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Rteam & IMPL Profile 19th Jan 2016

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Tell me, I'll forget. Show me, I may remember. But involve me, and I'll understand. - Chinese Proverb
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Page 1: Rteam & IMPL Profile 19th Jan 2016

Tell me, I'll forget. Show me, I may remember.

But involve me, and I'll understand.

- Chinese Proverb

Page 2: Rteam & IMPL Profile 19th Jan 2016

BRAND ACTIVATION | TRADE MARKETINGCORPORATE EVENTS

Page 3: Rteam & IMPL Profile 19th Jan 2016
Page 4: Rteam & IMPL Profile 19th Jan 2016

OUR MISSIONTHE RTEAM CARRIES OVER 28 YEARS OF LOCAL & INTERNATIONAL EXPERIENCE IN EVENT

MANAGEMENT, ADVERTISING & MARKETING INNOVATIVE IDEAS.

A GROUP OF CAREFULLY SELECTED PROFESSIONALS WITH THE RIGHT MIX OF

EXPERIENCE IN DIFFERENT AVENUES OF EVENT MANAGEMENT AND ADVERTISING CREATING

THEMES AND DELIVERING DREAMS, TAKING YOUR EVENTS FROM THE UNCONVENTIONAL

TO THE SUBLIME!

CREATIVITY, COMMITMENT, DEDICATION, INTEGRITY, HARD WORK & IMPRESSIVE ORGANIZING

SKILLS ARE THE QUALITIES THAT HAVE CONTRIBUTED TO THE SUCCESS OF RTEAM.

Page 5: Rteam & IMPL Profile 19th Jan 2016

• Security & Risk Management• Strategic Planning• Festivals• Customized Club• Wedding Planning &

Management• Consumer Involvement Programs

OUR EXPERTISE• Transportation & Logistical

Support• Charity Events• Product /Brand Launches• Award Shows• Travel & Hospitality• Public Opinion Surveys

• Event Management• Concerts & Fashion Shows• Conferences & Seminars• Sport Events• Corporate Entertainment• Exhibitions & Trade Fairs• Fund Raising Events

Page 6: Rteam & IMPL Profile 19th Jan 2016

BRAND ACTIVATION | TRADE MARKETING

Page 7: Rteam & IMPL Profile 19th Jan 2016

OUR MANIFESTOWE AT INTERACTION MATTERS, BELIEVE THAT ALL BRANDS CAN, ONLY TRULY, BECOME GREAT BRANDS WHEN THEIR

CONSUMERS EXPERIENCE THE BRANDS AT AN INTERACTIVE LEVEL. WE PROVIDE TURNKEY SERVICES FOR ALL MATTERS

RELATED TO BRAND INTERACTION AND OUR ETHOS IS THAT, INTERACTION, DOES INDEED MATTER!

IMPL IS AN EXPERIENTIAL MARKETING AGENCY THAT PRIDES ITSELF ON ITS HIGHLY EXPERIENCED AND TALENTED TEAM

OF PROFESSIONALS. PROFESSIONALS WHO HAVE DELIVERED, TIME AND AGAIN, NATIONAL AND INTERNATIONAL

CAMPAIGNS AND AIM AT NOTHING LESS THAN PERFECTION.

OUR VISION IS TO EARN A LONG-STANDING REPUTATION AMONGST OUR CLIENTS AS BEING THE MOST HONEST,

CREATIVE, RELIABLE AND DEDICATED BRAND ACTIVATION AGENCY IN THE INDUSTRY. WE HARVEST A CULTURE OF

PROFESSIONALISM, HONESTY AND HARD WORK WITHIN OUR COMPANY TO MUTUALLY BENEFIT EMPLOYEES AND

ORGANIZATION ALIKE.

Page 8: Rteam & IMPL Profile 19th Jan 2016

• Experiential Marketing• Brand Activation• Sampling Drives• Merchandising

• Mega Events• Corporate Events

• Sales Conferences• Launch Campaigns• Float Production• OOH Execution• Interactive Technology• Digital Activations

OUR EXPERTISE

Page 9: Rteam & IMPL Profile 19th Jan 2016

RUQHIA NAZEER

CEO

OUR PEOPLE

SHAHNAWAZ IRSHAD

EXECUTIVE DIRECTOR

FAISAL AZIZ

DIRECTOR

STRATEGY & PLANNING

MANAGEMENT

Page 10: Rteam & IMPL Profile 19th Jan 2016

• Joined Lowe & Rauf (Formerly R:Lintas (Pvt) Ltd.), a majorand well reputed advertising agency after completingBachelors in Commerce and some other courses inMarketing & Events in 1980; having a 20 years of workexperience with the firm in advertising, marketing, eventmanagement, sponsorship, outdoor activities etc.

• Impressive career growth, knowledge & experience inspiredher to launch her own successful company in 2002 (rteam).With outstanding presentation, communication and cross-cultural team management skills. High-energy, results-oriented leader with an entrepreneurial attitude.

• This year (2015) she shall be completing a Good & Successful13 Years in this field of Events and Brand Activations.

• Currently she is serving as CEO R-Team, CEO IMPL andConsultant ColdStone Creamery Pakistan

RUQHIA NAZEER CEO

EXPERIENCE WITH BRANDS:All Unilever Brands (Dalda, Surf, Rin, Vim, Lux, Life Buoy, Lipton, Knorr, Wall’s and more), P&G, Coca-Cola Export Corporation Pakistan Branch, Coca-Cola Beverages Pakistan Ltd, Telenor, Nestle , Tetra Pak, Levi's, Novartis, United Mobile, PIA, Pak Suzuki, MortorCo. Ltd., Yamaha (DYL) , Standard Chartered Bank, Siemens, Pepsi-Cola , International, Union Bank, Bank Alfalah, Security 2000, Cyan, Dawood Group, JWT, CMC, Eveready Pictures, Cold Stone Creamery, Venus Pakistan (Pvt.) Ltd., PFDC, HUM TV, ARY and many more

Notable Events and Activations: Grand scale, high-end conferences and events of government organizations, including: Ministry of Foreign Affairs, Economic Affairs, Information, Tourism, Population Welfare Council and Armed Forces

Commercial/Corporate Events:CCBPL Savvy & Successful Event, KICT 100 Millionth TEU Celebration Event, Coke Studio event, on-ground and media support, First Master Chef Pakistan on-ground for Urdu 1, Aurora Awards for Dawn, First PAS Awards 2011, Lux Style Awards 2002 – 2013 (12 mega events), Lipton Re-launch, Surf-Excel kids on bike, Levi’s Jeans Launch Events, Coca-Cola City Storming Campaigns, Suzuki Swift, & Hayabusa Bike , launch Voice Mobile Launch, PIA 777 Launch, Donor’s Conference (Earthquake) 2005, Standard Chartered Sales Conference, A1-GP Launch Event, Pepsi Apni Team Bano Nationwide Campaign, Novartis Sales Conference, PFDC Fashion weeks and many more

Page 11: Rteam & IMPL Profile 19th Jan 2016

• A vibrant personality with a diversifiedexperience in ATL & BTL mediums.

• A commerce graduate from Karachi University,he started his professional career in the year1996 with news print media marketing & sales,worked with major print media groups for 4years. He then advanced to electronic media &associated with Eveready Group, ARY DigitalNetwork & Interflow Group for 7 years.

• Beguiled with event management services sinceearly days of his professional career, Shahnawazmade a career move to switch the medium toBTL - Brand Activations/experiential marketingand have been successfully managing accountsof major MNC’s & national clients for the last 8years.

SHAHNAWAZ IRSHADEXECUTIVE DIRECTOR

EXPERIENCE WITH BRANDS & NOTABLE VENTURES:

Mobilink 1st Ever Stereo Nation Concert at Dream World Resort, Standard Chartered Visa Credit Card – Treasure Hunt at Arabian Sea Country Club, Instaphone – Party in the City (K/L/I), Warid Telecom –1st Anniversary Events (K/L/I) GSM International Conference, TapeballCricket Tournaments (2007 & 8)Unilever Brands (Surf, Ponds, Wall’s, Knorr, Blue Band, Vim, Domex, Pearl Dust/Supreme), Knorr Noodle Gang Adventures, Ponds BA Program, Unilever Rural Activation (Pearl Dust, RVO), Philip Morris –Marlboro, Red & White Shell Pakistan - Helix & Rimula ,Telenor – Talkshawk & Easy Paisa United Mobile – Voice Mobile Launch Activation, Johnson & Johnson –One Touch, etc.

Page 12: Rteam & IMPL Profile 19th Jan 2016

• With over 12 years of experience in BrandActivation and Events, Faisal has planned andexecuted over 250 campaigns and events for amultitude of brands/companies

• Educated in the US and Pakistan, Faisalcompleted his Bachelors (BS-Cs) in 1998 andstarted off his career in Experiential Marketing /Events in 2002. With an achievement award inArts from the US (during his high school days)and a Software Engineering degree, Faisal hasthe right mix of creative & technical skills forplanning campaigns with an emphasis on details.

• One of the founding members of EMPACT!Activations and former Director Strategy &Planning at Dynamic Marketing Concepts.

FAISAL AZIZDIRECTOR STRATEGY &

PLANNING EXPERIENCE WITH BRANDS:All Unilever Brands (Surf, Lux, Life Buoy, Lipton, Wall’s, Knorr, Vim, Domex and more)L’Oreal Paris Pakistan, Shell Pakistan, Coca-Cola (Coke, Minute Maid, Sprite), Telenor, Nestle, Tetra-Pak, Levi's, Novartis, United Mobile, PIA, Yamaha, Standard Chartered Bank, Siemens, Pepsi-Cola International, Voice, Notable Activations & Events: Clear Shampoo Launch, Vim Bar/Liquid Launch Campaign, DomexLaunch Campaign, Shell Helix Campaign, Shell Rimula R4 Launch, Minute Maid Activation , L’Oreal Paris Total Repair 5 Launch Campaign, Lux Style Awards 2002 – 2005 (3 mega events), Lipton Re-launch, Levi’s Jeans Launch Events, Coca-Cola City Storming Campaigns,

Page 13: Rteam & IMPL Profile 19th Jan 2016

ZOENA M. SIDDIQUI

MANAGER STRATEGY & PLANNING

OUR PEOPLE

ERUM SHAKIL

GROUP HEAD

STRATEGY & CREATIVE

STRATEGY & PLANNING

WASSAM HUSSAIN

ACTIVATION PLANNER DIGITAL

INTEGRATION

Page 14: Rteam & IMPL Profile 19th Jan 2016

MBA (IBA – 2009), Synergy Advertising, EMPACT! Activations,Dynamic Marketing Concepts – 5 years of experience in theAdvertising/Brand Activation field. From devising Strategiesand presenting ideas to getting campaigns rolled out andensuring quality, Zoena is our key team member when it comesto bringing planning to real life. With her bubbly and zestfulpersonality, Zoena is adored at Interaction Matters and withour clients as well.

ZOENA M. SIDDIQUIMANAGER STRATEGY & PLANNING

KEY ACCOUNTS:L’Oreal - managing all sub-brands – Skin Care (Color naturals, Skin naturals) and L’Oreal Hair CareShabbir Tiles

Page 15: Rteam & IMPL Profile 19th Jan 2016

MBA (IoBM – 2012), Bull’s Eye 360, Contact Plus, EMPACT!Activations, Dynamic Marketing Concepts – 6 years ofexperience in the Advertising/Brand Activation field. Erum is amulti-talented professional who can effectively conceptualizeideas from scratch. With her impressive computer graphics anddigital marketing skills, Erum plays a pivotal role in designing360 campaigns with a special emphasis on social mediums andtechnology based interactive tools.

ERUM SHAKILGROUP HEAD STRATEGY & PLANNING

KEY ACCOUNTS:• British Council• United Mobile • Abbott Laboratories• Syngenta Pakistan

Page 16: Rteam & IMPL Profile 19th Jan 2016

OUR PEOPLECREATIVE, OPERATIONS & PRODUCTION

FARHAN JAMIL -

3D ART & PRINT

GRAPHICS

SPECIALIST

AHSEN MANSOOR -

PRODUCTION & ART

SPECIALIST

ZAHID OMER

Sr. MANAGER

OPERATIONS

ASRAR A. KHAN

OPS CONSULTANT

RASHDA NADEEM

MANAGER

OPERATIONS

Page 17: Rteam & IMPL Profile 19th Jan 2016

• Flawless execution of projects and ensuring KPIachievement is his forte. Asrar leads a team ofhighly professional operational personnel atInteraction Matters overlooking our nationwideoperations.

• BSc – KU 1984, P&G & Reckit BenckiserDistribution for 7 years, Contact Plus, EmpactActivations & Splash Marketing – 12 years. Asraris a specialist when it comes to managing largeproduction and operational tasks pan Pakistan.

ASRAR A. KHANOPS CONSULTANT

EXPERIENCE WITH BRANDS/COMPANIES:All Unilever Brands (Surf, Lux, Life Buoy, Lipton, Wall’s, Knorr, Vim, Domex and more)Colgate-Palmolive, Tapal, Reckitt Benckiser, Pakistan Tobacco, Engro Foods, Nestle Pakistan, Toyota

Notable Activations & Events: Pakistan Tobacco Cinema Floats, Bonus Theater (Rural and Urban), Brite Mall Activations, Sony Ericson Launch BTL, Motorola Moto-Bus Project, Max Mohallah’s Activation, Nestle Everyday Apartment Drive and Floats , Energile Rural and Urban, Unilever Bargain Masti at Dawn Lifestyles among other Since the year 2000.

Page 18: Rteam & IMPL Profile 19th Jan 2016

OUR PEOPLE

ABBAS KHAN

MANAGER

OPERATIONS –

CENTRAL & NORTH

CLIENT SERVICE & OPERATIONS (Central & North Region)

BADER BASHIR

REGIONAL

MANAGER -

CENTRAL & NORTH

M. ABID

BRANCH MANAGER

ISLAMABAD/RWP

Page 19: Rteam & IMPL Profile 19th Jan 2016

M. SALMAN KHAN

Head of Admin &

Production

OUR PEOPLE

NAVEED RAFIQ

Creative Manager

CREATIVE, OPERATIONS & PRODUCTION

JAVED ISMAIL

Logistics ManagerALTAF KALANI

Head of Creative

Page 20: Rteam & IMPL Profile 19th Jan 2016

6 MAJOR

CITIES AND

RURAL

REACHKARACHI

HYDERABAD

LAHORE

ISLAMABAD/RAWALPINDI

MULTAN

FAISALABAD

We have offices in all

major cities in Pakistan

(KHI, LHR, ISD) with

satellite offices in Tier 2

cities (FSD, MUX, HYD).

Executing nationwide

campaigns is a one

window operation for our

clients!

OUR PRESENCE

Page 21: Rteam & IMPL Profile 19th Jan 2016

QUALITY MATTERS!

Page 22: Rteam & IMPL Profile 19th Jan 2016

STRATEGIC GUIDELINES

Page 23: Rteam & IMPL Profile 19th Jan 2016

At every step of the project (frombrief to closing de-brief), IMPL followsstrict SOPs to ensure a qualityexecution

Through monthly training session ofour employees and vendors, weensure that all glitches are eliminatedin on-going projects and our SOPs

The following flow chart explains ourprocess flow and documentation

QA/KPI focused

Documentation &

Reporting Model

Work Environment &

Safety Protocols

At IMPL, we strive to provide our employeeswith a competitive, result orientedenvironment. Each team member isencouraged to bring innovative solutions tonot only tackle project related problems butalso our day to day office work.

Quarterly review meetings & workshops onspecific tasks and SOPs related to work areconducted to improve efficiency.

Since all of our core team members (and keymembers) have worked extensively withlarge multinationals such as Unilever,Telenor, Coca-Cola, Philip Morris, etc., weendorse and inculcate a culture of Safety inour work environment and moreimportantly our projects

Risk assessments, Safety audits are routinepart of our work.

We have systems in place that ensure anextremely low possibility of mishaps /accidents, whilst being prepared for anyeventuality.

Ethical Practices

IMPL follows strict internal guidelines forbusiness ethics, majorly are:

• Health & safety of all staff & concernscomes FIRST!

• Strictly follow non-disclosure of campaignbrief & related information, till projectexecution

• We don’t hire underage labor/employee& practice force labor of any kind

• Non discrimination – Religion, Sex, Ethnic& Social Status

• Discourage corruption & other prohibitedbusiness practice

• We follow laws of Pakistan, applicable onour business, termed by SECP & otherconcern Govt. departments.

• We respect internationally proclaimedhuman rights and avoid being complicit ofhuman rights abuse of any kind.

Page 24: Rteam & IMPL Profile 19th Jan 2016

CROSS FUNCTIONAL

FLOWCHART

Page 25: Rteam & IMPL Profile 19th Jan 2016

WORKFLOW

Page 26: Rteam & IMPL Profile 19th Jan 2016

VALUE ADDITIONAL SERVICES & SPECIAL EXPERTISE

Page 27: Rteam & IMPL Profile 19th Jan 2016

• Activation evaluation and research

• Consumer insights/need assessments

• Competitor Research

• Product/Brand Market Share Surveys

• Mystery Shopping

• Pre-Marketing Research

• Post Marketing Research

• Customer Satisfaction Survey

• Gap Analysis Research

• Data Collection

MARKETING RESEARCH

Page 28: Rteam & IMPL Profile 19th Jan 2016

HIGH TECH / DIGITAL EQUIPMENT

BASED PRODUCTION

• IMPL prides itself with a team of experts who candeliver digital solutions for on-ground executionsand mobile/internet users (Social Mediacampaigns)

• Core team previous experience with technologybased activations are a value added service thatwe can provide with impeccable results

Page 29: Rteam & IMPL Profile 19th Jan 2016

DIGITAL SOLUTIONS THAT

WE CAN PROVIDE…

• Virtual Reality Displays

• Immersive Reality Displays

• Digital Mannequin

• Interactive floor projection/ wall projection

• Laser Graffiti

• 3D/Hologram effects

• Fog Screen Projection

• Android and Ipad based interactive apps, gamesetc.

• Gesture based interactive setups

• Digital shelf Talkers

• Custom Designed electro-mechanical gadgets

• Interactive Kiosk

• SMS based digital interaction / sampling

Page 30: Rteam & IMPL Profile 19th Jan 2016

BREATHTAKING EVENTS &

AMBIANCE EXPERIENCE

• With our strategic partnership with rteam,and our core team experience in events aswell, IMPL can plan, develop and produceevents of mega scales.

• From stage design, ambiance, artistmanagement, venue selection to catering,guest management/travel logistics, IMPL isgeared up to provide event managementservices of international standards

• Experience of over 300 events includingaward shows, concerts, sales conferences,fashion shows, road shows, exhibitions andfestivals

Page 31: Rteam & IMPL Profile 19th Jan 2016

CLIENTS

Page 32: Rteam & IMPL Profile 19th Jan 2016

CLIENTSMinistry of

Information &

Broadcasting

Ministry of

Economic Affairs

Pakistan

Ministry of Foreign

Affairs

Ministry of Tourism Pakistan Air Force

(PAFROA)

Pakistan India

CEO’s Business

Forum

MAPAK

Visa International

(Asia Pacific)Ltd

Page 33: Rteam & IMPL Profile 19th Jan 2016

CLIENTS

Page 34: Rteam & IMPL Profile 19th Jan 2016

MASARRAT MISBAH

Page 35: Rteam & IMPL Profile 19th Jan 2016

MASARRAT MISBAH

MAKEUP ACTIVITY – 2016

PKR 250,000 + valued

sales achieved in only 2

days at DMC, Karachi

Page 36: Rteam & IMPL Profile 19th Jan 2016
Page 37: Rteam & IMPL Profile 19th Jan 2016

BRITISH COUNCIL POP UP

LIBRARY KARACHI 2015

Page 38: Rteam & IMPL Profile 19th Jan 2016

BRITISH COUNCIL POP UP LIBRARY LAHORE 2015

Page 39: Rteam & IMPL Profile 19th Jan 2016

BRITISH COUNCIL STAFF CONFERENCE LAHORE 2015

Page 40: Rteam & IMPL Profile 19th Jan 2016
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L'OREAL 6 OIL NOURISH TEAM MEET EVENTS – K/L/I/M

Page 42: Rteam & IMPL Profile 19th Jan 2016

L'OREAL 6 OIL NOURISH HYPERSTAR ACTIVATION– KHI/LHR

At Hyperstar in KLI – during thelaunch phase - Profile A BAs wererecruited, trained and deployed atflagship outlets, thereresponsibility included to interceptthe consumers and introduce the 6Oils Nourish regimeOn purchase the customersparticipated in lucky draw thathappened every alternate day,winning the latest iPhone 6 Gold

Page 43: Rteam & IMPL Profile 19th Jan 2016

L'OREAL 6 OIL NOURISH SSS ACTIVATION– K/L/I

During the launch phase, at SSS storesThe BAs were trained to intercept consumers and introduce the 6 Oils Nourish regimeOn purchase the customers participated in daily lucky draw winning a trolley worth of Rs.10,000

Page 44: Rteam & IMPL Profile 19th Jan 2016

GARNIER COLOR NATURALS MOHALLA DIARIES – K/L

Mohallas | Apartment Complexes

Myth Busting Sessions about Hair Color hosted bynone other than the Celebrity Brand AmbassadorJuggan Kazim herself, where she carried out a veryinteractive session of asking audience their hair colorstories, sharing her own but most important of allMyth busting of hair color woes.

To add further legitimacy to the claim of the No.1Hair color in Pakistan, the brand took on board localBeauty Saloons in the same areas selected for theactivity to become the brand advocates

Page 45: Rteam & IMPL Profile 19th Jan 2016

GARNIER SKIN NATURALS DDS – KARACHI, LAHORE, RAWALPINDI

• Total Contacts – 41,510 H.H.• Total Productive calls – 8,963 H.H.• Total Wet Sampling – 17,377 samples

• This DDS was planned and executed with education and trial being as important as the selling targets

• 3 test phases were carried out initially to get the best possible version of the activity for final execution

• Innovative hand held displays were used as attention to detail and presentation

• After the pitch was made, wet sampling was done to further convince the consumer of product efficiency which resulted in conversions

• Special attention was paid to groom and train the BAs so as to represent the brand with out any implications on selling abilities

Page 46: Rteam & IMPL Profile 19th Jan 2016

HYPERSTAR BEAUTY FESTIVAL – K/L

GARNIER COLOR NATURAL, GARNIER SKIN NATURALS, MAYBELLINE

Page 47: Rteam & IMPL Profile 19th Jan 2016

HYPERSTAR BEAUTY FESTIVAL

26th March to 8th April 2015

Gifting Summary

Maybelline Color Sensational Lipsticks 87

Nail Polishes 66

Eye Shadows 25

MNY Pouch 64

Total Sales 210A TOTAL OF 3921 MAKEOVERS!

Maybelline New york was offering free eye makeovers to

customers along with the opportunity to spin the wheel and

win Maybelline New york products on purchases exceeding

Rs.1500!

Page 48: Rteam & IMPL Profile 19th Jan 2016

HYPERSTAR BEAUTY FESTIVAL

Gifting Summary

Pouches 146

Face Washes (Lhr) 328

Total Sales 474

26th March to 8th April 2015

Page 49: Rteam & IMPL Profile 19th Jan 2016

HYPERSTAR BEAUTY FESTIVAL

A total of 1204 entries for the Lucky Draw were made in total!!

Garnier Color Naturals was offering consumers the

chance to win 2 TCL 28 inch LED screens daily! All

the consumers had to do was purchase an SKU of

Garnier Color Naturals and enter the Lucky draw to

get a chance to win daily!

Page 50: Rteam & IMPL Profile 19th Jan 2016

L'OREAL 6 OIL NOURISH FLAGSHIP ACTIVITY – RAMADAN 2015

L'Oreal 6 Oil Nourish placed BAs at stores to push sales of LOHC shampoos and appraise customers of the qualities, on purchasing any two SKUS coupons were filled out to enter the lucky draw to win different lucky draw gifts

Interceptions 18857

Sales (in the last 2 phases) 2494

Coupons 2567

Gifting Summery

Rs. 10,000 Trolley (Phase 1) 50

iPhone 6 (Phase 2) 11

Page 51: Rteam & IMPL Profile 19th Jan 2016

On Purchase of a CN SKU, Consumers

were eligible to scratch a card and win

Bangles, Mehndi cones, Jewellery or

Garnier BB Pouches instantaneously!

4 Cities – K/L/Rwp/MultanTouch Points – Cluster Markets1 BA / Cluster Market

CN SPARKLE BROWN CLUSTER MARKET ACTIVITY – RAMADAN 2015

Page 52: Rteam & IMPL Profile 19th Jan 2016

L'OREAL 6 OIL NOURISH SSS ACTIVITY – RAMADAN 2015 - KLI

L'Oreal 6 Oil Nourish placed BAs at SSS stores to push sales of LOHC shampoos and appraise customers of the qualities, on purchasing any two SKUS coupons were filled out to enter the lucky draw to win different lucky draw gifts

Interceptions 4891

Sales 3263

Coupons (given out in the 2nd

phase)727

Page 53: Rteam & IMPL Profile 19th Jan 2016

On Purchase of Garnier Light Fairness Scrub

and any other cleanser or BB Cream consumers

to enter a lucky draw for a chance of winning a

voucher of Rs. 5000 worth of shopping from that

very store!

• 4 Cities – K/L/Rwp/Multan

• 7 Super Markets

• 1 Female BA + 2 males BAs

Total Sales 472

Total Coupons Given Out 231

SKIN NATURALS EID PROMO

Page 54: Rteam & IMPL Profile 19th Jan 2016

On Purchase of a CN SKU,

Consumers were eligible to scratch

a card and win Bangles, Mehndi

cones, Jewellery or Garnier BB

Pouches instantaneously!

• 4 Cities – K/L/Rwp/Multan

• Touch Points – Cluster Markets

• 1 BA / Cluster Market

• Interceptions – 958• Sales – 252

CN SPARKLE BROWN CLUSTER MARKET ACTIVITY – RAMADAN 2015

Page 55: Rteam & IMPL Profile 19th Jan 2016

L'OREAL/GARNIER TEAM MEET EVENTS – K/L/I

Page 56: Rteam & IMPL Profile 19th Jan 2016

GARNIER COLOR NATURALS RETAILERS EVENT – KLI

Page 57: Rteam & IMPL Profile 19th Jan 2016
Page 58: Rteam & IMPL Profile 19th Jan 2016

ABBOTT – MOSPEL RAPID LAUNCH ACTIVATION - K/L/I

70 OUTLETS BA PROGRAM + KARACHI EXPO &

MERCHANDIZING

• We managed nationwide BrandAmbassador program from trainingto grooming - giving intense focuson pitch deliver and sales training

• Using our operational muscles weassisted the trade/sales team todevelop relationship with retailers aswell

• The BAs were responsible tointercept and brief the TG on theUSPs of the product and close sales

• Independent team was developedand assigned the task to record andmonitor interceptions and over allactivity

• KPIs included not only number ofcontacts but also units sold – targetachieved 120%

• Number of total contacts appx.30,000 during off buying period ,sales reached up to 10,700

Page 59: Rteam & IMPL Profile 19th Jan 2016

7 Cities –Merchandizing

Drive

Abbott Vidaylin – 70 outlets throughout Pakistan

Page 60: Rteam & IMPL Profile 19th Jan 2016
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Lenovo In-Store Merchandise (mass quantities)

Page 62: Rteam & IMPL Profile 19th Jan 2016
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Voice X5 Re-launch at Dolmen

Page 64: Rteam & IMPL Profile 19th Jan 2016

Voice X5 Re-launch at Dolmen

• On ground Launch of Voice VX5 in

all three metros

• The idea was to bring the tvc to life

with a larger than life “robot” as seen

in the commercial along with a

futuristic setup in line with the theme

of VX5

• The BAs were selected on not only

their presentation and

communication skills but also for

their technical knowledge and

interest

Page 65: Rteam & IMPL Profile 19th Jan 2016

Voice BTL (Mobile Markets – Karachi & Lahore) & Merchandizing/POS

Page 66: Rteam & IMPL Profile 19th Jan 2016

VOICE “JEETO APNI PASAND KI GARI” NATIONWIDE CAMPAIGN

• 13 Cities, 19 locations,

simultaneously activated

• 3 Mall events in Lahore,

Multan and Karachi

Page 67: Rteam & IMPL Profile 19th Jan 2016
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Coldstone Creamery Launch

Page 69: Rteam & IMPL Profile 19th Jan 2016

Coldstone Creamery Launch

Page 70: Rteam & IMPL Profile 19th Jan 2016

Coldstone Creamery Interceptions - Lahore

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NT6621 CORN SEED CAMPAIGN EXECUTION

1. KASUR

2. SAHIWAL

3. OKARA

4. VEHARI

5. ARIFWALA

6. DEPALPUR

7. BUREWALA

8. GAGGO MANDI

9. GOJRA

Page 73: Rteam & IMPL Profile 19th Jan 2016
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CAANCHI & LUGARI OUTLET LAUNCH

Page 75: Rteam & IMPL Profile 19th Jan 2016

KARACHI INTERNATIONAL CONTAINER TERMINAL10M TEUs ACHIEVEMENT CELEBRATION 2015

Page 76: Rteam & IMPL Profile 19th Jan 2016

CCBPLSAVVY & SUCCESSFUL

2015

Page 77: Rteam & IMPL Profile 19th Jan 2016

NATIONWIDE LAUNCH 2014

Pre-HypeRecruitment drive

AuditionsJury Management

Competitors ManagementComplete On-ground setup

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DONOR CONFERENCE

Page 80: Rteam & IMPL Profile 19th Jan 2016

GEORGE W. BUSH

PAKISTAN VISIT

MARCH 2006

Page 81: Rteam & IMPL Profile 19th Jan 2016
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NATIONAL TRADE & TRANSPORTATION FACILITATION

CONFERENCE 2006

Page 83: Rteam & IMPL Profile 19th Jan 2016

LUX STYLE AWARDS 2003, 2005 & 2007

Page 84: Rteam & IMPL Profile 19th Jan 2016

AURORA AWARDS 2007

Page 85: Rteam & IMPL Profile 19th Jan 2016

DESTINATION PAKISTAN 2007 - LAUNCH CEREMONY

Page 86: Rteam & IMPL Profile 19th Jan 2016

Lenovo LaunchSXL Kids on Bike

Voice Mobile

Coca Cola City Storming

VIM Bar Cluster Market

British CouncilVirtual Mannequin

L’Oreal ParisTR5 Launch

Wall’s FruttareLaunch Campaign

Touch Screen GameWall’s Fruttare

Fruitomatic MachineWall’s Fruttare

Selected Projects Executed by the Core Team since 2002

Page 87: Rteam & IMPL Profile 19th Jan 2016

Voice Mobile Knorr Noodle Gang Unilever Beauty Festival

Shell Helix Campaign

Shell Helix Campaign

Minute Maid Tree Branding

A1-GP Launch

Selected Projects Executed by the Core Team since 2002

Page 88: Rteam & IMPL Profile 19th Jan 2016

CORPORATE EVENTS

Karachi - Head Office:Suite#410, Progressive Centre, Sh-e-Faisal, Karachi, Pakistan

Landline: +92 21 34384513 – 4 | Fax: +92 21 34384515Email: [email protected]: www.rteam.com.pk

Page 89: Rteam & IMPL Profile 19th Jan 2016

BRAND ACTIVATION | TRADE MARKETING

Karachi - Head Office:9/J, Block 6, PECHS, Karachi, Pakistan

Landline: +92 21 34552009 - [email protected]

Lahore – Regional Office:

Address: Flat A Second Floor, Rear Block No. 2,

Awami Complex, Usman Block,

New Garden Town, Lahore

Phone: +92 345 8214136

Islamabad – Regional Office:

Address: House no. 169, St. 58, F-11/4

Phone: +92 51 38738193


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