The presentation talks about

Era of tremendous potential: 2010-2015

Introduction

Exploring the change

drivers

Exploring the change

drivers

Dominating Trends

Dominating Trends

Critical Success Factors

Critical Success Factors

Consumer ElectronicsConsumer Electronics

Household Goods

Household Goods

Health CareHealth Care

Growth Drivers

Growth Drivers

Trends

Challenges & Risks

Traditional Retail Curve

Brand equity pre-disposition

Brand equity pre-disposition

Research by shopper experts

Research by shopper experts

Research by consumer experts

Research by consumer experts

Propensity to purchase can potentially be

impacted at each stage of journey

Propensity to purchase can potentially be

impacted at each stage of journey

Consumption experience feeds back into brand

equity

Consumption experience feeds back into brand

equity

Transaction seals purchase decisionTransaction seals purchase decision

Shopper TypeType of Occasion

State of MindChannel Choice

Pre-planningRetailer Choice

Retailer ExperienceStore Layout

Store DynamicsStore AtmosphereShopping Style

Shopping BasketShopping Route

Store AdvertisingShelf Layout

SignagePromotions

Pack StandoutPack Communication

Source: TNS Retail and Shopper Insights

Shopper Insight Process