Rock Solid Business FoundationsMasterclass

Goal Setting

• What are your revenue goals?

• What date are you planning on hitting that goal?

• What are you selling? What’s the price point?

• Do you have any upsells? What’s the price point?

• How many sales do you need to make to hit your revenue

goal?

• Break it down to each month, each week, and each day?

• How are you going to track those numbers?

Here are the questions you should be asking:

• What are your revenue goals? $100,000

What date are you planning on hitting that goal? December 31st, 2019

• What are you selling? What’s the price point? Selling Tassi $47 Monthly, $399 Annual

• Do you have any upsells? What’s the price point? Inner Circle Monthly $97, Annual $600

• How many sales do you need to make to hit your revenue goal?

Tassi: $100,000 / $47 = 2,128

Tassi Annual: $100,000 / $399 = 251

• Break it down to each month, each week, and each day?

Monthly: 2,128 / 12 = 178 per month

(178 x $47 = $8,366 x 12 = $100,392)

Weekly: 2,128 / 52 = 41 per week

(41 x $47 = $1,927 x 52 = $100,204)

Daily: 41 / 7 = 6 per day

(6 x $47 = $282 x 365 = $102,930)

• How are you going to track those numbers?

Memberpress, Stripe, PayPal, Quickbooks

Revenue FormulaAnnual Revenue Goal / Product Price = Annual Product Sales Goal

Annual Product Sales / 12 Months in the year = Monthly Product Sales Goal

Annual Product Sales / 52 Weeks in the year = Weekly Sales Goal

Annual Product Sales / 365 Days in the year = Daily Sales Goal

Do this for all your products

Product Planning

• How many products will you have? • What are the prices? • How will you create them? • Beginner Product and Price? • Intermediate Product and Price? (upsell) • Advanced Product and Price? (Ultimate goal) • How many products of each will you need to sell?• Who’s your target audience? • How will you monitor those results?

Here are the questions you should be asking:

Product Goals

• How many products will you have? 7 • What are the prices? $47 - $600• How will you create them? Video Recordings with Camtasia, Create Ebooks with

Canva• Beginner Product and Price? TASSI $47• Intermediate Product and Price? Biz Builder Bootcamp $399• Advanced Product and Price? Inner Circle $600• How many products of each will you need to sell? (Use prior formula) • Who’s your target audience? Small Business Owners with 1-3 employees • How will you monitor those results? Memberpress, Stripe, PayPal & Quickbooks

Here are the questions you should be asking:

Sales Logistics

• How will you sell products?

• Website? Wordpress, Wix, Shopify? Clickfunnels?

• What will you use to send invoices?

• Wave? Invoicely? Quickbooks? PDF’s?

• What shopping cart will you use (if you need one)?

• WooCommerce?

• Payment Processing?

• PayPal? Stripe? (Don’t forget those 4% transaction fees)

• How will you monitor those results?

Here are the questions you should be asking:

Sales Logistics

• How will you sell products?• Our Website (Wordpress)

• What will you use to send invoices? • Quickbooks

• What shopping cart will you use (if you need one)? • Memberpress

• Payment Processing? • PayPal & Stripe

• How will you monitor those results?• Memberpress, PayPal, Stripe, and Quickbooks

Here are the questions you should be asking:

Marketing & Promotions• How will you be promoting?

• With what? Online Marketing? • Social Media? What platforms?

• Who creates the content & the schedule? • Who schedules it or posts?

• Online Ads? • Who will run them? & Which platforms?

• Videos? • What kind? • Who creates them? • Where will they go?

• SEO & Blogging? • Who will write?

• Email Marketing? • What service? Who writes them? How frequently?

Here are the questions you should be asking:

Marketing & Promotions

• How will you be promoting? Social Media, Content Marketing, Advertising, & Email Marketing• Social Media? Facebook, Twitter, Pinterest, Instagram & YouTube. I create the schedule and content

and management.• Online Ads? We will run Facebook & Pinterest Ads. $500 Budget per month, per platform.• Videos? Facebook Live, Pre-Recorded and Uploaded to YouTube, Webinars, Facebook & Instagram

Videos. • SEO & Blogging? Blogging with SEO Yoast. Pinterest, Facebook & Twitter to Promote Content

Organically. • Email Marketing? Active Campaign. Email 3 x Weekly.

Here are the questions you should be asking:

Marketing Assets

• What will you need to market your products? • Graphics? Flyers? Media Kit? Services Guide?

• Graphic Design?• Do you need to outsource this?• Will you hire on Upwork? Fiverr?

• Can you afford a designer or will you DIY? • Canva or Photoshop?

• How many graphics will you need? What kind? • Videos?

• Facebook Live? Lumin5? Instagram Story? YouTube?

Here are the questions you should be asking:

Marketing Assets

• What will you need to market your products? Social Media Graphics• Graphic Design? DIY with Canva & Photoshop • How many graphics will you need? What kind? TONS for social media posts• Videos: Facebook Live & Webinars with Zoom

Here are the questions you should be asking:

Marketing Execution

• How often will you post online? • To what channels?

• When will you promote? • How will you collect emails?

• How often will you email your list? • What will you advertise? When? • How will you track your data?

Make Your Plan

Marketing Execution

• How often will you post online? 3 - 5 times per day. • To what channels? Pinterest, Facebook, Twitter, & Instagram• When will you promote? 1 x per day• How will you collect emails? Using a Free Guide as an Opt In

• How often will you email your list? 1 - 2 Times Per Week• What will you advertise? When? 1 x per week• How will you track your data? clicky.com

Make Your Plan

If I had to start over tomorrow…here’s what I would do• Revenue Goals would be $100,000 per year. ($273 per day) • Selling Tassi $47 product. Need to sell 6 per day• Will upsell into Biz Builders Bootcamp and Inner Circle for increased revenue.• Selling from Website. Using Memberpress plugin for purchases and PayPal / Stripe for payment processing.

• Will track sales and revenue with memberpress transaction reports, PayPal, Stripe, and

Quickbooks integration to reconcile. • Promoting with Social Media, Webinars (Video), Email Marketing, and Advertising. • Will create graphics with Canva for social media posts. • Will grow email list with Active Campaign, offering a free guide and email list 3 times per week with at least 1 offer. ($80 per month expense)

• Will promote once per day. • Will monitor website traffic and analytics with clicky.com for tracking.

If I had to start over tomorrow…here’s what I would do• Will use TASSI to post on Facebook & Twitter. • Tailwind for Pinterest and grum.co for Instagram scheduling (Total expense $20 per month) • Will write blog posts 1 time per week, promoting free guide and TASSI. Adding blog post

to social media schedule• Host 1 promotional Webinar per month with Zoom (Total Expense $54 per month) • Keep expenses low by DIY’ing graphics, ads, writing, and social media scheduling.

Social Media Plan

Q&A