our clients to investment opportunities via unparalleled local insights.

® Leverage the broad network and reach of HSBC to the benefit of our clients.

® With 60% coverage of the MSCI EM and FM indices; we offer a compelling competitive advantage in emerging markets.

® Collaboration with the social and governance teams to integrate their factors into fundamental stock analysis.

Our coverage: ® We have 250 analysts covering

1,900 companies.

Our key research:

GEMs equity strategyValue and growth – a mixed picture in EM

The Science and TechnologyInnovation BoardA reality check and a look at what’s next

Global Sector PlaybookBest ideas for the second half

Alpha SpecialThere’s still value in value investing – our new globalscreening model

Equity Data SciencePredicting pullbacks: now covering major markets

Global Equity StrategyProtecting the tail

David PhillipsHead of Equity Research, [email protected]

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Our Team

Emerging Markets ® We offer comprehensive analysis of emerging market trends and investment themes across all asset classes. This builds on the

group’s wide geographical presence and a very strong team of economists and strategists around the world.

Murat Ulgen Global Head of EM [email protected]

Our strengths: ® Coverage of Asia, Africa, Latin America,

Central and Eastern Europe, and the Middle East to bring the best ideas to global investors.

® Macro analysis combined with strategy and quantitative work to uncover value, help mitigate risks, and put those with an interest in emerging markets ahead of the curve.

® Research covering thematic topics and executable trade ideas for a wide range of investors in the four asset classes: equities, credit, rates and FX.

Our coverage: ® Multi asset analysis with input from our

emerging market research platform.

Our key research:

GEMs InvestorEmerging markets: 2020 vision partly cloudy

Global Emerging MarketsEM & China: Links and risks

Compounding CouponsEM financial returns: Slow & steady wins the race

Global Emerging Markets2019 Election Almanac

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Our Team

Environment, Social & Governance (ESG) ® We offer analysis and insight around Environment, Social & Governance issues which are increasingly part of the investment decisions

made by our clients. We focus on climate policy and how to finance the transition to a 2°C world. We also build on the group’s global expertise in EM where social and governance issues present clear risks and opportunities for investors.

Our key research:

Spotlight: Global Food & BeverageBeyond sugar

Governance UncutEvidence, errors and evolution – what investors need to know

Climate AlphaGrowing into the Bio-Energy climate theme

Waste less, grow moreWhy the circular economy matters

Our strengths: ® Framework for highlighting long

terms risks and opportunities based on social & governance trends and their materiality on a sector and regional basis.

® A focus on both low-carbon opportunities as well as strategic risks for key sectors and resources such as energy, water and food.

® Collaboration with equity teams to integrate social and governance factors into fundamental stock analysis.

® A cross asset approach to connect macro developments with equity and fixed income market opportunities.

Our coverage: ® Global equity research.

Ashim Paun Global Co-Head of ESG ResearchClimate Change Strategist

[email protected]

Wai-Shin ChanGlobal Head, Climate Change Centre of ExcellenceGlobal Co-Head of ESG Research

[email protected]

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Our Coverage

Multi-asset propositionThe synergies between our asset classes, our quick reaction to breaking news and our thematic coverage allow us to create multi-asset research with impact:

UK Brexit RoundtableImplications for equities

Rallying passivelyMulti-Asset Strategy

HSBC House ViewsOctober 2019

Take me higherMulti-Asset Bulletin

GEMs InvestorEmerging markets: 2020 vision partly cloudy

Sweet or sourPositioning indicators at a glance

Max KettnerMulti-Asset [email protected]

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Our Team

Data Science ® Analysing vast amounts of data is increasingly helpful for investors in financial markets. HSBC Global Research is now embedding

machine learning techniques within publications across all asset classes. We are therefore delighted to introduce to you our dedicated team of data scientists.

Mark McDonaldHead of Data Scienceand [email protected]

Our strengths: ® Measure sentiment of companies and

analysts on earnings calls ® Create short-term rates trading signals ® Investigate environmental, social and

governance themes ® Predict credit bear markets ® Analyse where we are in the equity

market cycle ® Assess central bank communications

Our coverage: ® All asset classes

Our key research:

Credit Machine Learning Q&ADear Credit Robot…

Weekly Analysts’ MeetingWelcome to the machine

Data Science for ESGTalking about talking about workers

Data MattersUncertainty ≠ Risk

Equity Data SciencePredicting pullbacks: now covering major markets

Final ScoreApplying machine learning to inflation breakevens

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Access

Our government and corporate access ® Global Research may suggest to a company’s management it undertakes a roadshow with HSBC. ® Effective dialogue between investors and corporate management provides greater insight into corporate strategy. ® Dedicated teams in Hong Kong, London, Dubai, Düsseldorf, Paris and New York. ® Our analysts use their well-established local relationships to gauge investor sentiment, and to provide unparalleled access to

key markets.

Our services include: ® One-on-one meetings with senior

HSBC management who provide local knowledge on countries, regions and sectors.

® Over 30 themed conferences a year (by sector and/or region) give insight to corporates.

® One-on-one meetings with corporate management, either in clients’ offices or investors’ home countries.

® Expert events where guest speakers provide insight into topical issues.

HSBCInternal Network

Executive DirectorsRegional & Country Heads

Product SpecialistsIndustry Specialists

Access toFaster Growing Markets

GovernmentsCentral Banks

China, India and Brazil

Emerging Economies including: Private CompaniesQuoted Companies

Regulators

HSBCExternal Network

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Research Direct

Meet the team

To get started please email [email protected] to arrange a call or meeting, or for helpful advice in completing the on-boarding process.

Piers Butler Head of Global Research Direct +44 20 7991 5518 [email protected]

Guillermo Berger Associate Director+44 20 7991 [email protected]

Jackit Wong Associate Director, FX Strategist+852 2841 [email protected]

Derek Hamilton Associate Director+852 2822 [email protected]

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Notes

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Notes

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Want to know what our 10-year Treasury yield forecast is or where we see GBP-USD by the end of the year?

To get the answer to these questions and any others you may have on our research just email us at [email protected]

NEW to HSBC Global Research

ASK – Your questions, our answersTo find out more, scan this QR code and view the video

Any time, any place…

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Log on to the website research.hsbc.com

Subscribe to our Podcasts by logging onto the research website and selecting the

podcast icon

Ask our team your research related questions at

[email protected]

Download the HSBC Global Research app

How to access our Research

Add HSBC Research app by accessing the symphony market and use the

smart search functions

Access Research via our third-parties:

® AlphaSense ® Bloomberg ® Bluematrix ® Factset ® Markit Hub ® Red Deer ® Refinitiv

® Research Exchange

® ResearchPool ® Sentieo ® S&P Global Market

Intelligence ® Visible Alpha/

ONEaccess


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