Preparing for the Holiday Season

SHOPIFY RETAIL TOUR

Agenda

1 Nice to meet you!

2 Plan to win

3 Optimize

4 Awesome apps

Hi, I’m Rhian!

ABOUT ME

COO at New Leaf Labs

Background in banking, offline and online retail

Current obsession: direct-to-consumer anything

Plan to win

Don’t talk about it. Be about it.

Plan to succeed and you will.

Plan and organize your sales strategy

Expect the best, plan for the worst

Is your site already optimized? It needs to be.

When you crush it– are you ready? 💪

Get stoked.

Build the hype!

Tease your customers with emails/tweets/Instagram posts

If you are excited + prepared, your customers will feel it.

Create

Make holiday specific images for social media + any ad campaigns you are participating in.

Plan out your ads and your copy.

Pre write your blogs and social media posts

Marketing

Retarget old customers

Start your email campaign ASAP, and continue throughout the season

Implement awesome sales

Entice your customers to buy

Reward loyal customers

Scarcity always sells

Optimize

Mobile, mobile, mobile!

If you aren’t mobile, you’re missing out.

Check out your mobile UX- does it make sense?

Test your site

Take a step back– have someone else look at your site.

Things to watch for:

Speed

User Experience

Check out Flow

Where do people drop off? (Analytics)

Customer Success

Live Chat

Give world class customer service

Free shipping if you can!

Easy return process

Growth hack

Track Everything

Deduce, make changes, and implement

Google Analytics is your friend

Find the hangups in your flow

Abandoned cart emails

Add a discount code in!

Watch your competition

Do it better.

Awesome apps

Best apps for Black Friday & Cyber Monday

ORDER LOOKUP APP

Decrease your customer support work load by up to 80%

SEO MANAGER

Optimize your site for Google. SEO for Shopify Powertool

RECHARGE

Subscription app that turns your one time customers into recurrent revenue

KIT

Virtual marketing assistant to manage your FB ads and so much more

Thank you! Any questions?