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ANTHONY KENNADA GAINSIGHT MENAKA SHROFF BETTERWORKS @menaka @akennada
ANTHONY KENNADAGAINSIGHT
MENAKA SHROFFBETTERWORKS
@menaka @akennada
#1GO BIG WITH YOUR BRAND
AND MESSAGE
#2CREATE A MOVEMENT
Open and collaborative
goals
CUSTOMER SUCCESS IMPRESSIONS ON TWITTER
Jan 2013
40M
Feb 2013
Apr 2013
Jun 2013
Aug 2013
Oct 2013
Dec 2013
Jan2014
Mar 2014
35M
30M
25M
20M
15M
10M
5M
0
Gainsight Marketing Day One
Pulse Conference
2013
Pulse Conference
2014
#3ITERATE DIFFERENT
ENTRY POINTS, EARLY
---------- Forwarded message ---------- From: Aaron [email protected] Date: Fri, Dec 11, 2009 at 9.49AM Subject: Meet today? To: [email protected] <[email protected]> Want to see if we can discuss the signup from homepage thing, a new site header that makes phone+lead stand out, and the quote page. Any of which we could do by next weeks push. And whatever ideas you have. -a
#4USE EVENTS TO
SPREAD THE WORD
GROWTH IN BOXWORKS ATTENDANCE
2005
6000
2006 2007 2008 2009 2010 2011 2012 2013
5000
4000
3000
2000
1000
02014 2015
B2B Focus
6000
5000
4000
3000
2000
1000
0
Use SAASTR for $500 OffRegistration by 3/1
20142013 2015 2016E
April 14, Code: SaaStr Find out more at GoalSummit.com
SF
Year 0 Year 1 0
200
NY
400
600
800
1000
1200
speakers
25+
John Doerr Kris Duggan
#5BUILD CUSTOMERS AND
A COMMUNITY
PULSE LOCAL Customer Success Communities
150+ ENTERPRISE CUSTOMERS
Savings of $520K per
1,000 employees
Deeper value-based case studies
BONUS:MARKET YOUR ICONIC CEO
THE END
