Revolutionizing storage for your future business requirements julian wheeler-20131003

Julian Wheeler

SE Manager

UK&I Partner Sales

Revolutionizing Storage for your future business requirements

NetApp Confidential - Internal Use Only

Economic Challenges and a view of

the Future…

Agile Data Infrastructure:

The Essential Features

The Value of an Agile

Data Infrastructure:

– Efficiency

– Automation

– Non-disruptive Operations

Mastering IT Economics

NetApp Confidential - Internal and Partner Use Only 2

Economic Challenges and a view of the Future


3. Operational disruptions

2. System performance and scalability

Kilobyte Megabyte

Gigabyte Terabyte

Petabyte

Zettabyte Yottabyte

Exabyte

*Gartner

2015

800% Growth*

Economic Challenge Faced by IT

4 NetApp Confidential - Internal Use Only

1. Data growth

Systems

of Record

Collaborative

Networks

Social

Business

Audio and Video

Personal Devices

Laptops

Tablet PCs

Smart

Phones

Enterprises will

purchase 25X more

storage

Big investments in

Archiving, Storage

consolidation, Data

reduction techniques

NetApp

SATA / SAS

Flash

Growth

10

Gigabit

Ethernet

Server

Virtualization

Blades

Application

Consolidation

Rationalization

People & DC

Investment

Growth

Responsibility

and

Accountability

5 year predictions*

Shifts in Technology, Investment and

Accountability

Storage Related:

All 15,000 rpm HDDs

and FC interface

HDDs will be gone

10 Gig Ethernet

will become the

main core network

for storage

Convergence to 10

Gig Ethernet inside

Blade Server carrying

Storage & Server Data

Network Related:

Conversion to 10 Gig

Ethernet will be slower

in very large DCs

(depends on vendor

opportunity and 10 Gig

prices)

58 Million VMs will be

installed by 2012 – 5x

Growth driving

subsequent Blade Server

spend

Server Related: Application Related:

Increase efficiency and

agility through

consolidation and

rationalization

50% of organizations

will increase DC

capacity and 30% will

plan new DC’s

People & DC Related:

CIO

CIO Related:

CIO salaries will be

pegged to IT generated

revenue

By 2014, efficient,

cost-effective data

management will be

one of the top three

measures of business

health

*Gartner

1 3 5

2 4 6

1 3 5

2 4 6

1 3 5

2 4 6

1 3 5

2 4 6

1 3 5

2 4 6

1 3 5

2 4 6

And Consumers Have Options


So Infrastructures Are Evolving

Network

Server

Storage

Available

Resources

Orc

hestr

ation a

nd A

uto

mation

Serv

ice C

ata

logue


8

Agile Data Infrastructure

The Essential Features


NetApp Agile Data Infrastructure

9

Virtual Storage Tiering

Service Automation

and Analytics

Storage Efficiency

Integrated Data Protection

Nondisruptive

Operations

Embedded Data Security

Secure Multi-Tenancy

Unified Architecture

Seamless

Scaling


10

The Value of an Agile Data Infrastructure

Efficiency


IT Budget

Data Volumes

Storage

Single Copies

Backup

Compliance

RAID 1

R&D

Duplicated Data

DR

Growth

Time

NetApp

Virtualization

Technologies and

Thin Provisioning

NetApp

Snapshot™

Technologies,

Deduplication,

Compression

It’s All About the Compound Value

NetApp Confidential - Internal Use Only 11

Storage Efficiency

According to Gartner Inc.

IT Budget is distributed


Run 63% Grow 21% Transform 16%

Efficiency

13


Automation


Building Applications in Your

Highly Efficient Private Cloud

Network

Server


Available

Resources

Private Cloud O

rchestr

ation a

nd A

uto

mation

Serv

ice C

ata

logue

14

I need a MS server

with 2TB storage

I need an Oracle®

server with 5TB

I need a copy of

SAP® for testing

I need a

SharePoint®

environment


Service Automation

and Analytics

With Security for Applications

in the Public Cloud

Network

Server

Public Cloud


Available

Resources

Orc

hestr

ation a

nd A

uto

mation

Serv

ice C

ata

logue

15

Customer A

Customer B

Customer C

We need a secure file

sharing environment

We need an e-mail

environment

We need a test and

dev environment

It’s not big enough, we need more

resources


Service Automation

and Analytics

16


Nondisruptive

Operations


NetApp Confidential – Limited Use 17

Unix NFS Administration

NFS

NIS Server Oracle /home/dir

Windows CIFS Administration

CIFS

Microsoft Active

Directory

Windows

Clients Exchange Server SQL Server

ISCSI

FC

Switch

Tier 1

/vol/exchlun

Synch

Replication

/vol/oracldata

/vol/eng/users

Tier 2 Tier 3

/vol/oraclmirror

Asynch

Replication

Backup and Administration

Ethernet

Switch

/vol/sqllun

/vol/sqllun

LUN Administration

FCoE FCP

/vol/exch/backup

/vol/orcl/backup

/vol/user/backup

Agile Data Infrastructure Traditional Storage Infrastructure Shared Storage Tiers

Workloads & Users

Big Data

Content Servers

Virtualized Servers Non-virtualized

Servers

A B C D E

Policy-Based Data Management

B C D E A

Unified Data Network

FCP FCoE iSCSI

CIFS/SMB NFS/pNFS

18 NetApp Confidential – Limited Use


Workloads & Users

Big Data

Content Servers

Virtualized Servers Non-virtualized

Servers

A B C D E

Policy-Based Data Management

Replication Copy Creation

- Workload A

Unexpected Growth

in Workload B Backup Copy Creation

- Workload C

Performance Issue

- Workload D

Unexpected Growth

-Workload E System Upgrade Needed Performance Issue

Resolved Capacity Expansion Needed Growth Issue Resolved

All Actions Occur Without

Disruption to Users

A1

C1

B C D E A

Unified Data Network

FCP FCoE iSCSI

CIFS/SMB NFS/pNFS

19

Mastering IT Economics


Measuring the IT Cost-Value Equation

Save over 50% on

operational expenditure

Automation Bring applications

and products to

market quicker

Efficiency + Automation + NDO = Accurate Measurement

of Storage Value

NDO No disruptions for

upgrades or

replacements,

scale as required


>80%

40% Efficiency

The Secrets to Infrastructure Value

21

Data ONTAP®

The world’s most efficient

storage operating system The world’s most flexible

storage architecture

Unified Architecture

NetApp Confidential – Limited Use

Agility Efficiency

According to Gartner Inc.

IT Budget is distributed


Run 63% Grow 21% Transform 16%

Efficiency Agility

Suncorp: IT Transformation

Leads to Business Success

Increased Efficiency

Consolidate 7 data centers to 2

Cut time to provision from 2 hours to 2 minutes

Improve storage utilization by 40%

Reclaim 400TB of unused storage

Business Impact

Free 30% of budget to invest in innovation

Respond faster to business opportunities

Launch mobile banking application in weeks with zero incremental dollars

Develop and roll out ATM finder in three weeks

“Now, IT is not just a piece of the business, it is very integral to

the business success.” – Jeff Smith, Suncorp Business Services CEO


Two questions for you…

How much value did IT

deliver to your organisation

in the last year…?

How much would you like it

to next year…?

24 NetApp Confidential – Limited Use


Date post:	06-May-2015
Category:	Technology
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