Resent at Ion on Theme Park

8/3/2019 Resent at Ion on Theme Park

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INTRODUCTION OF THEMEPARK

Concept of RURAL TOURISM come fromwestern countries.

Why urban people travel to rural areas ?-

Complexity of life, traffic congestion, trafficjams ,to get rid of hectic schedule.

What they are looking in rural areas- Simple life style ,peaceful life, beautiful

landscapes, recreation of mind and body.


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What are the facilities provided?

Kachha zopadi ,bambu house , macchantree house.

AC-20 rooms

Non AC 2o rooms


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FOOD FACILITIES

Break Fast-

Usal hurda Swaya Jilebi dhirda fruits.

Milk products-milk, tea , coffee.

Lunch Jowar roti, Bajari roti thesa rice chapatichatani onion papad.

Dinner-

( Non-veg) Fish cary chiken curry egg curry mutton,etc.


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TRANSPORTATION

Bullock cart ,tanga,horses,


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ENTERTAINMENT

Lawani , gondhal , Bhajan ,Kirtan

GAMES-

Boating , horse riding.

Shopping-

Handicrafts and handlooms.


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MANPOWER

FOR MANAGERIAL POST General manager Financial manager

HR manager Reception manager Food manager Marketing manager

Sales manager Sports / games manager Housekeeping manager


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SKILLED MANPOWER

Food and beverages -7 Entertainment -10 Boating-4

Horse riding-4 Marketing- 5 Transporatation-15 ( horse carts-10 ,bullock

carts-5)

Accounts

1 Cashier-1 Clerck-1


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UNSKILLED MANPOWER

Service -4

Helper-3

Food -15 Entertainment- 5

Accommodation 5

Farm 5 Loundry -5


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COST FACTOR

1) For land-

Total land required-300 acre

Cost of land per acre-5 lakh rupees.

Total cost -300 x 500000 = 5 crore rupees.

2) For accommodation-

i) For AC zopadi

for 1 AC zopadi it requires 2 lakh rupees.

Total cost-20 x 2 lakh = 40 lakh rupees.

Ii) For non- AC zopadi-

for 1non -AC zopadi it requires 1 lakh rupees.

Total cost-20 x 1 lakh = 20 lakh rupees


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3) For food budget required would be2,50,000 Rs.

4) For transportation facilities-

i) Bullock cart -cost of 1 bullock cart 20,000Rs.

Total cost -10 x 20,000=2,00000 Rs. ii) Tanga- cost of 1 tanga-25,000 Rs.

Total cost-10 x 25,000=2,50,000 Rs.


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5) For shopping stalls Cost of 1 shopping stall 50,000Rs. Total copst-50,000 x 11=5,50000 Rs. 6) For entertainment-

Cost of construction of open theatre- 700000 Rs. 7) Games- i) Boating- cost one boat is 50,000 Rs.

Total cost-10 x 50,000=5,00000 Rs. Ii) Horse riding- Cost of one horse is 70,000 Total cost-10 x 70,000= 7,00000 Rs.


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COST OF MANPOWER PERMONTH

General manager -30,000 Rs. Financial manager 20,000 Rs. HR manager -20,0000 Rs.

Entertainment manager -20,000 RS. Accommodation manager -20,000 Rs. Reception manager -20,000 Rs. Games manager - 20,000 Rs.

Food and beverage manager - 20,000 Rs. Marketing and sales - 20,000 Rs. TOTAL 1,90,000


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For skilled manpower

1) For F and B -7 persons are required.

Total cost-7 x 15000=1,05000 Rs.

2)For boating-4 trained persons are required.

Total cost-4 x 12,500=50,000 Rs.

3) Horse riding-4 persons are required.

Total cost-4 x 8400=33600 Rs.

4) Marketing 4 persons are required.

Total cost- 12400 x 4 =49,600 Rs.

5) Transportation-

i) Horse cart riders-10 x 5700=57000 Rs.

Ii) Bullock cart riders 6 x 5700= 34,200 Rs.


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Unskilled manpower

1) Accommodation- 6 persons are required-

Total cost- 6 x 3400=20400 Rs.

2) Food - 10 persons are required- Total cost-10 x 3400=34000 Rs.

3) Shopping-11 persons are required-

Total cost

11 x 4,400= 48,400 Rs. 4) Poultry farm- 4 persons are required-

Total cost -4 x 3400 =13,600 Rs.


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Security

i) Security in charge -12000Rs / month.

Ii) Security personnel's 7 x 5,500= 38500Rs./ month.

Cash counter 3 persons

Total cost- 3 x 9800=29,400 Rs.


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FINANCIAL SUPPORT

TFCA ( Tourism Financial Corporation ofIndia).

Ministry of tourism.

MTDC ( Maharastra Tourism DevelopmentCorporation).

Private Financial Corporations. IDBI.


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MARKET RESEARCH

Data after carrying an extensive survey ofthe main markets of Pune city as it hasgreat potential for rural tourism.


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MARKETING

As the target market is urban people and foreign touriststhe marketing strategy is as follows

Mainly electronic media would be used to capture thetarget market.

Use of print media. Press releases, conferences , seminars conventions

press releases, local TV channels, presentations,

Organizing FAM tours of travel agents , tour operators

,journalist . Hoardings and posters in bustands railway stations,


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SWOT ANALYSIS

Strengths-

Natural beauty,

Strong market Location near to metropolitan city.

Employment to local people, artists,

shopkeepers, Selling of indigenous products such as

wooden toys, hand woven products.


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weaknesses

High cost of investment.

Large number of manpower.

Competition in market.


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Opportunities

Demand for rural tourism is increasing sodomestic as well as international touristscan be targeted.


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Threats

Natural calamities such as-

Heavy rainfall , floods, earthquakecyclones etc.

Competition from other near by themeparks.


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EXPECTED REVENUEGENERATION

In vacations- Expected clients 80/ day Entry ticket for

AC rooms

3000 Rs.and non- AC rooms2000Rs. / day Total revenue generated would be 3000 x 40 = 1,20,000 Rs.

2000 x 40 = 80,000 Rs. For 1 month 60,00000 Rs. For 3 months 1,80,00000 Rs.


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In Weekends

Expected clients 60 / day

Entry ticket for

AC rooms 3000 Rs.and non- AC rooms

2000Rs. / day Total revenue generated would be

3000 x 30 = 90,000 Rs.

2000 x 30 = 60,000 Rs.

For 1 month 1,20,000 Rs.

For 9 months 1080,0000Rs.


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In Peak Season


Entry ticket for



3000 x 30 = 90,000 Rs.

2000 x 30 = 60,000 Rs.

For 1 month 1,50,000 Rs.

For 5 months 16500000 Rs.


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Off Season


Entry ticket for



2000 x 20 = 40,000 Rs.

1500 x 20 = 30,000 Rs.

For 1 month 70,000 Rs.

For 4 months 6300000 Rs.


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Total Turn Over Per Year

1,80,00000 . + 1080,0000 + 165000006300000 = 51600000


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Annual Expenditure

1) For Employees-

i) managerial level

Per month- 1,90,000 Rs.

For 12 months -22,80,000 Rs.

ii) For skilled manpower per month expenditure-40,20,000 Rs.

Iii) For unskilled manpower per monthexpenditure 81600 Rs.

Total Expenditure 7116000 Rs.


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2) For food per month expenditure30,00000

3) Expenditure on maintenance 12,00000 Rs.


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Government Taxes

Luxury tax- 10,00000 Rs./ year

Service tax -5,00000 Rs./year

Entertainment tax

1,50,000/ year Sales tax 2,00000

Total tax to government 18,50,000 Rs.


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Total annual expenditure-

7116000 + 3000000 + 1200000+1850000= 13166000 Rs.

Annual net profit- 51600000 13166000=38434000 Rs.

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Resent at Ion on Theme Park

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