AK Steel CorporationMiddletown, Mansfield, Coshocton, Zaneville, Butler, Ashland, Rockport

Contributing to a future as Strong as Steel

Table of Contents

Company Research Company overview Products offered Brand Missions and Vision Original Logo

Style Guide New Logo Logo Variations Improper Logo White Space & Logo Sizes Color Palette Typography Imagery

Company ID Business Card & Business Letter Email

Packaging Elements

Website

12-3456

78910-1112-13141516

1718-1920

21

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Company Research

AK Steel is a world leader in the production of flat-rolled carbon, stainless and electrical steel products, primarily for automotive, infrastructure and manufacturing, construction and electrical power generation and distribution markets. The company operates seven steel plants and two tube manufacturing plants across four states: Indiana, Kentucky, Ohio and Pennsylvania.

Target Market & Demographics

Automotive Construction Infrastructure Electrical power generation Manufacturing Distribution markets

Company Overview

Products Offered

Carbon SteelsHot RolledElectotrogalvanizedHot Dip GalvanizedHot Dip GalvannealedAluminizedUltralumeEnameling ProductsCoil Coated Product

Brand Mission and Vision

Brand Mission: is dedicated to safely producing the highest quality steel products for our customers, delivering them on-time and providing them with outstanding service

Vision: It is our intention to operate ethically with all constituents, maintaining fair and honest relationships and to operate within both the letter and the spirit of the law.

Original Logo

Style Guide

Company Logo

AK Steel CorporationMiddletown Works

Logo & Logo Variations

Do not use the logo over a distracting image or pattern.

AK Steel

Do not print the logo in all steel blue.

Do not use the logo as part of a headline or title.

AK Steel

Do not stretched or altered in any way.

Improper Logo

11

White Space & Logo Size

“is simply the empty space between and around the elements of a design or page layout. This can include: space around graphics and images, margins and gutters, space between columns, and even the space between lines of type. Whitespace is also referred to as “negative space”.

White Space

The measure are base on the minium size the patch logo and the structure logo.

AK Steel Patch

AK Steel CorporationMiddletown Works

AK Steel CorporationMiddletown Works

2.8”

3.6”

.4” .4”

2.8”1.37”

.48”

.2”

.4”

.37”

AK Steel CorporationMiddletown Works

3” in.

.2” in.

.4” in.

1.2” in.

.2” in.

.4” in.

.35” in.

.2” in.

3.5” in.

.2” .3” 2.4” in. .3” .2”

.1”.2”

4” in.

3.6”

.8”

.7”

1.8”

3” in.

Logo SizeWhite Space

C 47.08M 23.36Y 21.56K 0

C 11.77M 5.84Y 5.39K 75

C 0M 0Y 0K 100

R 140G 171B 184

R 86G 89B 93

R 35G 31B 32

C 17M 100Y 100K 0

R 206G 36B 43

Color Palette

Helvetica Light Arial Black Regular Helvetica Neue Light Italic

HeaderMain Secondary

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Typography

The images shown are a few stages AK Steel use to make a century top quaility steelmaking products.

Imagery

Company ID

Business Card

AK Steel CorporationMiddletown Works1801 Crawford StreetMiddletown, Ohio 45043

John SmithEnergy DepartmentSteam & EnvironmentalSection Planner513-555-5555 John.Smith@AKSteel.comwww.AKSteel.com

Envelope

AK Steel CorporationMiddletown Works1801 Crawford StreetMiddletown, Ohio 45043

Dade Jones123 Wayne St.West Chester OH. 45056

Middletown Works1801 Crawford Street

Middletown,Ohio 45043

AK Steel Corporation

Tel 513-555-5555

www.AKSteel.com

Email: JohnSmith@AKSteel.com

Thanks to the hard work and dedication of the men and women of AK Steel. We

must continue to rise to the challenge and do everything we can to lower our costs,

enhance our margins and improve our cash flow despite ongoing, sluggish economic

conditions at home and abroad.

As we wrap-up the year, we must continue to rise to meet the challenge. We must

continue to manage all of the items that are within our control, including safety, quality,

productivity and controllabe costs. Eventually, we will experience recoveries in the form of

higher shipping volumes and selling prices. Until then, we have to continue to grind it out.

Despite the challenges we face, we must remain focused on serving our customers

better than any other steelmaker while expanding our margins, enchancing earnings

and improving cash flow. With the hard work and dedication of each of our employees, I

am confident that we wii succeed.

John Smith

Business Letter

Middletown Works1801 Crawford StreetMiddletown,Ohio 45043Phone: 513-555-5555Fax: 513-222-2222Email:JohnSmith@AKSteel.comWeb: www.AKSteel.com

AK Steel Corporation

Email Signature

Packaging & Company personal items

Website

AK Steel