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Responsive Design vs Dynamic Serving vs Separate Mobile Website
| Date post: | 20-Jan-2015 |
| Category: |
Technology |
| Upload: | telezent-inc |
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Responsive Design vs
Dynamic Servingvs
Separate Mobile Website
Selecting the best mobile solution can be challenging
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Here are a few factors to consider, which will influence
your decision
• Responsive design• Dynamic serving • Separate mobile
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Your Mobile Traffic and User1
Go to Google Analytics and find out the amount of organic traffic comingfrom mobile devices.
• You can easily figure this out by going to Google Analytics. • If you notice that mobile traffic is over 30% and is growing – you know that you need a mobile website yesterday.
• What’s the growth rate? • Which are the most used mobile devices used by your visitors?
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Design For Any ScreenResponsive design website change how they look based on the device. The URLs and HTML stay the same. Google recommends this setup.
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A responsive design is easy to maintain and offers a seamless experience to users. One website gets all the SEO equity.
Responsive Design Dynamic Serving Separate Mobile Website
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Website Complexity• Complexity may include advanced search features, Rich UI, dashboards, long and complex step-by-step forms (like in insurance websites), calculators, etc.• Converting such a website to responsive design will be difficult and time consuming.
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Having a separate url (dynamic serving or separate mobile website) may be a better solution.
Responsive Design Dynamic Serving Separate Mobile Website
Your mobile website will have it’s own HTML, so you can optimize it for Mobile Keywords
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Mobile SearchIf you want to target your mobile users with a different set of keywords then having a separate mobile website is the way to go.
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Bidirectional AnnotationsDesktop (www.yoururl.com) Mobile
(m.yoururl.com)Canonical Version Alternate Version
rel="alternate"
rel="canonical"
Responsive Design Dynamic Serving Separate Mobile Website
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Development Time and CostResponsive websites may take more time to develop and test, as the same website has to work on desktops and all the devices.
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If your current website is huge and want your mobile users only to see a few important pages, then a separate mobile website is the best option
Responsive Design Dynamic Serving Separate Mobile Website
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Long Term Maintenance• Responsive websites are easier and less costly to maintain. • Any additions or changes have to be done once.
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For separate mobile website or dynamic serving setup, changes have to be made in two sets of code which is expensive and time consuming.<
>Responsive Design Dynamic Serving Separate Mobile Website
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Speed• Responsive websites may be a bit slow as both desktop and mobile traffic is hitting the same set of code.
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If speed is important you can have a thin version of a separate mobile website .
<HTML>
Responsive Design Dynamic Serving Separate Mobile Website
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SEO (Adding Conversion and Redirects)• Make sure you tell Google regarding your mobile website.
• For responsive design nothing needs to be done. • For separate mobile sites, you need to use bidirectional link annotations to indicate the relationship between the two URLs for search engines.
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• For large websites this could get complex and difficult to manage. • If developers fail to include this, it could result in duplication penalties.
Responsive Design Dynamic Serving Separate Mobile Website
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Sandeep [email protected]
CEO of Telezent
Telezent has a great Web Design, SEO & Digital
Team. In 2014 we are inviting Clients and Digital Marketing firms to partner with us and grow together.
