Broadband World Forum 2011 - Saad DhaferAl-Qahtani - STC - Keynote Day 3
29
The Future of Broadband MENA Region and KSA Paris, France September 2011 This report is confidential and intended solely for the use and information of the audience to whom it is addressed. Strictly Confidential
Transcript
1. Strictly ConfidentialThe Future of Broadband MENA Region and
KSA Paris, France September 2011 This report is confidential and
intended solely for the use and information of the audience to whom
it is addressed.
2. Broadband as an Economic CatalystDrivers for Broadband
GrowthReaping the Broadband BenefitsThe STC Broadband Story 1
3. Globally fixed and mobile broadband uptake has
beensignificantly increasing with a shift towards high-speed access
Global Fixed Broadband Subscribers Global Mobile Broadband
Subscribers (2008 - 2015) (Million) (2008 - 2015) (Million) 715.2
680.4 3,159 +9% 8% +14% 638.0 7% 594.6 7% 2,752 550.9 7% 25% +25%
23% 502.9 7% 20% 17% 2,322 6% +33% 444.8 15% 6% 13% 1,887 384.8 19%
18% 18% +5% 11% 20% 6% 20% 10% 21% 22% 1,433 23% 976 56% 54% 52%
50% +6% 60% 58% 627 60% 61% 430 2008 2009 2010 2011 2012 2013 2014
2015 2008 2009 2010 2011 2012 2013 2014 2015 Other FTTx Cable
DSLNote Other includes Fixed Wireless Access and EthernetSource:
Ovum 2
4. The Middle East is no exception to the rule with a
phenomenaldouble-digit growth in fixed and mobile broadband
subscribers Middle East Broadband Subscribers Middle East Mobile
Broadband Subscribers (2008 - 2015) (Million) (2008 - 2015)
(Million) 16.9 2% +15% 72 15.4 7% +23% 2% 66 7% +16% 13.6 2% 22%
+6% +47% 58 7% 12.0 23% 2% 50 10.5 7% 2% 25% 9.2 6% 41 2% 6% 27%
7.6 30% 2% 5% 32% 2% 6.1 26 5% 35% 69% +20% 68% 40% 66% 64% 63% 12
61% 57% 54% 5 2008 2009 2010 2011 2012 2013 2014 2015 2008 2009
2010 2011 2012 2013 2014 2015 Other FTTx Cable DSLNote Other
includes Fixed Wireless Access and EthernetSource: Ovum 3
5. In fact, countries with high broadband penetration seem to
exhibithigher GDP growth rates Average Yearly Real GDP Growth (20
OECD Countries, 2002-2007) 3.37% Top Quartile Enrich lifestyles of
+0.7% GDP Growth (%) Social communities by enabling 3rd
Externalities intelligent technologies and 2.68% +1.0% Quartile
enhancing social inclusion +1.1% 2.33% 2nd Quartile 2.31% Bottom
Boost productivity and Quartile Economic enable new markets in a
Externalities 7.8% 11.1% 15.4% 20.5% digital economy Average
Broadband Penetration (%) 20 OECD countries were grouped into
quartiles based on their broadband penetration between 2002 and
2007 Enable efficient resource Top quartile countries had an
average yearly GDP growth that is 1.1% higher than utilization and
reduce travel bottom quartile countries Environment requirements,
generating World Bank report reveals the impact of broadband on
growth in 120 countries from Externalities significant
environmental 1980 to 2006. Analysis revealed that each 10
percentage points of broadband benefits penetration results in
1.21% increase in per capita GDP growth in developed countries, and
1.38% increase in developing countries National competitiveness as
well seems to correlate with broadband penetration; MENA countries
still rank below the intl averageSource: OECD 4
6. Policymakers are therefore increasingly regarding broadband
as anessential catalyst to economic growth Policymakers on
Broadband - Recent Announcements (2008 - 2010) I believe that
America should lead the world in Universal Broadband Access is
crucial for Britains broadband penetration economy Barack Obama,
USA President Gordon Brown, UK PM Next generation broadband will be
a critical enabler to Just announced biggest ever investment in
Australian build new capabilities and transform our industries
broadband really exciting, infrastructure for the future Lee Hsien
Loong, Singapore PM Kevin Rudd, Australia PM Universal Broadband
should be a basic right key to the future is next generation
broadband Dr. Hessa Al-Jaber, ictQatar SG Mohamed Al-Ghanim, UAE
TRA DG Broadband will bring improved innovation, High speed
broadbandwill enable us to harness ICT competitiveness, growth and
quality of life to Greece to improve productivity and
competitiveness Costis Hatsidakis , Greece Transportation and Dato
Seri Utama Dr Rais Yatim, Malaysia Minister of Communications
Minister Information, Communications and Culture 5
7. Broadband as an Economic CatalystDrivers for Broadband
GrowthReaping the Broadband BenefitsThe STC Broadband Story 6
8. Moving forward, market trends and technology evolution
arereshaping the communication sector Market Trends Overview
Convergence Dynamics Key Emerging Digital Practices Telephony, BB
E-mail and VAS Search engines Mobile Voice Telecom IT CRM &
Data, VAS ERP Bundles: quad-, triple-, e-Commerce and quad-play
Media & 1 Communication Entertainment 2 Search &
Applications IPTV 3 Infotainment VoD 4 Social Media Games Satellite
5 Shopping Mall The convergence between Telecom, IT and Media &
Entertainment sectors has resulted in a complex marketplace
consisting mainly of: Highlights Communication providers such as
Telco operators, VoIP platforms and Instant Messaging applications
Search & Online Application providers such as Google and Yahoo!
Infotainment websites and services such as iTunes, CNN and Rotana
Social Media websites and applications such as Facebook and YouTube
Shopping malls such as Amazon and ebay 7
9. Today, broadband subscribers are not just looking for
fastinternet, but the ability to run multimedia applications and
VAS Advanced Applications over Broadband Percentage of European
Residential Subscribers Purchasing Percentage of European Small
Business Subscribers Broadband and VoIP For Advanced Applications
Purchasing Broadband For Advanced Applications (%) (2009) (%)
(2009) Audio / Media Telecommuting / 45% 61% Conferencing
Teleworking Mobility 61% Instant Messaging 37% Audio / Media 45%
Conferencing Desktop Video Calls 27% Voice to Remote Facilities 41%
Multimedia 20% Instant Messaging 37% Web Conferencing 16%
Collaboration Tools 24% Tele-Presence 10% Unified Messaging 22%
& CommunicationsSource: IDC 2009 VoIP Survey 8
10. which is increasing the dominance of high-speed
broadbandconnections Worldwide Consumer Bandwidth Requirements
(2006 - 2011) (in % of Subscribers) 100% 11% 13% Highlights 15% 18%
20% FTTH/B Today, more than 40% of broadband subscribers have 25%
24% a connection of less than 23% 22% 2Mbps 20% Cable This
landscape is expected 7% 8% 8% to rapidly shift to the favor of 11%
15% xDSL 10 Mbps + high speeds, with 77% of 16% 16% subs. expected
to have a 16% 18% connection exceeding 2Mbps by 2012 21% xDSL 2 -
10 Mbps FTTH/B connections could reach around 20% of total 40% 40%
37% 32% broadband by 2012 23% xDSL 0 - 2 Mbps 2008 2009E 2010E
2011E 2012ESource: OVUM 9
11. Bandwidth hungry applications, such as IPTV and gaming,
coulddrive demand for bundles of tens of Mbps INDICATIVE Bandwidth
Requirements for Applications and Bundles Bandwidth Requirements by
Application Bandwidth Requirements by Service Bundle (Kbps) (Mbps)
60 1 4 Downstream Comments Bandwidth 8 80-128 kbps 1-channel good
voice 2 VoIP Channels Quality 6 200 - 2,048 kbps 1 Min download for
a 10MB 34 Email email 0 2 4 Browsing & File 1024-4,096 kbps Few
seconds wait for an 0 5 30 Transfer average webpage download 19 1 0
448-2,048 kbps E.g.: x-box live 0 2 Online Gaming 3 20 10 128-6,144
kbps Dolby Digital multi-channel 10 Audio Channels 3 3 3072-10,024
kbps 1 channel HD 1088*1080 Basic Bundle Intermediate Bundle
Advanced Bundle Multiset IPTV MPEG-4 3072-10,024 kbps HD Video
conference VoIP Channels Online Gaming Video Call Video call Email
Audio Channels Internet Browsing & File Transfer HD IPTVSource:
OVUM 10
12. Broadband as an Economic CatalystDrivers for Broadband
GrowthReaping the Broadband BenefitsThe STC Broadband Story 11
13. Pressured by the commoditization of the connectivity due
todecreasing prices Minimum Subscription Prices Comments (2008 -
2009) (In US$) 55 The increase in broadband bandwidth speeds is
expected to increase the 48 48 demand for multimedia applications,
such 43 41 as high-definition IPTV, video conferencing, interactive
gaming etc 35 32 30 30 28 Parallel to the increase in demand,
bandwidth prices are decreasing 19 To date, the average monthly
tariff per 1 Mbps in most developed countries has already dropped
to less than US$5 6 As a result, telecom operators connectivity
revenue share is expected to Austria France Portugal Turkey Spain
Italy decrease 2008 2009 Telecom operators globally are therefore
recognizing the importance of content and applications as a source
of future revenue growthSource: Broadband forecast pack 2009-14,
Ovum 2009, Global Entertainment and Media Outlook 2009 12
14. Telcos will have to develop additional revenue streams
beyondaccess Next Generation Broadband Applications Trends The need
for high bandwidth increases as the amount of Faster user generated
content increases Information Enterprises participating in the
digital economy need User generated Exchange high speed bandwidth
to exchange digital goods such as Content e-books High Definition
and 3D TV Targetted & Interactive Video-On- Advertising
Consumers increasingly demand the ability to engage in demand Real
Time a virtual real-time experience, e.g. telepresenceCollaboration
Enterprises can extend the reach and scope of their Online Gaming
digital offering using real time collaboration, e.g. e-health
Tele-medicine Intelligent Transport Solutions Next generation
computing will be enabled by newVirtualization technologies which
virtualize products and sell them as of Services services (e.g.
cloud computing) Personal Storage Blue Cloud Cloud Computing
13
15. On the consumer front, IPTV and VoD1) in the MENA are
expectedto represent the lions share of applications revenues MENA
Broadband VAS Revenues VAS Drivers (2010 - 2014) (In US$ Million)
1,182 33 70 The telecom market in the MENA region is expected to
follow the same trend as 111 more developed markets 891 24 Growth
in IPTV is expected due to the 49 popularity of VOD, premium
content and 92 467 interactivity 625 In fact, by 2014, roughly 10%
of 32 16 76 325 broadband connections will be bundled with IPTV 401
19 9 213 Music The MENA regions large young 63 257 VOD population
(72% of population under 35) 12 5 118 501 Gaming is a major driver
for the growth in the 52 401 60 288 IPTV gaming and music markets
192 128 Online Advertising 2010 2011 2012 2013 2014 Share of Total
Broadband Revenues (%) 2.6% 3.5% 4.6% 5.4% 5.8%1) Video on
DemandSource: Digital Music Forecast 2009-14, Telco TV Forecast
2009-14, Global Entertainment and Media Outlook 2009, Parc 2009
14
16. IPTV applications and offerings span several content
andmultimedia services IPTV Content Ecosystem IPTV Players
Portfolio Benchmarks Premium content services Video Interactive
entertainment and PPV VoD Pay TV educational games right on the TV
set Shop for DVDs, books, cinema tickets, Games / lifestyle items
and food News and information tickers on IPTV User Generated
Content Entertainment One-time Online Purchase Games Gambling video
channels and EPG Games Directory services offering local
restaurants, hotels and hotlines search Music / Audio Streaming
Music Music on Demand News Rich library of over 14,000 on-demand
movies and TV shows Walled Garden Ability to purchase latest music
and Advertising and movies from Verizons online store Commerce TV
Shopping Video Yellow Interactive Ads Play interactive games such
as fantasy Pages football and sudoku On screen horoscopes, weather,
news, Text incoming phone calls and browsing Directory services TV
to SMS On-screen News Tracker 15
17. OTT1) is also emerging as a major IPTV contender given its
contentvariety, convenience, personalization, and low cost
advantages Customer Needs Ample selection of content covering a
Abundance of free content (Most OTT variety of genres (e.g. Movies,
Sports, offerings do not require a subscription News ) as well as
types (e.g. Movies, fee) Documentaries, Series ) Set Top Box not
necessary Unlike in walled garden environments compulsory as
content can be (traditional pay tv), OTT has no Content transported
via devices existing at home boundaries except for rights Variety
Lower Cost (Laptop, PC, Game Console, Mobile) User-Generated
Content (UGC) delivered to Home media OTT Video Value Proposition
Access of videos anywhere, anytime, Content aggregated from
multiple from various devices as content sources including main
studios and becomes fully portable broadcasters Increasing
attractiveness of home media Ability to build a la carte sharing
(personal content on TV, mobile, Convenience personalized content
portals etc.) Personalization Lean forward attitude to media
Seamless session handover between consumption in general devices
Increasing popularity of on-demand, Attractiveness of bringing
online services need to take control, and value of (eg UGC) on TV
directly from internet interactivity Power of branded
cross-platform & cross- Ability to offer widgets and apps over
device ecosystems (eg iTunes, Tivo) open device standards1) Over
The Top 16
18. Ubiquitous broadband access and convergence will also
begaining momentum covering voice, broadband and applications
Fixed-Mobile Convergence Overview Application / Personalized,
ubiquitous, location- Voice Broadband Content dependent services
and applications through a single device Customers One bill for all
telecommunication needsFixed Perspective Seamless and uniform
communication experienceMobile Integrated customer-facing
organization serving fixed and mobile services Fully integrated
suite of business and Operators operational support systems
Highlights Perspective Common core all-IP network for fixed and
mobile services An FMC offering should have one fixed component
(voice, Uniform service provisioning across all broadband,
applications/content) and one mobile component access channels
(voice, broadband, applications/content). Another example is
femtocell: mobile voice + mobile broadband + application/content +
fixed broadband 17
19. The multi-screen concept is also becoming a necessity
enablinginteraction between various delivery systems: TV, phone and
PC Multiscreen Overview Drivers Users Pause my show, pick New
internet capabilities increased consumers expectations to Video
conference be able to watch what they want at nearly any given
moment up watching it on the with my family from mobile while
leaving Operators my work PC home in the car They can leverage
growing demand for the multi-screen experience to extend fixed or
mobile triple play offerings Respondents to one recent study
commissioned indicated that Multiscreen a multi-screen service
offer would increase the subscribers likelihood to remain with
their service provider by up to 40% Both my purchased and created
content is available to me on all my screens Benefits With
Multi-screen, content can be delivered across a range of devices,
in a seamless transparent way Post a small family Professionally
generated content (movies, television video to my TV VOD programs
and news clips) channel to show User-generated content (home movies
or video captured friends on a cell phone)1) By Alcatel-Lucent
18
20. On the enterprise front, broadband enabled applications
spanseveral sectors and creating new revenue opportunities
NON-EXHAUSTIVE Industry Specific Applications Sector Applications
Sector Applications Telemedicine RFID and NFC apps Health services
research Broadcasting Online monitoring Logistics IT applications
Healthcare Logistics e-Public services e-Learning National backbone
ICT infrastructure Virtual university Content management Government
Education Ticketing systems Simulation systems Routing systems
Remote intel gathering Aerospace research GPS Defense Aviation
Telcos Enabling Value Proposition Enhance effectiveness by
providing location information Provide alternate payment methods
Provide marginal cost mechanism to transfer digital information
Facilitate rich value-added information exchange Facilitate better
risk management and decision making Introduce efficiency
improvements by enhanced interactivity 19
21. Broadband as an Economic CatalystDrivers for Broadband
GrowthReaping the Broadband BenefitsThe STC Broadband Story 20
22. STC is one of the largest telecom operators in the MENA
region STC Competitive Positioning (2010) Consolidated Revenues
Total Subscribers (In SR Billion) (2010) (In Millions) (2010) STC
52 STC 139 Etisalat 32 Etisalat 123 Q-Tel 28 Q-Tel 82 Zain 18 Zain
37 Batelco 3 Batelco 9Source: World Cellular Information Service
(WCIS) Informa, Bloomberg, Zawya 21
23. STCs expansion in 10 countries has opened up markets with
over1.6 billion people significant room for future growth Turkey
STC International Footprint WWW Kuwait Bahrain Lebanon WWW Jordan
Malaysia WWW WWW Saudi Arabia WWW India WWW South Africa Indonesia
22
24. This resulted in healthy growth across revenues,
profitability,subscribers and footprint STC Actual Results (2006
-2010) Revenues EBITDA Subscribers Footprint (In SR Billion) (In SR
Billion) (In Million) (Number of Countries) +60% +22% +685% 52 20
139 10 16 32 18 1 2006 2010 2006 2010 2006 2010 2006 2010Note: 2006
revenues are revised. Subscribers include fixed and mobile
subscribersSource: World Cellular Information Service (WCIS)
Informa, Bloomberg, Zawya 23
25. STC is constantly innovating with unique services
whiledeploying the most advanced network in the region Noteworthy
Achievements Coverage of 99% of 960 million the geographically 1st
operator to launch SMS were sent during populated areas 4G
LTE-based the Hajj period last year technology in the region 1,200
international roaming agreements, the 1st telecom operator most
diverse roaming 1st operator to launch to launch IPTV services
portfolio in the Middle a home internet package in the Kingdom East
of 100 megabits/sec 1st operator in region 90% increase in 85,000
kilometers to launch fully dedicated worth of fibre optic customer
data exchange, network, the largest in the healthcare solution Easy
exceeding 1,150 region Clinic terabytes per day 24 24
26. STC has an aggressive strategy to drive broadband
penetration and services to maximize customer lifetime value STC
Growth Path Further Insights To re-invent home communication High
Increasing broadband penetration Operators start providing content-
and add value to its customers, based services and focus on
customer Fair Markets Home is expanding its service satisfaction
portfolio to tap into content-rich Operators invest in applications
and servicesValue to the Home customer service delivery platforms 1
Drive Penetration and Optimize Service Delivery Low broadband
subscriber - Focus on re-aligning service base portfolio, tap into
low-end 2 Maximize Customer segment opportunity, fix delivery Basic
services: voice, and Lifetime Value capabilities and enhance
overall basic broadband packages QoS Focus on driving penetration
before heavily investing in value Mild 2 Maximize Customer Lifetime
Value Competition - Offer basic bundles (including fixed-mobile),
content and Competition at its peak broadband portal services Pre-
Drive Penetration and Operators start bundling fixed - Offer
differentiated multi-play 1 Optimize Service voice, broadband,
TV/Video and services and leverage content Liberalization Delivery
mobile voice into one product acquisition/development Quadruple is
the combination of Low communication convergence with media/content
convergence Single Play Quad Play Products and Services Portfolio
25
27. STC made significant progress in transforming itself from
pureconnectivity to a multimedia provider STC: On The Way Beyond
Connectivity IPTV Multi-Play Fixed-Mobile Convergence A multimedia
provider Online Gaming, D etc Content and Apps. Breadth of
Portfolio Broad Basic Smart Homes application portfolio C Heavy
Next Bundles Web filtering Generation Apps B Broadband and voice
End-to-end devices bundles Online Voicemail Broadband with Launched
double- laptops and 3G File Storage A play modems dongles Pure
connectivity Streamlining CPE My Calendar, etc Broadband, voice and
Defined broadband outsourcing model Today mobile bundles
Single-Play My Calendar service portfolio and consolidated
technology choices An end-to-end WebTV Improved operational
broadband and VAS capabilities provider A pure connectivity
provider Early Advanced Transformation Stages 26
28. Moreover, STC is enabling next generation Saudi homes with
advanced applications over broadband Next Generation Saudi
HouseholdsNOT EXHAUSTIVE Applications with a Broadband Connection
(including VoIP) Home Communication Home Entertainment Digital Home
Server Applications 1. VoIP 1. TV 2. Broadband Internet 2. Music
Radio 1. Main storage for media/data 3. Video Telephony 3. Voice
chat / Talk show 2. Content format conversion 4. Teleworking,
Telelearning, etc. 4. VoD 3. Streaming video/audio 5. SMS/MMS 5.
Online-gaming, Personal Media 4. Content editing/authoring 6.
Surveillance (Door-Videophone) Management, etc 5. Archive of
content into DVDs Broadband Access Home Gateway (DSL, Fiber, WiFi
etc) 1. Firewall and routing 2. Home network interfaces 3. Gateway
to outside world 27