Rewards Program Concept Design

September 28, 2012

Objective The purpose of this document is to provide an overview of

the Rewards Program wire frame, and some example screen shots

Background The SWAG store site will interact with 3 kinds of users:

New user Returning user Administrator

Each user kind will generate requirements based on their specific use cases

Objective & Background

Assumptions & Goals We assume a new user is seeing the SWAG store site for the first

time. Our goal is to ensure they are given enough information that they want to, and can, register and participate in our Rewards Program.

Design requirements to meet goals Provide program info Enable Registration Provide an FAQ Link to the Swag store Provide Rules and regulations Provide Privacy policy

New User

Assumption & GoalsOur primary goal is to ensure easy login, track user involvement, and continuously encourage users to contribute to get rewards points.

Design Requirements Log in Redeem User Profile Edit/update profile FAQ Social Plug ins Link to Swag store Suggestions Report problems Rules and regulations Privacy policy

Returning User

Wire frame for New Users

Swag store landing page

Facebook landing tab

New User

RegisterRegister

Swag Store Home Page

Wire frame for Returning Users

Profile page

Swag Store Home page

Community Page

Returning User

Swag store Home Page

List of items

User Profile with updated

points

Barracuda Home page

Social SitesShopping cart

Assumption & GoalsThe role of the administrator will be to oversee the functioning of the rewards program and manage actions that will ensure the success of the program.

Design RequirementsThe Administrator/s will manage following functions

Data Capture: This will be the critical part of the program. We will have to track and measure social

behavior, assign reward points and feed into our software system (Salesforce or outside vendor)

Administrative Tasks Day to day management of web properties

Analytics and Success Metrics Use analytics/reports to understand different elements of the rewards program Track and measure success periodically

Administration

Key data elements we will capture to track social sharing/buying behavior:

Customers buys Cuda Product/services Social action on FB Twitter, You Tube, Linkedin Community forum – answering questions Posting blogs and commenting Taking surveys/polls Location check-ins

Data Capture

Create rewards Create new

rewards Edit existing

rewards Create Certificates

Manage rewards

View Reward request

Delete Rewards Refund Rewards

Process Rewards

Send Rewards to BOS

Track Shipping

Administrative Tasks

Manage Users Assign badges Send a message Flag user Delete user

Create content Create site content Create Social Media

Content Create promotional

content New survey/ Polls

Examples of Analytic Reports & Success Metrics: No. of users logged in Track engagement sources

Track activity before and after rewards program Popular social site Popular deals Top Social participant (customer/partner/employee) of the

week/month/year Impact on Sales Impact on Marketing

Increase in no. of traffic to website Increase in Social traffic Increase in +ve mentions

Survey/Poll results

Analytics

Moving Parts Skills Required Ability Time Frame

Web Development

User Registration HTML, PHP/Ruby on Rails, Python, Javascript, Salesforce.com

Available in house/ Hire

Can outsource

TBD

Create user profile

Import to Salesforce*

Capture Data Set up backend DBs Social Intelligence tools

Outsource/ can build

Process Data Assign points Social CRM Available in house/

Can outsourceCreate BOS

Send to shipping

Track shipping

Inventory management

Analytics Create reports BI tools Available in house/

Can outsource

Build Map

Screen Shots

New User -Swag Store

Program InfoRegisterFAQLink to Swag storeRules and regulationsPrivacy policy

Returning User -Swag StoreProfile page

Redeem: take user to swag storeUpdate profile: Ability to change name address, contact informationProgram info: detailed description of the program and its terms and conditionsFAQ: Frequently asked questionForms: for feedback, report problems, suggestions etc.Rules & Regulations : rules and regulations for participationsPrivacy issues: address privacy concerns for sharing personal dataSocial plugins: ability to share, like, post, retweet on social sites

Swag Store

Users will be able to browse swag items based on tier based point system. Swag store will have following tabs/links:

*Log in/Register *List of items *Featured item/s *Shopping cart *Program info *Edit/update profile *FAQ *Suggestions *Social Plug ins * Report problems *Rules and regulations * Link to Barracuda Home page

Facebook Tab

Administrator Dashboard

Create rewardsCreate new rewardsEdit existing rewardsCreate CertificatesNew survey/ Polls

Manage rewardsView Reward request Delete RewardsRefund Rewards

Process RewardsSend Rewards to BOSTrack Shipping

Manage UsersAssign badgesSend a messageFlag userDelete user

Create contentCreate site contentCreate Social Media ContentCreate promotional contentAnalyticsPopular dealsPopular social siteTop Social participantImpact on Sales & Marketing

Project scoping Functional specs Cost analysis Vendor analysis Time line Anything I missed!

Next Steps/ Discussions