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Ritz Carlton

Date post:16-Feb-2017
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  • CASE STUDY

  • We are ladies and gentlemen serving ladies and gentlemen

  • 2014

    Warm

    Welcome

    Employee

    Senses

    Guest Wish

    or Need

    Employee

    Breaks

    away from

    Routine

    Duties

    Employee

    Applies

    Immediate

    Positive

    Action

    Determine

    Guest

    Reaction

    If

    Dissatisfied

    Anticipation

    Compliance

    with Guest

    Needs

    If

    Satisfied

    Escalate

    the

    Complaint

    Fond

    Farewell

    Document

    the Incident

    Employee

    Returns to

    Routine

    Duties

    Guest

    Memory

    System

  • The bustling city of Dubai

  • 3 STEPS OF

    SERVICE

  • LUXURY

  • Macro-Environment Analysis

    Macro-Environment Analysis

    Plan: Confirm/Modify Vision, Strategy, Methods and Foundations

    Do: Select Ritz-Carlton Strategic Mandates

    Do: Develop Ritz-Carlton Vital-Few Objectives and Targets

  • Volunteaming: an untraditional group activity

    VolunTeaming combines teambuilding with volunteer activities that create lasting memories for the participants. The Ritz-Carlton, DIFC partners with SENSES Dubai, the first non-profit specialized residential centre in Dubai. This half-day

    activity allows teams the unique experience of working with our chefs to prepare delicious cookies and pastries for the kids. The group is actively involved in cooking as well as in packing the items, before being invited to visit the school to distribute the goodies and interact and play with the children

  • COMPETITORS

  • MARKETING STRATEGY

  • LUXURY

    GREETINGS

  • Created by Manpreet Singh, IIT Kanpur, during a marketing internship by Prof. Sameer Mathur, IIM Luchnow.

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